Hotel Avenida Palace - Lisboa, Portugal

What Hotel Avenida Palace - Lisboa, Portugal does

Hotel Avenida Palace is an independent, family-owned 5-star luxury hotel operating from a single historic property at Rua 1º Dezembro 123 in central Lisbon, between Baixa Pombalina and Avenida da Liberdade. Built in the late 19th century (circa 1890) and designated a historical landmark of the city, the hotel offers 82 rooms and suites across six floors in seven categories (Single, Double, Superior, Superior 270°, Junior Suite, Suite Palace, Presidential Suite), complemented by an English-style bar and Palace Lounge, a monthly live-music program (classical, jazz, Fado), a 5th-floor fitness room, small meeting facilities, and a concierge team. The product stack combines heritage architecture and décor (notably Lucien Donnat's Palace Lounge and Empire-style Presidential Suite) with modern in-room amenities including double-glazed windows, marble bathrooms, complimentary Wi-Fi, espresso machines, minibars, and electronic safes.

The commercial operation runs primarily through direct-to-consumer channels — the multilingual hotel website (English, French, German, Portuguese, Spanish) with a GuestCentric-powered booking engine, plus phone and email reservations and a dedicated groups/events line — and explicitly avoids OTA distribution. Direct bookings carry exclusive benefits (room upgrade, early/late check-out, 20% bar discount, complimentary water, children's surprises). Revenue is generated from nightly room rates (breakfast included), bar and lounge spend, ancillary upsells (massage €120, romantic packs €80, sparkling wine €47.50, cheese platters €50, chocolates €35), meeting hire, and 24-hour room service, with the Lisbon Municipal Tourist Tax (€4/night, capped at €28) applying to guests over 13. The hotel is GDPR-compliant, holds ISO 9001:2015 certification (Quality Policy Revision 5, 05/03/2017) and Portuguese tourism registration RNET-693, and employs approximately 46 staff.

Name

Hotel Avenida Palace - Lisboa, Portugal

Legal name

Hotel Avenida Palace

Website

https://hotelavenidapalace.pt

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Avenida Palace is an independent, family-owned 5-star historic hotel in central Lisbon operating 82 rooms and suites, a bar and Palace Lounge with live music, concierge services, and meeting facilities, selling primarily through direct online and phone reservations to luxury leisure and business travelers.

Ownership category

akta.pro rank

Product category

Heritage Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

Keywords

• Hotel accommodation services
• Historic hospitality lodging
• Premium lodging services
• Hotel rooms suites
• Guest accommodation services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from 82 rooms and suites including Double Rooms, Superior Rooms, Junior Suites, Suite Palace, and Presidential Suite. Breakfast is included in all rates.
2. Bar & Lounge: English-style bar offering cocktails, wines (including Portuguese wines and Champagnes), spirits, digestifs, and light snacks. Extensive cocktail menu featuring Portuguese gins (Sharish, Gin Lisboa) and premium spirits.
3. Additional Services & Amenities: Upsell services including massage (€120), romantic packs (€80), sparkling wine (€47.50), cheese platters (€50), chocolates (€35), airport transfers, and laundry services.
4. Meeting Facilities: Small meeting spaces for exclusive gatherings with personalized service for business meetings during hotel stays.
5. Room Service: 24-hour room service menu, special group menus for minimum 10 people with prior reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Avenida Palace is a 5-star historic hotel in central Lisbon operating 82 rooms and suites for overnight accommodation, with on-site bar/lounge service, meeting facilities, concierge, room service, and a live music program. The hotel caters to leisure and business travelers seeking a heritage independent hotel experience in Lisbon's historic center.

Product overview

Hotel Avenida Palace is a 5-star historic hotel in Lisbon offering accommodation across 82 rooms and suites, bar and lounge services with live music, meeting facilities, concierge services, and fitness amenities. The product portfolio centers on the core lodging offering with seven room categories (Single, Double, Superior, Superior 270°, Junior Suite, Suite Palace, Presidential Suite), complemented by food and beverage services (bar with Palace Lounge), entertainment (Music at the Palace piano program), wellness (massage services and gym), and practical services (concierge, meeting facilities, airport transfers). Direct booking provides exclusive benefits including room upgrades and early/late check-out. The hotel operates as an independent family establishment, not affiliated with any hotel chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel room and suite accommodation 5-star overnight accommodation across 82 rooms and suites in multiple categories for leisure and business travelers staying in central Lisbon.
• Bar and lounge service On-site bar and lounge service available to hotel guests and visitors at the property.
• Meeting and event facilities Meeting and event spaces at the hotel available for small corporate meetings, private events, and group bookings.
• Room service In-room dining service offered to hotel guests during their stay.
• Concierge service Concierge assistance provided to hotel guests for local arrangements, recommendations, and guest services during their stay.
• Live music program Live music entertainment offered at the hotel as part of the guest experience.
• Add-on guest services Miscellaneous add-on services provided to guests as ancillary revenue offerings beyond room and F&B.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the hotel's booking engine technology (book.hotelavenidapalace.pt). Guestcentric operates under the hotel's authority following a signed contract. The hotel has provided written instructions on how processing should be done. Guestcentric handles reservations engine for the business.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Memmo Alfama Hotel: A boutique design hotel in Lisbon's Alfama district offering contemporary rooms and rooftop terrace. Comparable as a smaller independent luxury hotel in central Lisbon competing for design-conscious travelers seeking authentic neighborhood experiences.
• Hotel Tivoli Avenida Liberdade Lisboa: A 5-star luxury hotel located on Avenida da Liberdade in central Lisbon, offering comparable heritage luxury accommodation, multiple room categories, and ancillary F&B. Directly comparable as a city-center historic luxury competitor targeting the same leisure and business traveler segments.
• Pousadas de Portugal: A network of heritage hotels across Portugal, many housed in historic palaces, monasteries, and convents. Comparable as heritage Portuguese accommodation competing for cultural tourists who value authentic historic settings, though spread across multiple geographies.
• Olissippo Lapa Palace: A 5-star historic palace hotel in Lisbon offering heritage luxury accommodation in a 19th-century building with landscaped gardens. Directly comparable as a Portuguese heritage palace hotel competing for the same cultural luxury segment in Lisbon.
• Bairro Alto Hotel: A boutique luxury hotel in Lisbon's Bairro Alto district offering personalized service and design-forward rooms in a historic building. Comparable as an independent luxury property in central Lisbon competing for the high-end leisure traveler seeking authentic character.
• Corinthia Hotel Lisbon: A 5-star full-service hotel in central Lisbon offering luxury rooms, conference facilities, and premium F&B. Comparable as a high-end city-center competitor with substantially larger inventory (300+ rooms), representing a scale competitor for the same corporate and leisure demand.
• Hotel Pestana Palace Lisboa: A 5-star luxury hotel housed in a 19th-century palace in central Lisbon, part of the Pestana group. Comparable as a heritage palace hotel competing for the same luxury leisure and corporate clientele, with similar architectural pedigree and city-center positioning.

Regional players

• Sublime Comporta: A luxury retreat in the Comporta region of Portugal offering high-end accommodation in a nature setting with strong design credentials. Comparable as an independent Portuguese luxury hospitality competitor, though serving a different geography (coastal resort vs. city center).

Broad incumbents

• Four Seasons Hotel Ritz Lisbon: An international luxury chain's flagship Lisbon property (282 rooms) with classic décor, rooftop running track, and Michelin-level F&B. Comparable as the upper-tier benchmark for luxury pricing in Lisbon, though part of a global chain with broader distribution and loyalty reach.
• Belmond Hotels (LVMH): A global collection of heritage and iconic luxury hotels (now under LVMH), including properties in historic buildings with strong cultural programming. Comparable as a benchmark for heritage luxury positioning, though operating across many geographies with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelAvenidaPalaceLisboa
• Instagraminstagram.com/hotelavenidapalace/?hl=en
• LinkedInlinkedin.com/company/hotel-avenida-palace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Avenida Palace - Lisboa, Portugal