Van der Valk Hotel Almere

What Van der Valk Hotel Almere does

Van der Valk Hotel Almere is a 210-room full-service luxury hotel located in Almere, Flevoland, Netherlands, operating since 2010–2011 as part of the family-owned Van der Valk Hotel Group. The property offers a tiered room portfolio ranging from 30 m² accessible and standard rooms (from €126.94/night) to 65 m² Royal Suites (from €264.46/night), with five additional themed suites (Bali, Dubai, Afrika) under construction for a November 2027 opening at the €285.62/night price point. Beyond accommodation, the property operates 17 multifunctional meeting and event venues accommodating 5–500 persons, an à-la-carte restaurant with Saturday live-cooking buffet (€62.50 adult), a breakfast buffet (€24.50), the Waterfront Bar, a heated indoor pool with Finnish sauna and steam cabin, and an on-site EV charging hub with 20 Tesla Superchargers plus 26 AC points.

The hotel generates revenue across multiple streams: nightly room rentals, structured packages (Live Cooking from €147.47 p.p., 3-Day Cycling from €239.87 p.p., Last Minute from €77.04 p.p., 2=1 Special from €117.05 p.p., Suite Sale 30% off), F&B covers and events, meeting/banquet rentals, bicycle rental, roomservice (€15 fee), and ancillary services such as bathrobe rental and EV charging. Distribution is primarily direct via the property's own website (Google-powered booking engine), phone (+31 36-8000800), and email ([email protected]), supplemented by the chain-wide Valk Exclusief loyalty platform, mobile app, and a dedicated banquet sales team ([email protected]) for corporate and wedding business. The customer base spans leisure travelers, business/corporate event buyers, families, wedding couples (the property is an official municipality wedding venue), and walk-in local diners.

Technology stack is conventional hospitality tooling: an online booking engine, QR-code roomservice ordering (available 11:00–22:30), a WhatsApp chatbot for guest communication, TV casting/streaming in rooms, and hybrid meeting infrastructure (Meeting Owl, large screens, professional audio). The property holds no AI/ML capabilities, patents, or disclosed integrations beyond the Google booking widget. The hotel is privately held within the Van der Valk conglomerate structure, with no disclosed funding rounds, subsidiaries, or external investors.

Name

Van der Valk Hotel Almere

Legal name

Van der Valk Hotel Almere

Website

https://hotelalmere.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Almere is a 210-room luxury hotel in Almere, Netherlands, part of the Van der Valk hotel group, serving leisure travelers, corporate event buyers, families, wedding couples, and local diners with rooms, F&B, 17 meeting venues, and wellness facilities.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Luxury Serviced Residences (THAGAEAJ)

Keywords

• Luxury hotel accommodation
• Meeting event venues
• Hotel dining services
• Wellness leisure facilities
• Wedding corporate hospitality

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Rentals: Overnight accommodation in various room categories from standard rooms (35-40m²) to luxury suites (Royal, Dubai, Bali, Afrika suites). Prices range from €126.94 (standard) to €285.62 (themed suites) per room per night. Additional revenue from late checkout, extra services.
2. Food & Beverage - Live Cooking & Restaurant: Restaurant dining including live cooking buffet (€62.50 adults Saturday), à-la-carte dinner, breakfast buffet (€24.50 adults), bar service. Hotel bar (Waterfront Bar) opens 17:00-midnight.
3. Meeting & Event Venues: 17 multifunctional meeting rooms rented per half-day with mandatory meeting packages. Suitable for 5-500 persons. Services include weddings (official municipality venue), receptions, conferences. Zaalhuur (room rental) charged separately from arrangement packages.
4. Bicycle Rental: 7-speed bicycles from €15/day (€20 for passersby), e-bikes from €28/day (€33 for passersby). Also available as part of cycling packages.
5. Package Arrangements: Combined accommodation + dining packages including Live Cooking arrangement (from €147.47 p.p.), cycling arrangement (3-day from €239.87 p.p.), 2=1 Special (from €117.05 p.p.), last-minute deals (from €77.04 p.p.), Suite Sale (from €99.25 p.p.).
6. Roomservice: In-room dining delivery with €15.00 service charge per order. Minibar packages available for €17.50.
7. Ancillary Services: Baby bed rental (€10/day), bathrobe rental (€7.50/day + €15 deposit), EV charging (Tesla Superchargers and standard), parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Van der Valk Hotel Almere operates a 210-room luxury hotel in central Netherlands providing overnight accommodation across standard rooms, family rooms, and themed suites (including Top, Sky, Royal, Bali, Dubai, and Afrika suites). The property bundles accommodation with an à-la-carte restaurant, live cooking buffet, breakfast buffet, Waterfront Bar, 17 multifunctional meeting rooms for 5-500 guests, wellness facilities (heated pool, sauna, steam cabin, fitness), official municipality wedding services, bicycle/e-bike rentals, and EV charging infrastructure including 20 Tesla Superchargers.

Product overview

Van der Valk Hotel Almere is a luxury hotel property under the Van der Valk hotel collection, offering accommodation, dining, meetings & events, and wellness services. The product portfolio includes: standard rooms (35-40 m²), double bed rooms (30 m²), accessible rooms without bath (40 m²), luxury rooms (35-45 m²), triple rooms (38 m²), family rooms (45 m²), and connecting rooms (70-80 m²); premium suites including Top Suite, Sky Suite, Royal Suite White, Royal Suite Chocolate, Royal Suite Rouge, and upcoming Bali, Dubai, and Afrika theme suites; dining services featuring an à-la-carte restaurant, live cooking buffet, breakfast buffet, and Waterfront Bar; comprehensive meeting facilities with 17 multifunctional rooms accommodating 5-500 guests; wellness amenities including heated indoor pool, Finnish sauna, steam cabin, and fitness room; and various package arrangements combining accommodation with dining and activities like cycling packages and live cooking experiences. The hotel also offers wedding services, hybrid meeting capabilities, bicycle rental, and electric vehicle charging infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Valk Exclusief: Van der Valk's loyalty program and booking platform offering exclusive deals, memberships, and a magazine for hotel guests.
• Valk Exclusief Membership
• Valk Cadeaucard

Products and services

• Hotel Accommodation Luxury overnight accommodation across 210 rooms and suites including standard rooms (35-40 m²), double bed rooms (30 m²), accessible rooms without bath (40 m²), luxury rooms (35-45 m²), triple rooms (38 m²), family rooms (45 m²), connecting rooms (70-80 m²), and premium suites (Top Suite, Sky Suite, Royal Suite White/Chocolate/Rouge, plus upcoming Bali/Dubai/Afrika themed suites). Includes free WiFi, air conditioning, smart TVs, and wellness access.
• Restaurant & Dining Services On-site à-la-carte restaurant serving seasonal dishes with fresh local ingredients, complemented by an extensive breakfast buffet (daily 06:30-10:30, weekends until 11:00), Saturday evening live cooking buffet (€62.50 adults), and the Waterfront Bar with terrace overlooking the water (open 17:00-midnight). Open to both hotel guests and external diners.
• Meeting & Event Venues 17 multifunctional meeting and event rooms including Athene (up to 700m², 500 theater), Atlanta (540m², 400 theater), Barcelona (125m², 80 theater), Almere (150m², 100 theater), Calgary, Turijn, plus boardrooms (London, Peking, Sydney, Seoul, Vancouver, Nagano, Montreal). Suitable for groups of 5 to 500 persons including conferences, training sessions, seminars, team building, and hybrid events with Meeting Owl AV equipment.
• Wellness & Fitness Facilities Heated indoor swimming pool (12 meters), Finnish sauna, steam cabin, and fitness room open daily from 07:00 to 23:00. Included with all room bookings and available to meeting attendees.
• Wedding Services Complete wedding packages including official municipality ceremony location, atmospheric wedding hall, personalized arrangements, bridal suite accommodations, and catering customization for wedding ceremonies, receptions, and celebrations.
• Bicycle Rental Bicycle and e-bike rental service with 7-speed bikes from €15/day (€20 for non-guests) and electric bikes from €28/day (€33 for non-guests). Includes secure indoor bicycle storage with charging facilities and access to 400+ km of cycling routes in Almere region.
• Electric Vehicle Charging EV charging infrastructure comprising 20 Tesla Superchargers (up to 250 kW), 2 Van der Valk DC fast chargers, and 26 AC charging points in the hotel parking area, available to both guests and passersby.
• Live Cooking Arrangement Package arrangement from €147.47 per person including one night accommodation, unlimited Live Cooking buffet with Dutch spirits, luxury breakfast buffet, and access to pool, wellness, and fitness facilities. Based on 2 persons per room with free cancellation until 24 hours before arrival.
• 3-Day Cycling Arrangement Package arrangement from €239.87 per person including 2 nights accommodation, 2 breakfast buffets, 3-course dinner (excluding drinks), 1-day e-bike rental, and cycling routes. Based on 2 persons per room with free cancellation until 24 hours.
• 2=1 Special Arrangement Non-refundable package arrangement from €117.05 per person including 2 nights in a standard room with 2 extensive breakfast buffets and access to pool, wellness, and fitness facilities. Based on 2 persons per room.
• Last Minute Arrangement Last-minute package from €77.04 per person including 1/2/3 nights in a spacious room with luxury breakfast buffet and pool, wellness, fitness access. Bookable up to 30 days in advance with free cancellation until 24 hours.
• Suite Sale Arrangement Package arrangement from €99.25 per person per night including overnight stay in a Suite with breakfast buffet, 30% discount on Suite rate, free cancellation up to 24 hours before arrival, and included pool, wellness, and fitness access.
• Room Service In-room dining delivery service available from 11:00 to 22:30 with €15.00 room service fee per order. Orderable via QR code on room TV or by phone at reception. Minibar packages available for €17.50.

Quantifiable outcome

• 872 verified guest reviews with 8.84 average score
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bastion Hotels: Dutch mid-market full-service hotel chain competing on ADR tiers similar to Van der Valk's standard rooms; comparable 3-4 star positioning with on-site restaurant and meeting facilities targeting both leisure and business travelers.
• Bilderberg Hotels: Dutch upper-upscale hotel collection with full-service properties, restaurant/bar, meeting rooms, and wellness facilities — overlapping premium-leisure and corporate-event segment with Van der Valk Hotel Almere in the same national catchment.
• Fletcher Hotels: Largest Dutch hotel chain with comparable mid-to-upper full-service hotels, on-site dining, meeting/event facilities, and family/leisure positioning across the Netherlands. Most direct head-to-head competitor for regional overnight and MICE demand.
• Hampshire Hotels: Dutch hotel brand grouping independently operated full-service hotels with meeting/event facilities and restaurants; similar multi-segment customer base spanning leisure, business, and events.
• Van der Valk Hotel Amsterdam Amstel: Sister property under the Van der Valk Hotel Group; another full-service luxury Dutch hotel serving a similar mix of leisure, corporate, and event guests through overlapping direct-booking and Valk Exclusief platforms. Directly comparable in operating model and customer profile.
• WestCord Hotels: Dutch hotel group with full-service properties featuring restaurants, meeting rooms, and themed suites; competes head-to-head for central-Netherlands leisure and corporate bookings at comparable ADR levels.
• Van der Valk Hotel Utrecht: Another sister property within the Van der Valk collection, comparable in scale, full-service offering, MICE capacity, and Valk Exclusief distribution — direct comparator for benchmark RevPAR and event-share.

Broad incumbents

• Hilton Garden Inn / Hilton Hotels (Netherlands): Global full-service and upscale brands with properties in Dutch regional cities; overlap in business-travel and meeting/event segments with comparable amenities (restaurant, fitness, meeting rooms).
• Marriott Hotels (Netherlands): Global full-service hotel brand with select Dutch properties at comparable upper-upscale positioning, overlapping corporate and leisure demand pools, and similar MICE meeting-room offerings.
• NH Hotels (Minor Hotels): Spanish-headquartered international chain with a substantial Dutch footprint of upper-midscale full-service hotels and strong MICE capabilities — broader portfolio but overlapping product/customer mix in the same Dutch regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelAlmere
• LinkedInlinkedin.com/company/van-der-valk-hotel-almere
• Instagraminstagram.com/vandervalkhotelalmere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Almere