B&B Hôtel Lille Centre Grand Palais

Name

B&B Hôtel Lille Centre Grand Palais

Legal name

B&B HOTELS

Website

https://hotelbb.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Budget hotel accommodation
• Hotel room rentals
• Extended stay aparthotel
• Hotel booking services
• Business travel lodging

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel room rentals: Core revenue from renting hotel rooms to individual travelers and business customers. Revenue generated on per-night basis with variable pricing based on dates, room type, and location.
2. B&B HOME long-stay accommodations: Extended-stay aparthotel services featuring kitchenettes, shared kitchens, shared laundry, and common areas for medium and long-term guests. Blends hotel residence conveniences with home comforts.
3. Breakfast and ancillary services: Additional revenue from breakfast offerings, with breakfast vouchers available at checkout. Promotional codes and corporate rates also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

B&B Hôtel Lille Centre Grand Palais is a 3-star budget hotel property in Lille, France, operating as part of the B&B HOTELS network of 967 hotels across 19 countries. It provides affordable overnight accommodations featuring comfortable beds, generous breakfast, digital booking and check-in, warm welcome, and modern room design for individual leisure and business travelers. The property also participates in the B&B HOME extended-stay aparthotel program and the B&me customer loyalty program.

Product overview

B&B HOTELS is an affordable hotel chain operating 967 hotels across 19 countries in Europe and beyond (France, Germany, Italy, Portugal, Spain, United Kingdom, USA, Austria, Belgium, Brazil, Czech Republic, Denmark, Hungary, Liechtenstein, Luxembourg, Netherlands, Poland, Slovenia, Switzerland). The portfolio consists of standard B&B HOTELS properties offering budget accommodations focused on essentials (comfortable beds, generous breakfast, digital experience, warm welcome, modern design), complemented by B&B HOME aparthotels for medium/long-term stays with kitchenette and shared amenities. The company also provides dedicated business services including corporate agreements and group/event organization, supported by the B&me loyalty program and mobile app for bookings and account management.

Differentiator

Problem solved

Functional benefit

Brands

• B&me: Loyalty program offering exclusive benefits and promotions for members
• B&B HOME

Products and services

• B&B HOTELS Room Rentals Core hotel room accommodation service offered across the B&B HOTELS network including B&B Hôtel Lille Centre Grand Palais. Provides affordable 3-star overnight stays with comfortable beds, breakfast, digital check-in, and modern amenities for individual leisure and business travelers.
• B&B HOME Extended-Stay Aparthotel Aparthotel sub-brand designed for medium and long-term stays, blending hotel residence conveniences with home comforts. Features include kitchenettes, shared kitchens, shared laundry, and common areas. Available in France and Belgium.
• B&me Loyalty Program Loyalty program offering exclusive benefits and promotions for repeat customers. Includes B&me CLUB for premium tier benefits, local advantages, and member-exclusive rates including new hotel opening promotions from €50 per night.
• B&B HOTELS Mobile App Mobile application available on iOS (Apple App Store) and Android (Google Play) for booking hotels, managing reservations, and accessing B&me loyalty program benefits on mobile devices.
• Corporate Agreements Dedicated business service for corporate clients offering negotiated rates and dedicated booking arrangements for employees on business travel across the B&B HOTELS network.
• Groups & Events Organization Specialized service for group bookings, event accommodation, and travel agency reservations. Coordinates multiple rooms and services for tour groups, event attendees, and travel agency clients.

Quantifiable outcome

• Customer review rating of 5.0/5 on TrustYou platform with guests reporting warm welcome and comfortable stays

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• TrustYoucoreGTM or Marketing PartnerTrustYou provides independent customer review aggregation for B&B HOTELS, displaying verified reviews from real guests. Hotel managers respond directly to reviews, maintaining customer engagement and reputation management.
• SOCOTECsupportingOthersSOCOTEC appears as a certification partner related to quality and safety standards for B&B HOTELS properties.
• ApplesupportingTechnology or IntegrationB&B HOTELS mobile application distributed through Apple App Store, enabling iOS users to book hotels and manage reservations.
• Google AdssupportingGTM or Marketing PartnerB&B HOTELS uses Google Ads for digital advertising and marketing, including tracking and personalized advertising based on user consent.
• Meta (Facebook and Instagram)supportingGTM or Marketing PartnerB&B HOTELS maintains social media presence on Meta platforms for brand marketing and customer engagement.
• TikToksupportingGTM or Marketing PartnerB&B HOTELS uses TikTok as a social media marketing channel for brand awareness and promotional content.
• LinkedInsupportingGTM or Marketing PartnerB&B HOTELS uses LinkedIn for professional networking, employer branding, and B2B marketing initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meininger Hotels: Meininger is a European budget hotel chain combining hotel and hostel formats across major European cities. Comparable as a budget accommodation competitor in major European urban markets including France.
• ibis (Accor): ibis is Accor's flagship budget hotel brand operating across Europe with standardized, affordable rooms and a strong B2B distribution footprint. Directly comparable as a pan-European budget chain competing for the same price-sensitive traveler segment.
• Campanile: Campanile is a French-founded budget/midscale hotel chain with broad presence across France and Europe. Comparable as a directly competing mid-market chain targeting similar value-driven business and leisure travelers in French cities.
• easyHotel: easyHotel is a pan-European ultra-budget hotel brand focused on compact, no-frills rooms at low price points. Comparable as a directly competing limited-service budget chain targeting cost-conscious travelers across European cities.
• Holiday Inn Express (IHG): Holiday Inn Express is IHG's limited-service brand operating globally with a focus on essentials, complimentary breakfast, and consistent standards. Comparable as a global budget/limited-service chain serving business and leisure travelers at similar price points.
• Motel One: Motel One is a German design-led budget hotel chain with strong European footprint and focus on essential amenities at competitive rates. Comparable as a European budget chain with similar limited-service positioning and digital booking approach.
• Premiere Classe: Premiere Classe is a French economy hotel chain owned by Louvre Hotels Group, focused on essential accommodation at low price points. Directly comparable as a same-segment budget competitor with similar no-frills positioning in France.
• Kyriad: Kyriad is a French midscale/budget hotel brand with properties across France and Europe. Comparable as a directly competing chain targeting similar business and leisure customers with comparable rate positioning.

Broad incumbents

• Accor: Accor is the parent group of ibis and a major European hospitality group operating across luxury, premium, midscale, and economy segments. Comparable as a broad incumbent whose budget brands (ibis, ibis budget, hotelF1) directly compete with B&B HOTELS in the same segment.

Regional players

• Travelodge: Travelodge is a UK-focused budget hotel chain with strong presence in British cities. Comparable as a budget chain with similar limited-service positioning, though operating primarily in UK rather than French market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-b&b-lille-centre-grand-palais

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&B Hôtel Lille Centre Grand Palais