ag möbelfabrik horgenglarus

What ag möbelfabrik horgenglarus does

AG Möbelfabrik Horgenglarus is a privately held Swiss furniture manufacturer founded in 1880 and headquartered in Glarus, Switzerland, operating with 14 employees. The company produces handcrafted chairs, bar stools, and tables built around proprietary techniques including 3D moulded plywood for seats and backrests, bentwood frame construction, and linoleum-covered table surfaces. Its core product range centers on the Imma modular cross-frame chair system (designed by Stephan Hürlemann, 2023), the Ess.Tee.Tisch height-adjustable table (originally by Jürg Bally, 1951; reimagined by Daniel Hunziker, 2014/2024), and a new Abbey chair teased in 2025. Extensive customization is offered across wood species (beech, oak, ash), 13 standard colour finishes plus bespoke options, and wool-felt upholstery.

The company's business model is direct-to-consumer furniture sales through a multi-channel network: an e-commerce-enabled website, a physical points-of-sale network across Switzerland, and a dedicated partner portal for commercial buyers (hospitality, contract, and dealer relationships). Pricing is not publicly disclosed and is quote-based given the customization options. Revenue is generated as one-time purchases with no subscription or recurring component. The customer base spans premium residential consumers and commercial/hospitality buyers, served through a horizontal segmentation strategy. In 2025, Horgenglarus launched the Generational Passport, an intergenerational circular-economy initiative that documents and tracks newly manufactured furniture to support multi-generational ownership and lifecycle management — a move that differentiates the brand on durability and sustainability rather than on technology.

The company holds no disclosed external funding, operates as a Swiss Aktiengesellschaft with private ownership, and is geographically concentrated in the DACH region with Switzerland as its primary market. Marketing is conducted through its multilingual website, newsletter, and organic social media presence, with messaging emphasizing heritage, craftsmanship, and circular-economy values. Intellectual property is anchored by a registered trademark; no patents, certifications, or compliance milestones are disclosed.

Name

ag möbelfabrik horgenglarus

Legal name

AG Möbelfabrik Horgenglarus

Website

https://horgenglarus.ch

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

AG Möbelfabrik Horgenglarus is a Swiss furniture manufacturer founded in 1880, producing handcrafted chairs, bar stools, and tables using 3D moulded plywood and bentwood techniques. It serves premium residential and commercial buyers through direct website, points of sale, and a partner portal in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Glarus

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: Direct sales of Swiss-manufactured furniture including chairs, bar stools, and tables through direct-to-consumer website and point-of-sale network. Products feature extensive customization options in wood species, stains, lacquers, and coverings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AG Möbelfabrik Horgenglarus manufactures and sells handcrafted Swiss chairs, bar stools, and tables in beech, oak, and ash wood under its own brand, offering extensive customisation of wood species, stains, lacquers, and upholstery. Its product portfolio centres on the Imma modular chair system by Stephan Hürlemann and the Ess.Tee.Tisch Special Edition height-adjustable table originally by Jürg Bally, with the Generational Passport documentation service attaching to newly manufactured pieces for intergenerational resale and transfer.

Product overview

ag möbelfabrik horgenglarus is a Swiss furniture manufacturer established in 1880, specializing in handcrafted chairs, tables, and bar stools. The product portfolio centers on the Imma chair collection (a modular cross-frame system by Stephan Hürlemann) and the Ess.Tee.Tisch Special Edition tables (originally by Jürg Bally, reimagined by Daniel Hunziker). The company operates a circular economy initiative called the Generational Passport, launched in 2025, which enables intergenerational passing of furniture. Products are available in various wood finishes and colours, with customization options including natural wool-felt upholstery. The offering is a collection of distinct furniture products unified by Swiss craftsmanship tradition, not a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Imma Chair (4-050) A cross-frame chair designed by Stephan Hürlemann that functions as a variable modular system with a solid cross construction and 3D moulded plywood seat and backrest. Available as a chair (with or without armrests) or stool in three seat heights, offered in Horgenglarus black, natural beech, oak, and ash, stained in various shades, lacquered in 13 colours, or upholstered with natural wool-felt covering. Targeted at residential and commercial / hospitality buyers seeking durable, reconfigurable Swiss seating.
• Ess.Tee.Tisch Special Edition (T-6500) A height-adjustable table originally created by Jürg Bally in 1951 and reimagined by Daniel Hunziker in 2014/2024. Features a lacquered ash wood frame with a linoleum tabletop, 95cm diameter, adjustable height of 42-74cm via a central cast iron foot with stainless steel adjustment mechanism. Available in mint, orange, and bordeaux lacquer colours and designed for residential and commercial use cases requiring variable table heights.
• Chairs Collection Horgenglarus's core chair collection featuring multiple chair designs including the Imma modular system, available in various configurations, wood species, stains, lacquer colours, and upholstery options for residential and commercial settings.
• Bar Stools Collection Bar stool collection including variants of the Imma stool design offered in three different seat heights, available in the same wood, stain, lacquer, and upholstery options as the chair range.
• Tables Collection Table collection featuring multiple designs including the Ess.Tee.Tisch height-adjustable table and the Lyra loungetisch, constructed in solid wood with linoleum surfaces and offered in various finishes for residential and commercial environments.
• Abbey Newly announced chair / furniture product by Horgenglarus, featured prominently on the homepage as a recent addition to the brand portfolio.
• Generational Passport An intergenerational circular economy service launched in Switzerland in 2025 for newly manufactured Horgenglarus furniture, providing documentation and tracking that enables owners to pass pieces on and manage their lifecycle over multiple generations.

Quantifiable outcome

• Products designed for multi-generational use with documented lifecycle tracking

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carl Hansen & Søn: Danish manufacturer of wooden designer furniture with strong craftsmanship heritage (Hans Wegner, Børge Mogensen). Directly comparable in solid-wood chair production, designer-driven product range, and Scandinavian/Swiss premium furniture positioning.
• De Sede: Swiss premium leather/upholstered furniture maker with deep Swiss craftsmanship heritage. Comparable in Swiss premium positioning, craftsmanship storytelling, and contract/hospitality specification presence, though focused on upholstered seating rather than wood.
• USM: Swiss manufacturer of modular furniture systems (USM Haller) with a strong heritage (founded 1885) and customizable, long-lifecycle products. Direct peer in Swiss craftsmanship, modular/repairable design philosophy, and premium B2B/B2C positioning.
• Vitra: Swiss premium furniture and design company with deep heritage and ongoing designer collaborations (Charles & Ray Eames, Verner Panton). Closely comparable to Horgenglarus as a Swiss design-led furniture maker serving residential, contract, and hospitality markets with premium positioning.
• Thonet: German/Czech manufacturer famous for bentwood furniture (No. 14 chair) with over 200 years of heritage. Directly comparable for bentwood craftsmanship technique, wooden chair production, and long-standing design pedigree in European contract and residential markets.
• Fritz Hansen: Danish premium furniture maker with iconic designer collaborations (Arne Jacobsen, Poul Kjærholm). Comparable in premium positioning, wooden chair/table offerings, and reliance on heritage designer pieces for contract and residential specification.
• Artek: Finnish furniture company founded by Alvar Aalto, focused on bentwood furniture (Aalto stool/table) and long-lasting modernist design. Comparable in modernist bentwood heritage, wooden stool/chair product line, and design-led premium positioning.

Broad incumbents

• Knoll: Global premium office and residential furniture brand with a broad portfolio including Herman Miller. Comparable in designer-driven premium positioning and contract/hospitality segment focus, but at significantly larger scale and broader product breadth.
• Ligne Roset: French premium furniture manufacturer with strong residential and contract presence and active designer collaborations. Comparable in premium positioning and European craftsmanship tradition, but with a broader product range and larger distribution.

Emerging players

• Gubi: Danish design company curating and producing both contemporary and heritage designer furniture and lighting. Comparable in working with named designers and premium positioning, though more design-broadband and less focused on single craftsmanship heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/horgenglarus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ag möbelfabrik horgenglarus