Hotel Hubertus

What Hotel Hubertus does

Hotel Hubertus is a family-owned 5-star luxury wellness resort operated by the Gasser Family in Olang (Valdaora), South Tyrol, Italy, situated on the slopes of Kronplatz within the UNESCO Dolomites. Founded in 1986, the property operates as an integrated wellness destination comprising signature wellness facilities (the 25-meter cantilevered Sky Pool, the two-level Heaven & Hell wellness platform by NOA Network of Architecture, the Alpenreych Spa, a 7,000 m² outdoor park, and a sauna world of nine saunas and six heated pools), an all-inclusive culinary program built around Executive Chef Antonio Triscari and an exclusive culinary partnership with 3-Michelin-star chef Norbert Niederkofler, and a tiered accommodation inventory ranging from standard Corones doubles to the Wellness Suite Lumes with private jacuzzi and indoor sauna.

Underlying the guest offering is a sustainability-led infrastructure backbone that is materially differentiated within the segment: a self-operated 331 kW photovoltaic system and a 1,400 kW wood-chip heating plant fueled by locally sourced damaged wood provide on-site renewable electricity and CO2-neutral heating, supported by 32 EV charging stations distributed across the parking areas. The property holds EarthCheck Silver (GSTC-approved) and IDM South Tyrol Level 3 certifications and is a member of Belvita Leading Wellnesshotels Südtirol.

The business model is direct-to-consumer, with revenue generated primarily through per-person-per-night room rates bundled with a 3/4 wellness board (breakfast buffet, afternoon snack, 5–6 course gourmet dinner), augmented by à la carte dining, spa treatments, paid activities (guided hikes, ski excursions, Chalet Hubertus barbecues), and commissions from ski pass and equipment rental partners. Pricing ranges from approximately €232 per person/night (Corones double) to €391+ per person/night (Wellness Suite Lumes), with a minimum length of stay policy. Distribution is concentrated on the hotel's own booking engine, phone, and email enquiry channels, supplemented by regional partnerships including the Kronplatz Guest Pass program, the Belvita network, and Golf Club Pustertal. The hotel targets affluent wellness and active-nature travelers, gourmet enthusiasts, and couples seeking premium mountain experiences, with deliberately limited family capacity.

Name

Hotel Hubertus

Legal name

Hotel Hubertus

Website

https://hotel-hubertus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Hubertus is a family-owned 5-star luxury wellness resort in Olang, South Tyrol, Italy, serving affluent wellness, active-nature, and gourmet travelers through an all-inclusive 3/4-board offering anchored by its signature Sky Pool, the Heaven & Hell wellness platform, and a partnership with 3-Michelin-star chef Norbert Niederkofler.

Ownership category

akta.pro rank

Product category

Luxury Wellness Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Wellness-Lifestyle Boutique Hotels (THAGADAF), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury wellness hotel
• Alpine spa resort
• Gourmet mountain hotel
• Dolomites wellness retreat
• Family wellness hotel

Headquarters

HQ city

Olang (Valdaora)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation Services: Core revenue from 5-star hotel rooms and suites with 3/4 wellness board (breakfast buffet, afternoon snack, 5-6 course gourmet dinner). Room categories range from single rooms to luxury wellness suites with private jacuzzis and saunas. Pricing is per person per night with seasonal variations.
2. Culinary Services: Revenue from à la carte lunch service (additional charge), specialty dining at Atelier Moessmer Norbert Niederkofler (3 Michelin stars), themed culinary events, and wine sales from the hotel's well-stocked cellar with over 300 labels.
3. Spa and Wellness Treatments: Revenue from Alpenreych Spa treatments including massages, beauty treatments, and specialized rituals. Note that couple treatments are not offered; treatments are conducted in separate rooms.
4. Activity Programs: Revenue from paid activities including guided ski trips to Cortina and Sellaronda, barbecue parties at Chalet Hubertus, ski school lessons, and equipment rentals.
5. Ski Pass and Rental Services: Commission revenue from ski pass sales and ski equipment rental partnerships including Rent and Go ski rental and Rent and Go bike rental services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Hubertus operates a 5-star luxury wellness hotel in the Dolomites offering panoramic suites and rooms, an integrated wellness world (Sky Pool, Alpenreych Spa with nine saunas, Heaven & Hell Sky Spa, 7,000 m² Alpenreych Park), and a gourmet culinary program centered on a 3/4 wellness board and a partnership with 3-Michelin-star chef Norbert Niederkofler. The property also provides curated seasonal activity programs including guided hikes, skiing, golf, and mountain biking, all supported by self-operated renewable energy systems.

Product overview

Hotel Hubertus is a 5-star luxury wellness resort in Olang, South Tyrol, situated between heaven and earth in the Dolomites. The property operates as a comprehensive wellness destination featuring interconnected core offerings: the signature Sky Pool and water world with 25-meter infinity pool; the Heaven & Hell Sky Spa with two-level architectural contrast; the Alpenreych Spa offering treatments and nine saunas; the 7,000 m² Alpenreych Park for outdoor relaxation; and a panoramic fitness room. The culinary experience centers on Executive Chef Antonio Triscari's gourmet restaurant with 3/4 wellness board, complemented by a partnership with 3-Michelin-starred Atelier Moessmer Norbert Niederkofler. Accommodations include specialty suites with private saunas and jacuzzis (Wellness Suite Lumes, Dolomites Sauna Suite) and panoramic rooms. As a member of Belvita Leading Wellnesshotels Südtirol, the hotel offers seasonal weekly activity programs including guided hikes, ski experiences, and mountain adventures, with recent renovations completed for Summer 2025 and 2026 featuring expanded wellness facilities and a new panorama bar.

Differentiator

Problem solved

Functional benefit

Brands

• Alpenreych Spa: The main spa area of the hotel featuring various wellness treatments and relaxation spaces.
• Sky Pool
• Heaven & Hell
• H-Lounge

Products and services

• Sky Pool & Wasserwelt (Water World) Signature 25-meter infinity pool with panoramic Dolomite views, complemented by an indoor pool, outdoor brine floatation pool, multiple outdoor whirlpools, and a cold water pool; included in the 3/4 wellness board for all hotel guests.
• Heaven & Hell Sky Spa Two-level wellness platform featuring three whirlpools (lying, sitting, nude), two saunas, and cold spray cooling; the 'Heaven' level offers open, light-filled design with sky views while 'Hell' provides earth-toned, intimate ambiance.
• Alpenreych Spa Full-service spa offering dry brushing rituals, massages, and body treatments using natural mountain herbs; features nine saunas, six heated in/outdoor pools, three whirlpools, and relaxation islands across the 7,000 m² Alpenreych Park.
• Alpenreych & Hubertus Park 7,000 m² outdoor park featuring a Kneipp pond, themed nature trails showcasing Dolomite flora and fauna, meditation spaces, and panoramic relaxation areas for forest bathing experiences.
• Hubertus Fitness Room Panoramic fitness room with gym equipment and cardio machines overlooking the Dolomites, offering a supervised activity program including aqua gym, back training, workouts, meditation, yoga, and Pilates sessions.
• Hubertus 3/4 Wellness Board Culinary package including rich breakfast buffet, afternoon snack (1-5pm) with warm dishes, soups, antipasti, salads, and desserts, plus 5-6 course gourmet dinner with themed evenings; features local products from regional suppliers.
• Wellness Suite Lumes with Jacuzzi 46m² suite with private jacuzzi, panoramic views, wooden floors, luxury bed, indoor sauna, and air conditioning; from €391.00 per person per night including 3/4 wellness board.
• Dolomites Sauna Suite Spacious panoramic suite with wooden floor, luxury bed, cozy couch, indoor sauna, bathroom with shower, separate WC and bidet, and balcony; from €344.00 per person per night including 3/4 wellness board.
• Panoramic Rooms (Belvederes, Braies, Peres) Various-sized panoramic rooms (30-42m²) with wooden floors, panoramic views, luxury bathrooms with showers, separate WC/bidet, and balconies; from €243 to €272 per person per night including 3/4 wellness board.
• Gourmet Restaurant & Culinary Experience Fine dining featuring 5-6 course gourmet menus, South Tyrolean specialties, Mediterranean dishes, vegetarian options, and over 300 wine labels; includes H-Lounge, fireplace room, panoramic terrace, and traditional Stube.
• Weekly Activity Program Seasonal guided activities including daily hikes and excursions (summer), sunrise hikes, barbecue parties at Chalet Hubertus on Kronplatz, ski trips to Cortina and Sellaronda (winter), snowshoe hiking, and tobogganing; includes use of hotel hiking and ski bus.
• Golden Summit Weeks & Dolomagic Special seasonal activity programs offering curated hiking experiences and adventure activities during peak summer season in the Dolomites, plus winter Dolomagic programming.

Quantifiable outcome

• CO2 neutral heating achieved through local wood chip system
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Belvita Leading Wellnesshotels SüdtirolscoreStrategic or Co-development PartnerHotel Hubertus is a member hotel of Belvita Leading Wellnesshotels Südtirols, a select collection of premium wellness hotels in South Tyrol. The partnership provides shared marketing, quality certification, and cross-referrals. The Belvita philosophy is based on four pillars: Wellfeeling, Beauty, Vital Cuisine, and Fitness, with focus on the unity of body, mind, and soul.
• Golf Club PustertalcoreGTM or Marketing PartnerPremium Partner providing exclusive golf experience for Hubertus guests in the stunning Dolomite scenery. Guests enjoy complimentary green fees (€12 reservation fee applies), positioning the hotel as a destination for golf enthusiasts seeking luxury mountain accommodations.
• Rent and Go (Ski and Bike Rental)minorChannel Partner/ Reseller/ DistributorSki rental and bike rental partner located at Gassl valley station. Hubertus guests receive 10% discount on ski rental and free bicycle rental (e-bikes with surcharge). Ski service is available through reception. The partnership provides equipment rental commissions and guest convenience.
• Von Grebmer (Local Farmer)minorStrategic or Co-development PartnerLocal farmer supplying products such as eggs, butter, and honey directly to Hotel Hubertus. Supports the hotel's commitment to local products and quality, while strengthening the local economy and reducing food transport emissions.
• NOA (Network of Architecture)coreTechnology or IntegrationArchitectural firm responsible for the hotel's signature Sky Pool and Heaven & Hell wellness platform design. NOA created a fusion of sustainable architecture and luxurious design, with the Sky Pool extending 25 meters creating an infinity effect over the Dolomite peaks. The Heaven & Hell platform provides contrasting wellness experiences on two levels.
• Atelier Moessmer Norbert NiederkoflercoreGTM or Marketing PartnerPartnership with the 3-Michelin-star chef Norbert Niederkofler, South Tyrol's only 3-star chef. The restaurant is located in the former Moessmer textile factory villa in Bruneck. Niederkofler pioneered sustainable cooking with seasonal menus, short supply chains, and local producers, earning the first Green Michelin Star. The partnership offers guests access to exceptional culinary experiences (open Wed-Sun) though no hotel package deductions apply.
• Ski School KronminorChannel Partner/ Reseller/ DistributorSki school partner providing lessons at Kronplatz ski area. Hubertus guests receive 5% discount. Located at Gassl valley station with offices open daily until approximately 6pm.
• Ski School CimaminorChannel Partner/ Reseller/ DistributorAlternative ski school partner at Kronplatz ski area for ski and snowboard lessons. Located at Gassl valley station, providing additional options for guests seeking instruction.
• EarthCheckcoreOthersInternational sustainability certification organization that awarded Hotel Hubertus the Silver Certificate (GSTC approved). Provides third-party verification of environmental and social sustainability performance.
• IDM Südtirol (IDM South Tyrol)minorOthersSouth Tyrol tourism and economic development agency that awarded the hotel Level 3 sustainability label, the highest level of the provincial sustainability standard.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotel & Spa Rosa Alpina: 3-Michelin-star family-owned luxury hotel in the same South Tyrol region; directly comparable on Michelin-tier culinary positioning, family ownership, and alpine luxury scale.
• Lefay Resort & SPA Dolomiti: Luxury wellness resort in the Italian Dolomites combining 5-star hospitality with extensive spa facilities; directly comparable on luxury wellness positioning, sustainability credentials, and Italian alpine geography.
• Preidlhof Luxury DolceVita Resort: 5-star luxury wellness resort in South Tyrol offering comparable spa, pool, and adult-focused wellness programs in the Dolomites; competes for the same affluent wellness traveler.
• Alpenpalace Luxury Hideaway & Spa Retreat: 5-star luxury wellness hotel in South Tyrol/Ahrntal with comparable wellness infrastructure and direct-to-consumer premium booking model; competes for the same high-end wellness segment.
• Hotel Quelle Nature Luxury Resort: 5-star luxury wellness hotel in South Tyrol with comparable spa/pool infrastructure and similar direct-to-consumer premium pricing model; directly competes in the same Dolomites wellness segment.
• Hotel Chalet Mirabell: 5-star luxury wellness hotel near Merano in South Tyrol with comparable spa size, pool complex, and direct-booking luxury model; competes in the same regional luxury wellness segment.
• Adler Lodge Alpe: Luxury alpine wellness retreat in South Tyrol with adult-only focus, sustainability certifications, and panoramic wellness architecture; closely comparable on adult-only luxury wellness niche.
• Vigilius Mountain Resort: Design-led 5-star mountain resort in South Tyrol with comparable sustainability positioning and architectural identity; targets similar affluent wellness and nature-seeking travelers.

Regional players

• Castel Hörtenberg: 5-star boutique hotel in Bolzano, South Tyrol with comparable architectural identity and luxury positioning; serves the same regional luxury traveler though more city-oriented than alpine resort.

Others

• Belvita Leading Wellnesshotels Südtirol: Network of premium wellness hotels in South Tyrol of which Hotel Hubertus is a member; comparable through shared quality certification, cross-referral distribution, and the Belvita brand ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hubertus-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Hubertus