Hôtel François Premier

What Hôtel François Premier does

Hôtel François Premier is a 4-star luxury hotel located on Place François 1er in downtown Cognac, France, operating as part of the François Premier Hospitality group. The property offers 26 rooms and 4 suites across multiple categories (Standard, Superior, Superior Twin, Superior Family, Executive Suite, Suite Deluxe, and Suite Prestige) within a 19th-century building featuring contemporary décor. The hotel sits in the heart of the Cognac wine tourism region and is positioned as an upper-mid luxury accommodation for leisure and business travelers.

Revenue is generated through nightly room rentals supplemented by on-site F&B (La Belle Epoque bistronomic restaurant), bar operations (Bar Louise, the first cocktail bar in Cognac), wellness amenities (swimming pool, hammam, gym, massage), and modular seminar/event spaces for corporate groups. Pricing is dynamic, with promotional packages such as a €160 Cocooning Weekend and last-minute discounts up to 30%. Distribution is direct-to-consumer via the hotel's trilingual website, phone, and email, with implied presence on third-party online travel agencies. The legal entity is HOTEL FRANCOIS PREMIER COGNAC CENTER (HFPC), a SASU registered in France under RCS 53492825400018, with approximately 5 employees and a broader group structure that includes the restored Hôtel Héritage and Bar Louise.

The technology stack consists of standard hotel management systems supporting online booking and a multilingual (English/French) website. No proprietary AI, ML, or advanced data systems are disclosed. The hotel targets luxury leisure travelers, corporate and seminar groups, sports and activity tourists, and wine and culinary tourists visiting the Cognac region, operating in a small but defensible local market with group-level synergies across the François Premier Hospitality portfolio.

Name

Hôtel François Premier

Legal name

HOTEL FRANCOIS PREMIER COGNAC CENTER AND BY ABREVIATION HFPC

Website

https://hotelfrancoispremier.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel François Premier is a 4-star luxury hotel in downtown Cognac, France, offering 26 rooms, 4 suites, spa, dining, and seminar facilities. It serves leisure, business, and wine-tourism travelers as part of the François Premier Hospitality group.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Luxury hotel accommodation
• Boutique hotel services
• Spa wellness facilities
• Hotel dining bar
• Seminar event venues

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Room Rentals: Primary revenue from 26 rooms and 4 suites available for nightly stays. Room categories include Standard, Superior, Superior Twin, Superior Family, Executive Suite, Suite Deluxe, and Suite Prestige. Pricing varies by season and availability with special offers like Last Minute (up to 30% off) and Cocooning Weekend packages.
2. Restaurant - La Belle Epoque: Bistronomic restaurant located near the hotel offering cuisine prepared with fresh, seasonal produce. Can accommodate group requests via [email protected]. Reservation contact: +33 5 45 82 01 26.
3. Bar Louise: Cocktail bar opened in 2012 as the first cocktail bar in Cognac. Offers cognac, local spirits, fresh homemade products, wines, beers, and food. Located with independent access from Place Louise.
4. Spa & Wellness Services: Relaxation area with swimming pool, hammam, gym, massage area, and green garden available to hotel guests. Spa services provide additional revenue stream.
5. Seminar & Event Spaces: Meeting rooms with recent equipment for business seminars and events. Modulable meeting spaces for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hôtel François Premier is a 4-star luxury hotel in central Cognac, France, offering 26 rooms and 4 suites across multiple categories (Standard, Superior, Superior Twin, Superior Family, Executive Suite, Suite Deluxe, Suite Prestige), a spa and wellness area with pool, hammam, and gym, an on-site bistronomic restaurant (La Belle Epoque), a cocktail bar (Bar Louise), and modular seminar rooms for business events.

Product overview

Hôtel François Premier is a 4-star luxury hotel in Cognac, France, operated by François Premier Hospitality group. The property features 26 rooms and 4 suites (Standard, Superior, Superior Twin, Superior Family, Executive Suite, Suite Deluxe, Suite Prestige), a spa and wellness area with pool, hammam, and gym, two dining establishments (bistronomic La Belle Epoque restaurant and Bar Louise cocktail bar), and modular seminar rooms. The hotel combines 19th-century elegance with contemporary design in downtown Cognac.

Differentiator

Problem solved

Functional benefit

Brands

• La Belle Epoque: Bistronomic restaurant located near Hôtel François Premier, featuring cuisine prepared with fresh, seasonal produce in a simple and relaxed atmosphere.
• Bar Louise

Products and services

• Standard Rooms Entry-level hotel rooms featuring a 160x200 double bed, air conditioning, 32-inch flat screen television, Wi-Fi, minibar, safe, and private bathroom with shower. Accommodates 1-2 persons.
• Superior Rooms Enhanced hotel rooms with a 180x200 double bed, desk, flat-screen TV, air conditioning, Wi-Fi, minibar, safe, and bathroom with shower or bathtub. Size: 24-27 m².
• Superior Twin Rooms Twin accommodation with two 90x200 beds, adapted for reduced mobility guests. Features desk, safe, minibar, flat-screen TV, air conditioning, and private bathroom. Size: 24-27 m².
• Superior Family Rooms Family accommodation with two 90x200 beds (or one 180x200 double bed option) plus a 140x200 sofa bed. Equipped with flat-screen TV, safe, minibar, Wi-Fi, and air conditioning. Size: 26 m².
• Executive Suite Suite of 34 m² comprising a bedroom with 160x200 double bed and living room with 140x200 convertible sofa. Features safe, minibar, Nespresso machine, air conditioning, flat-screen TV, and private bathroom.
• Suite Deluxe Spacious suite accommodating up to 4 persons with 180x200 bed in bedroom and 160x200 convertible sofa in living room. Features bathroom with shower and bathtub, flat-screen TV, Nespresso machine, safe, and minibar. Size: 48 m².
• Suite Prestige Premium 51 m² suite with bedroom (two 90x200 beds or 180x200 double bed) and living room (140x200 convertible sofa). Features double sink bathroom with bathtub and shower, flat-screen TV, Nespresso machine, safe, and minibar. Accommodates 1-4 persons.
• Spa & Wellness Area Relaxation facilities including swimming pool, green garden, hammam, gym, and massage area for guest wellness. Available to hotel guests as part of the 4-star service offering.
• La Belle Époque Restaurant Bistronomic restaurant near the hotel serving fresh, seasonal cuisine in a relaxed atmosphere. Features terrace overlooking the city. Chef Aurélien Villard leads the kitchen.
• Bar Louise First cocktail bar in Cognac (opened 2012), featuring creative cocktails with cognac, local spirits, fresh homemade products, wines, and beers. Chic and relaxed contemporary atmosphere with independent access from Place Louise.
• Seminar Rooms Modular meeting and event rooms with modern equipment for seminars and business events in the heart of Cognac. Available for corporate bookings via the commercial department.

Quantifiable outcome

• 4-star luxury services including spa, full breakfast, seminar rooms
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Relais & Châteaux: Global network of independently operated luxury hotels and restaurants. A 4-star boutique luxury property in a heritage French town would be a natural candidate for affiliation, and member properties provide a benchmark for premium positioning, ADR, and service standards in comparable wine-region locations.
• Les Sources de Caudalíe: Luxury 5-star hotel and spa in the Bordeaux wine region built around wine tourism, gastronomy, and vinotherapy. Comparable in combining wine-region leisure demand, on-site F&B, and spa/wellness as core revenue drivers, though at a higher price point and larger scale.

Direct peers

• Château de l'Yeuse: 4-star château-hotel near Cognac offering comparable luxury accommodation, F&B, and event spaces in the Charente region. Competes for similar leisure and corporate travelers with a heritage-property positioning.
• Hôtel Héritage Cognac: 3-star sister property under the same François Premier Hospitality group, also located in central Cognac. Operationally and commercially tightly linked — share the same restaurant (La Belle Epoque) and bar (Bar Louise) — and serves as a lower-tier alternative within the group's portfolio.
• Hôtel Chais Monnet & Spa: 5-star luxury hotel and spa located in Cognac, directly competing for the same luxury leisure and corporate clientele visiting the cognac houses. Both properties target high-end travelers with full-service amenities in the same small market.
• La Nauve, Hôtel & Jardin: Boutique luxury hotel with gardens in the Charente region, comparable 4-star positioning with full restaurant and event offerings. Captures a similar mix of wine tourists and corporate guests visiting the cognac region.
• Ibis Cognac: Limited-service budget hotel in Cognac under the Accor umbrella. Not a luxury competitor but a relevant direct peer given same geographic market; competes for the price-sensitive corporate and leisure segments that the 4-star property does not target.

Regional players

• Hôtel Domaine de Baracan: Small luxury château-hotel and dining property in the broader Charente/Nouvelle-Aquitaine region with comparable heritage-property positioning and boutique scale. Represents the kind of regional luxury competitor an expanded group could target for consolidation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%B4tel-fran%C3%A7ois-premier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel François Premier