HORTAMIRA S.COOP

What HORTAMIRA S.COOP does

HORTAMIRA S.COOP is a Spanish agricultural cooperative (Sociedad Cooperativa) headquartered in Campo de Cartagena, Murcia, Spain, with 47 employees. The cooperative produces and commercializes horticultural and fruit products — peppers, lettuce, celery, broccoli, watermelon, pumpkin, oranges, lemons, tangerines, persimmons, peaches, and paraguayos — across three farming methodologies: organic (ecológico), integrated pest control (control integrado), and biodynamic (DEMETER). As of 2018, 60% of its vegetable production was under organic methods. The cooperative differentiates on a research–trials–quality axis, operating its own trial fields and collaborating with the Cátedra de Agricultura Sostenible at Universidad Politécnica de Cartagena (UPCT) on sustainable agriculture projects including denitrification and salt-removal research.

Hortamira's commercial model is direct-to-buyer produce sales, with no disclosed pricing tiers. Distribution is anchored on recurring participation in major international agricultural trade fairs — Fruit Attraction (Madrid), Fruit Logistica (Berlin), and BioFach (Nuremberg) — supplemented by direct commercial relationships developed through these channels. The cooperative is a member of Anecoop, a federation of Spanish agricultural cooperatives, and benefits from biological pest control inputs supplied by Agrobio. The cooperative has been recognized as a top-10 Spanish agricultural cooperative (La Verdad, 2014) and its President received the Fecoam Cooperativista del Año award in 2018.

Ownership is held collectively by member farmers, consistent with the cooperative legal form. Governance is led by President Joaquín Villaescusa, CEO José Joaquín Huertas, and General Manager José Luis Satoca, with a commercial team led by Director Comercial Pascual Blanco. The cooperative has no disclosed parent company, subsidiaries, funding rounds, or external investment. Financial disclosures — including revenue and detailed headcount trends — are not publicly available. The public website is a basic blogspot with content last updated in December 2021.

Name

HORTAMIRA S.COOP

Legal name

HORTAMIRA S.COOP

Website

https://hortamira.blogspot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HORTAMIRA S.COOP is a Spanish agricultural cooperative in Campo de Cartagena, Murcia, producing organic, integrated pest control, and DEMETER biodynamic horticultural products for European and international distributors via trade fairs and direct commercial channels.

Ownership category

akta.pro rank

Product category

Fresh produce (organic and conventional fruits and vegetables)

NAICS

Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Organic agricultural production
• Horticultural cooperative
• Fresh fruit and vegetables
• Biodynamic agriculture
• Integrated pest management

Headquarters

HQ city

Campo de Cartagena

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agricultural Product Sales: Hortamira is an agricultural cooperative that produces and sells fruits and vegetables (peppers, lettuce, celery, broccoli, watermelon, pumpkin, oranges, lemons, tangerines, persimmons, peaches) through both organic and conventional methods. The cooperative commercializes products internationally through trade fair participation and direct commercial relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HORTAMIRA S.COOP is an agricultural cooperative that produces and sells organic (ECOLÓGICO), conventional with integrated pest control (CONVENCIONAL Control Integrado), and biodynamic (DEMETER) fruits and vegetables. Its product range includes peppers, lettuce, celery, broccoli, pointed cabbage, watermelon, pumpkin, oranges, lemons, tangerines, persimmons, peaches, and paraguayos. The cooperative also supports its farmer members with technical advisory services, trial fields, and market access through international trade fairs and partnership with the Anecoop federation.

Product overview

HORTAMIRA S.COOP is an agricultural cooperative that operates three product lines: ECOLÓGICO (organic products), CONVENCIONAL with integrated pest control (Control Integrado), and DEMETER for biodynamic products. The cooperative specializes in horticultural and fruit cultivation in the Campo de Cartagena region of Murcia, Spain. Products include peppers, various lettuce varieties, celery, broccoli, pointed cabbage, watermelon, pumpkin, citrus fruits (oranges, lemons, mandarins), persimmons, peaches, and paraguayos (flat peaches).

Differentiator

Problem solved

Functional benefit

Products and services

• ECOLÓGICO Organic/ecological agricultural product line: horticultural and fruit products (peppers, lettuce, celery, broccoli, pointed cabbage, watermelon, pumpkin, oranges, lemons, tangerines, persimmons, peaches, paraguayos) produced under certified organic farming standards without synthetic pesticides or fertilizers. Targeted at European and international distributors and retail chains seeking certified organic produce.
• CONVENCIONAL (Control Integrado) Conventional agricultural product line grown using integrated pest management (Control Integrado) practices, leveraging biological pest control with auxiliary insects supplied by Agrobio to balance traditional farming with sustainable methods. Targeted at buyers seeking conventional produce produced with reduced pesticide reliance.
• DEMETER (Biodinámica) Biodynamic agricultural product line certified under the DEMETER standard, following Rudolf Steiner's biodynamic farming principles. Targeted at distributors and retailers serving specialty/biodynamic produce markets.

Quantifiable outcome

• 60% of vegetable production under organic/ecological methods by 2018

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• AgrobiocoreTechnology or Integration · 7 November 2013Agrobio is a supplier of beneficial/auxiliary insects for biological pest control in greenhouse agriculture. Hortamira visited Agrobio's facilities in Almería to learn about their auxiliary production methods and laboratory R&D. The partnership supports Hortamira's integrated pest management and organic production.
• AnecoopcoreStrategic or Co-development PartnerAnecoop is a federation of agricultural cooperatives. Hortamira participates in cooperative activities including video conferences with the Spanish Royal House (Casa Real) organized through Anecoop. Anecoop represents and supports member cooperatives in marketing and internationalization.
• Cátedra de Agricultura Sostenible de la UPCTcoreStrategic or Co-development PartnerHortamira collaborates with the Chair of Sustainable Agriculture at the Universidad Politécnica de Cartagena. This partnership focuses on research in denitrification, salt removal from agricultural water, and other sustainability technologies. Hortamira President Joaquin Villaescusa is a member of this chair, and the cooperative supports its research activities.
• CAERM (Consejo de Agricultura Ecológica de la Región de Murcia)coreStrategic or Co-development PartnerThe Ecological Agriculture Council of the Murcia Region coordinates organic farming certification and educational activities. Hortamira works with CAERM to facilitate school visits and promote organic agriculture awareness.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CASI: Cooperativa Agraria y Ganadera San Isidro is a major Almería-based agricultural cooperative producing tomatoes and other vegetables. Directly comparable as a Spanish agricultural cooperative with similar member-farmer structure, international commercial operations, and Mediterranean horticulture focus.
• Bonnysa: Spanish produce company headquartered in Alicante, specializing in fresh vegetables including tomatoes, peppers, and cucumbers for European retail. Comparable in product mix, Mediterranean geographic focus, and international commercialization channels.
• Grupo Agroponiente: Major Almería-based produce company commercializing vegetables and fruits across Europe. Comparable as a Mediterranean Spanish produce company with similar international B2B channels and product portfolio.
• SanLucar: Premium Spanish fruit and vegetable brand headquartered in Valencia, sourcing and commercializing Mediterranean produce including citrus, stone fruits, and vegetables for European retailers. Directly comparable to Hortamira in product mix, Mediterranean geographic focus, and premium market positioning.
• Alhóndiga La Unión: Spanish produce aggregator and distributor based in the Murcia region, commercializing fresh fruits and vegetables including citrus, stone fruits, and vegetables. Comparable in geographic concentration in the Murcia/Southeast Spain region and similar product mix.
• Frutas Esther: Spanish produce company specializing in stone fruits and other Mediterranean fruits based in the Murcia region. Comparable in product mix (peaches, paraguayos), geographic focus on Southeast Spain, and export orientation.

Broad incumbents

• Anecoop: Largest federation of Spanish agricultural cooperatives, headquartered in Valencia. Acts as a commercialization umbrella and aggregation platform for member cooperatives including Hortamira. Comparable as a larger umbrella organization providing internationalization services for Spanish cooperative produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hortamira
• Instagraminstagram.com/hortamira
• LinkedInlinkedin.com/company/hortamira-s-coop

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORTAMIRA S.COOP