Hotel Indigo London - Kensington
Hotel Indigo London - Kensington is a boutique hotel property under IHG's Hotel Indigo brand in London's Kensington neighborhood, serving leisure and business travelers with locally-inspired design and IHG One Rewards loyalty benefits.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Indigo London - Kensington does
Hotel Indigo London - Kensington is a boutique hotel property operating under the Hotel Indigo brand, which is owned and managed by IHG (InterContinental Hotels Group PLC), a publicly traded hospitality company listed on the London Stock Exchange. The property opened in 2012 in London's Kensington neighborhood and serves leisure travelers as its primary customer segment, with secondary demand from business travelers and event/guest occasion bookers. Each Hotel Indigo property is uniquely designed to reflect the local neighborhood character and culture, differentiating the brand from standardized chain hotels while leveraging IHG's global brand standards.
The property does not operate proprietary technology; it runs on IHG's centralized digital booking infrastructure, reservation management systems, and the IHG One Rewards loyalty platform. Distribution channels include direct booking via the Hotel Indigo and IHG websites, phone reservations, the IHG mobile app (iOS and Android), and third-party GDS systems. Revenue is generated through transaction-based room bookings with dynamic pricing, supplemented by meetings and events revenue for celebrations and corporate gatherings, and supported indirectly by IHG One Rewards loyalty-driven repeat demand.
The business model is a standard boutique hotel franchise/management structure. Individual properties may be independently owned and operated under franchise agreements with IHG, while benefiting from IHG's shared infrastructure, brand marketing, distribution scale, and loyalty program. Customer segments include leisure travelers seeking authentic neighborhood experiences, business travelers needing well-located boutique accommodations, and event guests seeking distinctive venues. Pricing is not publicly disclosed at the property level; IHG offers member-exclusive rates, best available public rates, AAA/CAA, government/military, and corporate special rates, plus reward night redemptions starting at 10,000 points.
Hotel Indigo London - Kensington firmographics
Firmographics- Name
- Hotel Indigo London - Kensington
- Legal name
- IHG (InterContinental Hotels Group PLC)
- Website
- https://hotelindigo.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Indigo London - Kensington is a boutique hotel property under IHG's Hotel Indigo brand in London's Kensington neighborhood, serving leisure and business travelers with locally-inspired design and IHG One Rewards loyalty benefits.
- Ownership category
- akta.pro rank
Hotel Indigo London - Kensington industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Boutique Inns (THAGAHAB), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Hotel Indigo London - Kensington is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hotel Indigo London - Kensington business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Revenue: Primary revenue generated from guest room bookings. The hotel operates on a transaction-based model where guests pay per night for accommodation. Rates vary by room type, season, and availability, with dynamic pricing in place.
- Meetings & Events: Revenue from hosting events, celebrations, and meetings in dedicated event spaces. The brand emphasizes boutique event capabilities for both small gatherings and larger celebrations.
- IHG One Rewards Membership: Revenue indirectly supported through IHG's loyalty program where members can earn and redeem points at Hotel Indigo properties. The loyalty program drives repeat bookings and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Member Rate - Exclusive pricing for IHG One Rewards members |
| Transaction based/ take rate | Pay-as-you-go | Standard Public Rates |
| Other | Multi-year contract | Reward Nights |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Hotel Indigo London - Kensington product offering
Product offeringCore offering
Hotel Indigo London - Kensington operates a boutique hotel at 1-7 Queen's Gate in the Royal Borough of Kensington and Chelsea, London, offering design-led guest rooms, on-site food and beverage, and meetings & events spaces. The property sells accommodation nights and event venue hire to leisure and business travelers, with member rates and reward-night redemption available through the IHG One Rewards loyalty program.
Product overview
Hotel Indigo is a boutique hotel brand under IHG (InterContinental Hotels Group) that operates neighborhood-focused properties around the world. The offering consists of Hotel Indigo boutique hotels as the core product, supplemented by the IHG One Rewards loyalty program for guest engagement and retention, and dedicated meeting and event spaces. The brand emphasizes local character and neighborhood immersion at each property location.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Indigo London - Kensington Guest Rooms Boutique hotel guest rooms at 1-7 Queen's Gate, London SW7 5DL, featuring neighborhood-inspired design reflecting Kensington and the surrounding South Kensington area; sold to leisure and business travelers on a per-night basis.
- Hotel Indigo Meetings & Events Meeting rooms and event spaces available for hire at the Kensington property, serving corporate, association, and social event organizers seeking a central London venue combined with on-site accommodation.
- IHG One Rewards IHG's guest loyalty program that allows members to earn points on stays and redeem reward nights at Hotel Indigo London - Kensington, plus access member-exclusive rates at the property.
Companies that use Hotel Indigo London - Kensington
Customer profileSegments3 records
Ideal customer profiles3 records
Hotel Indigo London - Kensington technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hotel Indigo London - Kensington partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHG (InterContinental Hotels Group)coreHotel Indigo is a brand owned and operated by IHG. The property benefits from IHG's global infrastructure including reservation systems, loyalty program (IHG One Rewards), distribution networks, marketing platforms, and brand standards. This is an internal brand relationship within IHG's portfolio of hotel brands.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Hotel Indigo London - Kensington competitors and assessment
Company assessmentBroad incumbents
- Hilton Hotels & Resorts: Global hotel incumbent with multiple London properties across upscale and luxury tiers. Overlaps with Hotel Indigo in corporate and leisure travel, though less boutique-focused.
- Hyatt Hotels Corporation: Global hotel group with London properties including Andaz and Park Hyatt. Competes in the upper-upscale segment with boutique-leaning lifestyle brands.
- Marriott International: Largest global hotel group with extensive London presence including lifestyle brands like W Hotels and Edition. Competes broadly with Hotel Indigo across customer segments.
Direct peers
- The Doyle Collection: Independent boutique hotel collection with multiple London properties (The Marylebone, The Bloomsbury). Targets the same upscale, design-conscious London traveler as Hotel Indigo Kensington.
- Soho House: Members-oriented boutique hotel and club operator with London locations. Competes for the experiential, neighborhood-immersed traveler in London's premium neighborhoods.
- Kimpton Hotels & Restaurants (IHG): Sibling IHG boutique lifestyle brand with London presence. Operates within IHG's same loyalty and distribution infrastructure and competes directly with Hotel Indigo for the boutique segment.
- The Hoxton: Lifestyle/boutique hotel brand with strong London presence in Shoreditch, Holborn, and Shepherd's Bush. Direct competitor to Hotel Indigo for the experiential, neighborhood-focused traveler in central London.
- citizenM: Design-led boutique hotel brand with London properties targeting design-conscious, value-oriented travelers. Competes with Hotel Indigo for the contemporary boutique segment.
Regional players
- Premier Inn: UK-focused limited-service hotel brand with strong London presence. While not a direct boutique competitor, it competes on price/value for travelers who would otherwise consider Hotel Indigo.
Emerging players
- W Hotels (Marriott): Design-forward lifestyle hotel brand with London properties targeting the same design-conscious, experience-driven traveler segment as Hotel Indigo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hotel Indigo London - Kensington social profiles
Digital presenceHotel Indigo London - Kensington financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Indigo London - Kensington leadership team
Management profileNumber of profiles
Hotel Indigo London - Kensington funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Indigo London - Kensington M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Indigo London - Kensington
What does Hotel Indigo London - Kensington do?
Hotel Indigo London - Kensington operates a boutique hotel at 1-7 Queen's Gate in the Royal Borough of Kensington and Chelsea, London, offering design-led guest rooms, on-site food and beverage, and meetings & events spaces. The property sells accommodation nights and event venue hire to leisure and business travelers, with member rates and reward-night redemption available through the IHG One Rewards loyalty program.
Is Hotel Indigo London - Kensington a public or private company?
Hotel Indigo London - Kensington is a private company. It is classified as unknown and is currently operating.
When was Hotel Indigo London - Kensington founded?
Hotel Indigo London - Kensington was founded in 2002. It employs 11 to 50 people.
Where is Hotel Indigo London - Kensington based?
Hotel Indigo London - Kensington is headquartered in London, United Kingdom, in the Europe region.
How does Hotel Indigo London - Kensington make money?
Three revenue lines are on record. Room Revenue is the primary driver. The others are meetings & Events and IHG One Rewards Membership.
Who are Hotel Indigo London - Kensington's main competitors?
Broad incumbents on record are Hilton Hotels & Resorts, Hyatt Hotels Corporation and Marriott International. Direct peers are The Doyle Collection, Soho House, Kimpton Hotels & Restaurants (IHG), The Hoxton and citizenM. Premier Inn is listed as a regional player. W Hotels (Marriott) is listed as an emerging player.
Does Hotel Indigo London - Kensington have an API?
No public API is recorded for Hotel Indigo London - Kensington.
What industry is Hotel Indigo London - Kensington in?
Hotel Indigo London - Kensington's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAHAB, Boutique Inns. Its NAICS code is 721110 and its SIC code is 7011.