What Hosteleria10 does

Hosteleria10 is a privately held Spanish e-commerce retailer headquartered in Madrid that sells professional equipment, machinery, and supplies to the hospitality and food-service industry. Its catalog spans industrial kitchen equipment, professional machinery, industrial refrigeration, furniture, cookware and tableware, washing and hygiene systems, cleaning products, hotel amenities, buffet solutions, and workwear — covering more than 160 brands including Distform, Pujadas, Edenox, Infrico, Sammic, and Fagor. The storefront also serves specialized food retail (butcheries, bakeries, fish shops) and adjacent verticals through sub-categories such as meat aging cabinets, DIN 58345-compliant pharmacy/laboratory refrigerators, and wine refrigeration units.

The platform is built on a standard e-commerce stack with intelligent search, customer account management, and integration with FACe electronic invoicing for public-sector sales. It supports direct online purchase, telephone sales (91 161 03 04), email-based budget requests, and financing through SeQura, with payments processed by CaixaBank and PayPal. Free shipping is offered across the Iberian Peninsula, and the company carries a Trusted Shops certification with a 4.76/5 verified rating and €2,500 purchase protection.

The business operates almost entirely in Spain — covering the Peninsula, Balearic Islands, Canary Islands, Ceuta, and Melilla — with international shipping handled on a per-order basis. Revenue is generated through one-time product sales at unit prices ranging from under €10 to over €10,000, with no disclosed subscription or recurring component. Customer segments are fragmented across SMB restaurants, hotels, food retail, catering companies, and public administrations, with the latter reachable through ROLECE registration.

Name

Hosteleria10

Legal name

Hosteleria10

Website

https://hosteleria10.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hosteleria10 is a Madrid-based B2C/B2B e-commerce retailer selling professional kitchen equipment, machinery, refrigeration, and hospitality supplies across more than 160 brands to restaurants, hotels, food retailers, caterers, and Spanish public-sector buyers.

Ownership category

akta.pro rank

Product category

Hospitality Equipment Supply

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Hospitality equipment supply
• Professional kitchen equipment
• Commercial refrigeration systems
• Industrial catering machinery
• Hotel supplies ecommerce

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - B2C/B2B E-commerce: Direct sales of hospitality equipment, machinery, and supplies through their online storefront. Products range from industrial kitchen equipment to furniture, tableware, cleaning supplies, and hotel amenities. Revenue is generated through one-time product purchases with various payment methods including financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hosteleria10 operates a Spain-focused online store selling professional equipment, machinery, and supplies for the hospitality and food-trade industries. The catalog covers industrial kitchen equipment, professional machinery, industrial refrigeration, furniture, cookware and tableware, commercial washing/hygiene, cleaning supplies, hotel room equipment, buffet display, workwear, and industry-specific solutions, sourced from more than 160 manufacturers and brands. The company also offers installation services, technical advisory, electronic invoicing for public-sector clients, and free Peninsula shipping.

Product overview

Hosteleria10 is a B2C/B2B e-commerce platform offering a comprehensive catalog of products and machinery for the hospitality and commercial sectors. The offering consists of a unified e-commerce platform with multiple product categories spanning: Cocina Industrial (industrial kitchen equipment including ovens, fryers, and cooking machinery), Maquinaria de Hostelería (professional machinery including slicers and food processors), Frío Industrial (industrial refrigeration including meat aging cabinets, pharmacy/lab refrigerators, wine coolers, and ice machines), Mobiliario (furniture and terrace equipment), Menaje (cookware and tableware), Lavado e Higiene (washing and hygiene systems), Limpieza (cleaning products), Hotel y Colectividades (hotel equipment), Buffet (buffet display solutions), Textil (workwear and linens), and business-specific solutions. The company offers over 160 branded products from manufacturers like Distform, Pujadas, Edenox, Infrico, Fagor, and Sammic. Additional services include installation, assembly, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocina Industrial (Industrial Kitchen Equipment) Complete range of industrial kitchen equipment for hospitality businesses, including work tables, sinks, shelving, mixed/convection/pizza/bakery/rapid ovens, fryers, microwaves, paella burners, induction cookers, grills, bain-marie, and stainless-steel furniture. Sold to restaurants, bars, and catering operations across Spain.
• Maquinaria de Hostelería (Professional Hospitality Machinery) Professional hospitality machinery including display cases for tapas/sushi/buffet, slicers, meat grinders, vacuum sealers, juice machines, beverage dispensers, coffee machines, ice machines, dough mixers, cutters, and food-preparation equipment. Sold to restaurants, bars, hotels, and food retail businesses.
• Frío Industrial (Industrial Refrigeration) Industrial refrigeration equipment including refrigerated tables, bottle coolers, minibars, refrigerated display cabinets, freezers, ice machines, and walk-in cold rooms for restaurants, hotels, food retail, and public-sector kitchens.
• Cámaras de Maduración de Carne (Meat Aging Cabinets) Specialized meat aging cabinets for dry-aging and wet-aging of beef and other meats, with temperature and humidity control. Includes crystal and opaque door options. Sold primarily to butchers and restaurants.
• Armarios para Farmacia y Laboratorio (Pharmacy and Laboratory Cabinets) Medical-grade refrigerators and freezers for pharmacies and laboratories, compliant with DIN 58345 standard for storing thermolabile medications, vaccines, and biological samples.
• Refrigeradores de Vino (Wine Refrigerators) Wine coolers and wine cellars including multi-temperature and single-temperature units, thermoelectric and compressor systems, bar, countertop, floor-standing, and built-in models for restaurants, bars, and hotels.
• Máquinas de Hielo (Ice Machines) Ice machines producing cube, cylindrical cube, nugget, granular, and flake ice. Includes autonomous, modular, and remote condenser models. ITV is flagged as the most popular brand and professional installation is offered as an option.
• Mobiliario (Hospitality Furniture) Hospitality furniture including lounge chairs, parasols, heaters, terrace separators, event furniture, chairs, tables, air curtains, and measurement/security equipment for restaurants, hotels, terraces, and events.
• Menaje (Cookware and Tableware) Cookware and tableware including porcelain dishes, glassware, stainless-steel enamel dishes, melamine, gastronorm containers, cooking utensils, cutlery, knives, take-away containers, and disposable items. Sample sets available for tableware evaluation before purchase.
• Lavado e Higiene (Commercial Washing and Hygiene) Commercial dishwashers, glass washers, utensil washers, industrial washing machines, dryers, ironing systems, soap dispensers, hand dryers, cleaning equipment, and disinfection products for hospitality and food-trade operations.
• Limpieza (Cleaning Products and Supplies) Cleaning products and supplies including dishwashing chemicals, surface cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, glass cleaners, brushes, mops, waste bags, paper products, and personal-care items.
• Hotel y Colectividades (Hotel Equipment) Hotel guest-room equipment including minibars, safes, bed linens, towels, amenities, cleaning kits, kettles, mirrors, hair dryers, and room accessories for hotels, rural houses, and collective accommodation.
• Buffet (Buffet Display and Serving Equipment) Buffet equipment including display cases, food dispensers, serving trays, self-service display cases, warming stations, chafing dishes, and buffet collection items for hotels, catering, and collective-feeding operations.
• Textil (Workwear and Hospitality Textiles) Workwear and hospitality textiles including pants, skirts, shirts, jackets, chef coats, footwear, aprons, chef hats, and hotel linens for hospitality staff and hotel operations.
• Negocios (Industry-Specific Business Solutions) Curated equipment bundles and product selections for specific business types including butchers, bakeries, pastry shops, fishmongers, rotisseries, pizzerias, kebab shops, bars, hotels, and food trucks.
• Fabricantes y Marcas (Multi-Brand Catalog) Aggregated catalog of products from more than 160 hospitality equipment manufacturers and brands including Distform, Pujadas, Edenox, Infrico, Comas, Resol, Sammic, FM, Unox, Ezpeleta, Fricosmos, Robot Coupe, Cambro, Whirlpool, Karcher, and Fagor.

Quantifiable outcome

• Customer satisfaction rating of 4.76/5 verified by Trusted Shops
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• CaixaBankcoreTechnology or IntegrationPayment processing partnership through CaixaBank's secure payment gateway. Customers make payments through CaixaBank's platform ensuring secure transactions. Card data is never stored by Hosteleria10, only processed by CaixaBank.
• Trusted ShopscoreGTM or Marketing PartnerCustomer protection and review verification partnership. Trusted Shops provides purchase protection up to €2,500 and certifies customer reviews, enhancing trust and conversion for Hosteleria10.
• FACe (Electronic Invoicing System)coreTechnology or IntegrationSpanish government electronic invoicing system integration enabling Hosteleria10 to issue and process electronic invoices compliant with public administration requirements.
• DistformmajorChannel Partner/ Reseller/ DistributorPremium brand partnership. Distform is a leading manufacturer of stainless steel furniture and kitchen equipment for professional hospitality.
• PujadasmajorChannel Partner/ Reseller/ DistributorPremium brand partnership. Pujadas is a well-known manufacturer of kitchen utensils, cookware, and professional cooking equipment.
• EdenoxmajorChannel Partner/ Reseller/ DistributorPremium brand partnership. Edenox manufactures professional kitchen equipment, refrigeration, and heating solutions for hospitality.
• InfricomajorChannel Partner/ Reseller/ DistributorPremium brand partnership. Infrico specializes in professional refrigeration equipment including display cases, storage units, and meat aging cabinets.
• ITV (Ice Tech Vision)majorChannel Partner/ Reseller/ DistributorLeading ice machine manufacturer. ITV is noted as the most popular ice machine brand. Offers optional professional installation service.
• SammicmajorChannel Partner/ Reseller/ DistributorPremium brand partnership. Sammic manufactures food preparation equipment including slicers, mixers, and vacuum packaging machines.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AlcampoPro (Auchan Pro): Auchan's B2B foodservice arm in Spain serving HORECA professionals with broad assortment of kitchen equipment, supplies and consumables — competes head-on with Hosteleria10's distribution-to-hospitality model, particularly for SMB customers.
• Makro (Metro AG Spain): Makro operates broadline foodservice and HORECA cash-and-carry clubs in Spain with multi-category equipment and consumables — the closest direct comparator to Hosteleria10's B2B/B2C one-stop distribution model for restaurants, hotels and caterers.

Others

• Rational: Global leader in combi ovens and cooking systems for professional kitchens, listed among Hosteleria10's premium brands; comparable technology/profile to other manufacturers in the catalogue and a relevant signal of the supply-side ecosystem Hosteleria10 depends on.
• Infrico: Andalusian manufacturer of professional refrigeration, display cases and meat-aging cabinets — covers a key refrigerated-equipment category on Hosteleria10's storefront and represents the depth of Spanish HORECA manufacturing available to the platform.
• Distform: Leading Spanish stainless-steel kitchen furniture and equipment manufacturer for professional hospitality — featured premium partner of Hosteleria10 in the industrial-kitchen category.
• Sammic: Spanish-based manufacturer of food preparation equipment (slicers, vacuum packagers, blenders) for HORECA — a tier-one premium brand partner of Hosteleria10 and an example of the local manufacturing base the platform distributes.
• Fagor Professional: Major Spanish manufacturer of professional kitchen and laundry equipment; while not a direct competitor on the distribution model, it is one of the brands in Hosteleria10's catalogue and a representative of how manufacturers can bypass or restructure distributor relationships.
• Edenox: Spanish manufacturer of professional kitchen equipment, refrigeration and heating for HORECA — a major catalogue partner supplying the platform's core mid-market kitchen categories.
• Ice Tech Vision (ITV): Leading ice machine manufacturer cited as Hosteleria10's most popular ice machine brand; representative of the dedicated-equipment specialists whose authorised distribution underpins the platform's refrigeration category.

Broad incumbents

• Costco Spain: Membership-warehouse club operating in Spain with broad HORECA-relevant SKUs (commercial refrigeration, foodservice equipment, consumables) at competitive prices — a wider-net incumbent that overlaps Hosteleria10's price-led SMB value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hosteleria10
• Instagraminstagram.com/hosteleria10
• Pinterestpinterest.com/hosteleria10
• LinkedInlinkedin.com/company/hosteleria10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hosteleria10