Van der Valk Hotel Hilversum - De Witte Bergen

What Van der Valk Hotel Hilversum - De Witte Bergen does

Van der Valk Hotel Hilversum - De Witte Bergen is a privately owned hospitality property located in Eemnes (Laren), Netherlands, on the A1 highway between Amsterdam, Amersfoort, and Utrecht. The property originated as the "De Witte Bergen" teahouse in 1930 and transitioned into a hotel in the 1960s when its bowling alleys were converted to guest rooms. It is one of 50+ properties operated by the Van der Valk family, the largest hospitality family business in the Netherlands, founded in 1939 and now in its third and fourth generations.

The hotel offers 162 rooms spanning standard, comfort, family, and premium categories (the latter including private terraces, balconies, and single- or double-person jacuzzis), with rack rates from €76.60 to €138.60 per night. It operates 35 multifunctional meeting and event rooms accommodating 6 to 350 persons and supports hybrid event hosting for 2 to unlimited remote participants. Ancillary facilities include an à la carte restaurant with a live cooking breakfast buffet, hotel bar, high tea service, Jack's Casino with 170 gaming positions, electric vehicle charging, bike rental (regular and electric), room service, and free KPN WiFi. The property holds Green Key and Certified Conference Hotel certifications and carries a guest rating of 8.2 from 516 verified reviews.

Commercially, the hotel runs a multi-segment revenue model combining room bookings, themed packages (3=2 minivacation, Greenstay, seasonal, senior, cycling, and 't Gooi discovery), meeting and event rentals, restaurant and group dining, and ancillary services. Distribution is anchored on the Van der Valk group's centralized booking platform and loyalty program (Valk Loyal), supplemented by direct website booking, social media, email, and SEO. The go-to-market is hybrid: direct-to-consumer for leisure, enterprise field sales for corporate meetings, and sales-led packaged offerings. The underlying technology stack is conventional — KPN WiFi, Google reCAPTCHA, Google Maps, Lurch restaurant reservations, and the group's proprietary booking engine — with no disclosed AI/ML capabilities.

Name

Van der Valk Hotel Hilversum - De Witte Bergen

Legal name

Van der Valk Hotel Hilversum - De Witte Bergen

Website

https://hoteldewittebergen.nl

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Van der Valk Hotel Hilversum - De Witte Bergen is a 162-room Dutch hotel and conference property on the A1 highway, serving leisure travelers, corporate meeting clients, and group diners with on-site restaurant, 35 meeting rooms, and Jack's Casino.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Highway Service Plaza & Turnpike Lodging (THAGAFAF)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Meeting and events
• Restaurant dining
• Leisure travel packages
• Hospitality services

Headquarters

HQ city

Eemnes (Laren)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight stays in 162 hotel rooms including standard rooms, comfort rooms, family rooms, and rooms with balconies, gardens, or jacuzzis. Pricing varies by room type with standard rooms starting at €76.60 and premium suites up to €138.60 per night.
2. Restaurant Dining: On-site restaurant generating revenue from breakfast, lunch, dinner, and bar service. Open daily from 08:00 to 00:00 (weekdays) and 10:00 to 00:00 (weekends). Live cooking breakfast buffet, a la carte dining, and group buffet options for 45+ persons.
3. Packages and Arrangements: Bundled packages combining accommodation with dining and activities including 3=2 minivacation deals, seasonal packages (Summer, Spring, Autumn, Winter), senior packages, cycling packages, and 't Gooi discovery packages. Pricing ranges from €92.30 to €196.60 per person.
4. Meeting and Event Venues: Revenue from renting 35 multifunctional meeting rooms for conferences, training, seminars, and events. Room capacities range from 6 to 350 persons. Includes hybrid meeting technology and catering services for groups of 30+.
5. Jack's Casino: On-site casino operated by Jack's Casino with 170 gaming positions. Free entry and complimentary refreshments. Revenue generated from casino gaming operations.
6. Ancillary Services: Additional revenue from bike rental (regular and electric), room service, and special event hosting including holiday celebrations (Valentine's, Easter, Christmas).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Van der Valk Hotel Hilversum - De Witte Bergen is a 162-room full-service hotel offering overnight accommodation, an on-site restaurant and bar, live-cooking breakfast buffet, and 35 multifunctional meeting and event rooms. The property also houses Jack's Casino, provides bike rental, EV charging, and room service, and sells themed leisure packages (seasonal, senior, cycling, and discovery arrangements).

Product overview

Van der Valk Hotel Hilversum - De Witte Bergen is a hospitality business offering a unified hotel service portfolio centered around 162 hotel rooms (standard, comfort, family rooms with various amenities including balconies, gardens, and bubble baths), a full-service restaurant with à la carte dining, live cooking buffet, hotel bar, and high tea offerings. The property features 35 multifunctional meeting rooms for events accommodating 4 to 350 persons, plus hybrid meeting capabilities. Additional services include Jack's Casino, electric vehicle charging, bike rental, room service, and free WiFi. The hotel also offers seasonal package deals (3=2 minivacations, Greenstay, summer/autumn/winter/spring packages, cycling packages, senior packages) and a loyalty program (Valk Loyal). The portfolio also includes Van der Valk Giftcards and a 360° virtual tour for remote property exploration.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant De Witte Bergen: The hotel's in-house restaurant offering breakfast, lunch, dinner, and bar services.
• Jack's Casino Eemnes

Products and services

• Standard Hotel Room
• Standard Room with Balcony
• Family Room
• Comfort Room
• Comfort Room with Garden
• Comfort Room with Balcony
• Comfort Room with Hot Tub
• Comfort Room with Double Person Hot Tub
• Restaurant De Witte Bergen
• Hotel Bar
• Live Cooking Breakfast Buffet
• High Tea
• Meeting & Event Rooms
• Hybrid Meeting Services
• Jack's Casino
• Bike Rental Service
• Room Service
• 3=2 Minivacation Package
• Greenstay 3=2 Package
• Super Summer Package
• Heerlijke Herfst (Delicious Autumn) Package
• Hartje Winter (Heart of Winter) Package
• Vrolijk Voorjaar (Cheerful Spring) Package
• Cycling Package
• Senior Package
• Discover 't Gooi Package
• Sunday Package
• Van der Valk Giftcard
• Valk Loyal Loyalty Program

Quantifiable outcome

• Guest satisfaction rating of 8.2 from 516 verified reviews
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Schiphol AirportminorOthersAirport accessible via A4, A9, and A1 highway route. Approximately 30-40 minute drive from Schiphol Airport to the hotel. Not an official partnership but significant proximity for air travelers.
• Goyer Golf & Country ClubminorOthersGolf facility located 500 meters from hotel entrance. Featured as nearby activity for guests interested in golf. Hotel provides information about the course in its surroundings section.
• Singer Laren MuseumminorOthersArt museum in Laren with 3,000+ artworks in collection. Hotel markets as nearby cultural attraction with 11-minute drive distance. No formal partnership but cross-promotional relationship.
• Beeld & Geluid MuseumminorOthersMedia museum in Hilversum, one of the most popular nearby attractions. Hotel suggests combining museum visit with overnight stay and/or dinner. 11-minute drive from hotel.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Van der Valk Hotel Amsterdam Amstel: Direct peer — sister property under the same Van der Valk family brand, similar highway/regional full-service hotel positioning in the Randstad, competing for the same drive-market and conference segments within the same booking platform and loyalty program.
• Bastion Hotels: Direct competitor — Dutch mid-market hotel chain with locations along major highways (A1, A2, A4), competing for value-conscious business and leisure travelers in the same price band as De Witte Bergen.
• Fletcher Hotels: Direct competitor — largest Dutch hotel chain with extensive regional presence, offering similar full-service amenities, meeting facilities, and F&B. Competes directly for Dutch regional leisure and conference demand.
• Postillion Hotels: Specialist conference hotel chain in the Netherlands offering extensive meeting and event facilities comparable to De Witte Bergen's 35 meeting rooms. Direct competitor for the corporate meetings and events segment.
• Bilderberg Hotels: Dutch upscale hotel chain with comparable full-service properties near highway junctions and natural areas. Competes in the business and leisure segment with similar 4-star positioning and conference capabilities.

Broad incumbents

• NH Hotels: Broad incumbent — international hotel chain with strong Dutch presence (NH Amsterdam, NH Utrecht), competing in the same mid-to-upscale full-service segment with broader international reach and corporate accounts.
• Golden Tulip: International mid-to-upscale brand with multiple Dutch properties, offering similar full-service accommodations and meeting facilities. Part of Louvre Hotels Group with broader distribution reach.
• Hilton Garden Inn / Hampton by Hilton: International chain with select-service Dutch properties offering standardized rooms, breakfast, and meeting space. Competes for price-sensitive business and leisure travelers in the same Dutch regional corridors.
• Accor (ibis / Novotel): International hotel group with select-service and midscale Dutch properties. Competes for highway-adjacent regional business and leisure demand with standardized international brand experience and loyalty (ALL).

Others

• Hotel.nl / Booking.com Distribution: Distribution platform rather than direct competitor, but fundamentally shapes pricing and visibility for mid-market Dutch hotels like De Witte Bergen. Significant share of indirect bookings through OTA channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYkfGwTXTyUCPipk8ib6EBQ
• Facebookfacebook.com/VanDerValkHotelHilversumDeWitteBergen
• LinkedInlinkedin.com/company/van-der-valk-hotel-hilversum---de-witte-bergen/?originalSubdomain=nl
• Instagraminstagram.com/hoteldewittebergen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Hilversum - De Witte Bergen