Hop on Hop off Wine Tours

Name

Hop on Hop off Wine Tours

Legal name

Hop on Hop off Wine Tours & Beer Tours

Website

https://hoponhopoffwinetours.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wine Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine tour services
• Hop-on hop-off bus tours
• Brewery tasting tours
• Wine region tourism
• Cruise ship excursions

Headquarters

HQ city

Picton

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Standard Tour Tickets: Per-person tickets for hop-on-hop-off bus tours across multiple wine regions. Full-day and half-day (afternoon) options available with varying durations and pricing tiers based on location.
2. Private Group Tours: Exclusive bus hire for private groups (up to 6-20 passengers) for special occasions including hen parties, birthdays, work functions. Full-day private hire at fixed rates.
3. Luxury Tours: Premium Mercedes van tours offering enhanced comfort, pre-booked venues, and additional experiences including distillery tours and gourmet lunch options.
4. Cruise Ship Day Tours: Specialized tours for cruise passengers visiting on specific ship docking dates, often including unique venues like Yealands Estate.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hop on Hop off Wine Tours operates flexible hop-on-hop-off bus tour services across six New Zealand wine regions (Queenstown, Marlborough, Nelson, Bannockburn, Christchurch-Waipara, and cruise ship port locations). Customers purchase tickets to board and alight at designated winery, brewery, and attraction stops along scheduled routes at their own pace, with wristband-based discounts at partner venues. The company also offers premium luxury tours via Mercedes Sprinter vans, private group charters, and airport shuttle services.

Product overview

Hop on Hop off Wine Tours is New Zealand's first wine tour company, offering flexible hop-on-hop-off bus tours across multiple wine regions. The core offering is a self-guided tour service where passengers can board and alight at designated stops along scheduled routes. The product portfolio includes wine and beer tours in six regions: Queenstown (Central Otago), Marlborough, Nelson, Bannockburn, Christchurch-Waipara, and cruise ship-specific tours. Tour options range from standard full-day and half-day passes to premium offerings like the Ultimate Luxury Wine Tour (Mercedes Sprinter with pre-booked venues), and Private Group Tours. Additional services include airport shuttle and an upcoming wine shop. Pricing varies by region and tour type, with children's tickets available. The company operates through an online booking platform (Rezdy) and is Kiwi-owned, established initially in Marlborough nearly ten years ago.

Differentiator

Problem solved

Functional benefit

Brands

• Yealands Seaview Estate Tour: Special experience at Yealands Wines featuring cliff top views over Marlborough Sounds
• Ultimate Luxury Wine Tour
• HoHo Wine Shop

Products and services

• Queenstown Wine Tours Full-day and half-day hop-on-hop-off wine tours in Queenstown region (Central Otago) including Arthurs Point, Arrowtown, Cardrona, and Gibbston Valley. Visits wineries, breweries, and attractions along scheduled bus routes for individual travelers, couples, and groups.
• Queenstown Beer Tours (Evening) Evening beer and wine tour in Queenstown visiting up to 5 breweries and pubs over approximately 5 hours, with options for wine and food. Targeted at adults seeking nightlife combined with tasting experiences.
• Marlborough Wine Tours Full-day and afternoon hop-on-hop-off wine tours in Marlborough covering 25+ venues including 13 wineries (Astrolabe, Cloudy Bay, Saint Clair Family Estate, Wither Hills, Hunters Wines, Spy Valley), a brewery, English pub, museum, Omaka Aviation Centre, Omaka Classic Cars, and a chocolatier. Departs from Picton and Blenheim i-SITE locations.
• Nelson Wine Tours Full-day wine and beer tours in the Nelson region including Moutere and Mapua breweries, featuring 5 stops at various venues with scenic drives through local wine and produce areas.
• Bannockburn Wine Tours Full-day hop-on-hop-off wine tours departing Queenstown to Bannockburn and Cromwell regions, famous for Central Otago Pinot Noir wines.
• Christchurch-Waipara Wine Tours Full-day hop-on-hop-off wine tours from Christchurch to Waipara and North Canterbury wine regions, exploring local wineries and breweries.
• Cruise Ship Tours Specialized wine and beer tours designed for cruise ship passengers visiting Marlborough (Picton), Christchurch/Lyttelton, and other port locations with scheduled departures matching ship arrival times.
• Ultimate Luxury Wine Tour Premium luxury experience using a 10-seater 2022 Mercedes Sprinter van visiting more wineries and breweries than standard tours, with pre-booked venues, complimentary tastings, cheese platters, and optional Cardrona Distillery tour. Priced at $259.50 per person.
• Private Tours Exclusive private group bus hire available in all regions for special occasions including hen parties, birthdays, work functions, and corporate events. Full-day private hire (6 hours) priced at $1,250-$1,350, also available in 6-seater Mercedes van.
• Airport Shuttle Service Transportation service providing airport transfers for tourists visiting New Zealand wine regions.

Quantifiable outcome

• Strong 5-star ratings on TripAdvisor with recurring customer mentions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Escape to Picton Boutique Hotel and RestaurantcoreStrategic or Co-development PartnerSister company owned by same entrepreneur Juliearna Kavanagh. Escape to Picton is situated in the previous Bank of New Zealand building on the Picton waterfront. Offers luxury accommodation and fine dining as complementary service to wine tour customers.
• Marlborough Wineries (25+ venues)corePartnership with over 25 venues including 13 wineries such as Astrolabe, Cloudy Bay, Saint Clair Family Estate, Wither Hills, Hunters Wines, Spy Valley, and others. Provides venue access, discounted tastings for HoHo customers, and joint marketing through the hop-on-hop-off wristband discount system.
• Queenstown Wineries and BreweriescoreGTM or Marketing PartnerPartnership with venues including Gibbston Valley Winery, Amisfield, Mt Rosa, Arrowtown establishments, and multiple breweries. Provides venue access and exclusive HoHo specials including waived tasting fees with purchases.
• i-SITE Tourist Information CenterscoreChannel Partner/ Reseller/ DistributorOfficial booking and information partnerships with Picton i-SITE and Blenheim i-SITE. Centers serve as departure points and walk-in booking locations for tour passengers.
• Cruise LinesmajorChannel Partner/ Reseller/ DistributorPartnerships with cruise operators visiting Picton (Marlborough Sounds) and Lyttelton (Christchurch). Provides exclusive tour packages timed to ship docking schedules for cruise passengers.
• Adventure Tourism OperatorsminorGTM or Marketing PartnerCross-promotional partnerships with Shotover Jet, AJ Hackett Bungy, and other Queenstown adventure operators. Hop-on-hop-off routes include stops at these attractions for combined adventure and wine tourism experiences.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Active Adventures: NZ-based adventure tour operator offering guided small-group tours. Comparable in serving international tourists seeking curated NZ experiences, with an overlapping experiential-tourism angle but a different core activity mix.

Direct peers

• Wanaka Wine Tours: Central Otago wine tour operator based in Wanaka, serving the same Pinot Noir-producing subregion as HoHo's Bannockburn tours. Directly competes for the same tourist customer base in overlapping geography.
• Kiwi Experience: Iconic NZ hop-on-hop-off bus tour operator for international backpackers. Directly comparable flexible bus-pass model and primary customer base of international visitors to NZ.
• Stray Travel: New Zealand hop-on-hop-off backpacker bus network spanning both islands. Closely comparable hop-on-hop-off transportation model and target tourist segment, with overlapping coverage in the South Island.

Broad incumbents

• Big Bus Tours: Global hop-on-hop-off bus tour operator with city sightseeing networks. Closely comparable to HoHo's flexible hop-on-hop-off transportation model, though operating in urban tourist corridors rather than wine regions at scale.
• Gray Line New Zealand: Major established NZ tour operator offering guided tours across both islands. Comparable end-customer (international tourists) and overlapping supplier ecosystem, though with a broader portfolio beyond wine.
• InterCity: Largest NZ scheduled bus operator. Adjacent transportation and tourism distribution capability, though focused on inter-city scheduled routes rather than curated tour experiences — a potential partner or substitute depending on customer behavior.

Regional players

• Kiwi Volcanic Wine Tours: Wairarapa wine tour operator on NZ's North Island. Comparable wine tour business model and curated multi-venue experience, but operates in a different geography (North Island) from HoHo's South Island focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hop-on-hop-off-wine-tours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop on Hop off Wine Tours