Hošek Motor a.s. - Mercedes Benz

What Hošek Motor a.s. - Mercedes Benz does

Hošek Motor a.s., operating as Hedin Automotive Czech Republic, a.s. since 1 January 2025, is a multi-brand authorized automotive dealership and service provider headquartered at Žarošická 17, Brno-Vinohrady, Czech Republic. Founded in 1995 as the official Mercedes-Benz representation for Brno and South Moravia, the company has expanded its authorization to include Smart, Fuso, Setra, Opel (added via the 2024 merger with Autocentrum HM), and the Chinese BEV brand XPENG. The core offering spans new, demonstration, and pre-owned vehicle sales; OEM-authorized servicing including mechanical repairs, bodywork (klempířské práce), and painting (lakýrnické práce); financing through operational and financial leasing; and the exclusive import of BRABUS GmbH vehicle customizations for the Czech and Slovak Republics — a franchise repeatedly recognized by BRABUS as their most successful global importer.

The business operates across at least four physical locations in Brno and Břeclav, serving both individual consumers (premium and mainstream passenger vehicles) and commercial/business customers (Sprinter, Vito, Fuso, Setra fleets). Vehicle pricing spans from approximately 474,000 Kč for entry-level Opel units to over 5,500,000 Kč for Mercedes-AMG performance models, with electric models including the Mercedes EQE and XPENG G6/G9 positioned in the mid-range. The entity is wholly owned within the Hedin Mobility Group, one of Europe's largest car retailers operating in 12 countries with more than 5,000 employees; the 2005 acquisition by Motor-Car Group and subsequent passage to Hedin ownership underpin the current corporate structure. Revenue is not publicly disclosed, and the legal entity remains a privately held akciová společnost registered at the Regional Court in Brno.

Name

Hošek Motor a.s. - Mercedes Benz

Legal name

Hošek Motor a.s.

Website

https://hosekmotor.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Hošek Motor a.s. (operating as Hedin Automotive Czech Republic since January 2025) is a multi-brand authorized automotive dealership and service provider in South Moravia, Czech Republic, selling and servicing Mercedes-Benz, Opel, XPENG, Smart, Fuso, and Setra vehicles for individual and commercial customers, with exclusive BRABUS import rights for Czech and Slovak Republics.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Authorized automobile dealership
• Vehicle sales and service
• Mercedes-Benz dealer
• Commercial vehicle servicing
• Premium brand automotive retail

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new, demonstration, and pre-owned vehicles across Mercedes-Benz, Opel, XPENG, Smart, Fuso, and Setra brands. BRABUS vehicle customization import.
2. Vehicle Service and Maintenance: Comprehensive service operations including mechanical repairs, painting (lakovnické práce), and bodywork (klempířské práce) for personal, commercial, and cargo vehicles.
3. Financing Services: Facilitates operational and financial leasing options for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hošek Motor a.s., operating as Hedin Automotive Czech Republic, a.s. since January 1, 2025, is an authorized multi-brand automobile dealership selling new, demonstration, and pre-owned vehicles for Mercedes-Benz, Opel, XPENG, Smart, Fuso, and Setra brands. The company provides comprehensive after-sales services including mechanical repairs, bodywork, and painting, plus operational and financial leasing options. It also serves as the exclusive BRABUS vehicle customization importer for the Czech and Slovak Republics.

Product overview

Hošek Motor a.s., operating as Hedin Automotive Czech Republic since January 2025, is a multi-brand authorized automobile dealership and service provider. The company functions as a single unified offering (authorized dealer network + integrated after-sales workshop) spanning three distinct brand lines: (1) Mercedes-Benz and affiliated brands (Smart, Fuso, Setra) — passenger vehicles, commercial vans/trucks, and the BRABUS customization program; (2) Opel — added in 2024 following the Autocentrum HM merger, covering passenger and commercial vehicles; and (3) XPENG — Chinese electric vehicles distributed since the partnership began. The portfolio includes sedans, SUVs, coupés, wagons, campervans (Marco Polo Horizon), light commercial vans (Citan, Vito, Sprinter, eCitan, eVito, eSprinter), and battery-electric XPENG models. All brands are supported by an in-house workshop offering bodywork, painting, and mechanical servicing. The company is part of the Hedin Mobility Group (12 countries, 5,000+ employees).

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Brno: Mercedes-Benz dealership and service center in Brno
• Opel Břeclav
• XPENG Brno

Products and services

• Mercedes-Benz Passenger Vehicles Authorized sales and full servicing of Mercedes-Benz passenger cars including A-Class, B-Class, C-Class, E-Class, CLA, CLE, GLA, GLB, GLC, GLE, GLS, AMG performance models, EQE, and EQE SUV electric variants. Targets individual consumers and premium car buyers in the Brno and South Moravia region.
• Mercedes-Benz Commercial Vehicles Sales and full-service support for Mercedes-Benz commercial vans (Citan, eCitan, Vito, eVito, Sprinter, eSprinter) and trucks. Includes bodywork, painting, and mechanical repairs. Targets commercial fleet operators and businesses.
• Smart and Fuso Vehicles Sales and servicing of Smart city cars and Fuso light commercial vehicles as part of the broader Mercedes-Benz Group portfolio offering at the Brno dealership.
• Setra Buses Sales and servicing of Setra buses, part of the Daimler/Mercedes-Benz Group portfolio, supporting commercial passenger transport operators.
• BRABUS Vehicle Modifications Exclusive import and installation of BRABUS GmbH vehicle customization upgrades for Mercedes-Benz vehicles in the Czech and Slovak Republics. Recognized as BRABUS's most successful global importer.
• Opel Vehicles Sales and servicing of Opel passenger and commercial vehicles including Astra, Mokka, Grandland, Frontera, Combo, Movano, and Nova. Added in 2024 following the merger with Autocentrum HM, with operations based at Břeclav.
• XPENG Electric Vehicles Sales of XPENG electric vehicles including G6 (RWD Long Range, AWD Performance) and G9 (AWD Performance Pro, Performance) models, featuring XPILOT advanced driver assistance, OTA software updates, and 800V DC fast charging. Targets EV buyers at the Brno dealership.
• After-Sales and Workshop Services Comprehensive workshop services including bodywork (klempířské práce), painting (lakýrnické práce), and mechanical repairs for personal, commercial, and heavy-duty vehicles across all represented brands. Includes operational and financial leasing arrangements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Hedin Mobility GroupcoreStrategic or Co-development Partner · 1 January 2025Hedin Mobility Group is one of the largest European car dealers operating in 12 countries. Hošek Motor became part of Motor-Car group in 2005, which subsequently came under new ownership of Hedin Mobility Group. On January 1, 2025, Hošek Motor rebranded to Hedin Automotive Czech Republic, a.s., reflecting integration into the international group.
• Autocentrum HMcoreStrategic or Co-development Partner · 1 January 2024In 2024, Hošek Motor merged with Autocentrum HM, which had been their subsidiary company. This merger expanded operations to include Opel sales and service at Břeclav location.
• BRABUS GmbHflagshipChannel Partner/ Reseller/ DistributorHošek Motor is the exclusive importer of BRABUS vehicle modifications for Czech and Slovak Republic. BRABUS GmbH repeatedly recognized Hošek Motor as their most successful world importer.
• Mercedes-Benz Group AGflagshipChannel Partner/ Reseller/ DistributorAuthorized dealer and service provider for Mercedes-Benz vehicles for Brno and South Moravia since 1995. Also authorized for Smart, Fuso, and Setra buses.
• Opel Automobile GmbHcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service provider for Opel vehicles, added following 2024 merger with Autocentrum HM.
• XPENGcoreChannel Partner/ Reseller/ DistributorXPENG electric vehicle sales and service at Brno location.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Louwman Group: Large European multi-brand dealer group with Mercedes-Benz, Toyota, and other franchises plus service — comparable integrated dealer-service business model.
• Inchcape plc: Global multi-brand automotive distributor and retailer with premium and volume franchises — comparable dealership distribution model with international footprint.
• Emil Frey Group: One of Europe's largest automotive retail groups, distributing multiple OEM brands with service operations — comparable multi-brand dealer model and geographic breadth.
• Hedin Mobility Group dealerships (other country subsidiaries): Sister subsidiaries of the same parent group operating Mercedes-Benz, BMW, and other premium franchises across 12 European countries — comparable business model and OEM mix but at European scale.

Regional players

• Vertu Motors plc: UK multi-brand dealer group operating franchised sales and after-sales service for volume and premium brands — comparable multi-brand, multi-site dealer model in a different geography.
• Pendragon plc (now Pinewood Technologies): UK franchised dealer group with volume and premium brands and integrated service — comparable multi-brand retail and aftersales model in a different geography.

Others

• BRABUS GmbH (partner/ecosystem): Hošek Motor's flagship partner and exclusive BRABUS importer for Czech and Slovak Republic — not a competitor but a key supplier-adjacent relationship that anchors the company's premium customization offering.

Direct peers

• Auto Jarov (Mercedes-Benz dealer): Long-standing Czech Mercedes-Benz authorized dealer with sales and service operations — directly comparable brand-aligned dealer activities.
• Auto Straka (Czech Mercedes-Benz dealer): Czech authorized Mercedes-Benz dealer with passenger and commercial vehicle sales and service — a direct product-line and customer peer within the same national market.
• Auto Palace (Mercedes-Benz authorized dealer in Czech Republic): Czech Mercedes-Benz authorized dealer offering new and used passenger and commercial vehicles, service, and parts — directly comparable multi-brand dealer activity in the same national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hosekmotor

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hošek Motor a.s. - Mercedes Benz