Wellness Hotel Borovica****

What Wellness Hotel Borovica**** does

Wellness Hotel Borovica**** is a 4-star wellness hotel located at Štrbské Pleso in the High Tatras, Slovakia, operating as part of the APLEND Hotels & Resorts network under the parent company Aplend, s.r.o. The property comprises 46 rooms (92 beds plus 29 extra beds) ranging from Classic rooms to Premium Suites and a Family Apartment, generating revenue primarily through nightly accommodation, with ancillary income from half-board dining, wellness admission fees, rooftop jacuzzi sessions, conference events, and pet surcharges. Target segments include couples on romantic getaways, families with children, corporate event groups, and outdoor enthusiasts seeking mountain-based wellness and activity experiences.

The hotel's core offering combines accommodation with an integrated wellness center featuring 5-6 sauna types (Finnish, Turkish, herbal, infrared, eucalyptus), a swimming pool, jacuzzi, hydromassage bath, and a rooftop terrace; recreational facilities include a climbing wall, golf simulator, fitness center with TechnoGym equipment, and a children's indoor playground. Conference facilities accommodate up to 120 persons across a divisible main hall and three smaller salons. The hotel operates a direct-to-consumer go-to-market model, distributing exclusively through the APLEND-owned booking platform (booking.aplend.com) and the MYAPLEND loyalty program, with no third-party OTA marketplace presence disclosed.

Commercial mechanics include a pricing model anchored at 124 EUR/night for standard rooms with seasonal variation, unlimited wellness access included with stays, and unit-based pricing for external wellness visitors (35 EUR/3 hours adults), private rooftop jacuzzi slots (60-90 EUR per session), and optional dinner supplements (27-29 EUR). The business exhibits strong seasonality tied to High Tatras tourism cycles (ski season and summer hiking), and the enterprise is legimately a single-asset hospitality operation within a broader multi-property network, with no proprietary technology, no disclosed revenue figures, and minimal disclosed management team beyond a single events and operations coordinator.

Name

Wellness Hotel Borovica****

Legal name

Aplend, s.r.o.

Website

https://hotelborovica.sk

Company type

Private

Operating status

Operating

Short description

Wellness Hotel Borovica is a 4-star wellness hotel in Štrbské Pleso, High Tatras, Slovakia, operating 46 rooms with integrated spa, conference, and dining facilities under the APLEND network, serving leisure travelers, families, couples, and corporate groups in the Slovak mountain tourism market.

Ownership category

akta.pro rank

Product category

Wellness Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Conference Retreat Hotels (THAGALAG), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Wellness hotel accommodation
• Mountain resort hospitality
• Spa and sauna services
• Conference and event venues
• Family leisure stays

Headquarters

HQ city

Štrbské Pleso

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: Hotel room rentals across 46 rooms and 92 beds, including various room types from Classic (2+0) to Premium Suites (2+2) and Family Apartments (2+3). Revenue generated through nightly stays with optional half-board (breakfast and dinner) packages.
2. Wellness and Spa Services: Unlimited wellness access included with accommodation. External guests pay 35 EUR/3 hours (adults) or 20 EUR/3 hours (children). Rooftop jacuzzi available for private sessions at 40 min/60 EUR or 60 min/90 EUR. Additional massage and cosmetic procedures available for surcharge.
3. Conference and Event Services: Congress facilities with capacity up to 120 persons, multiple meeting rooms, and technical equipment. Revenue from corporate events, conferences, seminars, team-building activities, and celebrations. Catering and gastronomy services included.
4. Gastronomy: Hotel restaurant offering creative menus, buffet breakfasts included in accommodation, and optional 3-course dinners (29 EUR without MYAPLEND, 27 EUR with MYAPLEND; 15 EUR for children). Lobby bar and wine bar services. Restaurant available for external guests.
5. Pet Accommodation: Pet-friendly services with dog accommodation fee of 35 EUR/day regardless of size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wellness Hotel Borovica**** is a 4-star wellness hotel located at Štrbské Pleso in the High Tatras, Slovakia, offering 46 rooms and 92 beds across multiple categories (Classic, Lux, Premium Suite, Family Apartment, Accessible). The property combines accommodation with a comprehensive wellness center (5-6 sauna types, swimming pool, jacuzzi, massage services), an on-site restaurant and lobby bar, and conference/event facilities with capacity up to 120 guests. The hotel operates as part of the APLEND Hotels & Resorts network and is pet-friendly with family-oriented amenities including a large indoor children's playground.

Product overview

Wellness Hotel Borovica**** is a 4-star wellness hotel operating as part of the APLEND Apartments & Resorts network. The core product is accommodation with 46 rooms and 92 beds across various room types (Classic, Lux, Premium apartments, Family apartment, and accessible room). The hotel offers an integrated hospitality experience combining accommodation, a comprehensive wellness and spa center (with 5-6 types of saunas, swimming pool, jacuzzi, and massage services), on-site restaurant serving Slovak and European cuisine, conference facilities for up to 120 guests, and various recreational activities including a climbing wall and golf simulator. Stay packages provide bundled offerings with half-board and wellness access. The property is pet-friendly, allowing dogs with a daily fee. As part of the APLEND network, guests can access the MYAPLEND loyalty program for discounts across multiple properties in the High Tatras region.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference & Event Services
• Wellness & Spa Center
• Hotel Restaurant & Bar
• Stay Packages (Pobytové balíčky)
• Sport & Recreation Services
• Pet Accommodation Service
• Wellness Hotel Borovica**** Accommodation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Kukučka: Sibling 4-star hotel in the APLEND network located in Tatranská Lomnica, High Tatras. Operates under the same parent (Aplend, s.r.o.) with the same booking platform, loyalty program, and guest segments, making it the most directly comparable peer for benchmarking pricing, packages, and operational performance.
• Hotel Ovruč: APLEND-network 4-star hotel at Štrbské Pleso, sharing the same location, parent company, and distribution channels as Borovica. Directly comparable in guest mix, amenities, and pricing strategy, allowing for near-perfect peer benchmarking.
• Vila Olívia: APLEND's boutique villa property in Nový Smokovec, High Tatras. A smaller-format sibling in the same network, comparable in target market (Tatra leisure travelers) and guest experience model, though at a smaller scale and more intimate offering.
• Wellness Hotel Chopok: A Slovak wellness hotel operator in the Low Tatras (Demänovská Dolina) with comparable core positioning: family-friendly 4-star hotel, extensive wellness infrastructure, conference facilities, and leisure packages. Closest functional peer for benchmarking wellness product and mountain-leisure demand.

Broad incumbents

• Grand Hotel Kempinski High Tatras: Established 5-star resort in the High Tatras (Strbske Pleso / Tatranská Lomnica area) delivering full-service luxury leisure, wellness, and conference experiences. Comparable in location and integrated wellness/leisure positioning, but at a much higher price tier and broader portfolio capability.
• Best Western Hotel Prešov: Another APLEND-affiliated property in Prešov under the Best Western brand. Comparable in ownership and network distribution, but oriented toward city business travel rather than Tatra leisure, making it relevant for network-level benchmarking rather than direct demand overlap.

Regional players

• Hotel Patria: 4-star historic hotel in Štrbské Pleso with conference facilities and wellness amenities. Directly comparable on location and product range, though serves a more traditional (heritage) guest base than Borovica's wellness-focused positioning.
• Hotel Solisko: Boutique hotel in Štrbské Pleso offering wellness and leisure packages in the High Tatras. Comparable on location and small-scale boutique positioning, providing relevant pricing and guest-experience benchmarking for the Borovica family.
• Penzión Pleso: Smaller-scale accommodation at Štrbské Pleso serving budget-conscious Tatra visitors. Comparable primarily on location and seasonality, useful for sizing the lower-priced demand tier that Borovica's 4-star offering competes against.

Emerging players

• Hotel Tri Studničky: Mountain wellness hotel in the Demänovská Dolina valley (Low Tatras) targeted at wellness and active-leisure travelers. Comparable in wellness-center depth and adult-couple positioning, though at a smaller scale and more intimate setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Hotel Borovica****