Hotel Fera Anaheim, a DoubleTree by Hilton

Name

Hotel Fera Anaheim, a DoubleTree by Hilton

Legal name

Hotel FERA

Website

https://hotelfera.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Guest Room Rentals: Primary revenue from 461 guest rooms including standard rooms, suites, and accessible options. Room rates vary by date, room type, and booking channel.
2. Food & Beverage: On-site dining through The Peel Craftbar & Kitchen (breakfast, lunch, dinner, craftbar) and K2 KoffeeKitchen (grab-and-go, Starbucks beverages, paninis, gelato). Dining credits included in promotional packages.
3. Meetings & Events: Rental of 19 meeting rooms and event spaces totaling 29,778 sq ft, including The Grand Ballroom (8,052 sq ft), catering services, and wedding packages.
4. Parking Services: Overnight self-parking ($39/night) and valet parking ($49/night) for hotel guests.
5. Packages & Promotions: Bundled offers including America 250 Summer Celebration (dining credit + parking), Disney packages, 2X Point packages, breakfast included, and military family rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel FERA is a boutique-inspired lifestyle hotel operating under the DoubleTree by Hilton brand in Orange, California. It offers 461 guest rooms and suites, two on-site dining venues (The Peel Craftbar & Kitchen and K2 KoffeeKitchen), and 29,778 sq ft of meeting and event space across 19 rooms. The property also serves as a Disneyland Authorized Ticket Seller, providing exclusive park admission discounts and Lightning Lane passes for guests.

Product overview

Hotel FERA is a boutique-inspired lifestyle hotel operated as part of DoubleTree by Hilton, featuring 461 guest rooms and suites equipped with Sweet Dreams by DoubleTree beds, 55-inch HDTVs, and modern amenities. The property offers two distinct dining venues—The Peel Craftbar & Kitchen (a Chef-driven California cuisine restaurant) and K2 KoffeeKitchen (an urban grab-and-go market)—alongside over 29,000 square feet of flexible meeting and event spaces including ballrooms and outdoor venues. Additional offerings include curated special packages, wedding services, event catering, and Disneyland Resort ticket sales through its authorized seller partnership. The hotel integrates with Hilton Honors loyalty program and Hilton's booking platform for reservations.

Differentiator

Problem solved

Functional benefit

Brands

• The Peel Craftbar & Kitchen: The hotel's signature restaurant featuring a quintessentially California, Chef-driven menu with elevated local cuisine, bold cocktails, and ambiance crafted for connection.
• K2 KoffeeKitchen

Products and services

• Hotel FERA Accommodations Boutique-inspired lifestyle hotel featuring 461 stylish guest rooms and suites with Sweet Dreams by DoubleTree beds, 55-inch HDTVs, mini fridges, and workspace areas, located minutes from Disneyland, Angel Stadium, and Anaheim Convention Center.
• The Peel Craftbar & Kitchen On-site signature restaurant featuring a quintessentially California, Chef-driven menu with elevated local cuisine, bold cocktails, and craft beverages for breakfast, brunch, lunch, dinner, and happy hour.
• K2 KoffeeKitchen Urban grab-and-go kitchen offering locally sourced goods, Starbucks beverages, breakfast items, handcrafted paninis, artisanal pizzas, house-made gelato, and travel souvenirs.
• Meetings & Events Flexible meeting and event spaces totaling 29,778 sq ft with 19 meeting rooms, including The Grand Ballroom (8,052 sq ft), The Veranda, and various conference rooms suitable for corporate events, weddings, and galas.
• Wedding Services Wedding venue and planning services featuring a glass-walled atrium, ornate ballrooms, outdoor event patio, catering options, and dedicated wedding specialist assistance for ceremonies, receptions, and rehearsal dinners.
• Disneyland Resort Tickets Disneyland Resort Authorized Ticket Seller offering 5% off single-day and multi-day Park Hopper Tickets and Lightning Lane Multi Passes for hotel guests.

Quantifiable outcome

• Minutes from Disneyland, Anaheim Convention Center, Angel Stadium, and Honda Center
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Spire HospitalitycoreImplementation/ SI/ Consulting PartnerHotel FERA is proudly managed by Spire Hospitality, a nationally recognized hotel management company. Spire provides comprehensive hotel operations including People & Culture (HR), training, development, and creates workplace culture focused on engaged, high-performance teams.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Anaheim Marriott: Large full-service Marriott-branded hotel near Disneyland and the Anaheim Convention Center. Competes directly for Disney family leisure, convention group, and corporate transient demand in the same submarket.
• Sheraton Park Hotel at the Anaheim Resort: Marriott full-service property within walking distance of Disneyland. Direct competitor for family leisure, group blocks, and Disney park-goer demand.
• Westin Anaheim Resort: Newer upscale Marriott full-service property in the Anaheim Resort district, comparable in positioning to Hotel FERA's boutique-lifestyle offering. Competes for Disney leisure and convention group demand.
• Embassy Suites by Hilton Anaheim Orange: Hilton-branded all-suite hotel in Orange County near the same attractions. Compares as a Hilton-family competitor offering a different (suite-based) product but targeting similar leisure and business travelers.
• JW Marriott Anaheim: Luxury-tier Marriott property in the Anaheim Resort district, comparable in the lifestyle/full-service category. Targets premium Disney visitors and corporate groups in the same submarket.
• Hilton Anaheim: Direct competitor operating under the same Hilton parent brand, located adjacent to the Anaheim Convention Center. Comparable 1,000+ room full-service hotel targeting the same Disney and convention demand in the Anaheim Resort district.
• Hyatt Regency Orange County: Full-service Hyatt hotel in Garden Grove near Disneyland. Comparable upscale, family-oriented, convention-adjacent hospitality product targeting Disney visitors and group business.

Emerging players

• Cambria Hotel & Suites Anaheim Resort Area: Newer select-service hotel in the Anaheim Resort district targeting leisure and group travelers. Comparable on location-driven demand drivers but competes at a lower price tier than Hotel FERA.
• Disney's Grand Californian Hotel & Spa: On-site Disney luxury hotel with strongest possible Disneyland proximity and themed experience. Competes for the highest-spending Disney visitors; defines the upper bound of ADR in the submarket.
• The Viv Hotel, Anaheim, a Tribute Portfolio Hotel: Boutique/lifestyle Marriott property near Anaheim Stadium targeting leisure and event-goers. Comparable on lifestyle positioning and proximity to Orange County attractions and event venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/hotelfera
• Facebookfacebook.com/HotelFERA
• LinkedInlinkedin.com/company/hotelfera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Fera Anaheim, a DoubleTree by Hilton