Hotel Horacio Quiroga - Resort Termal

What Hotel Horacio Quiroga - Resort Termal does

Hotel Horacio Quiroga is a privately-held thermal resort complex located in Salto, Uruguay, founded in 1988 and operating on a 218-hectare natural park on the shores of Lake Salto Grande, approximately 15 km from the city of Salto. The resort's defining asset is its proprietary thermal water well — known as Termas de Salto Grande — which feeds all pools, jacuzzis, and in-room hydro-massage baths, with thermal pools operating 24 hours per day. The integrated property comprises hotel rooms across four categories (Standard, Pool Wing, Junior Suite, Suite), one- and two-bedroom lakeside cabins, three dining venues (Restaurant Iveraromi, Pool Bar, and La Casona del Parque Acuático), a full-service thermal spa, event and conference facilities, and a 365-day-per-year water park (Parque Acuático Termas de Salto Grande) with free unlimited access for guests.

The business operates a direct-to-consumer model, monetizing through nightly accommodation, cabin rentals, meal plans (buffet breakfast, half board, full board with dietary accommodations for celiac, diabetic, vegan, and vegetarian guests), spa services, external water park admissions, and event hosting (weddings, corporate conferences, school trips, and family reunions). Pricing is denominated in USD and structured around tiered packages — regional resident packages from USD 135 per person, romantic getaways from USD 709 for three nights, cabin weeks from USD 812, and seasonal promotions including birthday discounts. Distribution is handled in-house through the RoomCloud booking engine, 24-hour phone and WhatsApp reservations, walk-in traffic, and minor partnerships with Paranair (Montevideo–Salto flights) and Taxi Naranja (airport transfers).

Customer segmentation is broad and granular, spanning individual leisure travelers and families (primary), couples, school and sports clubs, large family reunions, corporate event clients, social celebrations, and regional residents from Salto, Concordia, and Paysandú. The resort markets through its own website, Facebook, Twitter, Instagram, TikTok, and email. The company is privately held, does not disclose revenue, and has 17 recorded employees (suggesting heavy reliance on contracted or seasonal labor for a property of this physical scale).

Name

Hotel Horacio Quiroga - Resort Termal

Legal name

Hotel Horacio Quiroga

Website

https://hotelhoracioquiroga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Horacio Quiroga is a privately-held Uruguayan thermal resort in Salto featuring its own thermal water well, hotel rooms, cabins, a year-round water park, spa, and dining venues, serving leisure travelers, families, couples, groups, and corporate events across South America.

Ownership category

akta.pro rank

Product category

Thermal Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Resort Convention Hotels (THAGALAC), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Thermal resort hospitality
• Hotel accommodations
• Spa wellness services
• Water park recreation
• Event hosting venues

Headquarters

HQ city

Salto

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room rentals including Standard Rooms, Pool Wing Rooms, Junior Suites, and Suites. All rooms include thermal hydro-massage. Revenue generated from nightly stays with various meal plan options.
2. Cabin Rental: Lake cabins with 1 or 2 bedrooms available for nightly rental. Additional services like breakfast and housekeeping available for extra charge. Pet-friendly with USD 40 cleaning fee.
3. Dining Services: Multiple restaurants including Restaurant Iveraromi, Pool Bar, and Casona del Parque Aquático. Meal plans available: buffet breakfast, half board, full board. Special menus for children, celiac, diabetic, vegan, and vegetarian guests.
4. Spa and Wellness Services: Various spa treatments including massage, fangotherapy, shiatsu, lymphatic drainage, bodywrap, hot stone massage, facial massage, hair massage, ultrasound, aesthetic/physiotherapy laser, reflexology, reiki, facials, and hairdressing services. Sauna included free; other services at extra charge.
5. Events and Celebrations: Event hosting for corporate meetings, conferences, informal barbecues, weddings, 15th birthdays,farewell parties. Specialized in social and corporate events.
6. Water Park Access: Aquatic park open 365 days/year with free unlimited access for hotel and cabin guests. Separate ticketed access available for external visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hotel Horacio Quiroga - Resort Termal operates an all-inclusive thermal resort in Salto, Uruguay, selling hotel rooms (Standard, Pool Wing, Junior Suite, Suite) and lakeside cabins with thermal hydro-massage baths, all powered by the resort's own thermal water well (Termas de Salto Grande). The resort bundles accommodations with unlimited access to a 365-day water park, thermal pools, spa treatments, multiple dining venues, and over 25 recreational activities including horseback riding, tennis, cycling, and lake beach access. It also hosts corporate events, weddings, and social celebrations as a separate revenue stream.

Product overview

Hotel Horacio Quiroga is a thermal resort complex offering integrated hospitality services. The resort features hotel rooms (Standard, Pool Wing, Junior Suite, and Suite categories) and lakeside cabins, all with thermal water hydrotherapy. Core amenities include the Parque Aquático Termas de Salto Grande (water park open 365 days), Spa Termal (massages, therapies, and wellness treatments), multiple dining venues (Restaurant Iveraromi, Pool Bar, Water Park Casona), and diverse recreational activities (thermal pools, sports courts, lake beach, farm, children's attractions). The resort specializes in all-inclusive stays with unlimited access to thermal pools and water park for guests. Additional services include event hosting for weddings, conferences, and celebrations, plus special promotional packages for groups, couples, birthdays, and regional residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms Hotel accommodation with thermal water hydrotherapy jacuzzis in all rooms. Offers Standard Rooms, Pool Wing Rooms, Junior Suites, and Suites with amenities including air conditioning, safe, minibar, 32" LCD TV with Direct TV, USB port, and 24-hour room service. All rooms feature thermal hydro-massage baths.
• Cabañas del Lago (Lake Cabins) Self-catering cabins located 1,500m from the main hotel and 300m from the water park. Available in one and two-bedroom configurations, equipped with kitchen facilities, Direct TV, air conditioning, and access to all resort amenities including thermal pools and water park. Pet-friendly with a U$S 40 cleaning fee.
• Parque Acuático Termas de Salto Grande (Water Park) On-site water park open 365 days a year. Free unlimited access for all hotel and cabin guests with complimentary shuttle service, located 1,500m from main building. Separate ticketed access available for external visitors.
• Spa Termal (Thermal Spa) Thermal spa using natural thermal water from Salto Grande for enhanced therapeutic effects. Services include massages, fangotherapy, shiatsu, lymphatic drainage, hot stone therapy, facials, hair services, ultrasound, aesthetic laser, reflexology, reiki, and sauna. Sauna included free for all guests; other services at extra charge.
• Gastronomy and Restaurants Dining services including Restaurant Iveraromi, Pool Bar, and Water Park Casona. Offers buffet breakfast, half board, and full board options. Accommodates special dietary needs including celiac, diabetic, vegan, vegetarian, and low-calorie menus, plus children's menus.
• Events and Conferences Event hosting services for all occasions from small meetings to large conferences, informal asados, weddings, 15th birthdays, despedidas, and corporate events. Includes conference rooms, audio-visual equipment, catering, and customizable event planning.

Quantifiable outcome

• 24-hour thermal pool access included in all room rates
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• ParanairminorGTM or Marketing PartnerParanair airline provides direct flights from Montevideo to Salto (50 minutes), making the resort accessible to capital city residents. Partnership enables reach expansion to Montevideo market.
• Taxi NaranjaminorChannel Partner/ Reseller/ DistributorTaxi Naranja provides airport transfer services from Salto airport to the hotel with special negotiated rates for guests.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Arapey Thermal Resort & Spa: Thermal resort in the Arapey hot springs area of Salto department, Uruguay. Direct regional thermal competitor within the same Salto province, focused on a more traditional spa-resort experience.
• Hotel Las Cumbres Art & Spa: Boutique spa hotel in Punta del Este, Uruguay. Comparable in offering wellness/spa experiences but located in a different region and not a thermal-water property.

Direct peers

• Termas de Federación: Large thermal resort complex in Entre Ríos, Argentina, with multiple hotels, water parks, and spa facilities. Key regional competitor for Argentine wellness tourists who might otherwise travel to Uruguay.
• Termas de Colón (Entre Ríos): Major Argentine thermal resort destination across the Uruguay River from Paysandú. Competes directly for Argentine and Uruguayan cross-border thermal tourism with comparable spa, hotel, and pool offerings.
• Termas Marelli: Small thermal complex near Salto, Uruguay, offering thermal pools and accommodations. Direct niche competitor in the same Salto thermal corridor, particularly for short-stay domestic tourists.
• Hotel & Spa Termas de Guaviyú: Thermal resort hotel in Paysandú, Uruguay, offering thermal pools, spa services, and accommodations. Direct Uruguayan thermal-resort competitor with similar product offering and regional customer base.
• Termas del Daymán: Major thermal resort complex in the Daymán hot springs area near Salto, Uruguay. Direct competitor targeting the same regional and cross-border tourist segment with thermal pools, accommodations, and family-oriented amenities.

Broad incumbents

• Cottage Rural Hotel & Spa: Uruguayan boutique rural hotel and spa with thermal-inspired wellness offerings. Competes in the same premium wellness-stay category within Uruguay but is not a thermal-water resort.
• Hotel Conrad Punta del Este Resort & Casino: International luxury resort in Uruguay's main beach destination. Competes for premium inbound tourism demand but in a different geography (beach vs. thermal) and with a much larger brand and capital base.
• Enjoy Punta del Este (Hotel & Casino): Large hotel/entertainment resort in Uruguay's main beach destination. Competes for the same inbound tourist and event spending pool but operates at a much larger scale and broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hotelquiroga
• Facebookfacebook.com/hotelhoracioquiroga
• Instagraminstagram.com/hotelquiroga
• TikToktiktok.com/@hotelhoracioquiroga
• LinkedInlinkedin.com/company/resort-termal-horacio-quiroga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Horacio Quiroga - Resort Termal