Hoppers Club

What Hoppers Club does

Hoppers Club, legally Hoppers Crossing Club Ltd, is a privately held Australian community registered club founded in 1973 and headquartered in Hoppers Crossing, Victoria. It operates from a 4,000+ square metre venue in Melbourne's western Wyndham growth corridor and serves local families, members, and event organizers across the region. The club is member-owned under Australian registered-club legislation and combines a heritage community-club identity (50+ years of continuous operation, 4.0 Google rating across 741 reviews, Wyndham City Large Business of the Year recognition) with a diversified hospitality offering.

The core product set spans multiple on-premise and off-premise lines: a Bistro, Sports Bar (with TAB and Keno), Café, 91 EGMs, four function rooms (Boardroom, Forum, Assembly and Collective — capacity up to 250 guests), the recently launched Kids Kingdom family play offering, and the ZAFFRAN Indian catering brand. The club also runs a five-tier rewards program, an ecosystem of sub-clubs (e.g., Greenfingers, Bridgie Bunch), and partnerships with Uber Eats and DoorDash for delivery. Underlying technology is conventional hospitality stack — POS, booking, membership management and rewards — with no proprietary platform or AI/ML layer.

The business model is multi-stream and community-anchored. Revenue is generated from gaming (the largest single contributor given the 91 EGM count), F&B covers across bistro/sports bar/café, function and event hire, ZAFFRAN catering, membership fees, and TAB/Keno commissions. Go-to-market is primarily direct-to-consumer within the Wyndham catchment, supplemented by community-led outreach through sub-clubs, local partnerships, and digital delivery channels. The club has expanded selectively via M&A (Bacchus Marsh Golf Club, 2020–2023) and product diversification rather than aggressive new-build, indicating a measured growth posture.

Name

Hoppers Club

Legal name

Hoppers Crossing Club Ltd

Website

https://hoppersclub.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoppers Club is a privately held Australian community registered club operating a 4,000+ sqm hospitality venue in Hoppers Crossing, Victoria. It serves Wyndham region families and event organizers via bistro dining, gaming, sports bar, function spaces, and ZAFFRAN Indian catering.

Ownership category

akta.pro rank

Product category

Community Hospitality Club

NAICS

Fitness and Recreational Sports Centers (71394), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Community hospitality club
• Gaming venue services
• Function catering
• Sports bar dining
• Registered club membership

Headquarters

HQ city

HOPPERS CROSSING, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage Sales: Bistro dining, cafe, and bar service generating recurring revenue from food and beverage sales. Menu includes schnitzels, steaks, pizzas, pastas, coffee, and drinks. Open 7 days with lunch and dinner service.
2. Gaming: Electronic gaming machines (poker machines) introduced in 1993. Part of the club's entertainment offering.
3. Gaming - TAB & Keno: Full TAB facilities, Keno, horse racing, greyhound racing, and TAB Trackside for sports wagering in the Sports Bar.
4. Membership Fees: Annual membership subscriptions: Full Member $20/year ($10 seniors), Social Member $10/year ($5 seniors). Provides recurring revenue and drives customer loyalty.
5. Functions & Events: Hire of function spaces (Assembly, Forum, Collective, Boardroom) for weddings, corporate events, birthdays, and celebrations. Capacity from 10 to 250 guests. Catering packages include plated dining, buffets, and canapes.
6. ZAFFRAN Indian Catering: Premium Indian dining and events brand offering catering for weddings, engagements, birthdays, and cultural events. Curated banquet menus, beverage packages, and styling services.
7. Third-Party Delivery: Partnership with Uber Eats and DoorDash for food delivery to customers unable to visit the venue.
8. Rewards Program & Gift Cards: Hoppers Club Rewards points system allowing members to earn and redeem points for drinks, dining, and cafe purchases. Sale of gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hoppers Club is a community hospitality venue in Hoppers Crossing, Victoria, offering family-friendly bistro dining, café service, a fully stocked bar with Happy Hour promotions, a sports bar with TAB, Keno, and live racing, 91 electronic gaming machines, and multiple purpose-built function rooms (The Assembly, The Forum, The Boardroom, The Collective) accommodating 10 to 250 guests. The venue also operates the ZAFFRAN premium Indian catering sub-brand for cultural celebrations and runs a tiered membership and rewards program supported by sub-clubs for bowls, darts, and social travel.

Product overview

Hoppers Club is a community club venue offering a diversified hospitality portfolio centered around dining, entertainment, and events. The core offerings include the Bistro (award-winning family dining), Café (Beraldo Coffee service), Sports Bar (with TAB, Keno, and live racing), and Bar service with Happy Hour promotions. The venue operates multiple function spaces (The Assembly, The Forum, The Boardroom, The Collective) for events hosting up to 250 guests, complemented by the premium Indian dining sub-brand ZAFFRAN for cultural celebrations. Membership and Rewards Programs provide loyalty benefits across five tiers, while sub-clubs (Bowls, Darts, Social Travel) offer community engagement. The venue also features Kids Kingdom play area and gaming facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Zaffran Functions: Premium Indian dining and events brand operating within Hoppers Club, offering authentic Indian cuisine for weddings, engagements, birthdays, corporate events, and cultural celebrations with capacity for up to 160 guests.
• Hoppers Club Bistro
• Hoppers Club Sports Bar
• Hoppers Club Café
• The Collective
• The Assembly
• The Forum
• The Boardroom
• The Crossing Bar

Products and services

• Hoppers Club Bistro Award-winning family-friendly dining venue serving fresh ingredients, classic favourites, and generous portions for lunch and dinner, open 7 days a week. Targets local families and individuals seeking affordable, quality meals in a casual community environment.
• Hoppers Club Café Café serving Beraldo Coffee along with snacks, sandwiches, pastries, sweets, and light meals for dine-in or takeaway. Targets casual visitors, members, and walk-in customers wanting coffee and light bites.
• Hoppers Club Bar Well-stocked bar offering cold beers, wines, and spirits with daily Happy Hour (4:30PM-6:30PM) plus a bonus Wednesday Happy Hour (7:30PM-8:30PM). Targets adult members and walk-in patrons seeking casual drinks.
• Hoppers Club Sports Bar Sports viewing hub with full TAB facilities, Keno, horse racing, greyhound racing, TAB Trackside, large screens for live sport, and access to bistro and café menus. Targets racing and sports enthusiasts.
• Hoppers Club Function Spaces Multiple purpose-built event spaces including The Assembly (up to 90 guests cocktail), The Forum (smaller celebrations), The Boardroom (meetings up to 20), and The Collective (combined space up to 250 guests cocktail) hosting weddings, corporate events, birthdays, conferences, wakes, and community gatherings with plated dining, buffet, and canape catering packages.
• ZAFFRAN Functions & Indian Catering Premium Indian dining and events sub-brand operating within Hoppers Club, offering authentic Indian cuisine, catering packages, and event space (up to 160 guests) for weddings, engagements, birthdays, baby showers, corporate events, and cultural celebrations such as Mehndi and Sangeet. Curated banquet menus with vegetarian and non-vegetarian options, beverage packages, and styling services are offered.
• Hoppers Club Membership Annual membership program with Full Member ($20/year; $10 seniors) and Social Member ($10/year; $5 seniors) tiers, offering food and beverage discounts, access to exclusive promotions, birthday rewards, sub-club eligibility, and voting rights at the AGM for full members. Targets local residents seeking ongoing community engagement and loyalty benefits.
• Hoppers Club Rewards Program Five-tier loyalty rewards program (Silver, Gold, Diamond, plus two additional tiers) offering birthday vouchers ($10-$100), pay-by-points discounts on food and beverages, no points expiry for premium tiers, and points redeemable at bars, bistro, café, and for gift cards.
• Gaming Facilities Electronic gaming machines operated under Victorian Responsible Conduct of Gambling regulations with an adopted Responsible Gambling Code of Conduct and Self-Exclusion Program. Targets adult patrons seeking gaming entertainment.
• Hoppers Club Bowls Lawn bowls club operating under Hoppers Club, offering friendly competition and social activities for members interested in the sport.
• Hoppers Club Darts Darts club operating under Hoppers Club, offering friendly competition and social activities for members.
• Hoppers Club Social Travel Club Social travel club for members interested in travel activities and social outings organised under Hoppers Club.
• Kids Kingdom Dedicated kids' play and activity space featuring retro gaming stations, creative arts and colouring area, soft play and building blocks, interactive drawing stations, and a dedicated kids' activity space. Designed to keep children entertained while adults dine or relax at the club.

Quantifiable outcome

• 4.0 Google rating based on 741 reviews
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Bacchus Marsh Golf ClubminorOthers · 1 January 2020During the COVID-19 period (2020-2023), Hoppers Club diversified by acquiring and managing Bacchus Marsh Golf Club under the Pannam Group model. This represents operational expansion through acquisition rather than a traditional partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rooty Hill RSL Club: Western Sydney RSL-affiliated community club running poker machines, multiple dining outlets, sports bar, and event spaces. Closely mirrors Hoppers Club's combination of veterans/community heritage, gaming, F&B, and function center revenue streams.
• Club Marconi: Large Fairfield-area registered Italian-Australian community club operating gaming machines, multiple restaurants and bars, function spaces, and member activities. Comparable multi-format hospitality venue serving a geographic member community.
• Revesby Workers' Club: Sydney community club (registered under Australian workers' club tradition) operating gaming, F&B, entertainment, and function venues for member families. Directly comparable member-led community venue model with overlapping service lines.
• Castle Hill RSL Club: Sydney Hills District RSL-affiliated community club running gaming, multiple dining venues, sports bar TAB/Keno, and large-format function spaces. Comparable size and service mix as a multi-revenue community venue for suburban families and local event organizers.
• Bankstown Sports Club: One of NSW's largest registered community clubs combining poker machines, multiple restaurants, sports bar, and major event spaces. Closely comparable as a high-capacity, multi-revenue community venue with deep member base and Western Sydney catchment.
• North Sydney Leagues Club (Norths): Long-established Sydney community leagues club combining gaming, F&B, sports, and event facilities. Comparable membership-based multi-revenue venue structure serving a defined local community catchment.
• Mounties Group: Major Western Sydney registered club operator running multiple F&B, gaming, sports bar, and function venues under a member-committee governance model. Highly comparable operating structure: poker machines, bistro, sports bar, function rooms, and member subscriptions serving the western suburbs.
• Panthers Group: Large multi-format Penrith-based community club and entertainment group with gaming, dining, function facilities, and event hosting. Operates a similar diversified community-venue model with significant gaming machine counts and large-scale function capacity.
• The Greens (formerly North Leagues Club): Large Newcastle-area community club offering gaming, family dining, sports bar, and substantial function/event hosting. Comparable regional community venue model with gaming-led diversification and integrated function facilities.

Regional players

• Altona Sports Club: Victorian registered sports club in Melbourne's western suburbs, geographically close to Hoppers Crossing. Operates bistro, gaming, sports bar, and function venues with a comparable community-led value proposition, providing the closest geographic comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HoppersClub
• Instagraminstagram.com/hoppersclub.hc
• LinkedInlinkedin.com/company/hoppers-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoppers Club