Hotel Dana Szczecin

What Hotel Dana Szczecin does

Hotel Dana Szczecin is a 4-star boutique business hotel operating from a restored 100+ year-old former Dana Clothing Factory building at Aleja Wyzwolenia 50 in central Szczecin, Poland. The property is owned by Dana Invest Sp. z o.o. and operated as part of the JWC Hotels group (7 affiliated properties across Poland). It offers 100 rooms across single, double, superior, family, junior suite, accessible, and presidential suite categories, complemented by a Gault & Millau 2020–distinguished restaurant, a SPA & wellness zone with pool and saunas (including the SHIVAGO brand), and a separate conference and event operation at the Hanza Tower featuring 8 rooms with 360 m² of flexible space for up to 250 attendees, plus a 200 m² 27th-floor panoramic terrace.

The business model is multi-stream: per-night room revenue across tiered rate plans (350–799 PLN), conference and banquet rental with bespoke catering handled by a dedicated B2B Sales Department, à la carte and banquet F&B, SPA treatments, and celebration hosting (weddings, communions, baptisms, corporate galas) in a 140-person banquet hall with a VIP room. Distribution combines direct booking (hoteldana.pl, phone) with multi-OTA presence (Booking.com 8.8/10, TripAdvisor 4.0/5, Kayak) and the JWC Hotels loyalty program (up to 16% member discount). Technology infrastructure is built on the PROFITROOM booking and content management platform, with English and German language sites targeting international demand.

The target customer base is segmented into corporate MICE clients, couples seeking romantic getaways, families, celebration organizers, and leisure tourists. Competitive positioning rests on the historic Art Deco building, the Hanza Tower conference capability, the award-winning restaurant, and group-level cross-selling. Financial data is not publicly disclosed; the entity reports 6 employees at the corporate level, which reflects the registered SPV (Dana Invest Sp. z o.o.) rather than on-property operational headcount.

Name

Hotel Dana Szczecin

Legal name

Dana Invest Sp. z o.o.

Website

https://hoteldana.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Dana Szczecin is a 4-star boutique business hotel in central Szczecin, Poland, offering 100 rooms, an 8-room Hanza Tower conference center for up to 250 attendees, a Gault & Millau–distinguished restaurant, and event hosting services to corporate MICE, leisure, and celebration guests. It operates as part of the 7-property JWC Hotels group.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Boutique hotel accommodation
• Conference and event venue
• Wedding and banquet services
• Spa and wellness center
• Fine dining restaurant

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation (Room Rentals): The primary revenue stream comes from renting rooms and suites to individual and corporate guests. Room types include single rooms, double rooms, superior rooms, family rooms, a junior suite, an accessible room, and a presidential suite. Revenue is generated on a per-night basis with optional meal packages.
2. Conference and Event Venue Rental: Revenue from renting conference rooms, banquet halls, and event spaces for corporate meetings, trainings, conferences (up to 250 attendees), team-building events, and business banquets. Includes catering and custom event planning services managed by the Sales Department.
3. Restaurant and Café: The hotel's award-winning restaurant (recognized by Gault & Millau 2020) generates revenue from à la carte dining, business lunches, romantic dinners, and banquet services. Includes table reservations via zjedz.my platform.
4. SPA, Wellness and Recreation: Revenue from spa treatments, massages, wellness rituals, pool access, sauna sessions (dry and steam), and fitness access. Also includes SHIVAGO spa services.
5. Celebration and Banqueting (Weddings, Communions, Baptisms, Corporate Galas): The hotel generates revenue from hosting weddings, family celebrations, bachelor/bachelorette parties, communions, baptisms, and corporate galas. Includes banquet hall rental (up to 140 persons), VIP rooms with round bars, and full catering services.
6. Loyalty Program and Packages: Special stay packages (romantic packages, relaxation packages, best price guaranteed) and the JWC HOTELS loyalty program provide recurring revenue through repeat bookings and upsell opportunities. Loyalty card members receive up to 16% discount on accommodation with breakfast.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Dana Szczecin is a 4-star boutique hotel operating 100 rooms and suites within a restored historic Art Deco building in central Szczecin. It sells accommodation, a Gault & Millau-distinguished restaurant and café, an 8-room conference and event centre at Hanza Tower (capacity up to 250), a full SPA & Wellness zone, and banquet/celebration services for weddings and corporate events up to 140 guests. The hotel functions both as a leisure hospitality property and as a B2B MICE venue, supported by a dedicated Sales Department.

Product overview

Hotel Dana Szczecin is a four-star boutique business hotel offering a comprehensive portfolio of services across accommodation, dining, wellness, and event management. The property features 100 rooms and suites in a historic 100+ year old Art Deco building, complemented by a modern conference center at Hanza Tower with 8 flexible event spaces for up to 250 attendees. The hotel's core offerings include: hotel accommodation with multiple room categories (single, double, family rooms, and presidential suite), the Gault & Millau-recognized restaurant serving modern Polish cuisine, a full-service SPA & Wellness center with pool and saunas including the SHIVAGO SPA brand, and comprehensive event services for weddings, celebrations, and corporate functions. The property participates in the JWC Hotels loyalty program offering cross-property benefits, and features a dedicated Dana Club for repeat guests. The hotel operates as part of the JWC Hotels group alongside properties in Warsaw, Zegrze, Tarnowo Podgórne, and Stryków.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Rooms & Suites) Four-star boutique hotel accommodation featuring 100 rooms including single rooms, double rooms, superior rooms, family rooms, a junior suite, an accessible room, and a 90 m² presidential suite, all equipped with air conditioning, Wi-Fi, satellite TV, and tea/coffee making facilities. Designed for individual leisure guests, couples, families, and corporate travellers.
• Conference & Event Center (Hanza Tower) Modern conference and event centre with 5 flexible conference and banquet halls using movable wall systems, accommodating events from small trainings up to conferences for 250 attendees. Targeted at corporate clients, MICE event organisers, training companies, and business event planners, served by a dedicated Sales Department producing bespoke proposals.
• Restaurant & Café On-site restaurant serving traditional Polish cuisine with modern interpretation and international influences, distinguished by the Gault & Millau Yellow Guide 2020. Open for à la carte dining, business lunches, romantic dinners, and banquet services. Reservations available via the zjedz.my platform. Serves hotel guests and external diners.
• SPA & Wellness Center Full-service wellness zone with dry and steam saunas, fitness room, swimming pool, and SPA treatment rooms offering massages, wellness rituals, and beauty treatments (including the SHIVAGO spa brand). Available to hotel guests and external visitors.
• Wedding & Celebration Services Event organisation service for weddings, family celebrations, bachelor/bachelorette parties, communions, and christenings, featuring a banquet hall for up to 140 guests, an intimate restaurant space, and an exclusive VIP room with a round bar. Includes full catering and event coordination. Targeted at families and individuals planning milestone social occasions.
• JWC Hotels Loyalty Program (Hotel Friends) Group-wide loyalty program allowing guests to collect points for benefits including up to 16% discount on accommodation with breakfast, complimentary welcome wine, private sauna sessions, and extended checkout, valid across all 7 JWC Hotels properties.

Quantifiable outcome

• Loyalty program members can reduce accommodation costs with breakfast by up to 16%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• JWC HOTELS (Group of Hotels)coreStrategic or Co-development PartnerHotel Dana is a member of the JWC HOTELS hotel group, which includes: Warszawia Apartamenty (Warsaw), Hotel 500 Zegrze (near Warsaw, by Lake Zegrzyńskie), Hotel 500 Stryków (near A1/A2 highways), Hotel 500 Tarnowo Podgórne (near Poznań), and Hotel Czarny Potok. The group operates a shared loyalty program (Hotel Friends / JWC HOTELS loyalty card) that enables cross-selling across properties, with loyalty members receiving benefits including up to 16% discount on accommodation with breakfast at Hotel Dana.
• PROFITROOMcoreTechnology or IntegrationPROFITROOM provides the hotel's website booking engine, content management system, channel distribution management, and digital marketing infrastructure. The hotel website (hoteldana.pl) and all booking functionality are powered by PROFITROOM's technology platform. PROFITROOM is credited as the website execution partner ('Wykonanie: PROFITROOM').

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Atrium Szczecin: 4-star hotel in Szczecin offering accommodation, conference facilities, and dining. Competes head-to-head for business travelers and events in the same city.
• Radisson Blu Hotel Szczecin: 4-star international full-service hotel located in Szczecin with conference and leisure facilities. Directly competes for the same corporate MICE, leisure, and banquet segments in the same micro-market.
• Park Inn by Radisson Szczecin: International branded hotel in Szczecin offering meeting rooms and business amenities. Directly competes for the same corporate and MICE customers as Hotel Dana.
• Hotel Zamek Szczecin (Castle Hotel): Historic 4-star hotel in Szczecin housed in a heritage building with conference and event facilities. Competes on the boutique-historic positioning and corporate event segment.

Broad incumbents

• Courtyard by Marriott Warsaw Airport: International 4-star conference-oriented hotel in the broader Polish market. Useful benchmark for corporate MICE pricing dynamics and group/MICE standards.
• Novotel Szczecin Centrum: International mid-scale 4-star brand in central Szczecin operated by Accor. Overlaps with Hotel Dana on business travelers, conferences, and family leisure stays, but as part of a much larger global portfolio.
• Hotel Bristol Warsaw: Iconic 5-star historic boutique hotel in Warsaw. Relevant as a benchmark for premium historic-building hospitality in Poland and reference for Art Deco / heritage brand positioning.

Emerging players

• Hotel Czarny Potok: Sister JWC Hotels property in the Karkonosze mountains offering spa, conference, and leisure amenities. Comparable operating model and revenue mix under the same group umbrella.
• Hotel 500 Zegrze: Sister property within the JWC Hotels group, located near Warsaw by Lake Zegrzyńskie. Comparable as a 4-star conference and leisure hotel in the same loyalty program; serves as a structural and operational benchmark.

Regional players

• Haffner Hotel Sopot: 4-star conference and spa hotel in Sopot, Poland, on the Baltic coast. Comparable 4-star league with MICE, restaurant, and spa offerings, though operating in a different regional market (Tri-City).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/BiznesHotelDana
• Facebookfacebook.com/hoteldanaszczecin
• Instagraminstagram.com/hoteldanaszczecin
• LinkedInlinkedin.com/company/hotel-dana-szczecin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Dana Szczecin