What Horeca Forma Be Pro does

Horeca Forma Be Pro is a Brussels-based non-profit association (ASBL/VZW) operating as the designated Sectoral Training Fund and Professional Reference Center for the Horeca (hotel, restaurant, café) sector in the Brussels-Capital Region. The organization delivers vocational training through a catalogue of more than 200 specialized programs covering kitchen, dining room, bar, housekeeping, reception, and management disciplines, supplemented by individual follow-up services, skills testing, formal skills validation, and recruitment support. It serves four primary segments: job seekers registered with Actiris (Brussels public employment service), employed Horeca workers seeking upskilling, Horeca businesses and start-ups needing team training, and schools or other training organizations requiring curriculum support.

The underlying technology stack is operationally modest: a third-party training management platform (Dendreo) handles course registration, scheduling, and participant management, while the organization's public web presence is built on a Next.js-based front end with content marketing, newsletter distribution, and WhatsApp communications used for participant engagement. The center operates from a single training facility at Rue de l'Agrafe 70 in Anderlecht and has no native mobile application or proprietary AI tooling.

The revenue model is structurally different from a conventional business: training services are financed through ONSS (Office National de Sécurité Sociale) sectoral contributions paid by employers across the Brussels Horeca sector, making training free at the point of use for eligible participants (job seekers registered with Actiris or under article 60/Ecosoc contracts, plus employed workers funded through their employer's ONSS contributions). The center runs 400+ training plans per year, places 80+ trainees into internships and employment annually, and maintains a strategic partnership with Actiris for job-seeker registration and co-organized recruitment events that connect trained candidates with Horeca employers. There are no disclosed investors, parent companies, or equity ownership — consistent with a membership-governed, industry-supported social economy entity.

Name

Horeca Forma Be Pro

Legal name

ASBL Horeca Forma Bruxelles / VZW Horeca Forma Brussel

Website

https://horecaformabepro.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brussels-based non-profit sectoral training fund and Professional Reference Center for the Horeca (hotel, restaurant, café) sector, delivering 200+ training programs to job seekers, workers, businesses, and schools, funded by ONSS sectoral employer contributions.

Ownership category

akta.pro rank

Product category

Vocational Training Services (Hospitality)

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Food Safety, Sanitation & HACCP Training (EDAOAKAG)

Keywords

• Vocational training
• Hospitality training
• Professional certification
• Workforce development
• Skills validation

Headquarters

HQ city

Anderlecht

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sectoral Training Fund (ONSS): Training services are financed through ONSS (National Social Security Office) contributions paid by employers in the Horeca sector. The center operates as a not-for-profit ASBL, providing free training to eligible participants including job seekers registered with Actiris.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Horeca Forma Be Pro is a Brussels-based non-profit sectoral training fund and professional reference center that delivers specialized vocational training for the Horeca (hotel, restaurant, café) sector. It offers a catalogue of 200+ specialized training programs covering kitchen, service, bar, housekeeping, reception, and management trades, complemented by skills testing, skills validation, individual follow-up coaching, and recruitment support connecting trained candidates with Horeca employers via Actiris.

Product overview

Horeca Forma Be Pro is a Brussels-based professional HORECA (hotel/restaurant/cafe) training center operating as a sectoral training fund and professional reference center. The organization offers a unified training platform organized around a core training catalog featuring more than 200 specialized programs, complemented by individual support services including skills testing, competency validation, and personalized follow-up. Training delivery includes both long-form programs for job seekers and short-term courses for workers and businesses, organized across HORECA trades (kitchen, dining room, bar, housekeeping, reception, direction). Additional services encompass recruitment support, industry events, and research publications on HORECA sector trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Catalogue (Catalogue de formations)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ActiriscoreStrategic or Co-development PartnerActiris is Brussels' public employment service. The partnership enables Horeca Forma Be Pro to register job seekers for training, organize joint recruitment events, and connect trained participants with employment opportunities in the Horeca sector.
• STIB (Société des Transports Intercommunaux de Bruxelles)minorOthersBrussels public transport operator providing accessibility information for the training center. Metro line 5 (Aumale and Jacques Brel stations) and bus line 89 serve the location.
• De LijnminorOthersFlemish public transport provider. Bus line 136 connects to the training center location via Vétérans Coloniaux and Aumale stops.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cevora: Belgian interprofessional training fund created by employer organizations and unions to deliver training to white-collar workers across sectors. Shares the joint-governance and sectoral-fund DNA with Horeca Forma Be Pro, but covers a much broader professional population rather than specializing in Horeca.
• Hotelschool The Hague: Dutch hospitality school delivering formal vocational and degree-level training across hotel, culinary, and hospitality disciplines. Comparable curriculum breadth and Horeca focus, but operates at degree-granting scale in the Netherlands rather than as a Brussels sectoral short-form training provider.
• Glion Institute of Higher Education: Swiss-based international hospitality and luxury management school offering undergraduate, graduate, and vocational hospitality programs globally. Comparable in Horeca discipline coverage and sector-specialist positioning, but at a higher-education tier with tuition-funded economics versus Horeca Forma Be Pro's sectoral-fund model.
• École Hôtelière de Lausanne: Swiss-based international hospitality management school and university group, offering hospitality education from vocational to MBA level globally. Overlaps with Horeca Forma Be Pro on Horeca curriculum and credentialed training, but at a very different academic scale and international audience.
• Les Roches: Swiss-founded international hospitality school with campuses across multiple countries, providing vocational through master's-level hospitality training. Comparable Horeca discipline coverage and brand-driven positioning, but operates as a private for-profit education group rather than a non-profit sectoral fund.

Regional players

• Horeca Vlaanderen: Belgian Flemish counterpart sectoral organization for the Horeca (hotel, restaurant, café) industry, providing employer services and workforce support in the Flanders region. Directly comparable in mission, sectoral-fund structure, and Horeca focus, but operates in a different linguistic/regional jurisdiction than Horeca Forma Be Pro's Brussels scope.
• HRC Academy: UK hospitality training and apprenticeship provider delivering vocational courses, apprenticeships, and employer training across the British hospitality sector. Shares the workforce-development-for-Horeca-employers mission and employer-led training model, but serves the UK market rather than Brussels.

Direct peers

• Alimento: Belgian sectoral training fund for the food industry, jointly managed by employers and trade unions to deliver vocational training, skills validation, and workforce development funded through sectoral ONSS contributions. Closely mirrors the operational and funding model of Horeca Forma Be Pro while serving an adjacent (overlapping) sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/horecaformabepro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horeca Forma Be Pro