Hotel Cala Saona

What Hotel Cala Saona does

Hotel Cala Saona is a family-owned, beachfront hospitality property on the Cala Saona cove of Formentera, Balearic Islands, Spain, operated by the legal entity SAONA TURISTICA SL. Founded in 1922 and now in its fourth generation, the property offers 90 rooms and suites across categories including Double Garden/Pine/Pool/Sea View, Junior Suite, Gran Suite, Family Room, and Connecting Rooms, with king-size beds, terraces, organic amenities, and included spa access on premium tiers. The hotel is the flagship of the CS (Cala Saona) family portfolio, which also includes Sa Pedrera Suites & SPA and the Es Caló/Punta Rasa apartments on the same island.

Revenue is generated across four streams: per-night accommodation (pay-as-you-go pricing varying by room type and season with €75/night deposit), on-site gastronomy (brunch, Mediterranean restaurant terrace, snack bar, Tiki bar; service from 8am to midnight), wellness and spa services (water circuits, saunas, integral beauty treatments, paddle tennis, gym), and a regulated tourism tax (€0.50/day/person over 16, max 7 days). Distribution is direct-to-consumer via the NeoBookings-powered website (multi-language in EN/ES/CA/IT), phone, email, and reception, with a loyalty program (Club Fidelització) for repeat guests.

Operational infrastructure includes proprietary sustainability systems — solar panels for hot water and electricity, a seawater reverse osmosis plant for all water consumption, and a water purification plant for garden irrigation — supporting cost containment and environmental positioning on a water- and energy-constrained island. The hotel markets primarily through organic social channels (Instagram, Facebook) and emphasizes its 100-year family heritage, Formentera authenticity, Slow Wellness philosophy, and Mediterranean gastronomy as differentiators.

Name

Hotel Cala Saona

Legal name

SAONA TURISTICA SL

Website

https://hotelcalasaona.com

Company type

Private

Founded year

1922

Operating status

Operating

Short description

Hotel Cala Saona is a fourth-generation, family-owned 90-room beachfront hotel on Formentera, Spain, operated by SAONA TURISTICA SL, offering luxury accommodation, wellness and spa, and Mediterranean gastronomy to international leisure, family, and luxury travelers via direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Beachfront Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Coastal & Marine Nature Lodges (THAGAIAH)

Keywords

• Beachfront hotel accommodation
• Wellness spa services
• Mediterranean gastronomy
• Luxury resort hospitality
• Family heritage hotel

Headquarters

HQ city

Formentera

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Core revenue from renting 90 hotel rooms and suites to guests, including various room categories (Double Garden View, Double Pine View, Double Pool View, Double Saona Sea View, Junior Suite, Gran Suite, Family Room, and Connecting Rooms). Guests pay per night with rates varying by room type and season.
2. Gastronomy Services: Revenue from on-site food and beverage services including brunch breakfast, Mediterranean restaurant terrace, snack bar, Tiki bar cocktails, and Restaurant Sol (separate entity with independent reservations). Service runs from 8am to midnight.
3. Wellness and Spa Services: Revenue from spa treatments, wellness therapies (massages, craniosacral therapy, lymphatic drainage, reflexology), beauty treatments, and fitness facilities including paddle tennis court rentals.
4. Tourism Tax: Mandatory tourist tax collected at check-in: €0.50 per day per person over 16 years old, maximum 7 days, per Law 5/2012.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Cala Saona is a first-class seafront hotel on Cala Saona cove in Formentera, Spain, offering 90 elegantly appointed rooms and suites with sea, pool, pine, or garden views. The property delivers an integrated guest experience through on-site Mediterranean gastronomy, a wellness spa with water circuits, saunas and beauty treatments, two paddle tennis courts, a gym, and an infinity pool. Revenue is generated primarily from room stays, food and beverage, and wellness and sports services booked directly by guests.

Product overview

Hotel Cala Saona is a first-class seafront hotel in Formentera operated by Saona Turistica SL, a family-owned business spanning four generations since 1922. The property offers 90 elegantly designed rooms across multiple categories (standard doubles, suites, family rooms, and accessible rooms), complemented by a comprehensive wellness facility including a spa with water circuits and saunas, integral beauty treatments, and a fitness center with paddle tennis courts. Dining options include the Mediterranean terrace restaurant, brunch breakfast service, snack bar, and Tiki bar for signature cocktails. The hotel operates alongside two other accommodation brands—Sa Pedrera Suites & SPA and Es Caló Apartments—forming an integrated hospitality portfolio under the CS family umbrella, with a shared focus on Slow Wellness, sustainable practices, and Mediterranean living experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Cala Saona (Room Accommodations) First-class seafront hotel in Formentera with 90 elegant rooms across multiple categories (Double Garden View, Double Pine View, Double Pool View, Double Saona Sea View, Junior Suite, Gran Suite, Family Room, Connecting Rooms), sold per night to leisure travelers, families, and luxury guests.
• Spa with Circuits and Saunas Wellness facility with water circuits at different temperatures, sauna, solarium, outdoor therapy spaces, cold and hot water pools, and counter-current swimming, sold as part of the hotel experience to in-house and visiting guests.
• Integral Treatments

Quantifiable outcome

• 100 years of hospitality heritage (4 generations since 1922)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NeobookingscoreTechnology or IntegrationNeobookings provides the hotel's online booking engine platform (bookings.hotelcalasaona.com) enabling real-time availability, reservation management, and payment processing for direct website bookings.
• Restaurant SolminorOthersRestaurant Sol is a separate dining establishment on Formentera where guests can make independent reservations for seafood, rice dishes, and Mediterranean fare. Reservations are handled separately from hotel bookings.
• Sa Pedrera Suites & SPAcoreOthersSa Pedrera Suites & SPA is a sister property under the same family ownership (4 generations), offering additional accommodation options and spa services on Formentera. The CS family also collaborates on social initiatives including cancer patient spa days.
• Punta RasaminorOthersPunta Rasa is another accommodation property within the CS (Cala Saona) family of hotels on Formentera, offering a different character and experience for guests.
• Apartamentos Es CalóminorOthersApartamentos Es Caló is part of the CS family of accommodation options on Formentera island, complementing Hotel Cala Saona and other CS properties.
• Asociación Española Contra el Cáncer (AECC) FormenteraminorOthersThe hotel provides cancer patients with weekly spa days at Sa Pedrera Suites & SPA to support their treatment, and organizes an annual fundraiser event with proceeds donated to AECC.
• Fundación Vicente FerrerminorOthersThe hotel makes donations to Fundacion Vicente Ferrer for building houses in India and sponsors children through the foundation.
• S.D. Fútbol Club FormenteraminorOthersThe hotel sponsors S.D. Futbol Club Formentera as part of its community engagement initiatives on the island.
• Club Basket FormenteraminorOthersThe hotel sponsors Club Basket Formentera and other sporting events held on the island.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hostal La Savina: Lakeside/beachfront hotel on Formentera serving leisure travelers with comparable room-and-F&B model on the same island; directly competes for the same international leisure tourist base as Hotel Cala Saona.
• Hotel Lago Playa: Small beach-adjacent hotel on Formentera offering similar Mediterranean leisure stays with on-site restaurant; closest small-scale competitor on the island.
• Hotel Rosamar: Formentera hotel offering beachfront leisure accommodation with F&B, targeting a similar international tourist segment on the same island as Hotel Cala Saona.
• Cap Rocat: Luxury cliffside resort in Mallorca with full-service spa, gastronomy, and heritage positioning; closest luxury Balearic comparable to Hotel Cala Saona's premium positioning.
• Hotel Es Molí: Boutique luxury hotel in Deia, Mallorca with garden setting, spa, and Mediterranean restaurant; comparable premium Balearic hospitality offering at similar scale.
• Hacienda Na Xamena: Luxury cliffside resort in Ibiza with spa, multiple dining outlets, and panoramic sea views; competes with Hotel Cala Saona for premium Balearic leisure travelers.
• Aguas de Ibiza Lifestyle & Spa: Five-star lifestyle hotel in Ibiza with spa, wellness, and F&B; comparable premium Mediterranean positioning targeting leisure tourists in the Balearics.

Broad incumbents

• La Residencia, A Belmond Hotel: Iconic luxury resort in Deia, Mallorca operated by Belmond with full spa, fine dining, and curated experiences; sets the upper bound of luxury Balearic hospitality against which Hotel Cala Saona positions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61560781416521
• Instagraminstagram.com/hotelcalasaona_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Cala Saona