Hotel Imperial Plaza & spa Marrakech

What Hotel Imperial Plaza & spa Marrakech does

Hotel Imperial Plaza & Spa Marrakech is a privately held 4-star hotel located on Avenue Abdelkrime El Khatabi in the Guéliz district of central Marrakech, Morocco, founded in 2008 by a local hospitality entrepreneur under the legal entity Société Touristique Imperial Plaza. The property operates 114 accommodation units spanning six categories (Single, Double, Triple, Quadruple rooms, plus Ambassador and Royal suites), including five royal suites with terraces and marbled bathrooms, five junior suites, and three rooms adapted for guests with reduced mobility.

The hotel runs an integrated hospitality platform combining accommodation, food and beverage (the 150-seat Riad La Lambra international restaurant on the first floor), the Nautilus SPA on the 6th floor (massage rooms, sauna, Moroccan hammam, pedicure/manicure, hair salon, sports hall), a 250-person Imperial meeting hall with three sub-commission rooms (Ruby, Jade, Emerald), and ancillary services including 24-hour room service, laundry, airport transfers, and a structured excursion program to Asni Ouirgane, Ourika Valley, Essaouira, and Chez Ali dinner show. Underlying technology consists of a standard property stack: the HCLEVER online booking platform provided by GUERMAI INFORMATIQUE for reservations, with secure payment processing through Centre Monétique Interbancaire (CMI) supporting Moroccan and international VISA/Mastercard cards under Moroccan law 09-08.

The business operates on a transactional, pay-per-stay model with pricing in Moroccan dirham (taxes separate from displayed rates), distributing through its own bilingual (French/English) website, OTA platforms, and walk-in reception. Revenue streams include room accommodations, F&B, SPA treatments, event rentals, excursions, and ancillary services. Target customer segments span leisure tourists, families, business travelers and corporate clients, honeymoon couples, and event organizers, with a stated commitment to sustainable and responsible tourism including solar energy, water recycling, local artisan sourcing, and organic products.

Name

Hotel Imperial Plaza & spa Marrakech

Legal name

Société Touristique Imperial Plaza

Website

https://hotel-imperialplaza.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Imperial Plaza & Spa Marrakech is a privately held 4-star Marrakech hotel operating 114 rooms, the Riad La Lambra restaurant, Nautilus SPA, a 250-person event hall, and excursions, serving leisure tourists, families, business travelers, couples, and event organizers through direct bookings and OTAs.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Hotel accommodation
• Spa wellness services
• Restaurant dining
• Meeting event venues
• Guided excursions

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from hotel room bookings across various room types including single, double, triple, quadruple rooms and suites. Revenue generated through direct bookings, online travel agencies, and walk-in guests. Pricing in Moroccan dirham with taxes separate from displayed rates.
2. Food & Beverage: Restaurant RIAD LA LAMBRA with 150-person capacity serving international buffet for breakfast and dinner, à la carte menu, room service (24/7), children's menus, weekly buffets, coffee breaks, and cocktail dinatoires. Revenue from dining services supplements accommodation revenue.
3. SPA & Wellness Services: Nautilus SPA offering massage sessions, hammam treatments, manicure/pedicure, and hair salon services. Additional revenue stream from spa treatments and wellness services.
4. Meeting & Event Spaces: Rental of Imperial meeting hall (250 capacity) and three sub-commission rooms (Ruby, Jade, Emerald for 20-30 persons each) for events, seminars, congresses, conferences, weddings and birthdays. Equipment includes big screen, video projector, sound system, microphones, WiFi, and lighting effects.
5. Excursion Services: Organized day trips including Asni Ouirgane (35€/person), Ourika Valley (30€/person), Essaouira (40€/person), and Dinner Show Chez Ali (45€/person). Revenue from transportation, guides, and tour organization services.
6. Ancillary Hotel Services: Additional paid services including airport transfer, laundry service (available except Sundays), and room service. These services provide supplementary revenue beyond core accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Imperial Plaza & Spa Marrakech is a 4-star hotel operating 114 accommodation units across six categories (Single, Double, Triple, Quadruple rooms, and Ambassador and Royal suites), complemented by the Nautilus SPA wellness center, Riad La Lambra international restaurant, and the Imperial meeting hall with three sub-commission rooms. The property also offers airport transfer, laundry, 24/7 room service, and curated excursion packages to nearby destinations such as Essaouira, Ourika Valley, Asni Ouirgane, and Chez Ali dinner show.

Product overview

Hotel Imperial Plaza & Spa Marrakech is a 4-star hotel operating as a unified accommodation and wellness destination. The core offering consists of six room categories (Single, Double, Triple, Quadruple rooms and Ambassador and Royal suites) totaling 114 units, all equipped with modern amenities. Supporting the accommodation are multiple integrated service modules: Nautilus SPA for wellness and relaxation, Riad La Lambra restaurant for international dining, Imperial Meeting Room complex (250-person main hall plus three sub-commission rooms) for events, and practical add-ons including 24-hour room service, airport transfer, laundry service, and curated excursion programs. The property was established in 2008 and positions itself as a sustainable tourism advocate combining luxury with environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Nautilus SPA: Spa and wellness center located on the 6th floor with massage rooms, sauna, Moroccan hammam, pedicure and manicure services, hair salon, and sports hall.
• Riad La Lambra

Products and services

• Single Room Compact 24 m² room with one double bed, featuring balcony, air conditioning, flat-screen TV, free Wi-Fi, and minibar, targeting solo travelers seeking standard hotel accommodation in Marrakech.
• Double Room Standard 26 m² accommodation for couples or solo travelers, available with one double bed (1.60/1.90 m²) or two single beds (1.10/1.90 m²), equipped with balcony, air conditioning, flat-screen TV, free Wi-Fi, minibar, and standard hotel amenities.
• Triple Room Spacious 35 m² room with one double bed and one single bed, designed for families, featuring full amenities including balcony, air conditioning, flat-screen TV, free Wi-Fi, and minibar.
• Quadruple Room Family-sized 32 m² room with two double beds, equipped with balcony, air conditioning, flat-screen TV, free Wi-Fi, minibar, and full hotel amenities for larger families.
• Ambassador Suite Premium 30-40 m² suite with Moroccan-style living room, one double bed (1.80/1.90 m²), balcony, air conditioning, flat-screen TV, free Wi-Fi, and luxury amenities, targeting guests seeking premium suite accommodation.
• Royal Suite Luxury 60 m² suite with European-style living room, one large double bed (2/2 m²), balcony with views of the garden or Atlas Mountains, marbled bathroom, premium amenities including minibar and safe, and complimentary breakfast.
• Nautilus SPA Wellness center on the 6th floor featuring two massage rooms, sauna, Moroccan hammam with traditional black soap scrub and Ghassoul treatments, pedicure/manicure services, hair salon, and sports hall with panoramic views of Marrakech, targeting hotel guests and wellness seekers.
• Riad La Lambra Restaurant Moroccan riad-style international restaurant on the first floor with 150-person capacity, featuring handcrafted Arab-Andalusian decor, buffet breakfast and dinner service with international cuisine prepared by expert chefs, à la carte menu, room service, children's menus, weekly buffets, coffee breaks, and cocktail dinatoires.
• Imperial Meeting Room Large multipurpose event space with 250-person capacity and theatrical decoration, equipped with big screen, video projector, sound system, fixed and portable microphones, Wi-Fi, and lighting effects, available for seminars, congresses, conferences, weddings, and celebrations.
• Sub-Commission Meeting Rooms (Ruby, Jade, Emerald) Three smaller meeting rooms (Ruby, Jade, Emerald) each accommodating 20-30 persons, equipped with LCD screens, air conditioning, and tables, available as supplements to the main Imperial room for breakout sessions and smaller events.
• Excursions Service Tailor-made excursion program offering guided day trips to Asni Ouirgane (35€/person), Ourika Valley (30€/person), Essaouira (40€/person), and Dinner Show Chez Ali (45€/person), with latest-generation vehicle transportation and guided tours.
• Airport Transfer Service Airport pickup and drop-off service with professional drivers and modern vehicles, providing stress-free transportation for arriving and departing guests.
• Room Service 24-hour room service delivering meals and beverages directly to guest rooms with a varied menu available at any time of day or night.
• Laundry Service On-site laundry service offering dry cleaning, washing, and ironing available daily except Sundays, providing garment refreshment to guests in record time.

Quantifiable outcome

• 7.0 Excellent rating based on 700 reviews in 6 months
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HCLEVER (by GUERMAI INFORMATIQUE)coreTechnology or IntegrationHCLEVER is the online booking technology provider for Hotel Imperial Plaza, offering the reservation platform that enables guests to book accommodations through the hotel's website. The system provides booking management, payment processing capabilities, and integrates with the hotel's operations. HCLEVER is represented by GUERMAI INFORMATIQUE company.
• Centre Monétique Interbancaire (CMI)coreTechnology or IntegrationCMI provides secure payment processing infrastructure for the hotel's online transactions. The system supports Moroccan and foreign bank cards with full security certification. CMI is partnered with Moroccan banks and international payment networks VISA and Mastercard to process payments in compliance with Moroccan law 09-08 on personal data protection.
• Local Artisans and SupplierscoreStrategic or Co-development PartnerThe hotel sources decorations and artisanal products from skilled local artisans in Marrakech. Additionally, the hotel prioritizes local and seasonal products for its restaurant and spa services, including organic ingredients from local suppliers. These partnerships support sustainable tourism and direct community economic benefits.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sofitel Marrakech Palais Imperial: International 5-star chain hotel in Marrakech offering multiple room categories, restaurants, spa, and conference facilities. Comparable as a full-service Marrakech hotel with MICE and spa infrastructure, though part of the Accor network with global distribution and loyalty.
• Royal Mansour Marrakech: Ultra-luxury hotel and riad complex in Marrakech with multiple restaurants, a large spa, and event venues. Comparable as a full-service Marrakech property integrating spa, F&B, and private event capacity, though at a much higher price point and scale.
• La Mamounia: Iconic luxury 5-star palace hotel in Marrakech operating multiple restaurants, a renowned spa, and extensive meeting/event facilities. Comparable as a Marrakech full-service hotel with spa, F&B, and MICE offering, but at a substantially higher luxury tier and larger scale.
• Pullman Marrakech Palmeraie Resort: International 4/5-star resort in Marrakech with multiple restaurants, large spa, and conference facilities. Comparable as a full-service Marrakech property with extensive spa and MICE offering, though located in the Palmeraie resort zone rather than central Guéliz.
• Radisson Blu Hotel, Marrakech Carré Eden: International 4/5-star chain hotel in central Marrakech with restaurant, spa, and meeting facilities. Comparable as a centrally located full-service Marrakech hotel in the same broad tier, exercising direct competitive pressure on leisure and corporate guests.
• Hotel & Ryads Barrière Le Naoura: Upscale hotel and riad collection in Marrakech with spa, restaurant, and event capabilities operated by a French hospitality group. Comparable as a centrally located Marrakech property offering spa, dining, and group-event capacity, with chain-level brand support.

Emerging players

• Riad Yasmine: Smaller boutique riad in the Marrakech medina offering accommodation and dining with a more limited spa/event footprint. Comparable as a Marrakech-based independent hospitality offering, though at a smaller scale and with less MICE/wellness infrastructure.

Direct peers

• Riad Kniza: Boutique luxury riad in central Marrakech offering accommodation, traditional Moroccan dining, and hammam/spa experiences. Comparable as an independent, owner-operated heritage-style property in the Marrakech leisure market with similar size and F&B focus.
• Kech Boutique Hotel & Spa: Boutique 4-star hotel in Marrakech with spa, restaurant, and meeting/event facilities. Comparable as a similarly sized independent full-service hotel in Marrakech targeting leisure and small-event guests with a comparable room count and amenity mix.
• Savoy Le Grand Hotel Marrakech: Mid-to-upscale full-service hotel in Marrakech with multiple restaurants, spa, pool, and meeting/event spaces. Comparable as a similarly tiered Marrakech hotel offering the same integrated accommodation + F&B + spa + events product to leisure and business travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-imperial-plaza-spa-marrakech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Imperial Plaza & spa Marrakech