Van der Valk Hotel Amersfoort A1

What Van der Valk Hotel Amersfoort A1 does

Van der Valk Hotel Amersfoort A1, legally Hotel Amersfoort B.V., is a 68-employee full-service hotel located directly along the A1 motorway in Amersfoort, Utrecht, Netherlands, operating since 2010 as part of the Van der Valk Hotel Group. The property offers overnight stays across five room categories — Comfort rooms (24m² from €85), Luxe rooms with rain shower or bathtub (from €97-€100), and four themed Wellness Suites on the 6th floor (from €180-€230) — alongside 19 multifunctional meeting and event rooms accommodating 2 to 300 persons, two restaurants (Live Cooking all-you-can-eat and à la carte Restaurant Rootz), three beverage venues (Skybar SIXX rooftop cocktail bar, Hotelbar Rootz, and Koffiebar Chiccio coffee bar), and supporting amenities including fitness, bicycle rental, free parking with EV charging, and Valk Kids family programming.

Revenue is generated through a mix of recurring accommodation bookings (direct via hotelamersfoorta1.nl and through internal Van der Valk channels), one-time F&B transactions across the four dining venues, quote-based meeting and event rentals, bundled packages (Cinema, DierenPark Amersfoort, seasonal arrangements), and gift card/loyalty revenue via the chain-wide Valk Loyal and Van der Valk Giftcard programs. The GTM motion is predominantly direct-to-consumer via the proprietary booking platform, SevenRooms for restaurant reservations, and a dedicated events platform, supplemented by brand-network distribution and partnerships with Vue Amersfoort and DierenPark Amersfoort.

Name

Van der Valk Hotel Amersfoort A1

Legal name

Hotel Amersfoort B.V.

Website

https://hotelamersfoorta1.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Amersfoort A1 is a 68-employee full-service Dutch hotel on the A1 motorway offering accommodations, four dining venues, and 19 meeting rooms to leisure, corporate, and family travelers in the Amersfoort/Utrecht market.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Highway/Interstate Limited-Service Hotels (THAGABAG), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Conference venue rental
• Restaurant dining services
• Wellness suite lodging
• Event catering packages

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Bookings: Overnight accommodation in comfort rooms, luxury rooms, and wellness suites. Revenue generated through direct website bookings and third-party platforms.
2. Food & Beverage: Revenue from Live Cooking buffet restaurant, à la carte Restaurant Rootz, Skybar SIXX cocktail bar, and Koffiebar Chiccio. Includes breakfast, lunch, dinner service and special events.
3. Meeting & Events Venue Rental: Rental of 19 multifunctional meeting and conference rooms for 2-300 persons. Includes AV technology, catering options, and creative meeting breaks.
4. Packages & Arrangements: Bundled offerings combining accommodation, dining, and activities such as cinema packages, live cooking dinner packages, seasonal arrangements, and DierenPark Amersfoort packages.
5. Gift Cards: Van der Valk Giftcard allowing recipients to enjoy overnight stays, activities, or dinners at any Van der Valk hotel.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

Van der Valk Hotel Amersfoort A1 is a full-service hotel offering overnight accommodation across five room categories (Comfort rooms from €85, Luxury rooms from €97, and Wellness/Themed Suites from €180–€230), complemented by five on-site dining venues (Live Cooking buffet, Restaurant Rootz à la carte, Skybar SIXX cocktail bar, Koffiebar Chiccio, and Hotelbar Rootz), 19 multifunctional meeting and conference rooms for 2–300 persons, a Business Center, and family-oriented services. The hotel operates under the Van der Valk Hotel Group brand and is located directly along the A1 motorway with free parking and EV charging.

Product overview

Van der Valk Hotel Amersfoort A1 is a full-service hotel operating as part of the Van der Valk hotel chain, offering a unified product portfolio combining accommodation, dining, and event services. The core offering centers on room categories (Comfort rooms from €85, Luxury rooms with rain shower or bathtub from €97, and Wellness/Themed Suites from €180-230), complemented by multiple dining venues: Live Cooking Restaurant (all-you-can-eat buffet), Restaurant Rootz (fine dining à la carte), Skybar SIXX (rooftop cocktail bar), Koffiebar Chiccio (coffee bar), and Hotelbar Rootz. Meeting and event services include 19 conference rooms for 2-300 persons, a dedicated Business Center, and themed packages. Supporting services include Valk Kids family programming, Valk Loyal loyalty program, Van der Valk Giftcard, bicycle rental, fitness facilities, free parking with EV charging, and room service. The hotel's 2025 renovations modernized Restaurant Rootz and celebrated the property's 15th anniversary since its 2010 opening.

Differentiator

Problem solved

Functional benefit

Brands

• Live Cooking Restaurant: All-you-can-eat buffet restaurant offering live cooking stations for breakfast, lunch, and dinner.
• Restaurant Rootz
• Skybar SIXX
• Koffiebar Chiccio

Products and services

• Comfort Hotelkamer Standard 24m² room with twin bed, walk-in shower, climate control, coffee/tea facilities, and free fitness access. Priced from €85 per night for two adults including breakfast options.
• Luxe Hotelkamer met regendouche 24m² luxury room with double bed, spacious rain shower, coffee facilities, and complimentary minibar. Priced from €97 per night.
• Luxe Hotelkamer met ligbad 24m² luxury room with double bed, bathtub, flat-screen TV, and luxury amenities. Priced from €100 per night.
• Coral Wellness Suite Premium 48m² suite on the 6th floor featuring Finnish combination sauna, infrared cabin, and bathtub. Priced from €230 per night.
• Oriental Emerald Wellness Suite 48m² wellness suite featuring open bathroom design with sauna and bathtub. Priced from €230 per night.
• Amethist Quartz Suite 48m² modern romantic suite with central oval bathtub and walk-in shower. Priced from €180 per night.
• Nevada Diamond Suite 48m² suite featuring double bed, flat-screen TV, open bathroom with bathtub and rain shower. Suitable for both business and private stays. Priced from €180 per night.
• Live Cooking Restaurant All-you-can-eat buffet restaurant featuring live cooking stations. Serves breakfast (Mon–Fri 07:00–10:00, Sat–Sun 07:30–10:30), Sunday brunch (12:15–15:00), and dinner on Fri–Sat (17:30–22:00). Priced €21–49 per person. Rated 4.6/5 from 1,322 reviews.
• Restaurant Rootz Fine dining à la carte restaurant serving French and Italian-inspired cuisine with international flavors. Open Mon–Fri 11:30–23:00 and Sat–Sun 09:30–23:00. Priced €8–50 per person. Rated 4.6/5 from 8,102 reviews.
• Skybar SIXX Rooftop cocktail bar on the 6th floor offering 360° panoramic views over Amersfoort. Open Thu 18:00–00:00, Fri–Sat 17:00–01:00, and Sunday for Sky High Tea 13:00–16:00. Available for exclusive hire from approximately 40 persons.
• Koffiebar Chiccio Hotel coffee bar serving freshly ground coffee, cappuccinos, teas, and homemade pastries. Open Mon–Fri 08:00–17:00.
• Hotelbar Rootz Hotel bar within Restaurant Rootz offering beers, cocktails, and aperitifs. Open daily 17:00–23:00.
• Meetings & Events Meeting and event venue featuring 19 multifunctional conference and meeting rooms accommodating 2 to 300 persons, equipped with modern AV technology including smart TVs and projectors, free WiFi, and free parking. Quote-based pricing.
• Business Center Amersfoort Dedicated business center offering various workspace options with luxury facilities including high-speed WiFi, printing, and ergonomic seating for corporate clients.
• Valk Kids Family-friendly services including children's menus, trampoline, dedicated kids' corner in the Live Cooking restaurant, and themed weekends with activities for families with children.
• Special Theme Events Themed dining events including Sky High Tea (€32.50), Spanish Weekend, A Taste of Asia Weekend, Oktoberfest, and Tex-Mex Fiesta, each priced from €39.50 per person.
• Van der Valk Giftcard Gift card redeemable for overnight stays, activities, or dining at any Van der Valk hotel in the network.
• Valk Loyal Loyalty Program Loyalty program offering €5 savings per night on rooms/suites, €2.50 per person savings on packages, and a free drink upon arrival.
• Fietsverhuur (Bicycle Rental) Bicycle rental service for guests to explore Amersfoort and the surrounding natural areas.
• Fitness Fitness facilities available to hotel guests at no additional charge; non-residents can also become members.
• Free Parking & EV Charging Free parking for hotel guests and meeting participants, with EV charging stations on-site. Non-hotel visitors pay €3 per hour.
• Room Service Room service available for breakfast, dinner, or drinks delivered to guest rooms for a €10.00 service charge.
• Hotel Packages (Arrangementen) Curated stay packages bundling accommodation with dining and activities, including Cinema Package (€53 p.p.), Live Cooking Dinner Package (€110.03 p.p.), High Summer Package (€100.03 p.p.), 3=2 Package (€153.28 p.p.), DierenPark Amersfoort Package (€126.03 p.p.), Cycling & Hiking Package (€114.98 p.p.), Culinary Package (€107.03 p.p.), and Sunday Special (€60.53 p.p.).
• Holiday Events (Feestdagen) Holiday dining events including Father's Day, Mother's Day, Sinterklaas (December 5), Christmas (December 24–26), New Year's Eve/Day, Valentine's Day, and Easter celebrations with special brunches, dinners, and overnight packages.

Quantifiable outcome

• Guests consistently rate the hotel 8.7/10 based on 431 reviews
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Vue AmersfoortminorStrategic or Co-development PartnerVue Amersfoort cinema is partnered for the hotel's Cinema Package arrangement, providing cinema tickets as part of the overnight stay and breakfast package. This creates a bundled experience combining accommodation with local entertainment.
• DierenPark AmersfoortminorStrategic or Co-development PartnerDierenPark Amersfoort (zoo) is partnered for the DierenPark Amersfoort Arrangement, offering entry tickets combined with overnight accommodation and 3-course dinner. This family-oriented package targets visitors with children.
• SevenRoomscoreTechnology or IntegrationSevenRooms is the hotel's primary platform for restaurant and table reservations, handling bookings for Live Cooking, Restaurant Rootz, Skybar SIXX, and Chiccio. This SaaS reservation platform enables online booking management across all dining venues.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Fletcher Hotels: Largest Dutch hotel chain with extensive regional presence including properties with meeting facilities, restaurants, and leisure amenities. Comparable full-service Dutch hospitality offering aimed at domestic leisure and corporate event market.
• Van der Valk Hotel Utrecht: Sister Van der Valk property in nearby Utrecht serving the same central Netherlands corporate and leisure market with comparable full-service offering including meeting facilities and multiple dining venues. Most direct comparison point for benchmarking RevPAR, F&B mix, and event share.
• Postillion Hotels: Dutch hotel group specializing in meetings, conferences, and events with multiple properties near motorway locations. Directly comparable event-heavy business model targeting corporate meeting planners in the Netherlands.
• Bastion Hotels: Dutch limited-to-mid-service hotel chain with multiple highway-adjacent locations across the Netherlands. Competes directly for the same price-sensitive motorists, business travelers, and weekend leisure guests along major Dutch motorway corridors.
• NH Hotels (Amersfoort / Utrecht region): NH operates multiple mid-to-upscale hotels across the Netherlands with comparable room, meeting, and F&B positioning. Targets overlapping corporate and leisure segments and competes for the same Dutch business travelers and event planners.

Broad incumbents

• Van der Valk Hotel Eindhoven: Larger Van der Valk property in Eindhoven with expanded meeting, F&B, and wellness infrastructure. Part of the same parent group but with different scale, providing intra-brand benchmark on pricing, amenities, and event capability.
• Marriott Hotels (Netherlands): International full-service chain with Dutch locations competing for premium corporate event and upscale leisure business. Larger distribution network and loyalty program, but typically located in city centers rather than highway-adjacent positions.
• Hilton Hotels (Netherlands): International full-service hotel brand with Dutch properties in Amsterdam, Rotterdam, and The Hague. Competes for higher-end corporate, meeting, and international leisure travelers, particularly for events requiring globally recognized brand standards.

Others

• Booking.com (Amersfoort HQ): Major Dutch-headquartered OTA that distributes Van der Valk rooms alongside competitive inventory. While not a direct peer, Booking's commission structure and ranking algorithms directly impact acquisition cost and visibility for hotel properties like Amersfoort-A1.

Emerging players

• Center Parcs (peer for family/short-break segment): Dutch short-break resort operator competing for the family leisure package market through bundled accommodation, dining, and activity offerings. Partial overlap with Van der Valk's family packages like DierenPark Amersfoort Arrangement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VanderValkAmersfoort
• LinkedInlinkedin.com/company/van-der-valk-hotel-amersfoort-a1
• Instagraminstagram.com/hotelamersfoorta1
• TikToktiktok.com/@vandervalkamersfoort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Amersfoort A1