Horchateria Rio Luna

What Horchateria Rio Luna does

Horchateria Rio Luna is a privately held, single-location food and beverage retailer operating as a horchateria and coffee shop at 15950 Paramount Boulevard in Paramount, California. Founded in March 2016 by Mexican American couple David Vazquez and Ashley Leon-Vazquez, the business serves a primarily Mexican American consumer base in Paramount and the wider Los Angeles area with horchata, coffee, churros, ice cream, pastries, and related fusion items, alongside a merchandise line featuring designs by local Latino artists. Signature offerings include the Churro Sundae (churros with homemade horchata ice cream), Mazapan Frappe, Horchata Iced Coffee, and Concha Ice Cream Sandwich, all prepared fresh daily with vegan options available.

The go-to-market is direct-to-consumer through four service modes: in-store dine-in, takeout, delivery, and catering. Online ordering for pickup, delivery, and standard catering runs on the Toast Tab platform, while larger catering orders are routed through a separate inquiry form with a 3-4 day lead time. Marketing is driven primarily by earned media, including features in Vista L.A. (ABC7), Los Angeles Eater, Buzzfeed, We Are Mitu, Noticias Telemundo, Un Nuevo Dia, Edicion Digital CA (Univision), and Food GPS, supplemented by organic social presence.

The technology stack is non-proprietary and consists of Toast Tab for point-of-sale and online ordering, Squarespace for the company website, and standard email and telephone channels for customer contact and press. No AI/ML, APIs, SDKs, or proprietary software are disclosed. The business is bootstrapped and founder-owned with no external funding, parent company, subsidiaries, or franchise activity. It was recognized as the 2017 Small Business of the Year for California's 63rd District.

Name

Horchateria Rio Luna

Legal name

Horchateria Rio Luna

Website

https://horchateriarl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Horchateria Rio Luna is a single-location horchateria and coffee shop in Paramount, California, serving Mexican American consumers in the greater Los Angeles area with horchata, coffee, churros, ice cream, and fusion desserts via dine-in, takeout, delivery, and catering.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop / Horchateria

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Espresso Bars & Coffee Bars (THAFADAD)

akta.pro secondary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Horchata beverages
• Mexican coffee shop
• Churro desserts
• Mexican fusion café
• Event catering services

Headquarters

HQ city

Paramount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Retail: Revenue generated from direct sales of horchata, coffee, churros, ice cream, and related food and beverage items. Offerings include dine-in, takeout, delivery, and catering services. Menu features signature items such as Churro Sundae, Mazapan Frappe, Horchata Iced Coffee, Concha Ice Cream Sandwich, and various pastries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Horchateria Rio Luna is a single-location horchateria and coffee shop in Paramount, California, that prepares and sells Mexican American fusion beverages and desserts including horchata, coffee drinks, churros, ice cream sandwiches, pastries, and signature items such as the Churro Sundae and Mazapan Frappe. The business serves customers through dine-in, takeout, delivery, and catering, with vegan options available and merchandise featuring local Latino artists.

Product overview

Horchateria Rio Luna is a single-location coffee and horchateria shop in Paramount, California, founded in March 2016 by Mexican American owners David Vazquez and Ashley Leon-Vazquez. The business operates as a unified food service offering centered around Mexican-inspired beverages (horchata, coffee drinks) and treats (churros, ice cream, pastries), supplemented by dine-in, delivery, to-go, and catering services. Signature products include the Churro Sundae, Mazapan Frappe, Horchata Iced Coffee, and Concha Ice Cream Sandwich. The company also sells merchandise featuring local Latino/Mexican cultural designs. Everything is made fresh daily with vegan options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Churro Sundae

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering and point-of-sale platform for Horchateria Rio Luna. Customers can order online through Toast App for pickup and delivery. The platform handles the digital ordering experience for the establishment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Salt & Straw: Multi-city craft ice cream chain with an LA origin. Comparable in the dessert/treats category — particularly relevant given Horchateria Rio Luna's Churro Sundae and Concha Ice Cream Sandwich — but operates at a much larger scale and is not coffee/beverage-led.
• Philz Coffee: California-born specialty coffee chain with a strong LA footprint. Comparable on cafe/coffee shop service model, dine-in experience, and customization angle, but a much broader, mainstream coffee positioning without cultural/fusion specialization.
• Coffee Bean & Tea Leaf: Long-established LA-headquartered coffee and tea chain. Overlaps with Horchateria Rio Luna in sit-down coffee beverage service and cafe ambiance in the LA market, but at vastly greater scale and with a mainstream rather than Mexican-fusion menu.
• Blue Bottle Coffee: Large specialty coffee chain with deep Bay Area/LA presence. Overlaps with Horchateria Rio Luna in premium sit-down coffee service, but operates at much greater scale, offers a broader classic-coffee menu, and lacks the Mexican-American cultural positioning.

Direct peers

• La Monarca Bakery: Los Angeles-based Mexican bakery and café offering traditional Mexican pastries and coffee. Operates multiple LA-area locations and shares the same Mexican-American cafe/dessert positioning, customer demographic, and dine-in + takeout model as Horchateria Rio Luna.
• Go Get Em Tiger: Los Angeles specialty coffee roaster and cafe chain with multiple locations. Comparable as a sit-down LA coffee shop serving a similar urban, design-conscious customer base with dine-in, takeout, and online ordering — though without the Mexican-fusion angle.

Regional players

• Cafecito Chicago: Chicago-based Cuban/Latin-inspired coffee and sandwich shop. Comparable as a culturally-anchored, family-founded Latin coffee concept, but serves a different Latin-American tradition and operates in the Midwest.
• Catalina Coffee Co. Houston-based coffee shop widely known for its horchata latte and Mexican-inspired coffee beverages. Highly comparable concept (horchata-forward coffee menu, Mexican-American cultural branding, single-origin focus), but operates in Texas rather than California.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/horchateria-rio-luna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horchateria Rio Luna