Hótel Ísland - Spa & Wellness Hotel

What Hótel Ísland - Spa & Wellness Hotel does

Hótel Ísland - Spa & Wellness Hotel is a privately held Icelandic hospitality business operating Iceland's first dedicated wellness and spa hotel, headquartered at Ármúli 9, 108 Reykjavík. The main property offers 128 rooms across six categories (Standard Double, Standard Twin, Superior, Superior Family, Panorama Top Floor, and Panorama Top Floor with Balcony), decorated in Scandinavian style with original Icelandic artwork. The hotel is centrally located approximately 2 km from Reykjavík city centre and within walking distance of the Laugardalur valley, which contains Iceland's largest outdoor thermal pool, the botanical garden, sports venues (Laugardalshöll, Laugardalsvöllur), Reykjavík Zoo and Family Park, and an ice skating hall.

The business operates an integrated hospitality and wellness platform spanning four revenue streams: overnight accommodations; Silfra Spa (hot tub, cold tub, floating pool, sauna, fitness facilities, and trichology treatments with day passes for hotel guests at 2,500 ISK and external guests at 4,200 ISK, plus tiered memberships); Hekla Restaurant & Bar (opened May 2021, offering international cuisine with locally sourced ingredients, daily Happy Hour, brunch, dinner, and event catering); and private event rentals from the Silfra Spa Lounge (49,000 ISK full-day, 25,000 ISK half-day). Pricing is denominated primarily in Icelandic Króna, with Eclipse 2026 packages priced in Euros from €430/night for a minimum three-night stay. Underlying technology consists of standard property management (property.godo.is for room bookings) and spa scheduling (sinna.is for appointments) systems.

Go-to-market is direct-to-consumer, driven by the multi-language hotelisland.is website (Icelandic, English, German), 24/7 phone reservations, walk-in guests, and email inquiries. A strategic sister-company distribution channel exists via Island ProTravel, which packages Iceland tours with hotel pick-up service. The company also operates a wholly-owned sister property, Hótel Ísland Comfort (47 rooms, three-star, Kópavogur), under the parent legal entity Island ProHotels ehf. (Icelandic private limited company; VAT 140029; Company ID 650121-1980), and is currently positioning Eclipse 2026 packages for the August 12, 2026 total solar eclipse event.

Name

Hótel Ísland - Spa & Wellness Hotel

Legal name

Island ProHotels ehf.

Website

https://hotelisland.is

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hótel Ísland operates Iceland's first dedicated wellness and spa hotel in central Reykjavík with 128 rooms plus the 47-room Hótel Ísland Comfort subsidiary, serving leisure tourists, families, sports groups, and business travelers with integrated accommodations, Silfra Spa, and Hekla Restaurant offerings.

Ownership category

akta.pro rank

Product category

Wellness & Spa Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Spa wellness hotel
• Hotel accommodations
• Fitness memberships
• Spa massage services
• Restaurant bar services

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Accommodations: 128 rooms across 6 room categories generating primary hotel revenue through overnight stays. Room types include Standard Double, Standard Twin, Superior, Superior Family, Panorama Top Floor, and Panorama Top Floor with Balcony. Pricing varies by season and room type.
2. Silfra Spa Services: Comprehensive spa and wellness services including treatments, fitness facilities, and day passes. Spa entrance fees: 2,500 ISK for hotel guests, 4,200 ISK for non-guests. Membership programs available for extended stays.
3. Hekla Restaurant & Bar: Restaurant and bar opened May 2021, offering international cuisine with locally sourced ingredients. Serves brunch and dinner with Happy Hour from 16:00-18:00 daily. Also provides catering for spa lounge and private events.
4. Private Event Spaces: Silfra Spa Lounge available for private events, meetings, and gatherings. Meeting space rental: 49,000 ISK per full day, 25,000 ISK per half day. Catering available from Hekla Restaurant.
5. Fitness Memberships: Silfra Spa fitness memberships including Standard (25,900 ISK/month), Premium VIP (59,900 ISK/month with 2 included massages), and hotel guest daily passes from 1,900 ISK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hótel Ísland operates a 128-room hotel in Reykjavik as Iceland's first dedicated wellness and spa hotel, offering overnight accommodations across 6 room categories, the on-site Silfra Spa complex (treatments, fitness, sauna, hot/cold tubs, floating pool), Hekla Restaurant & Bar, Silfra Spa Lounge for private events, and fitness memberships. The group also runs Hótel Ísland Comfort, a 47-room sister property in Kópavogur, and bundles accommodations with tours via Island ProTravel.

Differentiator

Problem solved

Functional benefit

Brands

• Silfra Spa: Spa and wellness facility offering hot tub, cold tub, floating pool, sauna, fitness facilities, massages, and trichology treatments. First-class facilities with robes, towels, and locker access included.
• Hekla Restaurant

Products and services

• Hotel Room Accommodations 128 rooms across six categories in Reykjavik, all featuring Scandinavian-style decor with paintings by Icelandic artists, free WiFi, Nespresso machines, mini refrigerators, and Smart TVs. Targets leisure, business, family, and sports travelers.
• Silfra Spa On-site wellness facility offering hot tub, cold tub, floating pool, sauna, fitness facilities, professional massage treatments, trichology services, and a spa lounge. Robes, towels, and locker access included for guests and day-pass visitors.
• Hekla Restaurant & Bar

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Island ProTravelcoreGTM or Marketing PartnerSister company and primary tour package distribution partner. Offers Iceland travel experiences including self-drive tours, horse riding, fishing trips, city breaks, northern lights tours, hiking, and group tours with hotel pick-up service.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Rangá: Icelandic countryside luxury hotel with a strong wellness/observatory positioning. Comparable as a non-Reykjavik Icelandic hotel leaning into experiential/wellness tourism, though operating outside the capital region.
• The Retreat at Blue Lagoon Iceland: Luxury wellness resort integrated with the Blue Lagoon in southwestern Iceland. Directly comparable wellness positioning, geothermal spa offering, and premium Icelandic wellness-tourist customer base.
• ION City Hotel: Design-led Reykjavik hotel tied to the ION Adventure Hotel brand in Iceland. Comparable as a Reykjavik lodging operator targeting experiential/wellness-oriented international tourists with similar design aesthetic.
• Silica Hotel at Blue Lagoon: Boutique wellness hotel adjacent to the Blue Lagoon geothermal spa in Iceland. Most direct comparable: a small-room, spa-and-wellness-focused Icelandic hotel competing for the same wellness-tourist segment.

Regional players

• Centerhotel Plaza: Reykjavik central hotel focused on business and leisure travelers. Comparable as a Reykjavik-based full-service hotel competing for similar tourist demand, but without a wellness/spa category focus.

Broad incumbents

• Hotel Borg: Historic luxury hotel in central Reykjavik with spa and wellness amenities. Comparable as a premium Reykjavik lodging operator targeting international tourists, though broader/luxury rather than wellness-focused.
• Fosshotel Reykjavik: Icelandic hotel chain operating a large full-service property in Reykjavik. Comparable as a Reykjavik full-service hotel competing for tourist demand, with the additional capability of chain-wide distribution.
• Hilton Reykjavik Nordica: International chain hotel in Reykjavik with full-service amenities including spa and fitness. Comparable as a Reykjavik full-service hotel competing for the same tourist and business-traveler demand pool.
• Reykjavik Konsulat Hotel: Boutique-style Reykjavik hotel in the Center Hotels group. Comparable as a Reykjavik-based lodging operator targeting international tourists in a similar price band.
• Grand Hotel Reykjavik: Large full-service Reykjavik hotel with spa, fitness, and restaurant facilities. Comparable as a Reykjavik full-service competitor with similar amenity mix, though significantly larger in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr
• Instagraminstagram.com/silfraspa
• LinkedInlinkedin.com/company/hotel-island

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hótel Ísland - Spa & Wellness Hotel