Hotel Escuela Santa Cruz

Name

Hotel Escuela Santa Cruz

Legal name

Hoteles Escuela de Canarias, S.A.

Website

https://hotelescuelasantacruz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Hospitality services
• Event venues
• Hotel dining
• Training hotel

Headquarters

HQ city

Santa Cruz de Tenerife

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: The hotel generates primary revenue from room rentals across four room categories: Comfort Rooms (28m2), Standard Triple Rooms (55m2), Junior Suites (59m2), and Family Rooms (64m2). Room rates range from €80 to €122+ per night depending on room type and season.
2. Food & Beverage Services: Revenue from the on-site GastroBar restaurant offering breakfast, meals, and catering services. The restaurant operates from 9:00 a.m. to midnight and serves local Canarian cuisine, fresh bakery products made by students, and seasonal fresh produce. Catering services are also provided for events.
3. Event & Conference Services: The hotel operates five functional event rooms with capacities from 30 to 250 guests, generating revenue from venue rentals for congresses, courses, product presentations, press conferences, weddings, baptisms, and first communions. Services include catering for events in private dining rooms.
4. Ancillary Services: Additional revenue streams include indoor parking (with electric car charging service), laundry and dry-cleaning services, room service, currency exchange, and car rental arrangements. A bicycle workshop is also available on premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Escuela Santa Cruz is a 4-star hotel located in Santa Cruz de Tenerife, Spain, offering 65 fully equipped rooms across four categories (Comfort, Standard Triple, Junior Suite, and Family). The hotel operates as part of the HECANSA (Hoteles Escuela de Canarias) training hotel chain, combining hospitality services with practical training for students. Supporting offerings include a GastroBar restaurant serving Canarian cuisine, five event rooms with capacity for 30-250 guests, and the Club HECANSA loyalty program.

Product overview

Hotel Escuela Santa Cruz is a 4-star hotel operating as part of the Hoteles Escuela de Canarias (HECANSA) chain. The property offers four distinct room categories (Comfort Room, Standard Triple Room, Junior Suite, and Family Room) ranging from 28m2 to 64m2, priced from €80-122 per night. Supporting services include the GastroBar restaurant serving Canarian cuisine with innovative presentations, and five versatile event rooms with capacities from 50 to 250 guests suitable for congresses, weddings, and corporate events. The hotel also operates Club HECANSA, a loyalty program providing discounts and exclusive benefits across the hotel chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort Room A 28m2 room with garden or swimming pool views, featuring TV, telephone, air-conditioning, free mini-bar, free safe, free Wi-Fi, wooden floor, and sound-proof windows. Available from €80 per night.
• Standard Triple Room A 55m2 room with three single beds and contemporary executive decor, offering views of the swimming pool, Santos Cliff, or terrace. Ideal for groups of three. Available from €122 per night.
• Junior Suite A 59m2 spacious, bright suite fully equipped with separate spaces for working and relaxing, featuring an independent lounge and garden or swimming pool views. Available from €117 per night for two guests.
• Family Room A 64m2 room for up to four guests featuring two single beds and one double bed (200cm), a lounge with sofa, separate bath and shower, hydromassage shower, bathrobes, slippers, and exterior garden views. Available from €84 per night.
• GastroBar Restaurant On-site hotel restaurant offering breakfast, meals, and catering services combining local Canarian tradition with innovative elaborations. Features fresh bakery products made by students and seasonal fresh produce. Open from 9:00 a.m. to midnight.
• Event Rooms Five functional event rooms equipped with the latest technology, accommodating 30-250 guests. Rooms include Príncipe (624 ft², 50 capacity), Los Gallos (1,054 ft², 60 capacity), Viera y Clavijo (1,991 ft², 120 capacity), Tagoror (2,992 ft², 200 capacity), and Tajinaste (2,669 ft², 150 capacity). Suitable for congresses, courses, weddings, baptisms, first communions, and corporate events, with three outdoor terraces available.

Quantifiable outcome

• 65 rooms available
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HECANSA (Hoteles Escuela de Canarias, S.A.)coreOthersHotel Escuela Santa Cruz is operated by HECANSA (Hoteles Escuela de Canarias, S.A.), a company specializing in training hotels in the Canary Islands. The parent company owns multiple hotel properties including Hotel Escuela Santa Brígida, Casa de los Camellos, Hotel Rural Casa de los Herrera, and Hotel Villa de Agüimes. The training hotel concept involves hospitality students gaining practical experience while working at the hotel.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Barceló Hotel Group: Major Spanish hotel group with multi-segment presence (urban, resort, convention) including properties in the Canary Islands. Comparable on targeting business travelers and events with full-service city hotels and MICE capability.
• Iberostar Hotels & Resorts: Spanish-origin international chain with significant Canary Islands presence, offering 4-star full-service accommodation, F&B, and event facilities. Comparable on product tier, customer segments (family, leisure, corporate), and service intensity.
• NH Hotels: Major Spanish-headquartered hotel chain with strong urban and event/MICE presence across Spain including the Canary Islands. Comparable on targeting business and leisure travelers with full-service city-center properties and meeting facilities, though at much larger scale.
• Meliá Hotels International: Largest Spanish hotel operator with extensive Canary Islands portfolio across resort, city, and event segments. Comparable on full-service 4-star positioning, F&B offerings, MICE facilities, and target mix of corporate and leisure guests, though operating at significantly larger scale.
• H10 Hotels: Spanish chain with strong presence in the Canary Islands offering 4-star urban and resort hotels, F&B venues, and event facilities. Comparable on full-service 4-star positioning, target segments, and concentration in the same geographic market.
• AC Hotels by Marriott: Marriott's design-focused urban hotel brand targeting business and leisure travelers in city-center locations with modern amenities. Comparable on targeting corporate guests in urban settings with curated F&B and event capabilities, though backed by Marriott's global loyalty and distribution.
• Catalonia Hotels & Resorts: Spanish hotel group operating urban and resort 4-star properties across Spain and the Canary Islands, with F&B and event facilities. Comparable on full-service positioning, family/business segment targeting, and Mediterranean hospitality model.

Direct peers

• Hotel Rural Casa de los Herrera: HECANSA network member operating a rural hospitality training concept, sharing the same parent company, loyalty program, and educational operating model. Comparable on business model and chain positioning, though in a rural rather than urban setting.
• Hotel Escuela Santa Brígida: Sister property within the HECANSA training-hotel chain in Gran Canaria, sharing the same parent (Hoteles Escuela de Canarias, S.A.), training-hotel operating model, and Club HECANSA loyalty program. Most directly comparable as it operates the same hospitality-education concept at similar scale.
• Hotel Villa de Agüimes: Another HECANSA chain property offering accommodation, F&B, and events under the same training-hotel model. Direct functional peer in terms of operations, target segments (tourists + corporate events), and loyalty integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HotelEscuelaSantaCruz
• LinkedInlinkedin.com/company/hotel-escuela-santa-cruz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Escuela Santa Cruz