Hotel Berna

What Hotel Berna does

Hotel Berna is a small 2-star hotel in Florence, Italy, located at Largo Fratelli Alinari 11, approximately two minutes' walk from Santa Maria Novella train station and the city's historic center. The property offers nine rooms across three categories — Classic (14 m², up to 2 guests), Deluxe (18 m², up to 3 guests), and Family (20 m², up to 4 guests) — all completely renovated in 2020 with modern amenities including satellite TV, free Wi-Fi, minibars, and tea/coffee facilities. The hotel operates as a sole proprietorship under the legal entity Astro di Dragomir Alexandrina Nadia, with approximately 15 employees and a multilingual reception led by manager Nadia.

The business runs a direct-to-consumer go-to-market model, taking reservations through its official multilingual website (English, Italian, Chinese, French, German), the Nozio direct booking platform (partnership in place since approximately 2000), and phone and email inquiries. Pricing is set per night, per week, or per month, with the Monthly Offer starting at €990 including utilities for 1–2 people and a Special Advance Booking discount of up to €15 for reservations 30–90 days out. The hotel emphasizes a best price guarantee for direct bookings, a buffet breakfast, valet parking in the Limited Traffic Area (ZTL), and tourist information services for leisure and business visitors attending nearby Fortezza da Basso, Palazzo dei Congressi, and Palazzo degli Affari.

Revenue is generated almost entirely from room rentals, with no disclosed third-party contracts, corporate anchor accounts, or institutional investors. There is no evidence of funding rounds, acquisitions, subsidiaries, or external equity participation; the property is privately held and operated as a single-site independent hotel.

Name

Hotel Berna

Legal name

Astro di Dragomir Alexandrina Nadia

Website

https://hotel-berna.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Berna is a small 2-star, nine-room independent hotel in central Florence, located two minutes from Santa Maria Novella station, serving leisure travelers, families, and business visitors through direct online booking and the Nozio platform.

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Budget hotel accommodation
• Florence city center lodging
• Small hotel rooms
• Train station hotel
• Family hotel stay

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Rentals: Primary revenue from renting hotel rooms across three categories (Classic, Deluxe, Family) with nightly, weekly, and monthly stay options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Berna is a small 2-star hotel in Florence, Italy, operating 9 renovated rooms across three categories (Classic, Deluxe, Family) with capacities from 2 to 4 guests. The hotel sells nightly, weekly, and monthly room rentals with included buffet breakfast, free Wi-Fi, and modern amenities, located 2 minutes' walk from Santa Maria Novella train station and the historic center.

Product overview

Hotel Berna is a small 2-star hotel offering accommodation in Florence, Italy, near Santa Maria Novella Station. The hotel provides three distinct room categories: Classic Room (14 m², up to 2 guests), Deluxe Room (18 m², up to 3 guests), and Family Room (20 m², up to 4 guests). All rooms underwent complete renovation in 2020 and include modern amenities such as free Wi-Fi, satellite TV, minibar, and tea/coffee facilities. The hotel also offers value-added services including a Monthly rental package starting at €990, Special Advance Booking discounts up to €15 off, and a Best Price Guarantee for direct bookings. A complimentary buffet breakfast is provided daily from 7:45 to 9:30 AM.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Room 14 m² room accommodating up to 2 guests with a double bed, private bathroom with shower, air conditioning, heating, satellite TV, free Wi-Fi, minibar, kettle with tea/coffee, and safe. Targeted at individual travelers and couples seeking affordable central Florence accommodation.
• Deluxe Room 18 m² room accommodating up to 3 guests offering double bed, twin beds, or single beds configuration, private bathroom with shower, air conditioning, desk, satellite TV, free Wi-Fi, minibar, kettle with tea/coffee, and safe. Targeted at small groups and travelers wanting more space.
• Family Room 20 m² room accommodating up to 4 guests configurable with 4 single beds or 1 double bed plus 2 single beds. Features city view, private bathroom with shower, air conditioning, desk, satellite TV, free Wi-Fi, minibar, kettle with tea/coffee, and safe. Targeted at families and small groups.
• Monthly Offer (Extended-Stay Package) Extended-stay accommodation offering rooms with private bathroom and utilities included for 1 or 2 people, starting from €990 per month. Located near Santa Maria Novella station with city center access, nearby supermarket and public transport. Targeted at guests needing long-term or month-to-month accommodation in Florence.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NoziocoreGTM or Marketing Partner · 1 January 2000Nozio is a direct booking platform and marketing partner for Hotel Berna. The hotel is a member of the Nozio network, which promotes economically sustainable, authentic, and quality tourism without middleman costs. The Nozio Traveller program offers exclusive rates for members booking directly through the platform. Nozio provides hotel marketing services (Hotel Marketing by Nozio).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Starhotels: Italian hotel group with several Florence properties (e.g., Starhotels Michelangelo). Operates across upscale segments, but competes for the same overall Florence visitor pool and corporate/conference demand.
• Best Western Italia: Larger Italian hotel group spanning limited-service to full-service properties, including Florence locations. Provides chain-scale distribution and brand standards against which independents like Hotel Berna must compete.

Others

• Hotel Brunelleschi: Upscale boutique hotel in central Florence. Not a direct price competitor, but draws from the same tourist and corporate segments and benchmarks the high end of Florence's accommodation pricing.
• Booking.com: Major OTA through which small Florence hotels acquire incremental demand. Not a hotel operator, but the principal distribution channel shaping pricing, visibility, and commission economics for properties like Hotel Berna.

Direct peers

• B&B Hotels Italia: European budget hotel chain operating multiple properties in Florence (e.g., B&B Hotel Firenze). Competes in the same limited-service, price-sensitive segment with standardized rooms and direct online booking.
• Hotel Galileo Firenze: Independently operated 3-star hotel in central Florence with comparable room count and similar tourist/business traveler mix. Useful benchmark for pricing and occupancy within Florence's small-hotel segment.
• Hotel Lombardia Firenze: Small independent budget hotel located near Santa Maria Novella station in Florence. Closely comparable in scale, category, target customer, and location advantage to Hotel Berna.
• ibis budget (Accor) Florence: Accor's economy brand has Florence-area locations (e.g., ibis budget Firenze Nord) targeting the same budget-conscious travelers seeking basic, clean accommodation near transit and city centers.

Emerging players

• Airbnb: Short-term rental platform with a dense supply of Florence listings near Santa Maria Novella and the historic center. Competes directly for independent and family travelers in the same location and price band.
• Hotel L'Orologio Firenze: Small independently branded 4-star boutique hotel in Florence. Represents the 'value-added independent' positioning—slightly higher rate and quality tier—that defines the competitive ceiling for 2-star properties like Hotel Berna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bernafirenze
• LinkedInlinkedin.com/company/hotelberna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Berna