Hotel Goldener Hirsch Rothenburg ob der Tauber

What Hotel Goldener Hirsch Rothenburg ob der Tauber does

Hotel Goldener Hirsch is a historic family-owned hotel located on the Plönlein in Rothenburg ob der Tauber, Germany, first mentioned in 1476 and operated continuously as a hospitality venue since. The property operates across two adjoining buildings with more than 50 rooms, including Comfort Double Rooms and the signature Taubertal Tower Rooms, complemented by on-site dining and ancillary services such as parking and pet-friendly accommodation. The business is owned by Maria Countess von Looz vvGmbH and managed by Harald van Evert, who also oversee sister properties Hotel Deutschmeister in Bad Mergentheim and Best Western Hotel Würzburg Süd, indicating a small multi-asset hospitality group rather than a single-property operator.

The hotel sells its inventory direct-to-consumer primarily through its own website, supported by a dirs21 reservation engine and payments processed via Stripe, Klarna, and Google Pay. Marketing relies on CleverReach email automation, Google Maps integration, and on-site gift voucher sales at €50, €100, and €150 denominations. Pricing is structured around package offers starting from €139–€144 per person, with ancillary fees of €11 per night for parking and €15 per night for pets, signaling a leisure-travel focus on Germany's Romantic Road.

The customer base is composed predominantly of individual leisure travelers and small groups visiting Rothenburg ob der Tauber as a tourist destination, with the Plönlein location serving as a primary demand driver. The operating model is asset-light in staffing terms, with only seven employees listed, suggesting that housekeeping, F&B production, and other operational services are largely outsourced or contracted. Revenue is generated almost exclusively through room nights, package add-ons, ancillary fees, and gift voucher sales, with no corporate accounts, OTA dependence disclosed, or contracted enterprise volume visible in the input.

Name

Hotel Goldener Hirsch Rothenburg ob der Tauber

Legal name

Maria Countess von Looz vvGmbH

Website

https://hotel-goldener-hirsch.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Goldener Hirsch is a historic family-owned hotel operating more than 50 rooms on the Plönlein in Rothenburg ob der Tauber, Germany since 1476, serving leisure travelers on Germany's Romantic Road through direct booking and package offers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Historic hotel accommodation
• Romantic road lodging
• Medieval town hospitality
• Guesthouse room rentals
• Vacation packages

Headquarters

HQ city

Rothenburg ob der Tauber

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel accommodation: Room rentals across 50+ rooms in two buildings (main building and Plönlein guesthouse). Includes single rooms, double rooms, comfort double rooms, family rooms, Taubertal tower rooms, and suites. Revenue is generated per-night with breakfast included.
2. Gift vouchers: Online shop selling gift vouchers in denominations of €50, €100, and €150 for hotel stays and services.
3. Parking services: On-site parking with 44 spaces at €11 per night per car.
4. Breakfast service: Breakfast buffet served on Blue Terrace, available to non-staying guests at €16.50 per person when booked by phone.
5. Pet accommodation: Pet-friendly policy with €15 per night surcharge per pet (maximum two dogs per room).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Goldener Hirsch is a historic hotel offering accommodation services across two buildings with over 50 rooms in Rothenburg ob der Tauber's medieval old town directly on the Plönlein. The hotel provides room rentals (single, double, comfort double, family, tower, and suite categories), breakfast service on the Blue Terrace overlooking the Tauber Valley, on-site parking, gift vouchers, and short-break vacation packages.

Product overview

Hotel Goldener Hirsch is a traditional hotel business offering accommodation services across two buildings with over 50 rooms. The core product portfolio centers on room categories (single, double, comfort double, family rooms, Tauber Valley view rooms, tower rooms, suites, and Plönlein guesthouse rooms), supplemented by value-added services including gift vouchers in €50-€150 denominations, vacation packages (Rothenburg Short Break from €139, Romantic Days for Two from €144), on-site parking (44 spaces, €11/night), and breakfast service on the Blue Terrace with Tauber Valley views. The hotel operates a lobby bar, TV room, and games room for guest recreation. The van Evert family has operated the hotel since it was first mentioned in 1476, located directly on the world-famous Plönlein in Rothenburg ob der Tauber.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Rooms Approximately 18m² single occupancy rooms on the 2nd floor featuring city views, bathtub, single bed, sofa, desk, flat screen TV, WiFi, hairdryer, and complimentary mineral water.
• Double Rooms Individually furnished rooms sized 18-25 m² with options for city or inner courtyard views, bathtub, carpeted floors, two single beds, flat screen TV, and WiFi.
• Comfort Double Rooms Renovated in 2019, 20-30 square meter rooms individually furnished with city or courtyard views, bathtub, carpeted floors, and two single beds.
• Family Rooms Variously sized rooms throughout the hotel offering Tauber Valley, courtyard, or city views with bathtub (some with shower), single beds, and one four-bed room with bunk bed.
• Taubertal Tower Rooms Renovated in 2019, 30-35m² rooms featuring bay windows with seating areas overlooking the Tauber Valley, carpet or laminate flooring, two single beds, bathtub, air conditioning.
• Suites Two-room suites over 35 square meters with balcony views of the Tauber Valley, carpeted floors, two single beds, sofa convertible to two beds, and air conditioning.
• Plönlein Guesthouse Rooms Approximately 18m² rooms in the guesthouse accessible directly from parking lot or city, featuring exclusive bathroom with bathtub, two single beds, and carpeted floors.
• Gift Vouchers Hotel gift vouchers available in denominations of €50, €100, and €150 for hotel stays and services, delivered via email.
• Rothenburg Short Break Package Two-night stay including 2x breakfast buffet, welcome surprise, bottle of sparkling wine (0.375L), city information materials with map, and late departure. Starting from €139 per person.
• Romantic Days for Two Package Two-night stay in a romantically decorated double room with late departure on demand. Starting from €144 per person.
• Hotel Parking On-site private parking with 44 spaces directly at the hotel with video surveillance. Fee of €11 per night per car.
• Blue Terrace Breakfast Breakfast service on the Blue Terrace offering panoramic views of the Tauber Valley with coffee specialties and buffet. Open daily 07:30-10:00. Available to non-hotel guests at €16.50 per person by phone booking.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Best Western Hotel Würzburg SüdminorOthersSister hotel under the same ownership group. Marketing cross-promotion between properties. The Würzburg property targets conference guests and travelers visiting that city, while offering similar first-class service standards.
• Hotel DeutschmeisterminorOthersSister hotel in Bad Mergentheim, nestled in the Tauber Valley. Offers wellness, spa treatments, and nature experiences. Provides diversified accommodation options for guests exploring the region, with shared service standards and 24/7 availability.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Althoff Hotel Collection: German collection of luxury individual hotels and heritage properties offering similar old-town/chateau experiences; comparable in heritage positioning and premium service model but at a larger portfolio and more exclusive price tier.
• Romantik Hotels & Restaurants: Established multi-property collection of heritage and romantic hotels across Europe, including properties in Bavaria and along the Romantic Road; operates at scale in the same niche but as a marketing/distribution network rather than competing property-by-property.

Direct peers

• Hotel Eisenhut Rothenburg ob der Tauber: Long-established family-owned heritage hotel in Rothenburg's old town, directly competing with Hotel Goldener Hirsch for tourists visiting the Plönlein and marketplace area with similar full-service accommodations.
• Romantik Hotel Markusturm Rothenburg ob der Tauber: Heritage hotel operating in the same medieval old town of Rothenburg ob der Tauber, competing for the same medieval-tourism and Romantic Road traveler segment with comparable room counts and traditional service.
• Hotel Burg Colmberg: Castle heritage hotel in Bavaria targeting the German historic/romantic tourism segment, comparable to Hotel Goldener Hirsch in terms of heritage positioning, building character, and target audience.
• Hotel Burg Wernberg: Castle-heritage hotel in the Upper Palatinate region of Bavaria offering similar historic-ambiance lodging with views and traditional hospitality, comparable target customer (heritage/romantic travelers) within Germany.
• Hotel Reichsküchenmeister Rothenburg ob der Tauber: Centrally located historic hotel in Rothenburg ob der Tauber targeting the same leisure and group tourism segment with comparable room inventory and full-service hospitality offerings.

Others

• Hotel Deutschmeister Bad Mergentheim: Sister property under the same van Evert family ownership in Bad Mergentheim, positioning around wellness/spa and nature tourism in the Tauber Valley; functions as a reciprocal cross-promotion partner within the same group.
• Best Western Hotel Würzburg Süd: Sister hotel operated under common van Evert family ownership (Best Western franchise in Würzburg), targeting conference guests and city tourists with similar first-class service standards; not a competitor but a complementary destination.

Emerging players

• Gamburg Hotel & Restaurant: Boutique heritage/castle-style property in the Tauber Valley area, competing for similar Romantic Road leisure travelers seeking authentic historic accommodations in the same regional tourism corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• LinkedInlinkedin.com/company/country-partner-hotel-goldener-hirsch-rothenburg-ob-der-tauber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Goldener Hirsch Rothenburg ob der Tauber