Design Hotel Josef, Prague
Hotel Josef is a 109-room boutique design hotel in Prague's Old Town, founded in 2002 and operated under the CRP Hotels holding group, serving design-conscious leisure travellers and corporate/MICE guests with rooms, conference facilities, F&B, and branded retail merchandise.
- Company typePrivate
- Founded2002
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Design Hotel Josef, Prague does
Hotel Josef is a 109-room boutique hotel operating at Rybná 20 in Prague's Old Town (Staré Město), founded in 2002 and operated by Haštalská s.r.o. under the CRP Hotels s.r.o. holding group (controlled by the Ploberger family). Designed by architect Eva Jiřičná — whose signature glass-and-steel aesthetic, Flos lighting, and the iconic spiral staircase remain defining brand assets — it was Prague's first Design Hotel and remains a member of the global Design Hotels curated network. The property offers eight room categories ranging from compact Mini rooms to Castle View and Rooftop Lounge rooms, alongside three conference rooms (Sun at 95 m², Moon, and Small Moon, with capacity up to 80 guests), an in-house Josef Bakery, the Josef Aperitivo Bar, a rooftop fitness centre with sauna, complimentary Čezeta e-scooter loans, and curated local content via the "Josef Loves" guide.
The business operates on a multi-stream revenue model: (1) accommodation as the primary stream, distributed through direct website booking (onepagebooking.com), the Design Hotels platform, and a dedicated MICE sales team ([email protected], [email protected]); (2) food and beverage via in-house breakfast, bakery, and the Josef Aperitivo Bar, plus dinner referrals to sister property Brasserie Maximilian; (3) conference and events revenue per-person daily packages bundling coffee breaks, business lunch, and room rental; and (4) ancillary retail including Josef Perfume (39 EUR/50ml), Josef Candle (49 EUR), Molton Brown toiletries, the "Josef Admires Prague" guide book, and spa referrals to sister property Maximilian's Planet Zen. The hotel targets design-conscious leisure travellers and cultural tourists as its primary segment, with corporate and MICE business, plus families and extended-stay guests, as secondary segments.
The 28-employee headcount supporting a 109-room full-service property is lean, reflecting multi-skilled senior personnel (e.g., a personal assistant with 10+ years' tenure, an in-house personal trainer). Distribution combines owned channels (multilingual website in EN/CZ/DE, Instagram @hotel_josef_prg, the Josef Loves blog) with the Design Hotels global network and a dedicated corporate sales function. The operating entity (Haštalská s.r.o., Company ID 256 548 11) is privately held, with MMP Assets I s.r.o. listed as a shareholder, and the property has remained operationally continuous since founding with periodic remodelings.
Design Hotel Josef, Prague firmographics
Firmographics- Name
- Design Hotel Josef, Prague
- Legal name
- Haštalská s.r.o.
- Website
- https://hoteljosef.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Josef is a 109-room boutique design hotel in Prague's Old Town, founded in 2002 and operated under the CRP Hotels holding group, serving design-conscious leisure travellers and corporate/MICE guests with rooms, conference facilities, F&B, and branded retail merchandise.
- Ownership category
- akta.pro rank
Design Hotel Josef, Prague industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Design-Led Boutique Hotels (THAGADAA)
- akta.pro secondary industries
- Lifestyle & Social Hotels (THAGADAB), Urban Luxury Hotels (City Luxury) (THAGACAE)
Keywords
Where Design Hotel Josef, Prague is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Design Hotel Josef, Prague business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accommodation / Room Revenue: Primary revenue from renting 109 rooms across multiple categories (Mini, Superior, Signature, Castle View, Balcony, Rooftop Lounge, Lounger Sofa). Room rates vary by season, room type, and length of stay.
- Food & Beverage: Revenue from in-house breakfast service, Josef Aperitivo Bar, and the Josef Bakery producing fresh pastries daily. Partners with Brasserie Maximilian next door for dinner service.
- Conference & Events: Revenue from renting three conference rooms (Sun, Moon, Small Moon) ranging from 37-95 m², with capacities up to 80 guests. Includes meeting packages with catering.
- Ancillary Services & Retail: Revenue from spa/sauna, fitness training sessions (personal trainer Lukáš Zaspal), Čezeta e-scooter rental, and branded merchandise including Josef Perfume (39 EUR/50ml), Josef Candle (49 EUR), Molton Brown products, and the Josef Admires Prague city guide book.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Josef Perfume – limited-edition hotel fragrance, 50ml bottle |
| Unit Pricing | Pay-as-you-go | Josef Candle – signature hotel scent in candle form |
| Unit Pricing | Pay-as-you-go | Molton Brown bath and body products |
| Other | Pay-as-you-go | Conference day package – per person per day |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Design Hotel Josef, Prague product offering
Product offeringCore offering
Design Hotel Josef is a 109-room boutique design hotel in Prague's Old Town offering accommodation across eight design-forward room categories, three conference rooms (Sun, Moon, Small Moon) for events up to 80 guests, in-house Josef Bakery breakfast and coffee-break service, the Josef Aperitivo Bar, a rooftop fitness center with sauna, and complimentary Čezeta e-scooter rentals. The product portfolio extends to a retail line (Josef Perfume, Josef Candle, Molton Brown toiletries) and a curated Prague guide (Josef Admires Prague / Josef Loves).
Product overview
Design Hotel Josef is a boutique hotel in Prague offering 109 rooms across eight distinct room categories (Castle View, Rooftop Lounge, Balcony, Lounger Sofa, Signature, Superior, Mini Castle View, Mini). The hotel provides integrated hospitality services including three conference rooms (Sun, Moon, Small Moon), Josef Aperitivo Bar, in-house bakery, rooftop fitness with sauna, and complimentary e-scooter (Čezeta) rentals. The product portfolio extends to retail offerings including signature Josef Perfume, Josef Candle, Molton Brown toiletries, and the Josef Admires Prague guide book. Additional services include Josef Loves (local recommendations), events programming, and concierge services.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodation (109 design-forward rooms) 109 design-forward rooms across eight distinct categories — Mini, Mini Castle View, Superior, Signature, Castle View, Balcony, Rooftop Lounge, and Lounger Sofa Rooms — featuring Eva Jiřičná's glass-and-steel aesthetic with warm textiles, Flos lighting, floor-to-ceiling windows, and limestone bathrooms. Targeted at leisure travellers, couples, design-conscious visitors, families, and extended-stay guests in central Prague.
- Conference & Meeting Facilities Three conference rooms (Sun at 95 m² with garden access, Moon, and Small Moon) ranging from 37 to 95 m² with capacity up to 80 guests, equipped with modern technology including ClickShare, LCD projection, and flipcharts. Includes per-person daily packages with coffee breaks from Josef Bakery, business lunch, and room rental. Targeted at corporate meeting planners, training organisers, and small-to-mid-size event buyers.
- Josef Aperitivo Bar In-house bar serving cocktails and aperitivo drinks, accessed via Eva Jiřičná's iconic spiral staircase. Serves both hotel guests and walk-in local trade.
- In-House Josef Bakery & Breakfast Service On-site bakery producing fresh croissants, baguettes, pain au chocolat, and cakes daily. Provides the hotel's breakfast service and supplies coffee-break catering for conference and meeting packages.
- Rooftop Fitness Center & Sauna Rooftop fitness center equipped with Technogym cardio equipment, free weights up to 170 kg, TRX, and yoga mats, plus a sauna and terrace with city views. Includes personalised training sessions (strength, boxing, golf conditioning, functional mobility) by trainer Lukáš Zaspal.
- Čezeta E-Scooter Rental Free Čezeta 504E electric scooter rental offered to hotel guests for up to three hours during spring and summer, enabling guests to explore Prague as part of the hotel experience.
- Events & Activities Programming Monthly curated events including design exhibitions, theatre, music, food and drink experiences, culture, and art, positioning the hotel as an in-the-know local authority and enhancing the guest experience.
- Josef Perfume (Retail) Limited-edition signature hotel fragrance (50 ml) crafted from essential oils, blending spicy freshness with a warm, woody base. Priced at 39 EUR per bottle, available at front desk or by email order with free EU shipping.
- Josef Candle (Retail) Signature hotel scented candle matching the Josef Perfume fragrance profile, with spicy fresh notes and a warm woody base. Priced at 49 EUR, ordered via email.
- Molton Brown Toiletries (Retail) Selected Molton Brown British luxury bath and body products (shower gels, body lotions, shampoos, travel-size toiletries) sold via email order at 49 EUR each, supplementing the hotel's in-room amenity programme.
- Josef Admires Prague Guide Book (Retail) Curated print guide to Prague's art scene, design stores, and local restaurants through the eyes of locals, extending the hotel's brand into a tangible city-discovery product.
Quantifiable outcome
- 109 rooms across 8 distinct design-forward room categories
- +3 more outcomes
Companies that use Design Hotel Josef, Prague
Customer profileSegments3 records
Ideal customer profiles3 records
Design Hotel Josef, Prague technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design Hotel Josef, Prague partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Design HotelscoreHotel Josef is a member of Design Hotels, a curated global network of independent design-forward hotels. The membership provides international distribution, brand recognition, and cross-promotion to design-conscious travellers worldwide. The hotel is listed on designhotels.com.
- Hotel Maximilian (sister hotel)minorHotel Maximilian is a neighbouring sister property under the same ownership group. It is referenced for dinner dining (Brasserie Maximilian, described as a French bistro) and for spa services (Planet Zen, offering Asian and Ayurvedic treatments). The hotel recommends Maximilian for guests seeking dinner and arranges spa bookings on their behalf.
- Brasserie MaximilianminorLocated next door to Hotel Josef, Brasserie Maximilian is recommended for dinner. The hotel's booking widget includes a direct link to Brasserie Maximilian's reservation system, making it a distribution/referral partner for F&B.
- Planet Zen (spa, at Hotel Maximilian)minorPlanet Zen is an external spa service located at sister hotel Maximilian, specializing in Asian and Ayurvedic treatments. Hotel Josef staff arrange bookings for guests and act as intermediaries for this service.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Design Hotel Josef, Prague competitors and assessment
Company assessmentDirect peers
- Augustine Hotel Prague: Luxury boutique hotel in Prague's Lesser Town operated in the Marriott Luxury Collection. Comparable high-end design positioning, comparable room count, and overlapping leisure and corporate clientele in central Prague.
- Andaz Prague: Design-led lifestyle hotel in Prague's Old Town/Square area under Hyatt's Andaz brand. Direct competitor for design-conscious leisure and corporate guests, with a comparable price band and modern boutique aesthetic.
- Hotel Maximilian: Sister property under the same CRP Hotels s.r.o. holding, located in Prague's Old Town. Direct comparable on size, location, and operating model, and a cross-referral partner for F&B (Brasserie Maximilian) and spa (Planet Zen).
- Hotel Paris Prague: Historic 5-star hotel in central Prague steps from Municipal House. Comparable in location, target market (international leisure and corporate), and heritage-driven positioning, with larger room inventory.
- The Emblem Hotel Prague: Boutique hotel near Old Town Square targeting design-conscious travelers. Comparable in scale, design-forward positioning, and central Prague location, with differentiated F&B and rooftop concepts.
- Cosmopolitan Hotel Prague: Five-star boutique hotel in Prague's Old Town. Comparable in scale, location, leisure-corporate mix, and modern luxury positioning, with a strong F&B and events program.
- Hotel Paříž Prague: Art Nouveau heritage boutique hotel in central Prague. Comparable in heritage design positioning, central location, and leisure/corporate mix, targeting design-conscious travelers.
- MOODs Charles Bridge Prague: Design-led boutique hotel near Charles Bridge in Prague's Old Town. Direct competitor on design positioning, location, and target guest (design-conscious international travelers).
Broad incumbents
- Four Seasons Hotel Prague: Global luxury incumbent operating in Prague's Old Town with views of Charles Bridge. Competes for the same upper-tier leisure and corporate guests at a higher price point, and serves as a benchmark for top-of-market ADR in Prague.
Emerging players
- Mosaic House Design Hotel: Design-driven boutique hotel in Prague's New Town, part of the Design Hotels network. Comparable in design-led positioning and Design Hotels affiliation, with a younger, more youth-oriented target audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Design Hotel Josef, Prague social profiles
Digital presenceDesign Hotel Josef, Prague financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Hotel Josef, Prague leadership team
Management profileNumber of profiles
Profiles5 records
Design Hotel Josef, Prague funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Hotel Josef, Prague M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Hotel Josef, Prague
What does Design Hotel Josef, Prague do?
Design Hotel Josef is a 109-room boutique design hotel in Prague's Old Town offering accommodation across eight design-forward room categories, three conference rooms (Sun, Moon, Small Moon) for events up to 80 guests, in-house Josef Bakery breakfast and coffee-break service, the Josef Aperitivo Bar, a rooftop fitness center with sauna, and complimentary Čezeta e-scooter rentals. The product portfolio extends to a retail line (Josef Perfume, Josef Candle, Molton Brown toiletries) and a curated Prague guide (Josef Admires Prague / Josef Loves).
Is Design Hotel Josef, Prague a public or private company?
Design Hotel Josef, Prague is a private company. It is classified as family owned and is currently operating.
When was Design Hotel Josef, Prague founded?
Design Hotel Josef, Prague was founded in 2002. It employs 11 to 50 people.
Where is Design Hotel Josef, Prague based?
Design Hotel Josef, Prague is headquartered in Prague, Czechia, in the Europe region.
How does Design Hotel Josef, Prague make money?
Four revenue lines are on record. Accommodation / Room Revenue is the primary driver. The others are food & Beverage, conference & Events and ancillary Services & Retail.
Who are Design Hotel Josef, Prague's main competitors?
Direct peers on record are Augustine Hotel Prague, Andaz Prague, Hotel Maximilian, Hotel Paris Prague, The Emblem Hotel Prague, Cosmopolitan Hotel Prague, Hotel Paříž Prague and MOODs Charles Bridge Prague. Four Seasons Hotel Prague is listed as a broad incumbent. Mosaic House Design Hotel is listed as an emerging player.
Does Design Hotel Josef, Prague have an API?
No public API is recorded for Design Hotel Josef, Prague.
What industry is Design Hotel Josef, Prague in?
Design Hotel Josef, Prague's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGADAA, Design-Led Boutique Hotels, with a secondary code of THAGADAB, Lifestyle & Social Hotels. Its NAICS code is 72111 and its SIC code is 7011.