Hotel Jungfrau

What Hotel Jungfrau does

Hotel Jungfrau is a family-owned mountain hotel operated as Hotel Jungfrau Vögele Marcel AG by the Vögele-Albrecht family (Lea Vögele, Marcel Albrecht, and their son Kai) on the car-free Fiescheralp plateau at 2200 meters above sea level in the Aletsch Arena of the Swiss Alps, Canton Valais. The property sits within the UNESCO World Heritage Jungfrau-Aletsch region and offers ski-in/ski-out access to 104 km of slopes, with the Fiesch-Eggishorn gondola middle station nearby and views toward the Matterhorn. Accommodation ranges from single to quadruple rooms, complemented by an on-site restaurant with wood-fired pizza and flammkuchen, a newly renovated wellness area with bio and Finnish saunas, a kids corner, and heated private ski lockers.

The hotel operates a direct-to-consumer hospitality model with revenue generated from per-night room rentals (CHF 140-290 depending on season and room type, excluding tourism tax), an optional half-board supplement at CHF 40 per person, restaurant and bar service, and ancillary fees such as a CHF 15 daily pet charge. Bookings are accepted via a website inquiry form, telephone, and email, with payment by cash, EC-direct, Postcard, Maestro, Mastercard, Visa, or advance bank transfer, and a tiered cancellation policy (20% up to 4 weeks out, 50% up to 2 weeks, 100% within 10 days). A wholly owned seasonal mountain hut subsidiary, the Gletscherstube at Märjelensee (2363m), extends operations into summer glacier-tourism hospitality from approximately late June to mid-October.

Operationally, the business runs on a small team of around 6 employees and uses a standard hospitality technology stack: BAR Informatik-hosted website, Google Maps for location, YouTube for video, Google Web Fonts for typography, and Google reCAPTCHA for form security; no proprietary technology, AI/ML capabilities, or app is disclosed. Marketing is limited to the hotel's own website, Google Maps listing, and cross-references with regional tourism partners including Aletscharena, Eggishorn, and the Schweizer Schneesportschule Fiesch. The legal entity is a Swiss stock corporation (AG) with no disclosed investors, parent company, or external funding.

Name

Hotel Jungfrau

Legal name

Hotel Jungfrau Vögele Marcel AG

Website

https://hotel-jungfrau.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Jungfrau is a family-owned mountain hotel on the car-free Fiescheralp at 2200m in the Swiss Alps, offering ski-in/ski-out rooms, a restaurant, wellness, and family amenities to leisure travelers in the Aletsch Arena.

Ownership category

akta.pro rank

Product category

Mountain Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAJ

Ski & Mountain Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAAAHAE

Mountain & Wilderness Lodges

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

Keywords

• Mountain hotel hospitality
• Alpine ski accommodation
• Alpine wellness services
• Mountain hut lodging
• Alpine restaurant dining

Headquarters

HQ city

Fiesch VS

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: Hotel rooms rented on a per-night basis across winter and summer seasons. Room categories include single, double, and triple rooms with pricing varying by season. Half-board supplement available for an additional 40 CHF per person.
2. Food & Beverage: On-site restaurant serving fresh cuisine with wood-fired pizza and flammkuchen. Restaurant features a large sun terrace and cozy lounge. Half-board dining option available as an add-on to accommodation bookings.
3. Gletscherstube Mountain Hut: Berghütte Gletscherstube at Märjelensee (2363m) offers meals and overnight stays during summer season (approx. end June to mid-October). Additional revenue stream from mountain dining and hospitality services.
4. Pet Boarding: Pets permitted on request for 15 CHF per day (excluding food). Supplementary revenue from pet-friendly services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Jungfrau is a family-operated mountain hotel on the Fiescheralp (2,200m) in the Aletsch Arena region of the Swiss Alps, providing year-round accommodation in single, double, triple, and quadruple rooms, an on-site wood-fired pizza and flammkuchen restaurant with sun terrace, a wellness area with bio and Finnish saunas, and ski-in/ski-out access to the Aletsch Arena ski slopes. It also operates the Gletscherstube mountain hut at M\u00e4rjelensee (2,363m) for summer meals and overnight stays, and a kids corner with family-friendly amenities.

Product overview

Hotel Jungfrau is a family-friendly mountain hotel on the Fiescheralp (2200m) in the Aletsch Arena ski and hiking region, operated by the Vögele-Albrecht family. The hotel offers a unified hospitality experience combining accommodation (single, double, triple, and quadruple rooms), dining (restaurant with wood-fired oven pizza and flammkuchen), wellness facilities (bio and Finnish saunas with relaxation areas), and ski services (heated ski storage lockers). Additional offerings include the Gletscherstube mountain hut restaurant at Märjelensee (2363m), a kids corner, luggage storage, and half-board dining packages. The hotel is positioned as a ski-in/ski-out destination with direct slope access in the UNESCO World Heritage Jungfrau-Aletsch region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Einzelzimmer, Doppelzimmer, Dreibettzimmer, Vierbettzimmer) Hotel accommodation offering single, double, triple, and quadruple rooms, newly renovated with natural stone (Naturfloor) bathrooms, many with balconies and panoramic mountain views including views of the Matterhorn. Pricing is per room per night, seasonally differentiated (winter single CHF 180-220, double CHF 200-260, triple CHF 240-290; summer single CHF 140, double CHF 160, triple CHF 200), excluding tourism tax (Kurtaxe). Each room includes a flat-screen TV with fiber-optic connection and complimentary WiFi. Targeted at ski and hiking vacation guests in the Aletsch Arena.
• Restaurant with Wood-Fired Oven On-site restaurant serving fresh seasonal cuisine prepared from locally sourced ingredients, with specialization in wood-fired pizza and flammkuchen (Alsace-style tart). Features a large sunny terrace and a cozy lounge. Serves hotel guests and walk-in visitors on Fiescheralp. The current menu is published as a Winter menu PDF (as of 2025-10).
• Wellness Area (Bio Sauna & Finnish Sauna) Hotel wellness facility featuring a bio sauna and a traditional Finnish sauna, a relaxation room with salt wall, a waterfall shower with Kneipp hose, and an outdoor terrace for cooling down. Available to hotel guests for wellness recovery after skiing or hiking.
• Gletscherstube Mountain Hut Mountain hut restaurant located at M\u00e4rjelensee (2,363m altitude) on the Great Aletsch Glacier in the UNESCO World Heritage Jungfrau-Aletsch region. Offers lunch service and overnight stays (\u201ch\u00fcttenzauber\u201d) during the summer season (approximately late June to mid-October). Operated as a wholly-owned subsidiary asset of Hotel Jungfrau.
• Ski Storage (Skiraum) Ski storage facility with private heated lockers for convenient storage and drying of ski equipment, located at the hotel on the Fiescheralp. Designed to ensure dry and warm ski boots each morning for direct slope access.
• Kids Corner Children's play area featuring a large playhouse, table football (t\u00f6ggelikasten), a reading corner, and space for playing, drawing, puzzles, and relaxation. Targeted at families with children staying at the hotel.
• Half Board (Halbpension) Half-board dining package available for hotel guests, including breakfast and dinner. Supplement of CHF 40 per person per night, with special children's rates available on request and pizza options from the wood oven for children.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EggishornminorStrategic or Co-development PartnerEggishorn tourism partner providing information and services related to the Eggishorn peak and surrounding region. The Eggishorn is a notable landmark visible from the hotel with panoramic views.
• Schweizer Schneesportschule Fiesch (Swiss Snow Sports School Fiesch)minorStrategic or Co-development PartnerLocal ski and snowboarding school offering lessons for all ages and skill levels. Located in close proximity to the hotel, serving the Aletsch Arena ski region.
• AletscharenacoreStrategic or Co-development PartnerPrimary ski and hiking region association encompassing Fiescheralp, Riederalp, and Bettmeralp. The hotel is located within the Aletsch Arena, which includes 104 km of ski slopes and extensive hiking trail network in the UNESCO World Heritage Jungfrau-Aletsch region.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• The Omnia Zermatt: Upscale full-service alpine hotel in Zermatt with wellness, dining and ski services — comparable Swiss alpine full-service hotel offering overlapping amenity mix at the higher end of the segment.
• Schweizerhof Zermatt: Long-established family-run four-star hotel in Zermatt with wellness, multiple restaurants and ski services — broader incumbent comparable on family Alpine heritage and full-service ski resort hospitality.
• Sunstar Hotel Grindelwald: Established four-star alpine hotel in Grindelwald with wellness, restaurants and ski storage — larger-scale incumbent in the same Jungfrau-region ski/hiking market with overlapping amenity set.

Direct peers

• Bergrestaurant Tschuggen (Berghaus): Car-free mountain guesthouse with restaurant and overnight lodging above Arosa — comparable high-altitude family-style lodge offering meals and rooms to hikers and ski tourists.
• Hotel Riffelberg 1856 (Zermatt): Mountain hotel above Zermatt offering slope-side accommodation with Matterhorn views — closely matches Hotel Jungfrau's high-altitude ski-in/ski-out and Matterhorn-panorama positioning.
• Hotel Bellevue des Alpes: Historic full-service mountain hotel on Kleine Scheidegg directly on the slopes between Grindelwald and Wengen — comparable ski-in alpine full-service hotel with similar seasonal mix and family heritage positioning.
• Hotel Bernerhof Grindelwald: Family-run mountain hotel in Grindelwald with ski-region access, restaurant and wellness — directly comparable family Alpine hotel in the Bernese Oberland ski/hiking market.
• Hotel & Lodge Engstlenalp: Historic alpine lodge above Engelberg with hiking trails and ski touring access — comparable car-free mountain hospitality operation targeting ski and summer nature tourists in the Swiss Alps.
• Hotel Caprice (Wengen): Family-run alpine hotel in Wengen with views of the Jungfrau, wellness and ski-region access — directly comparable family-owned mountain hotel serving the Jungfrau ski and hiking market.
• Hotel Alpenrose Wengen: Family-run alpine hotel in Wengen in the Jungfrau region with ski-in access and traditional Swiss hospitality — directly comparable family-owned mountain ski/summer hotel in the same UNESCO-adjacent Jungfrau area.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-jungfrau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Jungfrau