Oregon State University - Department of Horticulture

Name

Oregon State University - Department of Horticulture

Legal name

Oregon State University

Website

https://horticulture.oregonstate.edu

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Higher Education - Horticulture and Agricultural Sciences

NAICS

Technical and Trade Schools (6115), Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730)

SIC

Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731), Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro industry

PRIMARYEDAOAOAB

Horticulture, Nursery & Greenhouse Operations

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDAAAGAL

Home & Garden Hobbies (Gardening, Floral Design, Home Decor)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYAFAGAHAL

Sod, Turfgrass & Groundcover Production

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYEDAOAOAG

Irrigation Systems & Water Management (Ag)

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

Keywords

• Horticulture education
• Agricultural extension
• Plant breeding research
• Sustainable agriculture
• Viticulture enology

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and State Funding: As a land-grant university department, revenue is derived from student tuition, state appropriations through Oregon State University, and college-level funding allocations.
2. Research Grants and Contracts: External funding from federal agencies (USDA, NSF, etc.), industry partners, and foundations supporting specific research programs and extension projects.
3. Extension Programs: Non-credit educational programs, continuing education courses through OSU PACE, and community workshops generating nominal program fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Oregon State University Department of Horticulture provides teaching, research, and extension programs in horticulture science. It offers undergraduate and graduate degree programs, credit and non-credit courses, applied research programs on berries, wine grapes, tree fruits, nuts, vegetables, and nursery/greenhouse production, and community outreach including the OSU Master Gardener Program. Services are delivered through on-campus instruction, online Ecampus courses, OSU Extension county offices, and field-based research/extension centers across Oregon.

Product overview

The Oregon State University Department of Horticulture offers a comprehensive academic portfolio consisting of undergraduate degree programs (Ecological Management of Turf/Landscape/Urban Horticulture, General Horticulture Online, Horticultural Research, Plant Breeding & Genetics, Sustainable Horticultural Production, Therapeutic Horticulture, and Viticulture & Enology), graduate degree programs (M.S. and Ph.D. in Horticulture), and credit/non-credit courses (HORT 212, HORT 270, HORT 308). The department operates research and extension programs including the Master Gardener Program, Organic Agriculture Program, Oregon Wine Research Institute, Nursery/Greenhouse/Christmas Trees Program, and provides diagnostic services through the OSU Plant Clinic. The program also maintains educational resources like the Landscape Plant Identification database and hosts the Horticulture Seminar Series for graduate education.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs in Horticulture
• Graduate Degree Programs (M.S. and Ph.D. in Horticulture)
• Organic Farming Systems Undergraduate Certificate (Online)
• Urban Agriculture Undergraduate Certificate (Online)
• Online Graduate Certificate in Organic Agriculture
• Master Gardener Program
• Organic Agriculture Program
• Nursery, Greenhouse, and Christmas Trees Program
• Oregon Wine Research Institute (OWRI)
• OSU Plant Clinic
• Landscape Plant Identification Resource
• Horticulture Seminar Series (HORT 507/607)

Quantifiable outcome

• 657 organic farms generating over $155.6 million supported through extension programs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oregon Wine Research Institute (OWRI)coreStrategic or Co-development PartnerThe department collaborates with OWRI on wine grape research, including viticulture and enology programs. Richard Hilton and other faculty are affiliated with OWRI, focusing on vineyard pest management and grape research.
• North Willamette Research and Extension CentercoreStrategic or Co-development PartnerNeil Bell conducted landscape plant evaluations at this center for un-irrigated conditions as part of Northwest Plant Evaluations. The center also hosts olive cultivar trials.
• Mid-Columbia Agricultural Research and Extension CentercoreStrategic or Co-development PartnerSteve Castagnoli serves as director of this center in Hood River, which supports orchard and vineyard research for the region.
• Southern Oregon Research and Extension Center (SOREC)coreStrategic or Co-development PartnerPhilip VanBuskirk serves as director of SOREC in Central Point, Oregon. Richard Hilton is based at this center focusing on orchard and vineyard pest management.
• Columbia Basin Agricultural Research CentercoreStrategic or Co-development PartnerStephen Machado leads long-term research activities at CBARC Pendleton, CBARC Moro, and in Heppner for dryland cropping systems in eastern Oregon.
• Culinary Breeding NetworkcoreStrategic or Co-development PartnerLane Selman founded the Culinary Breeding Network, connecting plant breeders, farmers, chefs, and seed companies to develop and promote specialty vegetable varieties for the Pacific Northwest.
• Organic Trade AssociationminorStrategic or Co-development PartnerDepartment references OTA data on organic market growth and collaborates on organic agriculture research and education initiatives.
• USDA National Organic ProgramminorStrategic or Co-development PartnerDepartment's organic agriculture program aligns with USDA NOP regulations for organic production systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas A&M University - Department of Horticultural Sciences: Texas A&M's horticulture department offers parallel undergraduate and graduate programs plus extension/master gardener coordination. Comparable as a large land-grant unit with a similarly broad teaching and applied research portfolio.
• Purdue University - Department of Horticulture and Landscape Architecture: Purdue's horticulture department offers comparable undergraduate concentrations, graduate research, and extension programming. A direct academic peer for benchmarking program structure and research output.
• Ohio State University - Department of Horticulture and Crop Science: OSU's horticulture department provides a comparable land-grant combination of undergraduate options, graduate research, and extension/outreach. Closely matched in program breadth and faculty size.
• University of California, Davis - Department of Plant Sciences: UC Davis's flagship plant science department offering horticulture, plant breeding, and viticulture programs with comparable extension/research portfolio. Most direct land-grant peer for the OSU Department of Horticulture in scale and crop focus.
• Washington State University - Department of Horticulture: WSU's horticulture department is the most direct state-level peer, also a PNW land-grant institution with overlapping crop focus (wine grapes, tree fruit, berries) and a parallel extension network. Directly competes for USDA grants and grower relationships.
• University of Florida - Department of Environmental Horticulture: UF's IFAS-linked horticulture department offers parallel teaching, research, and extension roles with a similarly broad crop range and online program offerings. Lane Selman's alma mater, providing a direct methodological and curriculum peer.
• Michigan State University - Department of Horticulture: MSU's horticulture department is a peer land-grant program with matching undergraduate options, research/extension missions, and statewide Master Gardener coordination. Comparable in scope and program structure.
• Cornell University - School of Integrative Plant Science (Horticulture Section): Cornell's horticulture section is among the most prestigious land-grant horticulture programs in the US, with comparable undergraduate/graduate offerings, plant breeding, and extension. Strong direct peer for academic programs and applied research.
• University of Wisconsin - Madison Department of Plant and Agroecosystem Sciences (Horticulture): UW-Madison's horticulture program provides a parallel land-grant model with undergraduate specializations, graduate research, and outreach akin to OSU's Department of Horticulture. Direct academic peer for program structure comparison.
• Iowa State University - Department of Horticulture: ISU's smaller land-grant horticulture department offers similar undergraduate concentrations, graduate research, and extension programming. Comparable operational model at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/osu.horticulture
• LinkedInlinkedin.com/company/oregon-state-university-department-of-horticulture
• Instagraminstagram.com/osuhort

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon State University - Department of Horticulture