Hotel Esplanade

What Hotel Esplanade does

Hotel Esplanade is a privately owned boutique hotel located at Strandvägen 7A in central Stockholm, Sweden, occupying a 1910 Art Nouveau (Jugend) building designed by architects Hagström & Ekman. The property has 34 individually decorated guest rooms and suites arranged across seven categories (Petit Single through Junior Suite), all featuring preserved original architectural details (Gotland marble, leaded windows, parquet floors) alongside modern amenities including bathrooms fully renovated in 2026. The hotel has been owned and operated by Charlotte Mannerson since 2014 and is a member of Best Western's Signature Collection, distributing inventory through bestwestern.se, Booking.com, hotels.com, and direct bookings on hotelesplanade.se.

The business generates revenue across four streams: room accommodations (primary), conference and event venue rental (half-day from 5,750 SEK, full-day 8,950 SEK), event and conference catering, and ancillary packages such as the Skärgårdspaketet archipelago tour bundle with Strömma (1,295–1,395 SEK per person), champagne/cava amenity packages, and pet accommodation (300 SEK per booking). All room rates include breakfast. The go-to-market combines Best Western's global distribution platform with direct-to-consumer digital channels — the hotel's own website, Instagram (@hotelesplanade), Facebook, TripAdvisor reputation management, and an email newsletter — supported by a small 26-person team managed by Hotel Manager Emma Larsson.

The hotel serves two primary segments: leisure travelers (individual guests, couples, repeat visitors seeking a historic boutique experience) and corporate/private event clients booking meetings, conferences, weddings, and christenings for 10–70 guests. Customer evidence is highly fragmented — testimonials from individual guests and no disclosed enterprise accounts — consistent with a long-tail customer mix. The property holds Green Key environmental certification, is GDPR-compliant, and operates as part of a small multi-property platform alongside sister property Home Hotel Wellington.

Name

Hotel Esplanade

Legal name

Hotel Esplanade

Website

https://hotelesplanade.se

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Esplanade is a 34-room historic Art Nouveau boutique hotel on Strandvägen in central Stockholm, Sweden, serving leisure travelers and corporate/private event clients through room accommodations, conference rentals, and curated local experience packages, distributed via Best Western Signature Collection and direct channels.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

Keywords

• Boutique hotel services
• Hotel accommodations
• Conference event venues
• Historic hospitality lodging
• Leisure travel accommodation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Room Accommodations: The primary revenue stream comes from 34 individually decorated guest rooms and suites. All room rates include breakfast, coffee/tea with cake throughout the day. Rooms range from Petit Single to Junior Suite with various price points based on size and amenities.
2. Conference and Event Services: Meeting rooms and event spaces available for corporate conferences, private events, and gatherings. The hotel offers customized conference packages and event catering. Spaces include the Salon (up to 10 guests) and Library/Breakfast room (up to 30 seated, 70 for mingling).
3. Packages and Add-ons: Special packages including archipelago tours (Skärgårdspaketet), romantic packages with champagne/fruit/chocolate, and various add-on services. Also includes pet accommodations at 300 SEK per booking.
4. Food and Beverage: Breakfast service included in room rates. Additional F&B revenue from conference catering, event packages with various menu options ranging from light snacks to full meals. Various Swedish-inspired menu items available for private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Esplanade is a boutique hotel offering 34 individually decorated guest rooms and suites in a preserved Art Nouveau (Jugend) building from 1910, located on Strandvägen adjacent to Nybroviken in central Stockholm. All room rates include breakfast and complimentary coffee/tea with cake, with rooms ranging from Petit Single to Junior Suite featuring individually curated Swedish design furnishings. The hotel also provides conference and event venue spaces (Salon for 10 guests, Library/Breakfast room for up to 70), curated packages including the Skärgårdspaketet archipelago tour, and operates as part of Best Western's Signature Collection for global distribution.

Product overview

Hotel Esplanade is a boutique hotel offering a unified accommodation product with 7 individually decorated room categories (Petit Single, Petit Double, Classic Twin, Superior Twin, Deluxe Twin, Deluxe Sea View Balcony, and Junior Suite), complemented by conference and event services, and optional enhancement packages. The hotel provides 34 uniquely furnished rooms in a historic Art Nouveau building from 1910, with all rooms featuring modern amenities including renovated bathrooms completed in 2026. Additional revenue streams include conference venue rental, catering packages, room enhancement add-ons, and the Skärgårdspaketet archipelago tour package.

Differentiator

Problem solved

Functional benefit

Products and services

• Petit Single Room A cozy single room with courtyard views, featuring Art Nouveau decor with original turn-of-the-century details and a renovated shower bathroom. Includes breakfast, coffee/tea with cocoa, and access to shared lounges. Designed for solo travelers seeking an authentic historic boutique experience.
• Petit Double Room A compact yet thoughtfully designed double room for one or two guests with a Queen size bed, offering courtyard or Hovstallet views in Art Nouveau style with preserved turn-of-the-century details. Includes breakfast and access to shared lounges.
• Classic Twin Room A comfortable double room with two single beds that can be joined or separated, furnished with timeless pieces from Svenskt Tenn, offering views toward the courtyard or Hovstallet. Includes breakfast and shared lounge access.
• Superior Twin Room A spacious double room with generous space for two guests, featuring Art Nouveau decor with beautiful turn-of-the-century details and views toward the courtyard or Hovstallet. Includes bathrobe and slippers.
• Deluxe Twin Room A generous double room with bright and airy atmosphere, located facing the quiet courtyard. Decorated in classic Art Nouveau style with turn-of-the-century details and extra amenities including bathrobe and slippers.
• Deluxe Sea View Balcony Room An exclusive double room with balcony and views over Nybroviken. Features spacious, bright Art Nouveau decor with preserved original details. Includes bathrobe, slippers, and renovated bathroom with bathtub or shower.
• Junior Suite An elegant corner suite with French balcony and views over Nybroviken. Features a luxurious continental double bed, multiple seating areas, and desk. Includes bathrobe, slippers, mineral water, and Nespresso machine.
• Conference & Event Packages Customized conference and event packages including half-day and full-day venue rental, meeting packages with catering options (fika, lunch), and private event menus ranging from cocktail receptions to traditional Swedish smörgåsbord. Designed for corporate clients and private event hosts seeking historic Art Nouveau venues.
• Conference & Event Spaces Personal meetings and events in historic Art Nouveau surroundings at Strandvägen. Venues include a salon accommodating up to 10 seated guests, and ground floor library and breakfast room accommodating up to 30 seated or 70 standing for mingling. Suitable for corporate conferences, business meetings, workshops, weddings, christenings, memorial services, and private gatherings.
• Room Enhancement Packages Room enhancement options including champagne, fruit and chocolate packages (1,295 SEK for 2 persons), cava package (895 SEK), and flower bouquets (small 450 SEK / large 750 SEK) to celebrate special occasions during a hotel stay.
• Skärgårdspaketet (Archipelago Package) A Stockholm experience package including one night's accommodation, breakfast, and Strömmas Lilla Skärgårdstur (archipelago tour) with guide lasting 2.5 hours. Starting from 1,295 SEK per person in Classic Twin or 1,395 SEK per person in Superior Twin. Designed for travelers seeking curated local experiences beyond standard sightseeing.
• Breakfast Service Nutritious and seasonal breakfast buffet served in the hotel's breakfast room. Includes fresh produce, classic favorites, and healthy options. Breakfast is always included in room rates. Weekdays 07:00-09:30, weekends 07:30-10:30. Continental breakfast from 06:30.

Quantifiable outcome

• All 34 bathrooms renovated in 2026, ensuring modern comfort standards
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorHotel Esplanade is a member of Best Western's Signature Collection, a curated portfolio of independent boutique hotels. This partnership provides distribution through Best Western's global booking platform, loyalty program (Best Western Rewards), and marketing support. Each BWH property is independently owned and operated.
• Strömma (Kanalbolaget)coreStrategic or Co-development PartnerStrömma is the provider of archipelago tours included in Hotel Esplanade's Skärgårdspaket (Archipelago Package). They operate 'Lilla Skärgårdsturen' - a 2.5-hour guided tour of Stockholm's inner archipelago on classic archipelago vessels. The package combines hotel accommodation with this curated touring experience.
• Green Key / Foundation for Environmental Education (FEE)minorOthersGreen Key is an international environmental certification program for the hospitality industry. FEE (Foundation for Environmental Education) operates the program with support from UNEP and UNWTO. Hotels undergo regular audits to maintain certification standards.
• Home Hotel WellingtonminorStrategic or Co-development PartnerHome Hotel Wellington is described as the hotel's sister property, located at Storgatan 6 near Östermalmstorg. It is a 60-room business hotel with renovated rooms, lobby bar, and included evening meals. Both are boutique properties within the same family of hotels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elite Hotels of Sweden: Largest Swedish-owned hotel group with multiple Stockholm properties (e.g., Plaza, Adlon). A broader incumbent offering overlapping heritage and conference capabilities across a wider portfolio rather than a single asset.

Direct peers

• Stallmästareholmen Hotel: Historic boutique hotel in a 17th-century building on the edge of Stockholm. Comparable heritage positioning, individual room design, and small-scale meetings/events offering.
• Hotel Diplomat Stockholm: Heritage full-service boutique hotel on Strandvägen in Stockholm, directly adjacent to Hotel Esplanade. Comparable waterfront luxury-boutique positioning, similar target customers, and similar use of historic architecture as a differentiator.
• Ett Hem: Small luxury boutique hotel in a converted early-20th-century townhouse in Stockholm. Closely comparable in size, heritage-led positioning, individually designed rooms, and high-end leisure and repeat-guest clientele.
• Home Hotel Wellington: Sister property explicitly named in the Hotel Esplanade data as a 60-room boutique business hotel near Östermalmstorg. Operated within the same family of hotels with similar small-scale, included-meals concept.
• Story Hotel Riddargatan: Independent boutique hotel on Riddargatan in central Stockholm. Comparable size, central Östermalm/Strandvägen catchment, and lifestyle-boutique positioning for leisure and business guests.
• Lydmar Hotel: Independent lifestyle boutique hotel on Blasieholmen in Stockholm with a comparable small-to-mid scale, art-and-culture-led positioning, and emphasis on personal service and curated food and beverage.
• At Six Hotel Stockholm: Contemporary design boutique hotel in central Stockholm. Overlaps with Hotel Esplanade on design-driven boutique positioning and a mix of leisure and corporate-event business in central Stockholm.
• Hotel Skeppsholmen: Boutique hotel in a historic building on Skeppsholmen in Stockholm. Comparable small-scale, heritage-led boutique operating model with curated F&B and conference/event usage.
• Nobis Hotel Stockholm: Design-led luxury boutique hotel in two historic 19th-century buildings on Norrmalmstorg in Stockholm. Comparable heritage-architecture story, similar boutique pricing, and overlap with corporate and leisure guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelesplanadestockholm
• Instagraminstagram.com/hotelesplanade
• LinkedInlinkedin.com/company/hotel-esplanade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Esplanade