Hotel Grums Barcelona

What Hotel Grums Barcelona does

Hotel Grums Barcelona is a single-property boutique hotel operating under the Spanish private limited company Foxen building S.L, located at Calle Palaudàries 26 in the Poble Sec neighborhood of Barcelona, at the foot of Montjuïc near the port. The property offers seven room categories spanning 19m² (Urban, Queen bed) to 31m² (Deluxe Family, King + 2 singles), including a 28m² Penthouse with terrace, alongside the on-site Serena SPA wellness facility (heated pools with jets, sauna, steam bath, contrast showers, ice fountain, treatment rooms) and Grums Restaurant serving Mediterranean cuisine with a daily breakfast buffet. The hotel serves leisure travelers, business travelers, couples, families, and cruise passengers through overnight accommodation plus day-use SPA, walk-in F&B, private parking with two 22 kW Tesla chargers, and event spaces.

The operational footprint is lean — approximately 15 employees supported by an external web development partner (Blackstone Barcelona). The technology stack is standard off-the-shelf: an Elementor-built website integrated with Google Fonts, Google Maps, reCAPTCHA, YouTube, and social media embeds. Bookings are processed through a proprietary reservation engine (reservations.hotelgrums.com) and the witbooking OTA distribution platform. There is no proprietary technology, no app, and no API surface.

The revenue model is multi-stream: primary room revenue with a 15% direct-booking discount, F&B (restaurant, breakfast, room service), SPA day passes and treatments open to non-guests, parking and EV charging, event spaces for corporate and private functions, and bundled packages (Romantic Escape, SPA Escape, SPA Premium Escape, Work Stay & SPA). Customer acquisition relies on a multilingual website (Spanish, English, French, German, Catalan), an extensive SEO blog covering Barcelona attractions, and organic social presence on Facebook, Instagram, and Twitter/X. Pricing is not publicly disclosed.

Name

Hotel Grums Barcelona

Legal name

Foxen building S.L

Website

https://hotelgrumsbarcelona.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Grums Barcelona is a single boutique hotel in Barcelona's Poble Sec neighborhood offering seven room categories, the Serena SPA wellness center, Grums Restaurant, parking with EV charging, and event spaces, serving leisure, business, couples, family, and cruise travelers via direct booking and OTA distribution.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Boutique hotel accommodation
• Spa wellness services
• Hotel restaurant dining
• Event meeting venues
• Ev charging parking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: The hotel generates primary revenue from overnight accommodation across 7 room categories: Urban (19m2, Queen bed, 2 pax), Urban Plus (22m2), Superior Deluxe (26m2, King bed), Deluxe with Terrace (22m2), Deluxe Triple (26m2, 3 beds), Deluxe Family (31m2, King+2 singles), and Penthouse with Terrace (28m2). Direct booking offers 15% discount.
2. Food & Beverage: Revenue from Grums Restaurant and Bar, including daily buffet breakfast (pastries, cheeses, ham, salads, fresh fruit, natural juices) served in sunny mezzanine or exterior patio, room service, and à la carte dining.
3. Spa & Wellness Services: Serena SPA generates revenue from day passes and treatments including beauty treatments, massages, and water circuit access (heated pools with jets, sauna, steam bath, contrast showers, ice, relaxation loungers). Open to both hotel guests and external visitors.
4. Package Deals: Bundled offerings including Romantic Escape (Deluxe room, breakfast, 50-min SPA circuit, 2 cava glasses, free parking, petals and chocolates), SPA Premium Escape (30-min water circuit, 30-min massage choice), SPA Escape, and Work Stay packages combining accommodation with workspace, wifi, printing, and SPA access.
5. Parking Services: Private parking available for the duration of stay, with 2 Tesla charging stations (22 kW each) available by advance reservation. Revenue generated from parking fees.
6. Event Spaces: Multiple event rooms available for professional and private events, including team meetings, celebrations, and gatherings in central Barcelona location near Montjuïc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Grums Barcelona is an independent boutique hotel that sells overnight accommodation across 7 room categories (Urban, Urban Plus, Superior Deluxe, Deluxe with Terrace, Deluxe Triple, Deluxe Family, Penthouse with Terrace) in central Barcelona, complemented by the Serena SPA wellness facility (water circuit, sauna, steam bath, massage and beauty treatments), the Grums Restaurant (Mediterranean cuisine and buffet breakfast), event spaces for corporate and private functions, and private parking with Tesla EV charging. Sales are conducted through its own reservation engine with a 15% direct booking discount and via the witbooking OTA partner.

Product overview

Hotel Grums Barcelona is a boutique hotel and spa located in the Poble Sec/Montjuïc area of Barcelona, near Montjuïc and the port. The property offers seven distinct room categories ranging from compact Urban rooms (19m²) to spacious Family Deluxe rooms (31m²) and a Penthouse with terrace. The hotel features the Serena SPA wellness center with heated pools, sauna, steam room, and treatment rooms. Dining options include Grums Restaurant serving Mediterranean cuisine and an outdoor terrace. The hotel also offers event spaces for corporate and private functions, along with several package offerings combining accommodation with spa experiences, romantic getaways, and work-stay options. Additional amenities include private parking with Tesla charging stations, a fitness area, and Rituals brand amenities. The hotel operates in multiple languages (Spanish, English, French, German, Catalan) through its website.

Differentiator

Problem solved

Functional benefit

Brands

• Grums Restaurant: On-site restaurant offering breakfast, Mediterranean cuisine, and room service
• Serena SPA

Products and services

• Habitación Urban (Urban Room) Standard boutique hotel room at 19 m² featuring a Queen-size bed, accommodating up to 2 guests. Entry-level category of the hotel's accommodation portfolio.
• Habitación Urban Plus (Urban Plus Room) Enhanced room at 22 m² with Queen-size bed or twin beds, accommodating up to 2 guests; offers additional space versus the Urban room.
• Habitación Superior Deluxe (Superior Deluxe Room) Deluxe room at 26 m² featuring a King-size bed or twin beds, accommodating up to 2 guests; mid-tier premium accommodation.
• Habitación Deluxe con Terraza (Deluxe Room with Terrace) Deluxe room at 22 m² with King-size bed or twin beds for 2 guests, featuring a private terrace outdoor space.
• Habitación Deluxe Triple (Deluxe Triple Room) Family-oriented room at 26 m² with three single beds, accommodating up to 3 guests; designed for small groups or families.
• Habitación Deluxe Familiar (Deluxe Family Room) Largest room at 31 m² with a King-size bed plus 2 single beds, accommodating up to 4 guests; designed specifically for families.
• Habitación Ático con Terraza (Penthouse Room with Terrace) Premium top-floor penthouse at 28 m² with King-size bed or twin beds for 2 guests, featuring a private terrace and panoramic views.
• Grums Restaurant On-site restaurant and bar serving Mediterranean cuisine with carefully selected products. Offers buffet breakfast and room service to hotel guests and external diners.
• Serena SPA (Grums SPA Wellness) Full-service wellness facility with heated pools with jets, sauna, steam bath, contrast showers, ice fountain, and relaxation loungers. Offers massage, beauty and facial treatments; open to hotel guests and external visitors via day passes.
• Event Spaces Multiple event rooms available for professional and private events including corporate meetings, celebrations, and special occasions in central Barcelona.
• Escapada Romántica (Romantic Escape Package) Romantic getaway package including a Deluxe room, breakfast, 50-minute SPA water circuit access, 2 mini bottles of Cava, free parking, rose petals and chocolates.
• Escapada SPA Premium (SPA Premium Escape Package) Premium SPA package including a 30-minute water circuit, choice of 30-minute massage, breakfast buffet, 2 cava glasses and parking.
• Escapada SPA (SPA Escape Package) SPA-focused escape including 50-minute water circuit access and breakfast buffet in a Deluxe room with complimentary parking.
• Work Stay & SPA Package Work-focused stay combining a Deluxe room, breakfast buffet, workspace (common area or in-room desk with WiFi 6 and 5G), free printing up to 20 pages, and 1 complimentary 50-minute SPA water circuit entry.
• Private Parking with Tesla EV Charging On-site private parking available by reservation for the duration of stay; includes 2 Tesla EV charging stations (22 kW each) for electric vehicle owners.

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• witbookingminorChannel Partner/ Reseller/ Distributorwitbooking engine is used for distribution of hotel packages including Romantic Escape, SPA Premium, and Work Stay packages. Provides an additional booking platform beyond the hotel's own reservation system, extending market reach through online travel agency distribution.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Room Mate Hotels: Spanish boutique hotel brand with strong Barcelona presence (e.g., Room Mate Anna, Room Mate Gerard). Comparable design-forward boutique positioning, central urban locations, and multi-language direct booking model.
• Yurbban Trafalgar Hotel: Boutique hotel near Arc de Triomf in Barcelona offering design-led rooms and rooftop amenities. Comparable as an independent city-center boutique competing for similar leisure and bleisure guests.
• Hotel Claris: Luxury 5-star boutique hotel on Barcelona's Passeig de Gràcia with spa and rooftop amenities. Comparable as a higher-tier urban luxury option with strong SPA and event components.
• Hotel Casa Bonay: Independent boutique hotel in central Barcelona with in-house restaurant, bar, and curated design-led positioning. Directly comparable on urban-boutique operating model, F&B-driven experience, and target leisure/business traveler segments.
• Hotel Sir Victor: Boutique hotel in central Barcelona operated under the Sir Hotels brand, with upscale design, restaurant/bar, and spa-style amenities. Comparable urban luxury boutique positioning and city-center leisure/business mix.

Broad incumbents

• Hotel Arts Barcelona: Iconic luxury beachfront hotel operated by Ritz-Carlton in Barcelona with multiple restaurants, spa, and large event space. Comparable as a luxury Barcelona incumbent but at much larger scale and price point.
• Hotel Catalonia Barcelona Plaza: Large full-service branded hotel on Plaça d'Espanya, adjacent to Montjuïc. Comparable on geographic catchment near Hotel Grums and on full-service amenity mix, but at chain-scale and broader positioning.
• NH Collection Barcelona Gran Hotel Calderón: Major branded full-service hotel in central Barcelona with restaurant, gym, and meeting facilities. Comparable on core hotel operations and central urban catchment but with chain scale and distribution.
• Meliá Barcelona Sarrià: Branded full-service hotel from leading Spanish operator Meliá Hotels International with SPA, F&B, and event facilities in Barcelona. Comparable on core service mix but competes at broader scale with chain loyalty infrastructure.

Others

• witbooking: Booking engine and channel manager specifically built for independent hotels; Hotel Grums is already a partner. Relevant as an enabling/distribution peer shaping how the hotel reaches package buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grumsbarcelona
• Facebookfacebook.com/HotelGrumsBarcelona
• Instagraminstagram.com/grumshotelspa
• LinkedInlinkedin.com/company/hotel-grums-barcelona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Grums Barcelona