Hotel Collingwood

What Hotel Collingwood does

Hotel Collingwood is a boutique hotel located at 11 Priory Road in Bournemouth, Dorset, United Kingdom, operated under the registered company Movecliff Ltd. and owned by Michelle and Eytan Krips. The property functions as a four-in-one hospitality asset combining accommodation, four distinct food and beverage venues (Gold Room restaurant, Bubble Lounge cocktail bar, Bluebird Lounge, and Secret Garden outdoor dining), an Eden Spa offering massage and facial treatments, and event hosting capacity for weddings, corporate meetings, and celebrations. It sits 400 yards from Bournemouth International Centre and a five-minute walk from Bournemouth Pier and beach, which underpins both its leisure and corporate demand mix. It is affiliated with Best Western as a Sure Hotel Collection property, extending its distribution reach through a global booking and loyalty platform.

The core technology stack is a standard hospitality SaaS configuration rather than a proprietary platform: OneJourney powers the direct website reservation engine, Phorest handles Eden Spa appointment bookings, MailChimp drives newsletter distribution, and Google Analytics, Google AdWords, and Facebook Pixel support paid acquisition and remarketing. Room rates are dynamically priced against availability, demand, length of stay, day of week, local events, and seasonality, though the pricing engine is not disclosed to be AI-driven. Marketing is multi-channel: SEO and the website serve as the top-of-funnel booking hub, paid search and Facebook remarketing operate in mid-funnel, and the newsletter supports retention. No public APIs, AI modalities, or proprietary data assets are offered.

The business model is transaction-based with five primary revenue streams: accommodation (Best Available Rate, Advanced Purchase Rate, and packaged offers), food and beverage across four venues, events and celebrations (weddings, corporate, Masonic, funerals, hen parties), spa appointments, and ancillary services (EV charging, parking, pet fees, laundry, gift vouchers through We Are Grafted). Direct bookings are actively incentivized over third-party channels through a best rate guarantee, complimentary parking, priority upgrades, early/late check-in and check-out, and a free breakfast promo code. Reported firmographic headcount of 11 likely reflects core management rather than total operational FTE. Revenue is not publicly disclosed.

Name

Hotel Collingwood

Legal name

Movecliff Ltd.

Website

https://hotelcollingwood.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Collingwood is a family-owned boutique hotel in Bournemouth, UK, operated under Movecliff Ltd. by Michelle and Eytan Krips. It offers accommodation, four F&B venues, Eden Spa, and event hosting, affiliated with Best Western Sure Hotel Collection and serving leisure travelers, corporate clients, and event hosts.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodation
• Hotel dining venues
• Wedding and event venues
• Spa and leisure facilities
• Corporate meeting venue

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room bookings generating revenue through various rate types including Best Available Rate, Advanced Purchase Rate, and special offers. Room-only, bed and breakfast, and dinner bed and breakfast packages are offered.
2. Food and Beverage: Multiple dining venues including Gold Room restaurant, Bubble Lounge cocktail bar, Bluebird Lounge, and Secret Garden. Revenue from breakfast, lunch, dinner, Sunday roasts, afternoon teas, cocktails, and special occasion dining.
3. Events and Celebrations: Wedding receptions, birthday parties, hen parties, baby showers, funeral teas, Masonic lodge events, corporate events, meetings and conferences generate venue hire and catering revenue.
4. Spa Services: Eden Spa offers treatments booked through Phorest platform, generating revenue from massage, facial, and other spa services.
5. Ancillary Services: EV charging stations, parking (charged at £12.50/day for third-party bookings), pet fees (£15/dog/night), laundry services, and gift vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Collingwood is a boutique hotel in central Bournemouth operating 11 employees under parent entity Movecliff Ltd, delivering accommodation in rooms and suites alongside multiple food and beverage venues (Gold Room restaurant, Bubble Lounge cocktail bar, Bluebird Lounge, Secret Garden outdoor dining), Eden Spa treatments, and dedicated event hosting for weddings, celebrations, and corporate meetings. The property is affiliated with Best Western as a Sure Hotel Collection member and earns revenue through room bookings, dining, spa services, event venue hire, and ancillary fees such as parking, pet charges, and gift vouchers.

Product overview

Hotel Collingwood is a boutique hotel offering accommodation and hospitality services. The product portfolio centers on hotel accommodation (rooms and suites with leisure facilities), food and beverage services (Gold Room Restaurant, Bubble Lounge cocktail bar, Bluebird Lounge, and Secret Garden outdoor dining), and event venues (weddings, meetings, celebrations). Additional services include Eden Spa treatments, afternoon tea packages, and seasonal offerings such as Christmas packages and New Year breaks. Direct booking benefits include best rate guarantee, free parking, complimentary upgrades, and free breakfast. The hotel is part of the Best Western group and operates primarily through its own website and third-party booking platforms for room reservations and spa treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Room: The main hotel restaurant offering breakfast, dinner, and Sunday lunch with locally sourced Dorset produce.
• Bubble Lounge
• Bluebird Lounge
• Secret Garden

Products and services

• Hotel Rooms and Suites Elegantly appointed rooms and suites with coastal views available to leisure and corporate guests; includes free use of the heated indoor swimming pool, hot tub, sauna, and seasonal games room for guests; dog-friendly rooms available with £15 per dog per night fee (guide dogs exempt).
• Gold Room Restaurant Refurbished hotel restaurant offering breakfast (adult £15, child £8), dinner, and Sunday lunches with locally sourced Dorset produce; led by an Executive Head Chef and team; open to both hotel guests and local diners.
• Bubble Lounge Cocktail Bar Cocktail lounge serving handcrafted cocktails, comfort food, sandwiches, brunch, Collingwood Classics (steak, fish & chips, burgers), and Indian street food on Fridays and Saturdays; daily Happy Hour 8pm-10pm.
• Bluebird Lounge Bright and spacious lounge with a large Victorian fireplace suitable for morning coffee, afternoon tea, and private events for up to 25 people including baby showers and hen parties.
• Secret Garden Outdoor Dining Alfresco outdoor dining area featuring a 200-year-old olive tree, lounge seating and dining tables; exclusively for hotel guests with the option for private event hire.
• Eden Spa Treatments On-site spa offering massage, facial, and other wellness treatments to hotel guests and walk-in visitors; appointments booked through the Phorest platform.
• Wedding Venue Hire Boutique Dorset wedding venue hire in a charming, stylish, and elegant setting close to the beach, including catering, event planning, and on-site accommodation for guests.
• Meetings and Conferences Venue Hire Venue hire for corporate meetings, conferences, team events, and office Christmas parties; supported by free WiFi, EV charging, and proximity (400 yards) to Bournemouth International Centre.
• Christmas and Festive Packages Seasonal festive offerings including Christmas Day 4-course lunch (£89pp), New Year's Eve Gala dinner (£85pp), New Year's Day brunch (£22.50pp), festive lunch, festive dinner, and January Christmas party nights; bundled with hotel stays through 3-Night New Year's Break packages.
• Gift Vouchers Hotel-branded gift vouchers that can be purchased online through the We Are Gifted (We Are Grafted) platform and redeemed against rooms, dining, or spa services.
• Afternoon Tea Daily afternoon tea served in the Bluebird Lounge from £24.50 per person, featuring freshly baked savoury and sweet items with gluten-free and vegan options available.

Quantifiable outcome

• Up to 30% savings when booking direct
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Best Western (Sure Hotel Collection)coreChannel Partner/ Reseller/ DistributorHotel Collingwood is affiliated with Best Western as a Sure Hotel Collection property. This partnership provides brand recognition, access to Best Western's global booking platform and loyalty program, and association with Best Western's Hotels That Care sustainability initiative.
• Quality in TourismminorOthersQuality in Tourism provides assessment and certification services, awarding the Silver Award and Safe Clean and Legal badge to Hotel Collingwood, validating their compliance with hospitality standards.
• Dorset Tourism AwardsminorOthersHotel Collingwood participates in Dorset Tourism Awards, winning Gold for Large Hotel of the Year and Silver for Regenerative Tourism, providing third-party quality endorsement.
• OneJourneycoreTechnology or IntegrationOneJourney provides the room reservation and booking engine system for Hotel Collingwood's direct website bookings.
• Facebook/MetaminorGTM or Marketing PartnerFacebook Pixel is used for remarketing campaigns, tracking social media campaign performance and creating custom audiences based on website visitor interactions for targeted advertising.
• EcotricityminorOthersEcotricity provides EV charging stations in Hotel Collingwood's car park, supporting sustainable transportation options for guests with electric vehicles.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor provides review platform and Travellers Choice Award recognition for Hotel Collingwood, contributing to online reputation and booking visibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bournemouth Highcliff Marriott Hotel: Seafront full-service Marriott property in Bournemouth targeting similar leisure and corporate guests with comparable F&B, event and conference offerings, competing head-to-head with Hotel Collingwood's beachfront position.
• Village Hotel Bournemouth: Mid-market UK hotel chain with Bournemouth presence offering rooms, dining, leisure and meetings; overlaps Hotel Collingwood's MICE and leisure demand at a different price/service tier.
• Hilton Bournemouth: International full-service hotel brand operating in Bournemouth with rooms, restaurant, bar, spa and meetings space; competes with Hotel Collingwood for the same leisure and BIC-anchored corporate demand at a different price tier.
• Best Western Great Britain: Parent affiliate network of Hotel Collingwood; comparable as a benchmarking set of mid-market UK hotels with shared loyalty, distribution and quality standards competing in similar regional markets.

Direct peers

• Hotel Miramar Bournemouth: Boutique cliff-top hotel in Bournemouth offering rooms, dining, weddings and corporate hospitality, overlapping with Hotel Collingwood's beachfront leisure and celebration segments.
• The Hermitage Hotel Bournemouth: Town-centre Bournemouth hotel providing rooms, dining and event venues; comparable to Hotel Collingwood on full-service hospitality, MICE proximity and event hosting.
• The Queens Hotel & Spa Bournemouth: Coastal Bournemouth hotel with spa, leisure facilities and event spaces targeting both leisure travellers and conference attendees, mirroring Hotel Collingwood's positioning and amenity mix.
• The Cumberland Hotel Bournemouth: Full-service coastal hotel near Bournemouth beach offering accommodation, dining, events and leisure facilities directly competing with Hotel Collingwood for both leisure and BIC corporate demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-collingwood

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Collingwood