City Sightseeing Dublin
City Sightseeing Dublin is a small Dublin-based hop-on hop-off bus tour operator and franchisee of the global City Sightseeing brand, serving domestic and international leisure tourists with tiered bus tickets, specialty tours, and bundled partner attractions.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What City Sightseeing Dublin does
City Sightseeing Dublin is a small, Dublin-based hop-on hop-off bus tour operator founded in 2018 as the local franchisee of the global City Sightseeing brand. The company operates a fleet of open-top double-decker buses covering 30 stops across Dublin's principal attractions, with frequencies of every 15-20 minutes, supplemented by multilingual audio guides, a live-guided evening tour, a full-day Howth coastal excursion, and inbound day trips to destinations such as the Cliffs of Moher and Giant's Causeway. Its technology stack is light: a WordPress-fronted website plus iOS and Android apps used primarily for ticketing, mobile voucher validation, and real-time bus tracking. The company also bundles its tickets with partner attractions including the Irish Whiskey Museum, World of Illusion, EPIC The Irish Emigration Museum, and Teeling Distillery.
The business operates under the parent entity Extreme Event Ireland (trading as Ei Travel Group), a family-run Irish business that controls an adjacent portfolio of tourism brands — Irish Whiskey Museum, Irish Day Tours, Gravedigger Ghost Bus Tour, World of Illusion, and SightseeingBike — many of which are folded into the Premium and Supreme ticket tiers. Revenue is generated almost entirely through one-time ticket sales across three consumer tiers (Essential €34, Premium €45, Supreme €55) plus private tour bookings and specialty tour premiums; no subscription, enterprise, or recurring B2B revenue streams are disclosed. The customer base is essentially individual leisure tourists (domestic and international), with a secondary segment of group tour organizers for corporate events and school trips. Distribution is direct-to-consumer through the website, mobile apps, and two physical tourist offices (College Green and O'Connell Street), with no disclosed third-party reseller or OTA channel mix.
City Sightseeing Dublin firmographics
Firmographics- Name
- City Sightseeing Dublin
- Legal name
- Extreme Event Ireland
- Website
- https://hoponhopoffdublin.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- City Sightseeing Dublin is a small Dublin-based hop-on hop-off bus tour operator and franchisee of the global City Sightseeing brand, serving domestic and international leisure tourists with tiered bus tickets, specialty tours, and bundled partner attractions.
- Ownership category
- akta.pro rank
City Sightseeing Dublin industry classification
Industry- Product category
- Sightseeing Bus Tour Services
- NAICS
- Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (4871), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Photography & Scenic Viewpoint Tours (THAJAAAI)
- akta.pro secondary industry
- Scenic/Tour & Aerial Sightseeing Flights (TLAFABAJ)
Keywords
Where City Sightseeing Dublin is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
City Sightseeing Dublin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Tour Ticket Sales: One-time ticket sales for hop-on hop-off bus tours across three tiers (Essential 24h, Premium 48h, Supreme 72h) with varying levels of included experiences and partner attractions
- Specialized Tours: Additional revenue from specialized tours including Live Audio Evening Tour, Howth coastal day trip, Gravedigger Ghost Bus Tour, Irish Day Tours to destinations like Cliffs of Moher and Giant's Causeway
- Private Tour Bookings: Customized private tours for corporate groups, school trips, and special occasions with tailored itineraries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Ticket - 24-hour hop-on hop-off access |
| Unit Pricing | Pay-as-you-go | Premium Ticket - 48-hour hop-on hop-off access with attractions |
| Unit Pricing | Pay-as-you-go | Supreme Ticket - 72-hour comprehensive experience |
| Unit Pricing | Pay-as-you-go | Howth Tour - Coastal day trip |
| Unit Pricing | Pay-as-you-go | Live Audio Evening Tour |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
City Sightseeing Dublin product offering
Product offeringCore offering
City Sightseeing Dublin operates open-top, hop-on hop-off bus tours across 30 stops in Dublin, with multilingual audio commentary, real-time mobile app tracking, and tiered ticket packages (Essential 24h, Premium 48h, Supreme 72h). The company also sells specialized tours including evening live audio tours, Howth coastal day trips, ghost bus tours, and private customized tours for corporate and group bookings.
Product overview
City Sightseeing Dublin operates as a hop-on hop-off bus tour company offering tiered ticket packages (Essential, Premium, and Supreme) that provide flexible sightseeing access across 30 stops in Dublin. The core product is the open-top bus tour with multilingual audio guides, supplemented by evening tours, coastal excursions (Howth), private custom tours, and day trips to broader Irish destinations. The company also bundles tickets with partner attractions including the World of Illusion, Irish Whiskey Museum, EPIC The Irish Emigration Museum, and Teeling Distillery, as well as specialty experiences like the Gravedigger Ghost Bus Tour. The Supreme Ticket represents the all-inclusive package combining bus, bike, and boot experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Gravedigger Ghost Bus Tour: Award-winning ghost tour combining history, horror, and live performances aboard a themed bus, exploring Dublin's haunted past.
- World of Illusion (WOI)
- Irish Whiskey Museum
- Irish Day Tours
- SightseeingBike
- Live Audio Evening Tour
- Howth Tour
Quantifiable outcome
- Flexible 24-72 hour tickets allow tourists to visit multiple Dublin attractions at their own pace without scheduling constraints
- +1 more outcomes
Companies that use City Sightseeing Dublin
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
City Sightseeing Dublin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
City Sightseeing Dublin partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EI Travel Group (Extreme Event Ireland)coreParent company and operating entity under which City Sightseeing Dublin operates. EI Travel Group is a family-run Irish business providing the local operational expertise for the globally recognized City Sightseeing brand in Dublin.
- ThunderRoad CafeminorPartner venue in Temple Bar providing complimentary pint of Guinness or soft drink with all tour tickets. Customers present their bus ticket on arrival to redeem the offer.
- Partner Restaurants and PubsminorNetwork of Dublin restaurants and pubs offering 2-for-1 meals to City Sightseeing ticket holders. Includes Ryan's Pub near Parkgate Street and other establishments throughout the city.
- City Sightseeing WorldwidecoreGlobal franchise brand providing the internationally recognized City Sightseeing name and operational framework. The Dublin franchise is operated by EI Travel Group with over 100 cities in the global network.
- Irish Whiskey MuseumcoreIncluded as premium add-on in Premium and Supreme ticket tiers. Located beside Trinity College, the museum offers guided whiskey tours and tastings. Advance booking required for ticket holders.
- World of IllusioncoreIncluded as premium add-on in Premium and Supreme ticket tiers. Ireland's first and largest illusion museum with over 70 interactive exhibits. Located at 2 Central Plaza, Temple Bar.
- EPIC The Irish Emigration MuseumminorFeatured as an attraction stop on the City Sightseeing Dublin route (Stop 20). Award-winning interactive museum in Dublin's Docklands celebrating Irish emigration stories.
- Gravedigger Ghost Bus TourminorRelated haunted tour experience operated within the EI Travel Group family of brands. Departs from Dame Street near Trinity College, offering 2-hour evening ghost tours.
- Irish Day ToursminorDay trip tours from Dublin to destinations including Cliffs of Moher, Giant's Causeway, Belfast, Galway, and Glendalough. Part of the EI Travel Group brand portfolio.
- Teeling DistilleryminorWhiskey distillery stop (Stop 5) on City Sightseeing route. First new distillery in Dublin in over 125 years, located in the historic Liberties district.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
City Sightseeing Dublin competitors and assessment
Company assessmentOthers
- Irish Day Tours: Wholly-owned subsidiary of EI Travel Group (the parent company of City Sightseeing Dublin) operating day trips to Cliffs of Moher, Giant's Causeway, and other Irish destinations. Sister brand within the same parent group.
Direct peers
- Big Bus Tours: Global hop-on hop-off bus tour operator and the most direct competitor to City Sightseeing in Dublin and 20+ other cities. Operates the same open-top double-decker bus model with multilingual audio guides and tiered ticketing.
- Wild Rover Tours: Irish day tour and sightseeing operator running trips from Dublin to destinations such as the Cliffs of Moher and Giant's Causeway. Directly overlaps with City Sightseeing Dublin's Irish Day Tours offering.
- Viking Tours Dublin: Dublin-based open-top bus tour operator offering hop-on hop-off sightseeing with live guides. Comparable product offering and customer base to City Sightseeing Dublin.
- Paddywagon Tours: Irish-owned tour operator providing day trips and multi-day excursions from Dublin, competing with City Sightseeing Dublin's Irish Day Tours and Howth Tour products.
- DoDublin: Dublin's homegrown hop-on hop-off bus tour operator with overlapping routes, multilingual commentary, and city sightseeing stops. Direct head-to-head competitor to City Sightseeing Dublin.
Emerging players
- Sandemans New Europe: Free walking tour operator with strong presence in Dublin and other European cities. Partial overlap — competes for tourist sightseeing dollars but uses a different (walking, pay-what-you-wish) delivery model.
- Ghost Bus Tour Dublin: Dublin-based themed ghost bus tour experience that competes with City Sightseeing Dublin's Gravedigger Ghost Bus Tour offering.
Broad incumbents
- City Sightseeing Worldwide: Global parent brand/franchisor of City Sightseeing Dublin, operating in 100+ cities with 13M annual passengers. Provides the brand framework, operational standards, and marketing infrastructure that Dublin operates within.
Regional players
- Luas / Dublin Bus Sightseeing: Public transit and group tour experience providers in Dublin that compete for tourist transportation share, though their core product is utilitarian transit rather than sightseeing per se.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
City Sightseeing Dublin social profiles
Digital presenceCity Sightseeing Dublin financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Sightseeing Dublin leadership team
Management profileNumber of profiles
Profiles2 records
City Sightseeing Dublin subsidiaries and ownership
Company hierarchySubsidiaries5 records
City Sightseeing Dublin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Sightseeing Dublin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Sightseeing Dublin
What does City Sightseeing Dublin do?
City Sightseeing Dublin operates open-top, hop-on hop-off bus tours across 30 stops in Dublin, with multilingual audio commentary, real-time mobile app tracking, and tiered ticket packages (Essential 24h, Premium 48h, Supreme 72h). The company also sells specialized tours including evening live audio tours, Howth coastal day trips, ghost bus tours, and private customized tours for corporate and group bookings.
Is City Sightseeing Dublin a public or private company?
City Sightseeing Dublin is a private company. It is classified as family owned and is currently operating.
When was City Sightseeing Dublin founded?
City Sightseeing Dublin was founded in -1. It employs 1 to 10 people.
Where is City Sightseeing Dublin based?
City Sightseeing Dublin is headquartered in Dublin, Ireland, in the Europe region.
How does City Sightseeing Dublin make money?
Three revenue lines are on record. Tour Ticket Sales are the primary driver. The others are specialized Tours and private Tour Bookings.
Who are City Sightseeing Dublin's main competitors?
Irish Day Tours is listed as an others. Direct peers are Big Bus Tours, Wild Rover Tours, Viking Tours Dublin, Paddywagon Tours and DoDublin. Emerging players are Sandemans New Europe and Ghost Bus Tour Dublin. City Sightseeing Worldwide is listed as a broad incumbent. Luas / Dublin Bus Sightseeing is listed as a regional player.
Does City Sightseeing Dublin have an API?
No public API is recorded for City Sightseeing Dublin.
What industry is City Sightseeing Dublin in?
City Sightseeing Dublin's product category is Sightseeing Bus Tour Services. Its primary akta.pro industry code is THAJAAAI, Photography & Scenic Viewpoint Tours, with a secondary code of TLAFABAJ, Scenic/Tour & Aerial Sightseeing Flights. Its NAICS code is 48711 and its SIC code is 7900.