Golden Tulip Hotel Central

What Golden Tulip Hotel Central does

Golden Tulip Hotel Central is a four-star superior family-owned hotel located on the historic Markt square in 's-Hertogenbosch, Netherlands. The property operates 126 air-conditioned guest rooms across approximately 12 categories ranging from single rooms to the Penthouse Central suite, complemented by an on-site restaurant (Brasserie Cé) serving seasonal local cuisine, 12 air-conditioned meeting rooms accommodating 2-200 people, and a portfolio of distinctive event venues including the 1409 Gothic cellar (De Hoofdwacht) and the Penthouse Central rooftop space (150 m² plus 60 m² terrace). The business has been operated by the Rademaker family since 1905 across five generations and has been affiliated with the international Golden Tulip chain since 1962, currently under fourth-generation director Karin Rademaker and fifth-generation manager Tom Rademaker.

The property's revenue model is multi-stream: room accommodation is the primary revenue driver, augmented by meeting and event packages (4-hour and 8-hour formats for groups of 10+), Brasserie Cé food and beverage revenue, gift card sales, secure underground parking (110 spaces including two EV chargers), and ancillary services such as breakfast buffet, cycling packages, and pet-friendly stays. Distribution is split between direct booking through the hotel's own website (offering a 5% discount via code CENTRAL), the Golden Tulip global platform, dedicated phone reservations for rooms and meetings, and walk-in traffic to the public-facing restaurant. The hotel carries Green Key Gold sustainability certification and a Uitgerust accessibility label, and operates under a 4-of-5 YOIN meeting-hammer classification.

Customer segments span leisure travelers (primary), corporate/business groups (meetings, conferences, training), celebrations and weddings (mid-market), and families. The underlying technology is a standard property management system with a third-party online booking engine (netaffinity) — no proprietary platform, mobile app, or AI capability is disclosed. Pricing is largely per-unit (room-night, breakfast at €24.50, parking at €21/night or €2.50/hour, EV charging at €31/session), with meeting packages sold as bundled subscriptions and gift cards sold in customisable denominations. The hotel is privately held by the Rademaker family with no external institutional investors, no public ticker, and no subsidiaries.

Name

Golden Tulip Hotel Central

Legal name

Golden Tulip Hotel Central

Website

https://hotel-central.nl

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Golden Tulip Hotel Central is a four-star superior, family-owned hotel on the historic Markt square in 's-Hertogenbosch, Netherlands, operating 126 rooms, a restaurant, and 12 meeting rooms under five generations of Rademaker family management since 1905.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Urban Luxury Hotels (City Luxury) (THAGACAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Meeting event venues
• Restaurant dining services
• Hospitality guest services
• Corporate conference facilities

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Accommodations: Hotel rooms ranging from single rooms to penthouse suite, with various categories including city view and courtyard view options. Room revenue is the primary revenue stream.
2. Food & Beverage - Brasserie Cé: On-site restaurant serving seasonal and local cuisine. Open for breakfast, lunch, dinner, and special events including Christmas menus. Brings in dining revenue from hotel guests and external visitors.
3. Meeting & Event Spaces: 12 air-conditioned meeting rooms accommodating 2-200 people. Revenue from room rental, catering packages (4-hour and 8-hour meeting packages with lunch), and event hosting.
4. Gift Cards: Golden Tulip Gift Vouchers and Gift Cheques for hotel stays, dining at Brasserie Cé, or experiences. Sold to both private and business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Golden Tulip Hotel Central operates a four-star superior hotel in the heart of 's-Hertogenbosch, offering 126 air-conditioned rooms across 10+ categories from singles to the Penthouse Central suite. The property includes Brasserie Cé on-site restaurant, 12 meeting and event rooms accommodating 2-200 guests, plus supporting amenities such as parking with EV charging, gift cards, cycling packages, and wedding hosting in the historic De Hoofdwacht cellar.

Product overview

Golden Tulip Hotel Central is a four-star superior hotel operating as part of the Golden Tulip international chain, located on the Markt in 's-Hertogenbosch since 1905. The hotel operates a multi-product hospitality portfolio centred on its core overnight stay offering, which spans over 12 room types ranging from single rooms to the Penthouse Central suite. Supporting the accommodation business, the hotel offers Brasserie Cé as its on-site restaurant, an extensive portfolio of 12 meeting and conference rooms with capacities from 2 to 200 guests, event spaces including the historic De Hoofdwacht 14th-century cellar, meeting packages (4-hour and 8-hour formats with lunch), wedding hosting, a breakfast buffet, secure parking with EV charging, cycling packages, gift cards, and a recurring events and activities agenda featuring live jazz and seasonal dining events. The hotel is managed by the fourth and fifth generations of the Rademaker family.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie Cé: On-site restaurant and brasserie offering seasonal and local dishes, known for its warm atmosphere and live jazz music. Located within the hotel premises.

Products and services

• Overnight Stay / Hotel Rooms Hotel accommodation offering various room types including Single, Extra Small Queensize, Small Queensize, Queensize, Double, Double Family, Double Room Cityview, Junior Suite, Duke Suite, and Penthouse Central rooms, located on the Markt in the heart of Den Bosch.
• Brasserie Cé On-site restaurant serving international flavours with local specialities, seasonal ingredients, and Bossche favourites, featuring live jazz music and a carefully selected wine list and craft beers. Open to hotel guests and external visitors.
• Meeting Rooms & Conference Facilities 12 air-conditioned meeting rooms including Penthouse Central (150m² with private roof terrace), Jeroen Bosch Hall (99m²), Amadeiro Hall, Golden Tulip Hall (40m²), Prince's Hall (49m²), Duhamel Hall (43m²), St. John's Hall (28m²), Willem van Kessel Hall (30m²), Anthony the Children's Hall (30m²), and Hall Complex (322m²), accommodating groups from 2 to 200 people.
• Meeting Packages Complete meeting packages including plenary room rental, beamer, screen, flipchart, free high-speed WiFi, unlimited coffee and tea, sweet treats, and fresh fruit. Available in 4-hour and 8-hour formats with lunch. Multi-day packages include overnight stay with breakfast. Packages available from 10 persons.
• Event Spaces Event venues including De Hoofdwacht (14th-century vaulted Gothic cellar), private dining area De Leeuwenborgh, and full conference complex. Spaces feature sustainable LED lighting with adjustable brightness and colours.
• Wedding Services Wedding hosting services at the hotel's event venues on the Market Square of Den Bosch, leveraging atmospheric venues such as De Hoofdwacht medieval cellar and Brasserie Cé restaurant.
• Gift Cards / Cadeaubonnen Gift vouchers for Brasserie Cé or Golden Tulip Hotel Central, redeemable for a tasteful dinner, a drink, a luxurious stay, high tea, or borrel. Flexibly exchangeable and shipped in beautiful packaging. Sold to private and business customers in customizable amounts.
• Parking Facilities 110 private parking spaces in the secure underground car park of De Tolbrug (Burgemeester Loeffplein 70) with reduced hotel rates (€21.00 overnight, €2.50/hour), two electric car charging points (3.7 kWh, Mennekes plug, €31.00), and secure covered bicycle storage with e-bike charging facilities.
• Breakfast Buffet Extensive breakfast buffet open to hotel guests and visitors, featuring crispy croissants, fresh fruit, yogurt with muesli, all kinds of coffee, and eggs cooked à la minute. Priced at €24.50 per person with special rates for children.
• Cycling Packages Special cycling packages including luxury stay, hearty breakfast, and personalised tips for cycling routes in and around Den Bosch. Secure bicycle parking and e-bike charging available.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Golden Tulip HotelscoreChannel Partner/ Reseller/ Distributor · 1 January 1962Since 1962, Hotel Central has been affiliated with the international Golden Tulip hotel chain. Tony and Miep Rademaker joined the chain, enabling major expansions and international branding. The partnership provides global distribution, the Golden Tulip booking platform, and international marketing while the hotel maintains family ownership.
• Feran ThomassenminorStrategic or Co-development PartnerDutch interior architect who has collaborated with Hotel Central for years on design projects including De Hoofdwacht medieval cellar conversion, Jheronimus Bosch-inspired custom carpet, meeting rooms, Brasserie Cé, and private dining area de Leeuwenborgh. Ongoing collaboration for 2025 room renovations.
• Aspergeboerderij Ter StegeminorOthersAsparagus farm in St. Michelsgestel, long-standing supplier of white asparagus to Brasserie Cé restaurant. Hotel Central has purchased asparagus from the same supplier for years, originally sourced by the director's mother.
• Parkeergarage De TolbrugcoreOthersUnderground parking facility located at Burgemeester Loeffplein 70, opposite the hotel. Hotel has 110 private parking spaces here with reduced rates for hotel guests. Partnership provides exclusive parking access and EV charging stations for guests.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Van der Valk Hotel 's-Hertogenbosch: Direct same-city competitor operating a full-service hotel with meeting rooms, restaurant, and leisure facilities in 's-Hertogenbosch. Closest local competitor for both corporate and leisure demand.
• Mövenpick Hotel 's-Hertogenbosch: International four-star full-service hotel in 's-Hertogenbosch with restaurant and meeting facilities. Direct local competitor with comparable amenity set and corporate event capabilities.
• Golden Tulip Hotels (parent brand): International franchise brand under which Hotel Central operates; other affiliated Golden Tulip properties in the Netherlands share the same four-star positioning, brand standards, and central reservation system.
• Carlton Square Hotel: Four-star superior Dutch city-center hotel with meeting facilities, restaurant, and bar in a regional Dutch city. Closely comparable full-service urban property targeting leisure and corporate demand.
• The Den, 's-Hertogenbosch (a Tribute Portfolio Hotel): Boutique four-star hotel in Den Bosch city center, directly competing in the same local market for upscale leisure, corporate, and event demand. Comparable urban heritage positioning.
• Park Inn by Radisson 's-Hertogenbosch: International branded hotel in Den Bosch city center competing for the same leisure and corporate segments, with comparable four-star positioning and event facilities.

Broad incumbents

• Van der Valk Hotels: Largest family-owned Dutch hotel chain with full-service properties, restaurants, meeting facilities, and event venues across the Netherlands. Directly comparable full-service hotel business model with MICE focus and family heritage.
• NH Hotels: Major European urban hotel chain with multiple Dutch full-service properties. Directly comparable four-star downtown hotel positioning with strong MICE and F&B offerings.
• Bastion Hotels: Dutch hotel group with multiple full-service properties in mid-sized Dutch cities. Comparable three- to four-star urban lodging and meetings offering.
• Fletcher Hotels: Dutch hotel chain operating full-service properties with restaurants, meeting rooms, and event venues across the Netherlands. Closely aligned mid-upscale full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/golden-tulip-hotel-central

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Tulip Hotel Central