Hotel König Ludwig

What Hotel König Ludwig does

Hotel König Ludwig as represented in the input data corresponds to Hotel Plankl, a family-owned hotel and wellness property located at Schlotthamer Straße 4 in Altötting, Bavaria, Germany. The property is operated by Familie Plankl, with Gerhard Plankl identified as proprietor. Core offerings comprise hotel rooms and spa suites — including a 'Top-Ten-Themenzimmer' collection of uniquely decorated themed rooms — alongside private wellness amenities such as 52 in-room private saunas, Finnish steam saunas, infrared cabins, and in-room whirlpools. An 18-meter indoor pool is fed by two private deep wells. The hotel's restaurant serves Bavarian cuisine built on regional, seasonal ingredients, and has been awarded the Bavarian State Prize multiple times. The business is privately held, independently operated, with no disclosed parent company, external investment, or stock listing. The firm employs approximately 18 people.

The property serves four named customer segments — business travelers, couples/romantics, religious pilgrims visiting the Altötting shrine, and leisure/vacation travelers exploring the Inn-Salzach region — addressed through a set of dedicated arrangement packages (Business-Reise, Romantikurlaub, Pilger-Reise, Radfahren in Inn-Salzach, Long-Stay, and themed short-stay deals such as Kuschelwochenende für 2 and Lückenfüller Deluxe). Go-to-market is direct-to-consumer via the hotel's own website with online booking, email and phone inquiries, gift voucher e-commerce, and an X (formerly Twitter) social media presence. Revenue is not publicly disclosed, and no third-party OTA or travel-agency distribution partnerships are mentioned. The company also operates Sunhill-Appartements as a subsidiary focused on apartment-style and extended-stay accommodations, and offers an on-property high rope garden (Hochseilgarten) as an ancillary experience.

From a business model standpoint, the hotel monetizes through nightly room and suite bookings (with private spa premiumization), packaged stays (€119–€460+ for two persons depending on package), F&B revenue from the restaurant, gift voucher sales, and ancillary experiences (high rope garden, bicycle rental). The firm has been certified as a Top Training Company (Top-Ausbildungsbetrieb) by the Free State of Bavaria and serves as an Ausbildungsbotschafter (training ambassador) for Bavarian hospitality. There is no disclosed funding history, M&A activity, leadership change, geographic expansion beyond the Altötting/Inn-Salzach area, or AI/technology stack detail.

Name

Hotel König Ludwig

Legal name

Hotel Plankl

Website

https://hotel-altoetting.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel König Ludwig (Hotel Plankl) is a family-owned hotel and wellness property in Altötting, Bavaria, offering rooms with private spa suites, themed accommodations, an 18-meter indoor pool, and award-winning Bavarian cuisine, serving business travelers, couples, pilgrims, and leisure tourists via direct website bookings and packaged stays.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Boutique hotel accommodations
• Wellness spa suites
• Bavarian regional cuisine
• Pilgrimage tourism hospitality
• Romantic getaway packages

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel König Ludwig is a family-run boutique hotel in the Bavarian pilgrimage town of Altötting offering overnight accommodations and spa suites, many equipped with private saunas, steam baths, and whirlpools. The property operates an on-site restaurant serving award-winning regional Bavarian cuisine, an 18-meter indoor pool, themed Top-Ten rooms, and curated travel arrangements for romantic, business, pilgrimage, and cycling visitors.

Product overview

Hotel Plankl is a family-run hotel offering Bavarian hospitality in Altötting. The core offering includes rooms and spa suites with private wellness facilities (saunas, steam baths, whirlpools), a restaurant serving award-winning Bavarian cuisine (recipient of the Bavarian State Prize), and an 18-meter indoor pool. The hotel operates as a unified property with additional services including themed rooms (Top-Ten-Themenzimmer), various travel packages (romantic getaways, business travel, pilgrimage, cycling), adventure facilities (high rope garden), and extended-stay apartments (Sunhill-Appartements). All offerings are centered around the main hotel property at Schlotthamer Straße 4 in Altötting.

Differentiator

Problem solved

Functional benefit

Brands

• Sunhill-Appartements: Apartment accommodation offering managed by the hotel

Products and services

• Hotel Rooms & Spa Suites Spacious hotel rooms and spa suites available to leisure, business, and pilgrim guests; select suites include private saunas, steam baths, or whirlpools along with playful romantic furnishings.
• Top-Ten Themed Rooms A collection of uniquely themed hotel rooms featuring decorative concepts such as round double beds, sunset wallpaper, and immersive wall paintings, targeting guests seeking distinctive overnight experiences.
• Wellness & Spa Facilities On-site wellness offering including private saunas, Finnish steam saunas, infrared cabins, private whirlpools for two persons, and an exclusive 18-meter indoor pool. Available exclusively to hotel guests.
• Hotel Restaurant & Bavarian Cuisine On-site restaurant serving Bavarian top cuisine prepared from fresh, regional, seasonal ingredients. Multiple award recipient of the Bavarian State Prize (Bayerischer Staatspreis). Open to hotel guests and visitors.
• Sunhill-Appartements Apartment-style accommodation operated by the hotel under the Sunhill-Appartements sub-brand, providing an alternative lodging option for extended-stay visitors in Altötting.
• Gift Vouchers (Gutscheine) Online gift voucher storefront allowing customers to purchase hotel, dining, wellness, or romantic experience vouchers for friends and family.
• Hochseilgarten (High Rope Garden) On-site high rope garden adventure facility available to hotel guests as an additional leisure and team-building activity.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hotel Maximilian Oberstaufen: Boutique wellness hotel in Oberstaufen, Allgäu, operating at a slightly larger scale with a strong regional wellness and cuisine profile — comparable to Hotel Plankl's mid-sized Bavarian wellness positioning.
• Bachmair Weissach: Family-run wellness hotel in Rottach-Egern / Tegernsee, Bavaria, focused on spa, regional cuisine, and Bavarian hospitality — closest direct comparable to Hotel Plankl's family-owned, wellness-led, regionally rooted positioning.
• Wellnesshotel Jagdhof: Family-managed wellness hotel in Rottach-Egern, Bavaria, combining spa facilities, Bavarian cuisine, and personal hospitality — comparable to Hotel Plankl along family operation, wellness emphasis, and regional positioning.

Broad incumbents

• Hotel Bayerischer Hof München: Iconic luxury hotel in central Munich operating restaurants, spa, and event space at a different scale; relevant as a broader Bavarian incumbent benchmark for cuisine awards, spa amenity expectations, and guest demographic.
• Romantik Hotels & Restaurants Deutschland: Cooperative of independently owned boutique hotels in Germany and Europe — a peer category because Hotel Plankl fits the family-run, cuisine-led, heritage character that defines Romantik-affiliated properties.
• Relais & Châteaux Germany: Global collection of independent boutique and gastronomy-led hotels, including multiple Bavarian and German properties; comparable as the upper-tier independent benchmark against which Hotel Plankl's small luxury positioning is set.

Regional players

• Hotel & Wirtshaus Alte Post Altötting: Regional competitor in Altötting itself, serving pilgrims and business travelers in the same micro-market; directly comparable geography and customer base, though with a more traditional dining/lodging mix than Plankl's wellness focus.

Others

• Best Western Hotels Deutschland: Mid-scale hotel group with multiple Bavarian properties including Altötting-area locations; less directly competing on luxury/wellness but highly relevant as an upper-mid-tier competitor for business travelers and pilgrims who would otherwise choose a branded chain option.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-k%C3%B6nig-ludwig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel König Ludwig