CHC GROUP - Chnaris Hotel Management, Development & Consulting

What CHC GROUP - Chnaris Hotel Management, Development & Consulting does

CHC Group (Chnaris Hotel Management, Development & Consulting) is a Greek hotel management and consulting firm founded on February 10, 2006, in Heraklion, Crete, operating as a privately held Société Anonyme under founder and CEO Zacharias A. Chnaris. The company manages a portfolio of 20+ hotel properties spanning three- to five-star categories across Crete, Peloponnese, Karpathos, Santorini, Rhodes, Pieria, Pelion, and Cyprus, with a subsidiary footprint that includes CHC Hotels, Sweet Holidays DMC, apartment brands (Atlantida Mare, Sound Of The Sea, Ares, Lints), and Cyprus-registered travel agency and management entities. The technology stack comprises a Revenue Management System, OneScreen reservation infrastructure, OTA integrations (Booking.com, Expedia), GDS connectivity, SEO and AdWords programs, and an email marketing database of 80,000+ travel agents, supporting indirect distribution at scale relative to its 21-person headcount.

Name

CHC GROUP - Chnaris Hotel Management, Development & Consulting

Legal name

Chnaris Hotel Management, Development & Consulting S.A.

Website

https://hotelconsulting.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CHC Group is a Greek hotel management, development, and consulting firm operating 20+ properties across Greece and Cyprus, serving independent hotel owners with full-service management, distribution, and consulting under the CHC Hotels brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Gazi, Heraklion

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Management Fees: Full or partial hotel management contracts with hotel owners. The company undertakes complete hotel management including operations, revenue management, sales, and marketing in exchange for management fees.
2. Rent of Tourist Facilities: Rental/lease arrangements for hotel properties. The company rents tourist facilities and operates them under its management.
3. Hotel Development & Consulting Services: Separate consulting services including hotel development, repositioning, renovation supervision, new construction project management, and technical studies.
4. Travel Agency Services: Established own travel agency to support hotel partners with booking and distribution services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

CHC Group provides outsourced hotel management, revenue management, and consulting services to hotel owners across Greece. Its offerings include full or partial hotel operations management, pricing strategy and yield management, contracting with tour operators, e-marketing, online distribution management, mystery guest audits, budgeting and cost auditing, online reputation management, and hotel development and consulting services for new builds, renovations, and repositioning.

Product overview

CHC Group (Chnaris Hotel Management, Development & Consulting S.A.) is a Greek hotel management company founded in 2006, offering integrated hotel management services. The company provides a comprehensive suite of services including full hotel management, revenue optimization, pricing and contracting, hotel development and consulting, and specialized modules such as mystery guest services, e-marketing, budgeting, and online reputation management. The company also operates under the CHC Hotels sub-brand, a collection of hotels that meet the company's quality standards. The portfolio includes properties across Crete, Peloponnese, Santorini, and other Greek destinations, ranging from 3-star apartments to 5-star luxury resorts.

Differentiator

Problem solved

Functional benefit

Brands

• CHC Hotels: A brand under Chnaris Hotel Management for hotels that comply with the company's quality standards, offering high hospitality standards and guest satisfaction.

Products and services

• Hotel Management Services Full-service hotel management for hotel owners covering profit maximization, cost reduction, quality improvement, brand awareness increase, and complete hotel operations oversight with daily reporting.
• Pricing – Contracting & Sales – Yield Management Pricing strategy, contract negotiation with tour operators, sales management, and yield optimization services for hotel owners to maximize revenue and achieve high occupancy levels.
• Hotel Operations & Revenue Management Integrated hotel operations management including quality control, staff recruiting, training, F&B operations, housekeeping, technical support, and Spa center management, paired with data-driven revenue management (pricing strategy, forecasting, promotion optimization).
• Hotel Development & Consulting Services Project-based consulting for hotel owners covering hotel development, repositioning strategies, renovation supervision, and new construction project management from architecture through completion.
• CHC Hotels Brand Proprietary branded hotel collection; hotels meeting CHC Group quality standards gain the right to use the CHC Hotels brand, recognized for high-quality services and guest satisfaction.
• E-Marketing Services Comprehensive digital marketing services including web development, SEO, PPC campaigns, social media management, email marketing to 80,000+ travel agents, GDS registration, and online reputation management.
• Online Reputation Management Online reputation monitoring and management including search engine position tracking, website optimization, social media profile management, photo uploads, Google rank measurement, and response to reviews.
• Mystery Guest Service Professional mystery guest evaluation where an auditor stays at the hotel for one week to assess all operations from reservation through departure, measuring guest satisfaction and identifying improvement areas.
• Budgeting & Cost Auditing Services Annual income-expense budgeting with monthly monitoring and variance analysis, plus daily cost analysis for F&B departments with menu engineering support to reduce costs and increase revenues.
• Travel Agency Services In-house travel agency established by CHC Group to support hotel partners with booking and distribution services, including a Cyprus-based travel agency.

Quantifiable outcome

• Listed among top 30 most profitable enterprises in Greece (2013)
• +2 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered moderate, minor and core.

• SETE (Greek Tourism Confederation)moderateOthersCHC Group is associated with SETE, the Greek Tourism Confederation, as evidenced by displayed logos and certifications. SETE is the central organization representing Greek tourism enterprises.
• Eyewide - Hotel Internet MarketingminorImplementation/ SI/ Consulting PartnerWebsite development and digital marketing agency credited for website design and development (footer attribution on hotelconsulting.gr).
• CHC Hotels (noverianhotels.com)coreChannel Partner/ Reseller/ DistributorCHC Hotels is the company's consumer-facing brand portal (chc.gr) showcasing managed properties. Provides direct booking capabilities and customer-facing interface for CHC-managed hotels.
• Lints (lints.gr)minorOthersAffiliate company under CHC Group umbrella. Nature of business not specified in available sources.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Grecotel Hotels & Resorts: Greek luxury resort operator with a deep owned-and-managed hotel portfolio across Crete and other Greek destinations. Comparable on premium-resort market segment and on contracting-and-yield distribution discipline.
• Mitsis Hotels: Large Greek family-owned hospitality group operating 5* resorts across multiple Greek destinations. Overlaps with CHC on Greek resort operations and on competing for premium management contracts in the same regions.
• Marriott International: World's largest hotel company, growing managed-portfolio presence in Mediterranean resort destinations via Marriott, Luxury Collection and Autograph brands. Competes with CHC for premium Greek resort management contracts.
• AccorHotels (Accor): Global hotel group operating and franchising across luxury, premium and midscale tiers with active expansion in Greece via management contracts. Main competitive threat for new-build premium resort management signings.

Direct peers

• HotelBrain: Greek third-party hotel management and consulting firm managing independent and branded hotels across Greece. Closest analogue to CHC's full-service management-for-owners model and core competitive set in the domestic market.
• Zeus International Hotels & Resorts: Greek hotel management company offering full and partial management contracts across Greek destinations. Directly comparable third-party operator competing for the same hotel-owner segment.

Emerging players

• HotelREZ: Hotel representation, distribution and revenue management specialist serving independent hotels worldwide. Adjacent to CHC's distribution and revenue management services targeting independent Greek properties.

Regional players

• Aldemar Resorts: Greek resort operator and manager with branded 4* and 5* beach resorts in Crete and the Peloponnese. Comparable in target segment, geography and full-service resort management model.
• Atlantica Hotels & Resorts: Cypriot-based hotel management and operating company with strong presence in Cyprus and Greece. Competes for the same kind of mid-to-upper-scale resort management contracts CHC pursues.
• Louis Group (Louis Hotels): Cypriot hospitality group operating and managing hotels in Cyprus and Greece. Directly comparable to CHC's Cyprus expansion strategy and overlap in Greek/Cypriot resort management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/CHCHotels
• Facebookfacebook.com/ChnarisHotelConsulting
• LinkedInlinkedin.com/company/chnaris
• Instagraminstagram.com/chc_hotels

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHC GROUP - Chnaris Hotel Management, Development & Consulting