Hotel Boutique Don Pepe

Name

Hotel Boutique Don Pepe

Legal name

Hotel Boutique Don Pepe

Website

https://hotelboutiquedonpepe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel accommodation
• Luxury hospitality services
• Hotel room reservations
• Wellness spa services
• Caribbean tourism experiences

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Room Accommodations: Primary revenue from renting hotel rooms across six categories: Standard, Luxury Twin, Junior Suite, Luxury, Luxury Suite, and Presidential Suite. Pricing varies by room type with additional charges for extra persons.
2. Spa Services: Wellness and spa treatments offered to hotel guests, providing relaxation and rejuvenation experiences.
3. Restaurant Bacota: On-site restaurant offering Caribbean cuisine reinterpretation, featuring local ingredients like green guineo (plantain). Serves breakfast included in room rate and additional meals to guests.
4. Experiences and Tours: Curated experiences including spa treatments, gastronomic experiences, tours around Santa Marta, and nautical activities offered to complement the hotel stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Boutique Don Pepe is a luxury boutique hotel in Santa Marta, Colombia that rents six categories of rooms (Standard, Luxury Twin, Junior Suite, Luxury, Luxury Suite, and Presidential Suite) on a nightly basis, complemented by on-site amenities such as a pool, terrace, bar, restaurant, event hall, and 24x7 reception. It also bundles four experiential offerings — Spa Don Pepe wellness treatments, Restaurante Bacota Caribbean cuisine, Tours Don Pepe, and nautical activities — into the guest stay. The property combines restored colonial architecture with contemporary comfort and is marketed primarily to couples and luxury travelers seeking an intimate Caribbean experience.

Product overview

Hotel Boutique Don Pepe is a luxury boutique hotel in Santa Marta, Colombia offering six distinct room categories: Standard (32 sqm, ground floor), Luxury Twin (32 sqm, accessible), Junior Suite (jacuzzi courtyard), Luxury (29 sqm, terraces), Luxury Suite (private patio with Thai bed and HD projection), and Suite Presidencial/Rosita y Pepe (premier suite with multiple living spaces). Beyond accommodation, the hotel provides four experiential add-on services: Spa Don Pepe for wellness treatments, Restaurante Bacota for Caribbean gastronomy featuring green plantain, Tours Don Pepe for regional cultural tours, and Nautical Activities for ocean-based experiences. The property features colonial architecture with contemporary comfort, amenities including pool, restaurant, bar, event hall, and 24/7 reception.

Differentiator

Problem solved

Functional benefit

Brands

• Spa Don Pepe: A wellness sanctuary offering treatments designed to renew body and mind in an environment of absolute calm.
• Restaurante Bacota
• Tours Don Pepe

Products and services

• Standard Room Four 32-sqm ground-floor rooms near the pool, each with one King bed, accommodating up to 2 guests with no extra bed; targeted at individual travelers and couples seeking boutique comfort near the pool area.
• Luxury Twin Room One 32-sqm accessible room with two semi-double beds (one articulated for medical purposes), accommodating up to 3 guests with one extra bed; targeted at travelers with disabilities or reduced mobility who require luxury accommodation with medical-grade features.
• Junior Suite Ground-floor suite next to the gallery with a jacuzzi in a small private courtyard, one King bed, accommodating up to 3 guests with one extra bed; aimed at couples and small families seeking privacy and an outdoor jacuzzi.
• Luxury Room Four second-floor rooms of 29 sqm with terraces or balconies featuring internal views, allowing triple occupancy with an extra bed and accommodating up to 3 guests; targeted at couples or small families preferring upper-floor views and terrace access.
• Luxury Suite Spacious third-floor suite with a private patio featuring a Thai bed, jacuzzi, dining table, and high-definition projection system, accommodating up to 3 guests with one extra bed; targeted at guests seeking an upscale suite with entertainment and private outdoor space.
• Suite Presidencial (Rosita y Pepe) The flagship second-floor suite with a private courtyard, jacuzzi, living room, dining area, private lounge, and street-facing balcony, accommodating up to 4 guests with two extra beds; targeted at guests booking the highest-tier luxury experience, including families and special-occasion stays.
• Spa Don Pepe Wellness sanctuary offering treatments designed to renew body and mind in an atmosphere of calm, providing relaxation and tension-release services to hotel guests and visitors.
• Restaurante Bacota On-site restaurant reinterpreting Caribbean flavors with green plantain (guineo verde) as the protagonist, combining local ingredients with contemporary cuisine; serves breakfast (included in room rate) and additional meals to hotel guests.
• Tours Don Pepe Curated tours exploring the natural and cultural richness of Santa Marta, showcasing regional history, magic, and Caribbean essence through guided experiences for hotel guests.
• Actividad Nautica (Nautical Activities)
• Actividad Nautica (Nautical Activities) Nautical activities connecting guests with the sea, offering ocean-based and high-adrenaline experiences in the natural surroundings of Santa Marta.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WuBookcoreTechnology or IntegrationWuBook provides the property management system and booking engine integrated into the Hotel Boutique Don Pepe website. This technology platform handles reservation management, availability tracking, and online booking functionality, enabling guests to reserve rooms directly through the hotel website.
• GoogleminorGTM or Marketing PartnerGoogle Reviews integration on the hotel website provides social proof and allows potential guests to view verified guest feedback. The Google Hotels listing also increases online visibility for the property.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Decameron Colombia: Major Colombian all-inclusive hotel chain with properties on the Caribbean coast including near Santa Marta. Comparable as a large-scale Colombian Caribbean lodging operator competing for similar leisure tourism flows, though at the all-inclusive, mass-market end of the segment.
• Sofitel Legend Santa Clara Cartagena: Luxury chain hotel in Cartagena housed in a restored colonial convent. Comparable as a heritage-architecture luxury lodging operator in Colombia's Caribbean coast, though positioned at higher price points and operated by a global brand.
• Hilton Garden Inn Santa Marta: International chain hotel located in Santa Marta. Comparable as a Santa Marta accommodation provider serving similar traveller segments, but draws demand through Hilton's loyalty ecosystem rather than boutique differentiation.
• AC Hotel by Marriott Santa Marta: International chain hotel in Santa Marta under Marriott's AC brand. Comparable as a Santa Marta lodging operator targeting business and leisure travellers, but competes via a global loyalty programme and brand standards rather than the boutique heritage positioning of Don Pepe.
• GHL Hoteles: Colombian hotel chain operating multiple properties on the Caribbean coast including in Santa Marta. Comparable as a Colombian lodging operator in the same destination with broader mid-scale and upscale positioning.

Regional players

• Casa San Agustín Hotel Boutique: Luxury boutique hotel in Cartagena built around restored colonial architecture with on-site restaurant, spa, and curated experiences. Closely comparable as a Colombian Caribbean boutique heritage property with the same architectural restoration thesis, ancillary F&B/spa, and experiential positioning.

Direct peers

• Tamacá Beach Resort: Iconic beachfront hotel in Santa Marta with rooms, pools, restaurants, and event facilities. Comparable as a heritage Santa Marta lodging operator, though operating at larger scale and more mass-market positioning than the boutique Don Pepe.
• Hotel Irotama Resort: Long-established beachfront resort in Santa Marta with multiple room categories, pools, restaurants, and entertainment. Comparable as a Santa Marta-based full-service accommodation operator serving leisure travellers, though at larger scale and less boutique positioning than Don Pepe.
• Hotel Zuana Beach Resort: Large beachfront resort in Santa Marta offering multiple room tiers, pools, spa, and restaurants. Comparable as a Santa Marta lodging operator with diversified on-site amenities, competing for similar leisure and family travellers in the same destination.

Emerging players

• Hotel Boutique Casa Orellana: Small-scale boutique hotel in Santa Marta/H Tayrona area with curated, design-forward rooms and personalised service. Comparable as a competing Santa Marta boutique accommodation targeting experiential travellers with similar intimacy and personal-attention positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-boutique-don-pepe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Boutique Don Pepe