HOTELERA ADEJE SA

Name

HOTELERA ADEJE SA

Legal name

H10 Hotels

Website

https://hotelh10costaadejepalace.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Large-Scale Headquarters Convention Hotels (THAGALAH), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Beachfront resort hotels
• Hospitality accommodation
• Hotel dining services
• Spa wellness resort
• Leisure vacation packages

GTM type

B2C

Offering type

Services

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

HOTELERA ADEJE SA operates the H10 Costa Adeje Palace, a seafront resort hotel located in Costa Adeje, Tenerife, Spain. The property provides accommodation together with on-site dining, entertainment, and spa facilities as part of the broader H10 Hotels chain. Its operations center on leisure and vacation hospitality services for individual travelers, families, and group bookings.

Product overview

H10 Costa Adeje Palace is an iconic seafront hotel operated by HOTELERA ADEJE SA under the H10 Hotels brand. The hotel offers a comprehensive portfolio of accommodation across nine room types ranging from standard Double Rooms (34 m²) to Privilege Suites (67 m²), complemented by dining experiences including three restaurants (La Tosca à la carte, Sakura Teppanyaki Asian restaurant, and El Jable buffet) and four bars. The hotel's facilities include multiple swimming pool configurations (3 outdoor pools, 2 infinity pools, and 1 rooftop infinity pool), the Despacio Beauty Centre spa, Jungle Park children's water park, and extensive entertainment via Daisy Club (children) and Blue Team (adults). Premium offerings include the Privilege exclusive rooms and services programme and All Inclusive packages. The property also features 5 meeting rooms for business events and weddings, and participates in the H10 Rewards loyalty programme.

Differentiator

Problem solved

Functional benefit

Brands

• H10 Horizons Collection: Premium seafront hotels in Spain.
• Ocean Signature Resorts
• The One

Products and services

• Hotel room accommodation Overnight stays and lodging at the H10 Costa Adeje Palace property for individual leisure travelers, couples, families, and groups visiting Tenerife.

Quantifiable outcome

• Guest satisfaction rating of 4/5 based on 5,629 reviews

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Riu Hotels & Resorts: Spanish family-owned chain with major all-inclusive beach resort presence in Canary Islands, Mexico, Caribbean, and Mediterranean. Comparable in all-inclusive operating model, family-focused amenities, and European leisure customer base.
• Iberostar Hotels & Resorts: Spanish hotel group operating 4-5 star beachfront resorts in Spain, the Caribbean, and Mediterranean. Direct overlap with H10 in luxury seafront resorts, all-inclusive programs, and family/adults-only segmentation strategies.
• Meliá Hotels International: Spain's largest hotel chain operating full-service and resort properties across Spain, the Caribbean, and Europe. Comparable as a Spanish-headquartered competitor with overlapping resort portfolios in Tenerife, the Caribbean, and Mediterranean leisure destinations.
• Bahia Principe Hotels & Resorts: Spanish-origin all-inclusive resort chain operating in the Caribbean (Mexico, Dominican Republic, Jamaica) and Canary Islands. Comparable all-inclusive product, multi-segment family/adults positioning, and overlap in Caribbean destinations that H10 brand portfolio addresses.
• Lopesan Hotel Group: Canary Islands-headquartered hotel operator with strong resort portfolio across Gran Canaria, Tenerife, and other islands. Directly competes for the same Canary Islands leisure demand pool and German/UK tour-operator channels.
• Barceló Hotel Group: Spanish family-owned hotel chain with strong presence in Canary Islands, Caribbean, and Mexico. Closely comparable as a similarly-sized Spanish private operator running all-inclusive beachfront resorts in Tenerife and overlapping Caribbean destinations.

Broad incumbents

• NH Hotel Group: Spanish-headquartered international hotel group under Minor Hotels, primarily focused on city and business hotels in Europe and Latin America with limited Canary Islands resort presence. Comparable as a major Spanish hotel platform but with different segment mix (urban-leaning).
• Marriott International: Global hotel major with extensive luxury and resort brands (Ritz-Carlton, Westin, Marriott) competing in Tenerife and Caribbean resort segments. Comparable at the brand-portfolio level, though broader and more diverse than H10's niche positioning.
• Hilton Hotels & Resorts: Global incumbent with luxury and resort brands (Conrad, Hilton Resorts, Waldorf Astoria) active in Canary Islands and Caribbean. Comparable in resort segment quality tier and loyalty program-driven direct booking model, though with much broader geographic and segment reach.

Regional players

• Princess Hotel & Resorts: Canary Islands and Mediterranean resort operator focused on family-friendly beachfront all-inclusive properties. Directly comparable operating model and primary focus on the same Tenerife/leisure Spanish customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H10CostaAdejePalace
• Instagraminstagram.com/h10costaadejepalace
• LinkedInlinkedin.com/company/hotelera-adeje-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTELERA ADEJE SA