HÔTEL DE GUISE

Boutique Hotel Accommodationhoteldeguise.com

Family-owned 3-star boutique hotel in Nancy's UNESCO-listed Old Town, offering 49 heritage rooms (€75-€125/night) within walking distance of Place Stanislas, serving individual leisure travellers, couples and families via direct booking and the Vertical Booking engine.

Company typePrivate
Founded1752
HeadquartersNancy, France
Headcount11–50
GTM typeB2C
OfferingServices

HÔTEL DE GUISE firmographics

Firmographics

Name: HÔTEL DE GUISE
Legal name: HOTEL DE GUISE
Website: https://hoteldeguise.com
Company type: Private
Founded year: 1752
Operating status: Operating
Headcount range: 11–50 employees
Short description: Family-owned 3-star boutique hotel in Nancy's UNESCO-listed Old Town, offering 49 heritage rooms (€75-€125/night) within walking distance of Place Stanislas, serving individual leisure travellers, couples and families via direct booking and the Vertical Booking engine.
Ownership category
akta.pro rank

HÔTEL DE GUISE industry classification

Industry

Product category: Boutique Hotel Accommodation
NAICS: Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
SIC: Hotels & Motels (7011)
akta.pro primary industry: Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

Boutique hotel accommodation
Historic hotel lodging
Hotel room rentals
Leisure travel lodging
Heritage hospitality services

Where HÔTEL DE GUISE is headquartered

Location

Headquarters

HQ city: Nancy
HQ country: France
HQ region: Europe

Offices1 record

Markets served

HÔTEL DE GUISE business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Guest accommodation: The hotel generates revenue primarily through renting its 49 rooms to guests on a per-night basis. Room categories range from single occupancy (€75/night) to the Exclusive Room (€125/night). Revenue is derived from direct bookings via the hotel's website and the Vertical Booking platform, as well as walk-in guests settling on-site.
Breakfast service: A buffet-style breakfast is offered to guests in the Stanislas dining room, with an optional in-room breakfast delivery service for an additional €2 charge. This ancillary revenue stream supplements accommodation income.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Single Room – entry-level single occupancy on upper floors
Unit Pricing	Pay-as-you-go	Single Ground Floor Room – accessible single occupancy
Unit Pricing	Pay-as-you-go	Standard Room – compact double/twin
Unit Pricing	Pay-as-you-go	Standard Plus Room (PMR) – accessible room with walk-in shower
Unit Pricing	Pay-as-you-go	Classic Room – signature rooms with period murals
Unit Pricing	Pay-as-you-go	Tradition Room – mid-tier rooms on lower floors
Unit Pricing	Pay-as-you-go	Privilege Room – premium rooms with Versailles parquet
Unit Pricing	Pay-as-you-go	Junior Suite – ground floor suite with lounge area
Unit Pricing	Pay-as-you-go	Exclusive Room – hotel's most spacious master bedroom

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

HÔTEL DE GUISE product offering

Product offering

Core offering

Hôtel de Guise is a 3-star boutique hotel operating from an 18th-century mansion in the historic Old Town of Nancy, France. It rents 49 guest rooms across 9 categories priced from €75 to €125 per night, complemented by a buffet breakfast service in the historic Stanislas room and seasonal promotional packages (Summer, Sunday, Green, Family, Junior Suite). The property is family-owned by the Kolb family and is pursuing Green Key / Clef Verte eco-certification.

Product overview

Hôtel de Guise is a 3-star boutique hotel offering a portfolio of 9 distinct room categories: the Exclusive Room (28 m², premium tier with air conditioning), Junior Suite (ground floor suite with lounge area), Privilege Room (first floor with Versailles parquet), Tradition Room, Classic Room (signature rooms with 18th-century murals), Standard Room, Standard Plus/PMR (accessible room with disabled access), and two Single Room variants. The hotel operates a direct online booking platform and provides breakfast service in the historic Stanislas room. Five special offer packages are available: Summer Offer (10% seasonal discount), Sunday Offer (20% weekend extension), Family Offer (25% family discount), Green Offer (7% eco-friendly stay), and Junior Suite Special Offer (up to 25% weekday discounts). Total capacity is 49 rooms.

Differentiator

Problem solved

Functional benefit

Products and services

Chambre Exclusive (Exclusive Room)

Companies that use HÔTEL DE GUISE

Customer profile

Segments3 records

Ideal customer profiles3 records

HÔTEL DE GUISE technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

HÔTEL DE GUISE partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Kolb FamilycoreOthers · 1 January 2008The Kolb family acquired Hôtel de Guise in 2008 and has since carried out several phases of renovation to restore and modernise the historic property. As owners, they represent the hotel's principal investment and management team.
ABC Groupe (laundry supplier)minorStrategic or Co-development PartnerABC Groupe is a local company selected as the hotel's laundry supplier based on its sustainable and social principles, with a focus on energy efficiency and waste reduction. This reflects the hotel's commitment to sourcing from responsible local suppliers.
TooGoodToGominorStrategic or Co-development PartnerThe hotel is part of the TooGoodToGo network, a platform that helps combat food waste by connecting businesses with surplus food to consumers. This partnership supports the hotel's sustainability commitments around breakfast service and food waste reduction.
Local food producers (bakery, organic dairy, charcuterie, cheese)minorStrategic or Co-development PartnerThe hotel sources 90% of its breakfast products seasonally from local producers: pastries and bread from Au Pain de Mon Grand Père (neighbouring bakery), organic yoghurts from La Ferme des Forges, cheese from Les Frères Marchand, and local ham and charcuterie. These partnerships support the hotel's farm-to-table breakfast offering and reduce supply chain food miles.
Local recycling centreminorStrategic or Co-development PartnerThe hotel maintains a partnership with a local recycling centre for donating old equipment and furniture, supporting its waste reduction and circular economy commitments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

HÔTEL DE GUISE competitors and assessment

Company assessment

Direct peers

Villa Thermae Nancy: Spa/boutique hotel in Nancy connected to the thermal spa district; competes for wellness-adjacent, couples, and weekend-leisure guests seeking a characterful stay near Nancy's attractions.
Hotel d'Haussonville: Boutique hotel in Nancy's Old Town set in a 16th-century building; closest direct competitor operating in the same heritage-boutique micro-segment near Place Stanislas with similar price tier and cultural-tourism positioning.
Nemea Appart'Hotel Nancy Centre: Mid-scale serviced apartment operator in Nancy centre catering to short-stay leisure and family travelers; competes for the same family and weekend leisure segments with different unit format (apartments vs rooms).

Regional players

Terres de France (Hôtellerie de Charme): French regional hotel collection of charm properties in secondary cities; comparable operating model and mid-tier boutique positioning outside major metropolitan markets.

Broad incumbents

Mercure Nancy Centre Gare: Accor-affiliated 4-star chain hotel in Nancy; competes for business and leisure travelers with broader brand-distribution muscle and the loyalty-program demand that Hôtel de Guise forgoes by going direct-only.
Ibis Nancy Centre Gare et Congrès: Accor budget chain centrally located in Nancy; competes on price-sensitive demand and benefits from global Accor distribution, contrasting with Hôtel de Guise's boutique heritage positioning.
Best Western Crystal Nancy: Mid-scale chain hotel in Nancy serving similar business and leisure travelers; provides chain-scale distribution and brand standards that the independent hotel competes against.
Relais & Châteaux (member properties in Lorraine): International collection of characterful hotels and gourmet restaurants; comparable heritage positioning and curated guest experience, but typically operates at a higher price tier than a 3-star establishment in Nancy.
Logis Hôtels (Lorraine member properties): French independent hotel cooperative representing small and mid-size properties; comparable in scale and independent ownership to Hôtel de Guise, with chain-level distribution soft-brand members lack.

Emerging players

Madame Rêve (Maison Hôtel particulier): French boutique-hotel operator converting historic hôtels particuliers into curated guest experiences; a comparable emerging concept showcasing heritage-mansion-to-hotel repositioning at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

HÔTEL DE GUISE compliance and trust

Trust signal

Compliance2 records

HÔTEL DE GUISE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HÔTEL DE GUISE leadership team

Management profile

Number of profiles

Profiles1 record

HÔTEL DE GUISE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HÔTEL DE GUISE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HÔTEL DE GUISE

What does HÔTEL DE GUISE do?

Is HÔTEL DE GUISE a public or private company?

HÔTEL DE GUISE is a private company. It is classified as family owned and is currently operating.

When was HÔTEL DE GUISE founded?

HÔTEL DE GUISE was founded in 1752. It employs 11 to 50 people.

Where is HÔTEL DE GUISE based?

HÔTEL DE GUISE is headquartered in Nancy, France, in the Europe region.

How does HÔTEL DE GUISE make money?

Two revenue lines are on record. Guest accommodation is the primary driver. The others are breakfast service.

Who are HÔTEL DE GUISE's main competitors?

Direct peers on record are Villa Thermae Nancy, Hotel d'Haussonville and Nemea Appart'Hotel Nancy Centre. Terres de France (Hôtellerie de Charme) is listed as a regional player. Broad incumbents are Mercure Nancy Centre Gare, Ibis Nancy Centre Gare et Congrès, Best Western Crystal Nancy, Relais & Châteaux (member properties in Lorraine) and Logis Hôtels (Lorraine member properties). Madame Rêve (Maison Hôtel particulier) is listed as an emerging player.

Does HÔTEL DE GUISE have an API?

No public API is recorded for HÔTEL DE GUISE.

What industry is HÔTEL DE GUISE in?

HÔTEL DE GUISE's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGADAL, Private House Hotels & Small Luxury Inns. Its NAICS code is 72111 and its SIC code is 7011.