Hotel Azúr**** & Hotel Azúr Premium*****

What Hotel Azúr**** & Hotel Azúr Premium***** does

Hotel Azúr and Hotel Azúr Premium, operated by Breeze Lake Zrt., constitute a dual-tier resort complex on a 4-hectare waterfront site in Siófok on the shore of Lake Balaton (Central Europe's largest lake), approximately 110 km southwest of Budapest. The 4-star Hotel Azúr wing offers 148 rooms across five categories (Superior Studio 19 m², Superior Double 28 m², Superior Family two-room 2×19 m², Superior Suite 48 m² with private sauna and jacuzzi, and an Accessible Room 28 m²). The Hotel Azúr Premium 5-star wing operates as a separate luxury tier under the Azúr Resort umbrella, sharing loyalty and reservation infrastructure.

The integrated product portfolio spans accommodation, a ~3,500 m² wellness center with ~1,000 m² of water surface and a renovated sauna world (three Finnish saunas, aroma, infrared, steam, tepidarium, salt chamber, Kneipp footbath), five F&B outlets (Olive Garden buffet restaurant, Snack & Bowling Bar with 4-lane bowling, Lobby Bar, Wellness Bar, and seasonal Grill & Bar), the AzúrKaland children's entertainment world with the Azúrka mascot, and the Azúr Rendezvényközpont conference center (Toscana I+II 560 m² accommodating 600 persons plus six additional meeting rooms totaling over 2,000 m² of event space). The underlying technology stack comprises a standard property management system, an online booking engine, the XQueue Maileon email-marketing platform, SSL-secured transactions, OTP SimplePay and SZÉP card payment processing, and FreeCharger EV charging integration.

Revenue is generated primarily through room rentals (typically including half-board), wellness day passes to external guests (12,000 HUF adult / 5,000 HUF child aged 4–12), conferences and banqueting, F&B across multiple outlets, and gift vouchers. Distribution is anchored by a direct-to-consumer website booking engine (hotelazur.hu) with multilingual versions (HU/EN/DE/CZ/SK), supported by a best-rate guarantee; OTAs serve as an indirect channel, while a dedicated B2B sales team (Lapu Tímea for sales, Balogh Tamás for events) handles MICE and corporate group bookings. Customer segments span families with children (primary), couples and adult travelers, corporate/MICE clients, day wellness visitors, and domestic plus regional tourists from the Czech Republic, Slovakia and Germany. Karádi Andor serves as CEO (vezérigazgató). The property has benefited from ~141M HUF in EU GINOP grants (2021–2024) covering conference ICT modernization, energy efficiency upgrades (heat pumps and solar panels), and employee training.

Name

Hotel Azúr**** & Hotel Azúr Premium*****

Legal name

Breeze Lake Zrt.

Website

https://hotelazur.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Azúr and Hotel Azúr Premium, operated by Breeze Lake Zrt., form a 4-star and 5-star dual-tier resort in Siófok on Lake Balaton, Hungary, offering 148 rooms, a 3,500 m² wellness center, five F&B outlets, conference facilities for up to 600 guests, and family-focused AzúrKaland children's programming.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Hotel accommodation services
• Wellness spa facilities
• Conference event venues
• Family resort hospitality
• Lake front lodging

Headquarters

HQ city

Siófok

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation (Room Revenue): The hotel generates primary revenue from room rentals across 148 rooms and suites, with online direct booking, phone reservations, and agency channels. Half-board (breakfast and dinner) is the standard meal plan. Rack rates are posted at the front desk; current rates are available on the website and at the hotel.
2. Wellness and Spa Admissions: External day guests (non-hotel residents) can purchase wellness day passes to access the 3,500 m² wellness center including pools, saunas, and spa facilities. Full-day adult pass: 12,000 HUF; full-day child pass (4-12 years): 5,000 HUF; free for children under 4. Day passes include sauna world access.
3. Conferences, Events and Banqueting: The Azúr Rendezvényközpont conference center, one of Hungary's largest provincial venues, generates revenue from renting 7 conference/meeting rooms (Toscana I+II: 560 m² up to 600 persons; Marbella & Ibiza: 2×200 m² each; Catalonia: 126 m²; Panoráma: 120 m²; Premium meeting: 68 m²; Thalassa: 40 m²; Provance: 35 m²) plus catering through Olive Garden, OPUS, Snack & Bowling Bar, and Bar & Grill for events ranging from small meetings to 600-person banquets.
4. Food and Beverage (F&B): Revenue from multiple dining outlets: Olive Garden buffet restaurant (breakfast 07:00-10:00, dinner 18:00-21:30), Snack & Bowling Bar (12:00-24:00; ~700 m² with 4 bowling lanes), Lobby Bar (08:00-24:00), Wellness Bar (10:00-18:00), and seasonal Grill & Bar (summer 12:00-17:00). Also includes event catering services for conferences and banquets.
5. Gift Vouchers: The hotel sells gift vouchers in fixed-denomination value vouchers and pre-packaged experience packages (2-night stays, wellness day passes). Vouchers can be redeemed against hotel stays and services, subject to availability, and expire without extension.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Azúr operates a 4-star family resort with 148 rooms on a 4-hectare direct waterfront property on Lake Balaton in Siófok, Hungary, co-branded with the 5-star Hotel Azúr Premium wing under one reservation and loyalty system. Core paid offerings include accommodation (with half-board), a 3,500 m² wellness center with sauna world and massage, five F&B outlets, the Azúr Rendezvényközpont conference center, AzúrKaland children's entertainment world, gift vouchers, and external wellness day passes.

Product overview

Hotel Azúr & Hotel Azúr Premium is a dual-property resort complex on Lake Balaton featuring Hotel Azúr (4-star, 148 rooms) as the family-friendly main wing and Hotel Azúr Premium (5-star) for luxury guests. The integrated product portfolio includes: core accommodation (rooms, suites, family rooms, accessible rooms); wellness & spa facilities (3,500 m2 wellness center with pools, sauna world, massage services); dining venues (Olive Garden buffet restaurant, Snack & Bowling Bar, Lobby Bar, Wellness Bar, Grill & Bar, Opus Restaurant for events); children's entertainment (AzúrKaland playhouse, baby-friendly services, animation programs); conference & event services (multiple meeting rooms including 560 m2 Toscana hall); and operational amenities (fitness center, electric car charging, loyalty program, online booking). Azúr Resort serves as the parent brand encompassing both hotel properties.

Differentiator

Problem solved

Functional benefit

Brands

• AzúrKaland: Children's entertainment world and playhouse with Azúrka mascot offering creative workshops, sport programs and animation activities for families
• Olive Garden Restaurant
• Snack & Bowling Bar
• Wellness Port
• Azúr Nyár

Products and services

• Hotel Azúr (4-star)

Quantifiable outcome

• 85% guest satisfaction score based on reviews
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aquamarina Hotel Balaton: A wellness and conference hotel in Siófok with on-site spa, multiple rooms, and event facilities — competes directly with Hotel Azúr on both the wellness day-pass and conference segments in the same city.
• Hotel Silverine Lake Balaton: A 4-star wellness hotel located in Siófok on Lake Balaton with on-site wellness facilities, restaurant, and family-oriented amenities — directly comparable on geography, segment (family leisure), and product (wellness + Lake Balaton waterfront).
• Lotus Therme Hotel & Spa (Hévíz): A 5-star spa hotel in Hévíz specializing in thermal wellness, premium services, and lake-based leisure — comparable on the wellness-premium positioning adjacent to Hotel Azúr Premium.
• Hotel Flamenco: A 4-star wellness hotel on the southern shore of Lake Balaton in Balatonszárszó, with wellness facilities, conference rooms, and family-friendly offerings — direct competitor on Lake Balaton in the wellness-and-leisure segment.
• Hotel Annabella (Hévíz): A 3-star wellness hotel in Hévíz (Hungary's other major spa destination) operated by Danubius with on-site thermal wellness, F&B, and lake-area setting. Comparable as a Hungarian wellness-and-leisure resort with multi-revenue streams.

Regional players

• Therme Erding (Germany): Largest therme in the world near Munich, Germany — comparable on the wellness day-pass and family leisure model with multi-revenue streams (waterpark, hotel, spa, F&B) targeting Central European guests from a similar source market.
• Rogner Bad Blumau (Austria): Iconic Austrian wellness and spa resort in Burgenland (near Austrian-Hungarian border) with year-round thermal/wellness positioning — comparable as a Central European wellness/leisure resort targeting a similar source-market geography.

Broad incumbents

• Mellow Mood Hotels: A Hungarian boutique-hotel group operating multiple lifestyle and wellness-oriented properties in Budapest and rural Hungary — relevant as a domestic player in the wellness/lifestyle boutique segment adjacent to Hotel Azúr Premium.
• Danubius Hotels Group: Hungary's largest hotel chain operating across Hévíz, Budapest, and other spa/leisure destinations — comparable as a broad incumbent in the Hungarian wellness accommodation market with overlapping family and MICE segments.
• Ensana Thermal Hévíz: Thermal health and wellness hotel in Hévíz under the Ensana health-focused chain — comparable as a Hungarian/Central European wellness hospitality player serving family leisure and wellness segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-az%C3%BAr-hotel-az%C3%BAr-premium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Azúr**** & Hotel Azúr Premium*****