Hôtel de Paris Saint-Tropez 5*

What Hôtel de Paris Saint-Tropez 5* does

Hôtel de Paris Saint-Tropez 5* is an independent luxury hotel located at 1 Traverse de la Gendarmerie, at the entrance of Saint-Tropez village on the French Riviera. Founded in 1931 by Augustine and Marcelin Aubour as the first luxury hotel in Saint-Tropez, the property was acquired by the Dray family in 2013 and underwent a complete renovation, reopening as a contemporary five-star property with interior design by Sybille de Margerie. The property operates as a SASU (Société par Actions Simplifiée Unipersonnelle) under French law and is privately held.

The hotel's core product is accommodation across 52 rooms and 38 suites (90 keys total), ranging from 22 m² Classic rooms to a 130 m² Presidential Dolce Vita Suite. Ancillary revenue streams include three food and beverage venues (Restaurant Les Toits rooftop, Le Pationata seasonal Italian trattoria, L'Atrium champagne bar), the Spa by Clarins with five treatment rooms, a 340 m² conference center for up to 250 delegates, a heated rooftop pool, and access to La Serena private beach on Pampelonne bay. The 136-employee operation supports a Clefs d'Or-certified concierge team and a recurring events program (La Vie en Rose, Sunday Sunset, Prix du Titre literary prize, jazz evenings).

Distribution operates through a direct multilingual website (French, English, German, Spanish, Italian) with best-rate guarantee, dedicated phone and email channels, and an affiliated sales team for corporate events and group bookings (10+ rooms). The hotel is plugged into global luxury travel networks through Preferred Hotels & Resorts, Virtuoso, American Express Fine Hotels & Resorts, and the I Prefer loyalty program. Primary customer segments are affluent leisure travelers, corporate groups and event planners, families, and beach and activity seekers, all served at the top end of the Saint-Tropez luxury market with no publicly disclosed revenue or pricing.

Name

Hôtel de Paris Saint-Tropez 5*

Legal name

Hôtel de Paris Saint-Tropez

Website

https://hoteldeparis-sainttropez.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Hôtel de Paris Saint-Tropez 5* is an independent five-star luxury hotel in Saint-Tropez, France, offering 90 rooms and suites alongside three dining venues, a Spa by Clarins, conference facilities, and a rooftop pool, serving affluent leisure travelers, corporate event clients, and families.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa wellness services
• Corporate event venues
• Concierge services

Headquarters

HQ city

Saint-Tropez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Accommodations: Revenue from 52 rooms and 38 suites ranging from 22m² Classic rooms to 130m² Presidential Dolce Vita Suite. Room rates are quote-based and vary by season.
2. Food & Beverage Operations: Three dining venues: Restaurant Les Toits (Mediterranean rooftop cuisine), Bar lounge Les Toits (cocktails and tapas), L'Atrium bar (champagne), and seasonal Le Pationata Italian trattoria. Includes Sunday brunch and special dining events.
3. Spa & Wellness Services: Spa by Clarins offering treatments, hammam, sauna, pressotherapy, and beauty services. Open daily 10h-20h with new technology treatments including Indiba Ona and Cellu M6 Alliance LPG.
4. Corporate Events & Seminars: Conference center of 340m² accommodating up to 250 persons for meetings, seminars, team building, and corporate receptions. Dedicated sales team for event planning.
5. Ancillary Services: Private beach partnership (La Serena at Pampelonne), babysitting services, bicycle rentals, shuttle services to beaches, valet parking (220 underground spaces), and room service (24h).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hôtel de Paris Saint-Tropez operates a five-star luxury boutique hotel comprising 52 rooms and 38 suites, complemented by three food and beverage venues (rooftop Mediterranean restaurant Les Toits, seasonal Italian trattoria Le Pationata, and champagne bar L'Atrium), the Spa by Clarins wellness facility, a heated rooftop pool, and a 340m² conference center for corporate events and weddings. The property also provides ancillary guest services such as babysitting, valet parking with EV charging, and shuttle access to La Serena private beach on Pampelonne Bay.

Product overview

Hôtel de Paris Saint-Tropez is a single five-star luxury hotel property offering an integrated portfolio of hospitality services. The core product is hotel accommodation comprising 52 rooms and 38 suites designed by Sybille de Margerie. Guests can access multiple dining venues including Restaurant Les Toits (rooftop Mediterranean restaurant), Le Pationata (seasonal Italian trattoria), and L'Atrium Bar (champagne bar), plus Bar Lounge Les Toits (rooftop pool bar). Wellness facilities include Spa by Clarins with advanced treatment technologies, and a rooftop pool. The hotel also offers business event services through a 340m² conference center, and access to La Serena private beach on Pampelonne bay.

Differentiator

Problem solved

Functional benefit

Brands

• Les Toits: Rooftop restaurant and lounge bar offering Mediterranean cuisine with views over Saint-Tropez and the Mediterranean Sea.
• Le Pationata
• L'Atrium Bar
• Spa by Clarins
• La Serena

Products and services

• Hôtel de Paris Saint-Tropez Luxury Accommodation Five-star hotel accommodation comprising 52 rooms and 38 suites ranging from 22m² Classic rooms to 130m² Presidential Dolce Vita Suite, with interior design by Sybille de Margerie inspired by Mediterranean aesthetics, art, and 1960s glamour. Targeted at affluent leisure travelers, couples, families, and corporate guests seeking luxury stays in Saint-Tropez.
• Restaurant Les Toits Rooftop Mediterranean restaurant offering sun-drenched cuisine with views over Saint-Tropez rooftops and the Mediterranean Sea. Open daily for lunch (12:00-14:30) and dinner (19:00-23:00). Hosts Sunday Sunset events and jazz evenings. Targeted at hotel guests and external diners seeking upscale Mediterranean dining in Saint-Tropez.
• Bar Lounge Les Toits Rooftop lounge bar adjacent to the outdoor pool, serving tapas, Provence wines, and creative cocktails with panoramic Mediterranean views. Open daily 10:00-00:00, hosts La Vie en Rose Thursday DJ evenings. Targeted at hotel guests and external visitors seeking cocktail experiences.
• Le Pationata Italian Trattoria Seasonal summer Italian trattoria located in the hotel's wooded patio. Offers Sicilian-inspired cuisine by Chef David Ignoffo. Open Monday-Wednesday evenings 19:00-22:00 between June 8 and August 26. Targeted at hotel guests and visitors seeking exclusive Italian dining in a garden setting.
• L'Atrium Bar Champagne bar in the hotel's design and arty lobby, offering an elegant and timeless atmosphere with attentive service. Open daily 10:00-23:00. Targeted at hotel guests and external visitors seeking champagne and cocktail service.
• Spa by Clarins Clarins-branded wellness spa featuring five treatment rooms (including one duo cabin), sauna, hammam, nail bar, and boutique. Offers exclusive Clarins rituals, massage treatments, and advanced technologies including Indiba Ona, pressotherapy, and Cellu M6 Alliance LPG. Open daily 10:00-20:00. Targeted at hotel guests and external wellness clients.
• Séminaire & Conference Services Event venue featuring a fully modular 340m² conference center accommodating up to 250 people for seminars, meetings, corporate receptions, product launches, and weddings. Includes rooftop and outdoor spaces with Mediterranean views and team-building activities. Targeted at companies and event planners organizing corporate seminars and private events.
• La Serena Private Beach Access Private beach access at La Serena on Pampelonne Bay in Ramatuelle, 15 minutes from the hotel, with zen decor, Mediterranean beach restaurant, cocktails, and wine selection. Hotel provides complimentary shuttle service. Targeted at hotel guests seeking beach experiences during their Saint-Tropez stay.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ClarinscoreStrategic or Co-development PartnerExclusive spa partnership where Clarins delivers signature treatments, wellness expertise, and products in the hotel's Spa by Clarins facility. Features new technology treatments including Indiba Ona, pressotherapy, and Cellu M6 Alliance LPG. Dr Olivier Courtin-Clarins collaborated with hotel chef on wellness menu. Products include Clarins amenities in all rooms.
• Preferred Hotels & ResortscoreGTM or Marketing PartnerAffiliation with leading global brand for independent luxury hotels. Provides access to I Prefer loyalty program, Virtuoso network, and American Express Fine Hotels & Resorts partnerships. Distribution through global booking platform and marketing support.
• Clefs d'Or (Les Clefs d'Or)coreStrategic or Co-development PartnerConcierge team members hold prestigious Les Clefs d'Or certification, the highest standard in guest service. Concierge team provides personalized recommendations for Saint-Tropez activities, restaurants, beaches, excursions, and bespoke experiences including babysitting, transfers, and beach shuttle services.
• La Serena BeachminorGTM or Marketing PartnerRecommended private beach located on Pampelonne bay at Ramatuelle, approximately 15 minutes from hotel. Features Mediterranean restaurant, cocktails, and relaxed atmosphere. Hotel provides free shuttle service to beaches except during peak season (June 19-August 16) when one-way free shuttle is provided.
• Sybille de MargerieminorStrategic or Co-development PartnerInterior designer who decorated all rooms and suites. Created contemporary luxury universe blending warm colors, graphic lines, noble materials. Design pays tribute to Saint-Tropez with Mediterranean, artistic, and 1960s glamour inspiration.
• VirtuosocoreGTM or Marketing PartnerGlobal luxury travel network of elite travel advisors providing access to high-net-worth travelers. Hotel featured in Virtuoso booking platform with preferential visibility and member benefits.
• American Express Fine Hotels & ResortscoreGTM or Marketing PartnerPartnership providing exclusive benefits to American Express Platinum and Centurion card members. Program offers special rates, upgrades, and amenities when booking through American Express travel services.
• I Prefer (Preferred Hotels)coreGTM or Marketing PartnerPoints-based loyalty program operated by Preferred Hotels & Resorts. Members earn points on qualifying stays and can redeem for free nights, experiences, and exclusive member benefits.
• Studio HarcourtminorStrategic or Co-development PartnerSeasonal photography partnership bringing iconic Parisian portrait studio to hotel. Guests can book professional portrait sessions capturing the Saint-Tropez experience with legendary Harcourt aesthetic.
• Saint-Tropez Couleur BleuminorStrategic or Co-development PartnerCultural event partnership celebrating literature and art. Hotel hosts Prix du Titre literary prize (now in fourth edition) and Conversations d'Agnès (10 years). Annual art exhibitions and cultural programming in collaboration with event organizers.
• UNISOAPminorStrategic or Co-development PartnerEnvironmental partnership for soap recycling. Hotel participates in program to recycle used soap and reduce environmental impact as part of RSE (Corporate Social Responsibility) commitments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sezz Saint-Tropez: Design-led luxury boutique hotel in Saint-Tropez with spa, restaurant, and pool. Targets the same design-conscious HNW leisure segment with overlapping F&B and wellness facilities.
• Lou Pinet Saint-Tropez: Boutique 5-star hotel in Saint-Tropez operated by Maison Pariente. Competes for design-driven affluent leisure travelers with comparable Mediterranean, wellness, and F&B offerings.
• Cheval Blanc St-Tropez: 5-star luxury palace hotel operated by LVMH in Saint-Tropez. Most directly comparable competitor with overlapping affluent leisure and events segments and similar Mediterranean positioning.
• Hôtel du Cap-Eden-Roc: Iconic ultra-luxury palace hotel on Cap d'Antibes operated by Oetker Collection. Comparable Côte d'Azur ultra-luxury positioning, heritage branding, F&B, and high-end event demand.
• Hôtel & Spa Le Bastide de Saint-Tropez: 5-star boutique hotel near Place des Lices offering Provençal-style luxury rooms, spa, and garden pool. Directly comparable independent boutique competitor within walking distance.
• La Réserve Ramatuelle: 5-star luxury resort with spa and Michelin-starred dining located just outside Saint-Tropez on Pampelonne. Competes for ultra-high-end leisure travelers seeking privacy, spa, and gastronomy.
• Hôtel Byblos Saint-Tropez: Iconic 5-star palace hotel in Saint-Tropez with rooftop restaurant, spa, and conference spaces. Directly competes for the same luxury leisure and corporate event demand in the same micro-market.
• Hôtel Le Yaca Saint-Tropez: 5-star boutique hotel in the heart of Saint-Tropez village offering upscale rooms, pool, and restaurant. Comparable boutique luxury positioning and central village location.

Broad incumbents

• Le Bristol Paris: Legendary Parisian palace hotel with Michelin-starred dining, rooftop pool, and spa. Comparable ultra-luxury positioning, heritage brand equity, and inclusion in global luxury consortia.
• Four Seasons Hotel George V, Paris: Triple-Five-star palace hotel in Paris operated by Four Seasons. Comparable ultra-luxury hospitality brand targeting international HNW travelers via the same Preferred Hotels-adjacent luxury advisor ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/hoteldeparissainttropez/?hl=fr
• LinkedInlinkedin.com/company/h%C3%B4tel-de-paris-saint-tropez-5
• Instagraminstagram.com/hoteldeparissainttropez/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel de Paris Saint-Tropez 5*