Horton Grand Hotel

What Horton Grand Hotel does

Horton Grand Hotel is a privately held historic boutique hotel operating from a single property in the heart of San Diego's Gaslamp Quarter. The property, with heritage dating back to 1887, offers accommodations across Traditional Rooms, King Suites with Balcony, and Premier Suites, complemented by an on-site restaurant and bar called Salt & Whiskey. The hotel also operates more than 18,500 square feet of meeting and event space across six distinct venues (Regal Ballroom, Regency Ballroom, Courtyard, Salt & Whiskey Private Dining, Copley Alley, and Horton Grand Theatre) capable of hosting up to 500 guests, with a dedicated wedding business anchored on the property's historic character.

The company monetizes through five primary revenue streams: nightly guest room bookings (with seasonal promotions and member-exclusive discounts up to 28%), event venue rentals, food and beverage operations, a daily destination fee of $24 bundling Wi-Fi, fitness, business center and beverage coupons, and ancillary services including valet parking and pet fees. Distribution is concentrated through direct channels — a TravelClick-powered website booking engine, phone reservations, and email — supplemented by OTA partnerships and AAA/military/senior discount programs. Customer segments span leisure travelers, wedding and celebration parties, corporate groups, event-attendees, and discount-eligible cohorts.

The business is staffed by approximately 20 employees, has no disclosed parent company, funding rounds, or public listing, and does not disclose financial results. Its strategic positioning is built on three pillars: the historic/1887 brand narrative, the prime Gaslamp Quarter location with San Diego Trolley access and walking proximity to the Convention Center and Petco Park, and a multi-venue event platform targeting both weddings and corporate groups.

Name

Horton Grand Hotel

Legal name

Horton Grand Hotel

Website

https://hortongrand.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Horton Grand Hotel is a privately held historic boutique hotel in San Diego's Gaslamp Quarter operating a single property with guest rooms, 18,500+ sq ft of event space, an on-site restaurant, and a dedicated wedding business serving leisure travelers, corporate groups, and celebration parties.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

Keywords

• Boutique hotel accommodations
• Wedding venue services
• Meeting event spaces
• Historic hospitality lodging
• Gaslamp quarter hotel

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Guest Room Bookings: Hotel room reservations including standard rooms, suites, and specialty accommodations. Revenue generated through nightly room rates with seasonal promotions and member-exclusive discounts up to 28%.
2. Event Venue Rentals: Rental of meeting and event spaces including Regal Ballroom, Regency Ballroom, Courtyard, Salt & Whiskey Private Dining, Copley Alley, and Horton Grand Theatre. Over 18,500 square feet of versatile event space accommodating up to 500 guests.
3. Food & Beverage: On-site restaurant and bar, Salt & Whiskey, open for dinner Monday-Friday 4PM-10PM and lunch/dinner Saturday-Sunday 1PM-10PM. Beverage coupons included in destination fee.
4. Destination Fee: Daily destination fee of $24 per night plus tax ($27.83 tax inclusive) collected at check-in, including Wi-Fi, bottled water, business center, fitness center access, and two beverage coupons.
5. Ancillary Services: Valet parking ($62/day), pet-friendly rooms ($75/stay), early check-in/late check-out (subject to availability), and airport proximity services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Horton Grand Hotel operates a historic boutique hotel in San Diego's Gaslamp Quarter, selling overnight guest room accommodations across Traditional Rooms, King Suites, Premier Suites, and Accessible Rooms. The property also rents 18,500+ square feet of meeting and event space across six venues and offers on-site food and beverage through the Salt & Whiskey restaurant and bar. Wedding packages with dedicated coordinators and seasonal promotional rates round out the integrated hospitality offering.

Product overview

Horton Grand Hotel is a historic boutique hotel in San Diego's Gaslamp Quarter offering a unified hospitality experience. The property provides hotel accommodations across multiple room types (Traditional Rooms, King Suites, Premier Suites), combined with meeting and event venues (ballrooms, courtyard, theater spaces totaling 18,500+ sq ft), wedding services with custom packages and event coordinators, and an on-site restaurant and bar (Salt & Whiskey). The hotel also offers special packages including summer getaway deals, suite life promotions, AAA member rates, military appreciation discounts, and senior discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Salt & Whiskey: The hotel's on-site restaurant and bar offering dinner service Monday-Friday and lunch/dinner on weekends.

Quantifiable outcome

• Save up to 28% on suite bookings when prepaying
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• The Westgate Hotel: Historic luxury hotel in downtown San Diego's Gaslamp Quarter with full-service amenities, event venues, and on-site dining — directly comparable on heritage positioning, location, and product mix.
• The Sofia Hotel: Boutique downtown San Diego hotel with meeting/event space and on-site dining, competing for similar leisure and corporate demand within walking distance of Horton Grand.
• The US Grant Hotel: Iconic historic hotel two blocks from Horton Grand in the Gaslamp Quarter, offering comparable boutique luxury, event/wedding space, and full-service hospitality in the same downtown market.
• The Keating Hotel: Boutique hotel in San Diego's Gaslamp Quarter with full-service amenities and event space; comparable on size, urban historic feel, and customer segments.
• Hotel Indigo San Diego Gaslamp Quarter: Boutique-flagged property on the same Gaslamp block, competing for leisure, corporate, and convention guests with comparable room count and walkable downtown positioning.

Broad incumbents

• Hilton San Diego Gaslamp Quarter: Major-chain full-service hotel in the same Gaslamp submarket with comparable meeting space, on-site F&B, and proximity to the Convention Center.
• Omni San Diego Hotel: Full-service branded hotel adjacent to Petco Park and Convention Center with comparable meeting and wedding event infrastructure, targeting overlapping corporate and leisure segments.
• Marriott Gaslamp Quarter: Large branded full-service hotel on the same downtown block, competing directly for convention and leisure demand with stronger loyalty distribution but less historic character.
• Hard Rock Hotel San Diego: Large branded hotel directly across from the Convention Center with extensive event space; overlaps meaningfully on group/convention demand in the same downtown geography.

Regional players

• The Bristol Hotel San Diego: Boutique-style hotel a few blocks from Horton Grand in downtown San Diego with comparable room count, F&B, and meeting/event capabilities for the same Gaslamp demand pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/horton-grand-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horton Grand Hotel