HOTEL GRAU ROIG
Hotel Grau Roig is a 42-room luxury boutique hotel offering ski-in/ski-out access at Grandvalira resort in Andorra, with five on-site restaurants, a full-service spa, and curated private adventure activities, serving affluent leisure travelers, families, and corporate groups.
- Company typePrivate
- Founded-
- HeadquartersGrau Roig, Andorra
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HOTEL GRAU ROIG does
Hotel Grau Roig is a 42-room luxury boutique hotel operated at the base of the Grandvalira ski resort in Sector Grau Roig, Principality of Andorra. The property sits at the terminus of the access road, providing direct ski-in/ski-out access to the largest ski resort in southern Europe, with 210km of pistes and 127 runs. The hotel offers five accommodation categories ranging from "Auténtica" standard rooms to a "Suite Deluxe" with private jacuzzi, fireplace, and exclusive terrace. Ancillary assets include five restaurants (La Vaquería, El Teatro del Vino, La Marmita, La Fromagerie, and Secret Room), a Copper Bar lounge, a full-service spa with sauna, Turkish bath, jacuzzi, pool, and gym, and a Kids Club. The property also packages a portfolio of premium private adventure activities - helicopter tours of the Pyrenees, snowmobile excursions, paragliding flights, cave exploration, exclusive night skiing, and high-mountain golf access - and provides private event and wedding coordination.
The commercial model is direct-to-consumer and transaction-based. Guests book through the hotel's multilingual website (Spanish, English, Catalan, French) integrated with TheBookingButton reservation platform, via direct phone line, or via on-site inquiry; pricing is quote-based and not publicly disclosed. The hotel targets four demand segments: affluent luxury travelers (primary), luxury families, event celebrations, and corporate groups. The structure is privately held with no disclosed investors, parent entity, funding rounds, acquisitions, or leadership changes; headcount is reported at 18 employees, implying significant operational outsourcing across housekeeping, F&B, and adventure activities. The hotel operates within Andorra's domestic market while serving predominantly Western European luxury travelers.
Operationally, the asset's defining characteristic is its irreplaceable location, complemented by a depth of on-site dining and curated adventure experiences unavailable at most competing properties in the resort. Distribution is captured through the direct booking engine and dedicated phone reservations; no third-party intermediary strategy is detailed. Source material discloses no AI/ML capabilities, no proprietary technology beyond the booking integration, and no publicly available financial data, limiting external visibility into revenue, occupancy, or margin profile.
HOTEL GRAU ROIG firmographics
Firmographics- Name
- HOTEL GRAU ROIG
- Legal name
- Hotel Grau Roig
- Website
- https://hotelgrauroig.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Grau Roig is a 42-room luxury boutique hotel offering ski-in/ski-out access at Grandvalira resort in Andorra, with five on-site restaurants, a full-service spa, and curated private adventure activities, serving affluent leisure travelers, families, and corporate groups.
- Ownership category
- akta.pro rank
HOTEL GRAU ROIG industry classification
Industry- Product category
- Luxury Boutique Mountain Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Ski & Mountain Full-Service Hotels (THAGAAAJ)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)
Keywords
Where HOTEL GRAU ROIG is headquartered
LocationHeadquarters
- HQ city
- Grau Roig
- HQ country
- Andorra
- HQ region
- Europe
Offices1 record
Markets served
HOTEL GRAU ROIG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from 42-room luxury boutique hotel with ski-in/ski-out access to Grandvalira resort. Includes various room categories from Auténtica to Suite Deluxe, featuring amenities like supersize beds, jacuzzis, and mountain views.
- Food & Beverage: Revenue from five on-site restaurants: La Vaquería (mountain cuisine), El Teatro del Vino (wine pairing), La Marmita (gourmet), La Fromagerie, and Secret Room. Includes Copper Bar lounge and extensive wine cellar.
- Spa & Wellness: Revenue from spa services including sauna, Turkish bath, jacuzzi, pool, gym, and massage/treatment services.
- Activities & Experiences: Revenue from premium adventure activities including helicopter tours, snowmobile excursions, cave exploration, paragliding flights, nighttime skiing, golf packages, and guided mountain excursions.
- Events & Private Celebrations: Revenue from hosting private events including weddings, corporate events, and celebrations in dedicated event spaces with full planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Luxury hotel rooms with ski-in/ski-out access and mountain views |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HOTEL GRAU ROIG product offering
Product offeringCore offering
Hotel Grau Roig is a five-star boutique hotel offering 42 luxury rooms and suites with direct ski-in/ski-out access to the Grandvalira sector in Andorra. The property combines accommodation, five distinct restaurants, a full spa, and a portfolio of premium adventure activities (helicopter tours, snowmobile excursions, paragliding, cave exploration, night skiing, high-mountain golf) along with private event and wedding services.
Product overview
Hotel Grau Roig is a boutique luxury hotel offering 42 rooms and suites with ski-in/ski-out access to Grandvalira resort. The hotel features five distinct restaurants (La Vaquería, El Teatro del Vino, La Marmita, La Fromagerie, and Secret Room), a full-service spa with sauna, Turkish bath, jacuzzi, and pool, plus the Copper Bar and Kids Club. The hotel provides a comprehensive portfolio of premium adventure experiences including private helicopter tours, snowmobile excursions, paragliding flights, luxury cave exploration, exclusive night skiing, and high mountain golf. Event services include private weddings and corporate meetings. The hotel positions itself as a comprehensive luxury mountain destination combining accommodation, fine dining, wellness, and exclusive outdoor activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Auténtica Room Standard guest room with authentic mountain decor, supersize bed, and mountain views; part of the hotel's 42-room luxury accommodation offering.
- Superior Room Enhanced guest room with superior amenities and panoramic mountain views.
- Romántica Room Romantically themed room designed for couples, featuring jacuzzi and elegant decor.
- Junior Suite Familiar Family suite offering additional space and amenities for guests traveling with children.
- Suite Deluxe Luxury suite with private jacuzzi, fireplace, exclusive terrace, and premium mountain vistas.
- La Vaquería Restaurant Slope-side restaurant featuring traditional Andorran cuisine with grilled meats, rice dishes, and pasta specialties, with spectacular terrace views of Grandvalira.
- El Teatro del Vino Exclusive wine bar and dining space offering premium wine pairings, gourmet experiences, and curated selections from Spanish and international designations of origin.
- La Marmita Gourmet restaurant offering sophisticated menus combining local ingredients with haute cuisine techniques and seasonal tasting menus.
- La Fromagerie Restaurant specializing in cheese-centric cuisine and dairy-based dishes.
- Secret Room Private dining room for exclusive and intimate culinary experiences.
- Copper Bar Elegant lounge bar with fireplace, library ambiance, and selection of premium drinks.
- Spa Grau Roig Full-service spa featuring sauna, Turkish bath, jacuzzi, heated pool, gym, and rejuvenating body treatments, plus a Summer Lounge.
- Private Events and Weddings Luxury event planning for weddings, corporate meetings, and private celebrations with customizable menus, elegant venues, and dedicated coordinators.
- Event and Meeting Rooms Conference and meeting facilities equipped with modern technology for business events and private gatherings.
- Ski-in/Ski-out Service Direct access to Grandvalira ski slopes from the hotel doorstep, with private ski room and concierge assistance for equipment rental and private lessons.
- High Mountain Refuge Dinners Exclusive VIP dining experiences in high-altitude mountain refuges, including transport in snow-equipped vehicles and gourmet menus prepared by renowned chefs.
- Exclusive Helicopter Tours Personalized helicopter routes over the Pyrenees featuring VIP reception, private transport to helipad, champagne service, and scenic routes to glacial lakes and mountain peaks.
- Private Snowmobile Tours Private snowmobile excursions through Andorra's snowy landscapes with expert guides, high-quality equipment, and gourmet lunch options.
- Private Paragliding Flights Exclusive paragliding experiences over Andorra's valleys with certified pilots, private transportation, and professional photo/video documentation.
- Luxury Cave Exploration Exclusive caving adventures with expert speleology guides, premium equipment, private luxury transport, gourmet cave picnics, and professional photography.
- Exclusive Night Skiing Private nighttime skiing experiences on illuminated slopes with personal ski guides, VIP transport, and gourmet lunch boxes.
- High Mountain Golf Access to premium high-altitude golf courses including Soldeu Golf (2,250m elevation) and Golf Aravell (18-hole course designed by José María Olazábal), with VIP transport and private lessons.
- Kids Club Dedicated children's space with games and activities for young guests.
- Ski Room Private ski storage and preparation facility for guests' ski equipment.
Quantifiable outcome
- Ski resort access: 210km of slopes and 127 runs
Companies that use HOTEL GRAU ROIG
Customer profileSegments4 records
Ideal customer profiles4 records
HOTEL GRAU ROIG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOTEL GRAU ROIG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grandvalira Ski ResortcoreStrategic location partnership providing exclusive ski-in/ski-out access to Grandvalira resort, the largest ski resort in southern Europe with 210km of slopes and 127 runs. Hotel sits directly at Sector Grau Roig.
- TheBookingButtoncoreTechnology partnership for online booking engine integration enabling real-time availability, multi-language reservations, and direct booking functionality on hotel website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
HOTEL GRAU ROIG competitors and assessment
Company assessmentDirect peers
- Le Chalet du Mont d'Arbois: Five-star luxury hotel in Megève (French Alps) with ski access, multiple restaurants (including a Michelin-star venue), spa, and family programming. Comparable European luxury alpine boutique competitor.
- Hotel Piolets Park & Spa: Four-star superior mountain hotel in Soldeu, Grandvalira, with ski-in/ski-out access, spa, and family amenities. Competes for the same Andorra luxury ski segment as Hotel Grau Roig.
- Hotel Le K2 Palace: Ultra-luxury ski-in/ski-out boutique hotel in Courchevel (French Alps) with multiple gastronomic restaurants, spa, and curated experiences. Closest international peer on product concept and price positioning.
- Badrutt's Palace Hotel: Iconic luxury ski palace in St. Moritz with multiple restaurants, spa, and event venues. Comparable as a heritage luxury mountain hotel competing for the same ultra-high-net-worth winter guest.
- Aman Le Mélézin: Ultra-luxury ski-in/ski-out boutique hotel in Courchevel 1850 with an Aman-level spa, dining, and quiet exclusivity. Comparable on high-end positioning and experiential luxury, though under a global brand.
- Sport Hotel Hermitage & Spa: Five-star luxury ski-in/ski-out hotel in Soldeu (Grandvalira) with multiple restaurants, spa, and a strong events and family offering — directly competitive on the same resort's affluent guest base.
- Les Airelles Courchevel: Palace-category luxury ski hotel in Courchevel with ski-in/ski-out access, multiple themed restaurants, spa, and a private children's club. Benchmarks the upper bound of luxury ski boutique experience.
- Hôtel Barrière Les Neiges: Five-star luxury ski-in/ski-out hotel in Courchevel 1850 with spa, multiple restaurants, and Kids Club. Closely comparable on family luxury ski positioning and event hosting.
- Hotel Hermitage & Spa: Luxury five-star hotel in Soldeu within the Grandvalira resort, offering ski-in/ski-out access and a comparable set of spa, dining, and family amenities. Most directly comparable peer in the same resort catchment.
Emerging players
- Six Senses Residences Courchevel: Luxury ski property in Courchevel with a wellness-first approach, branded residences, and curated mountain experiences. Comparable on experience design and affluent target audience, though operated under a global brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HOTEL GRAU ROIG social profiles
Digital presenceHOTEL GRAU ROIG financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOTEL GRAU ROIG leadership team
Management profileNumber of profiles
HOTEL GRAU ROIG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOTEL GRAU ROIG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOTEL GRAU ROIG
What does HOTEL GRAU ROIG do?
Hotel Grau Roig is a five-star boutique hotel offering 42 luxury rooms and suites with direct ski-in/ski-out access to the Grandvalira sector in Andorra. The property combines accommodation, five distinct restaurants, a full spa, and a portfolio of premium adventure activities (helicopter tours, snowmobile excursions, paragliding, cave exploration, night skiing, high-mountain golf) along with private event and wedding services.
Is HOTEL GRAU ROIG a public or private company?
HOTEL GRAU ROIG is a private company. It is classified as unknown and is currently operating.
When was HOTEL GRAU ROIG founded?
HOTEL GRAU ROIG was founded in -1. It employs 11 to 50 people.
Where is HOTEL GRAU ROIG based?
HOTEL GRAU ROIG is headquartered in Grau Roig, Andorra, in the Europe region.
How does HOTEL GRAU ROIG make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, spa & Wellness, activities & Experiences and events & Private Celebrations.
Who are HOTEL GRAU ROIG's main competitors?
Direct peers on record are Le Chalet du Mont d'Arbois, Hotel Piolets Park & Spa, Hotel Le K2 Palace, Badrutt's Palace Hotel, Aman Le Mélézin, Sport Hotel Hermitage & Spa, Les Airelles Courchevel, Hôtel Barrière Les Neiges and Hotel Hermitage & Spa. Six Senses Residences Courchevel is listed as an emerging player.
Does HOTEL GRAU ROIG have an API?
No public API is recorded for HOTEL GRAU ROIG.
What industry is HOTEL GRAU ROIG in?
HOTEL GRAU ROIG's product category is Luxury Boutique Mountain Hotel. Its primary akta.pro industry code is THAGAAAJ, Ski & Mountain Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.