What Hospitality Plus does

Hospitality Plus is a privately held FF&E (Furniture, Fixtures, and Equipment) procurement and interior design firm founded in 1996 in Orange County, California, and now headquartered in Centennial, Colorado. The company operates four integrated service lines: FF&E procurement sourced from a curated network of global manufacturers through factory-direct relationships, interior design delivered via a network of designers, end-to-end project management overseeing installation and logistics, and third-party financing facilitation for hard and soft goods. With over 1,200 completed projects across 53 hotel brands and four industry verticals, the firm serves hotel owners, property management companies, healthcare facilities, educational institutions, and commercial building operators primarily in the U.S. market.

The firm's commercial model is project-based professional services with quote-based pricing; no public pricing exists, and revenue is contract-driven per project. It operates a sales-led B2B go-to-market motion, assigning a single point of contact to each client and emphasizing long-term relationship management. Customers include major U.S. hotel flag families (Choice Hotels, Hilton, IHG, Marriott, Wyndham, Best Western) alongside healthcare clients such as Desert City Dialysis and Three Crosses Medical Center, educational institutions including New Mexico State University, and commercial operators such as BRP Mexico and Oasis Travel Center. The largest project executed to date is the 1,000-room Holiday Inn Express Fort Lee, VA, demonstrating capacity for marquee-scale engagements.

The company is founder-owned, with no disclosed institutional investors, no funding rounds, and no parent company. Its technology stack is limited to a standard WordPress website; there are no mobile apps, APIs, or proprietary software platforms. Recognition includes a 2020 Best Western Champion Award in Design. The firm competes through its curated manufacturer network, U.S. warehousing partnerships, and 25+ years of brand-standard compliance expertise across multiple major hotel flag families.

Name

Hospitality Plus

Legal name

Hospitality Plus

Website

https://hospitalityplus.biz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospitality Plus is a privately held FF&E procurement and interior design firm serving U.S. hotels, healthcare, education, and commercial clients. Founded in 1996, it has completed 1,200+ projects across 53 hotel brands with factory-direct global sourcing and project management.

Ownership category

akta.pro rank

Product category

Hospitality Procurement and Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

akta.pro secondary industry

Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Hospitality procurement services
• FF&E procurement
• Interior design services
• Hotel renovation services
• Project management consulting

Headquarters

HQ city

Greenwood Village, Colorado

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. FF&E Procurement Services: Procurement of furniture, fixtures, and equipment for hospitality projects. The company sources FF&E items from carefully curated and trustworthy manufacturers, providing a fiduciary approach to projects.
2. Interior Design Services: Award-winning interior design services provided through a network of designers, from inception to completion.
3. Project Management Services: Oversight of renovation projects ensuring delivery on time and within budget, with tracking of all FF&E and communication with carriers.
4. Financing Services: Third-party financing facilitation for hard and soft goods, including payment tracking, budget reconciliation, and invoice management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hospitality Plus is an FF&E procurement and interior design firm that sources furniture, fixtures, and equipment from curated global manufacturers and delivers coordinated design, project management, and financing services for hotel renovations and new construction. The firm operates four core service lines—FF&E Procurement, Interior Design, Project Management, and Financing—that together handle projects from blueprint review through installation. Beyond hotels, the company extends its procurement and design services to healthcare, education, and commercial building sectors.

Product overview

Hospitality Plus is an FF&E (Furniture, Fixtures, and Equipment) procurement and interior design firm offering a unified suite of services for hospitality and commercial interior projects. The company operates four core service lines—FF&E Procurement, Interior Design, Project Management, and Financing—that work together to deliver projects from conceptualization through installation. Beyond hotels, the company extends its procurement and design services to healthcare, education, and commercial building sectors, serving brands across Choice Hotels, Hilton, IHG, Marriott, Wyndham, and boutique properties. The company leverages global sourcing capabilities, factory-direct relationships, and a network of U.S. warehouses to fulfill projects of any scale.

Differentiator

Problem solved

Functional benefit

Products and services

• FF&E Procurement Procurement service for furniture, fixtures, and equipment sourced from curated global manufacturers, providing a fiduciary approach to project sourcing for hotel owners and commercial clients.
• Interior Design Award-winning interior design services delivered through a network of designers, managing projects from blueprint review through completion while maintaining brand standards.
• Project Management End-to-end project oversight ensuring FF&E tracking, budget compliance, on-time delivery, and coordination with carriers and contractors.
• Financing Third-party financing services for hard and soft goods including payment tracking, budget reconciliation, and financial institution documentation.
• Hotel Procurement & Renovation Hotel renovation and new construction procurement services across major hospitality brands including Choice Hotels, Hilton, IHG, Marriott, Wyndham, and boutique properties.
• Healthcare Facilities Procurement Procurement and interior outfitting services for healthcare facilities including hospital waiting rooms, urgent care practices, and dialysis centers.
• Education Facilities Procurement Equipment procurement and interior design services for educational facilities, classrooms, and campus environments.
• Commercial Buildings Procurement Procurement services for commercial renovations including office buildings, assisted living properties, and retail spaces.

Quantifiable outcome

• 1200+ projects completed successfully
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Leo A Daly: Full-service architecture and interior design firm with a hospitality practice covering select-service and full-service hotels. Competes with Hospitality Plus on interior design and FF&E-adjacent services for hotel brand projects in the US.
• Gensler: Large global design and architecture firm with a substantial hospitality practice serving hotels, mixed-use, and commercial interiors. Competes with Hospitality Plus on hospitality interior design and procurement-adjacent services at greater scale and across geographies.
• HKS: Architecture and design firm with a dedicated hospitality practice covering hotels, resorts, and branded residences. Operates as a scaled full-service design firm that competes for hotel renovation and new-build mandates, often overlapping Hospitality Plus on brand-affiliated projects.

Direct peers

• Stonehill & Taylor: Interior design firm with hospitality, restaurant, and commercial practices. Comparable to Hospitality Plus in delivering interior design and procurement-related services for hotel and commercial clients, with focus on branded environments.
• BAMO: Hospitality-focused interior design firm serving luxury and lifestyle hotels, resorts, and restaurants. Highly comparable in delivering design services for hotel brand renovations, with overlapping client base in the hospitality vertical.
• Interior Architects (IA): Global interior design firm with hospitality, workplace, and commercial practices. Competes directly with Hospitality Plus on interior design and procurement-related services for hotel and commercial interiors, with comparable client profile.
• Hirsch Bedner Associates (HBA): Specialty hospitality interior design firm with deep brand relationships across luxury and select-service hotels. Directly comparable on interior design services for hotel renovations and new builds, with overlapping client base of major hotel brands.
• WATG (Wimberly Allison Tong & Goo): Global hospitality-focused architecture and interior design firm serving hotel owners, brands, and developers. Highly comparable to Hospitality Plus in delivering design-led FF&E and interior solutions for major hotel brands worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hospitality-plus-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Plus