Best Western Plus Hotel la Marina

What Best Western Plus Hotel la Marina does

Best Western Plus Hôtel La Marina is a four-star, 96-room hotel located on the Santa-Lucia marina in Saint-Raphaël, on the French Côte d'Azur between Saint-Tropez and Cannes. The property is owned by SARL SHR ST RAPHAEL (SIRET 383 417 888 00021, share capital €225,000) and operated under the Best Western Plus franchise umbrella of BWH Hotels, which provides access to a global reservation system and the Best Western Rewards loyalty programme. The hotel was awarded the Clef Verte (Green Key) eco-certification in January 2022 and has completed a Bilan Carbone carbon footprint assessment. The legal publication responsible and DPO is Mme Karine Abecassis; Hervé Leprince is identified as Director.

The hotel's product portfolio comprises six room categories (Standard, Confort, Supérieure, Privilège, Suite, and Family rooms ranging from 17 m² to 43 m²), all renovated and air-conditioned. Revenue is diversified across five streams: accommodation (one-time nightly sales starting from €100), F&B at the on-site Provençal restaurant Quai Raphaël with marina-facing terrace, MICE via 400 m² of modular meeting space, the Carrézen wellness institute (Thalgo-branded spa, sauna, fitness club, outdoor pool), and the myWO coworking space (€6–10/hour) targeting digital nomads. Distribution combines a direct booking engine, the Best Western global GDS, OTAs (Booking.com 8.6/10, TripAdvisor 4.1/5, Google 4.4/5), and a dedicated MICE sales channel anchored by a 50-metre proximity partnership with the Qualicongrès-certified Palais des Congrès de Saint-Raphaël.

The hotel is commercially integrated into the local tourism economy through partnerships with the annual Saint-Raphaël Jazz Festival, Esterel Aventure (outdoor activities), AMC Croisière Cap Grace and Team Yachting (sea excursions), and Club Sous L'eau (diving). Marketing is run through the hotel's own website and 'Carnets de St-Raph' blog, Best Western's global portal, Booking.com/Google hotel listings, and Facebook/Instagram channels. No revenue, funding, headcount growth, or M&A signals are disclosed; the property appears operationally stable with ongoing product diversification rather than scale expansion.

Name

Best Western Plus Hotel la Marina

Legal name

SARL SHR ST RAPHAEL

Website

https://hotel-lamarina.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hôtel La Marina is a four-star, 96-room franchise hotel on the marina in Saint-Raphaël, Côte d'Azur, France, serving leisure travellers, MICE clients, families, and remote workers with rooms, restaurant Quai Raphaël, Carrézen spa, 400 m² of meeting space, and myWO coworking.

Ownership category

akta.pro rank

Product category

Hotels & Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Hotel accommodation
• Conference meeting spaces
• Wellness spa services
• Coworking workspace rentals
• Restaurant dining services

Headquarters

HQ city

Saint-Raphaël

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Revenue: Accommodation revenue from 96 renovated, air-conditioned, soundproofed rooms across six categories (Standard, Confort, Supérieure, Privilège, Family, Suites), charged per night. Direct bookings via website and Best Western global GDS, as well as OTAs.
2. Food & Beverage: Restaurant 'Quai Raphaël' serving Provençal cuisine with terrace overlooking the marina; bar; pool-side dining; breakfast buffet (hot and cold, sweet and savoury). Open to external clientele. Also includes banquet and event catering services.
3. Meetings & Events: Rental of 6 modular meeting rooms totalling 400 m² for corporate seminars, conferences, gala dinners, and private events. Includes catering (coffee breaks, lunches, gala dinners). Also has partnership with Palais des Congrès 50 metres away.
4. Well-being & Spa: Carrézen wellness space offering massages, body treatments, beauty services using Thalgo cosmetics; sports club access (200 m²); sauna; outdoor pool (May–October). Also wellness stay packages combined with accommodation.
5. Coworking Spaces: myWO branded coworking space with meeting rooms, shared workspaces, and private offices offered at hourly rates (€6–10/hour) and a free 'myWO Lib' formula with consumption requirements. Targets freelancers, entrepreneurs, and remote workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Best Western Plus Hôtel La Marina is a 4-star, 96-room hotel on the Port Santa-Lucia marina in Saint-Raphaël (Côte d'Azur), offering six categories of renovated air-conditioned rooms, an on-site Provençal restaurant (Quai Raphaël), 400 m² of modular meeting rooms for corporate seminars, a wellness spa (Carrézen), and a myWO coworking space. The property operates under the Best Western Plus franchise (BWH Hotels) and serves leisure travellers, families, MICE/corporate groups, and remote workers with sustainability-certified operations.

Product overview

Best Western Plus Hôtel La Marina is a 4-star hotel on the marina in Saint-Raphaël, Côte d'Azur. The property offers a portfolio of accommodation products comprising six distinct room categories — Standard, Confort, Supérieure, Privilège, and Suites & Familles — totaling 96 fully renovated, air-conditioned rooms. Supporting services include Restaurant Quai Raphaël (dining), Carrézen Espace Bien-être (spa and wellness), an outdoor pool, 400 m² of conference and seminar spaces, and a myWO Coworking space operated in partnership with myWO. The hotel is independently operated under the Best Western brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Carrézen: Wellness and spa area within the hotel offering beauty treatments, massages, and body care services using Thalgo Cosmétiques products
• Quai Raphaël
• MyWO Coworking

Products and services

• Hôtel La Marina (Best Western Plus) — Accommodation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Festival des Jazz de Saint-RaphaëlcoreGTM or Marketing PartnerThe hotel is an official partner of the annual Saint-Raphaël Jazz Festival (held each July, 4 days, 350 musicians, 9 stages, 800+ participants). As a sponsor, the hotel hosts festival guests and leverages the event as a major marketing anchor, offering dedicated accommodation packages for festival attendees.
• Longitude 7minorStrategic or Co-development PartnerLongitude 7 designs and organises seminars, conventions, team motivation programmes, product launches, and VIP events in the Saint-Raphaël area. They act as a specialist event organiser partner for the hotel's MICE segment.
• Palais des Congrès de Saint-RaphaëlcoreStrategic or Co-development PartnerLocated 50 metres from the hotel, the Palais des Congrès (Qualicongrès-certified) complements the hotel's own 400 m² of meeting space. The hotel has a preferred partnership for overflow accommodation and dining when the congress centre hosts larger events.
• Esterel AventureminorGTM or Marketing PartnerLocal adventure operator offering outdoor activities (hiking, 4x4, quad) in the Esterel massif. Recommended to hotel guests as part of the hotel's leisure activities programme.
• AMC Croisière (Cap Grace)minorGTM or Marketing PartnerMarine excursion operator offering catamaran and yacht cruises departing from the Santa-Lucia port near the hotel. Promoted to guests for sea excursions and water activities.
• Team YachtingminorGTM or Marketing PartnerYacht charter and sailing operator based at Saint-Raphaël port, offering mini-cruises, sailing trips, and team-building nautical activities. Partner for hotel incentive activities.
• Club Sous L'eauminorGTM or Marketing PartnerScuba diving club operating in the calanques of the Esterel massif. Recommended as a leisure activity partner for guests interested in underwater exploration.
• Thalgo CosmétiquesminorOthersThe Carrézen spa uses Thalgo cosmetic products (Indocean and Polynesian ranges) for its treatments and massages, providing a branded, professional skincare and wellness product line.
• Club de Sport OptimumminorOthersThe hotel provides free access to Club de Sport Optimum (200 m²) under the supervision of a qualified sports coach during opening hours. Reserved for adults aged 16+. A contact coach (Romain) is available for personalised training sessions.
• myWO (by BW Hotels)coreTechnology or IntegrationmyWO is a coworking brand operated by BWH Hotels (Best Western's parent group). The hotel hosts a myWO coworking space offering meeting rooms, shared workspaces, and a 'myWO Lib' free workspace formula, all bookable via the mywo.fr online platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hôtel Barrière Le Majestic Cannes: Luxury five-star hotel on the Croisette in Cannes, midway in the same Côte d'Azur corridor — defines the upper pricing benchmark against which La Marina's ADR positioning must be set.
• Pullman Cannes Mandelieu Royal Casino: Four-star full-service resort hotel operated by Accor on the Côte d'Azur between Cannes and Saint-Raphaël with significant MICE capacity — benchmarks the upper end of Côte d'Azur 4-star ADR and event business.
• Novotel Cannes Montfleury: Four-star Accor property in Cannes with restaurant, pool, and meetings — directly comparable large-franchise full-service offering on the same Côte d'Azur demand corridor.
• Mercure Cannes Mandelieu: Mid-scale Accor full-service hotel in the same Cannes–Saint-Raphaël corridor with restaurant and meeting space — comparable for mid-tier competitive set and pricing dynamics.
• Radisson Blu Hotel, Marseille Vieux Port: Upper-midscale waterfront hotel on Marseille's Vieux Port with marina views, F&B, and event space — directly comparable as a coastal/waterfront full-service property on the French Mediterranean.

Direct peers

• Hôtel & Spa Île Rousse (Thalgo) Bandol: A four-star coastal hotel on the French Riviera with on-site Thalgo spa, restaurant, and meeting facilities — same operational profile (rooms + spa + F&B + MICE) and same French Mediterranean coastal positioning as La Marina.
• Hôtel Les Roches Rouges: Five-star waterfront hotel located on the Saint-Raphaël seafront itself — exact same commune, similar marina-front setting and wellness positioning, though operating at a higher luxury tier.
• Hôtel & Spa Thalazur Cabourg: Coastal four-star hotel with on-site Thalgo thalassotherapy spa, restaurant, and meeting facilities — same wellness-led positioning and French coastal resort model as La Marina.
• Best Western Plus Cannes Riviera Hôtel & Spa: Same Best Western Plus franchise brand, same Côte d'Azur market, four-star full-service hotel with spa — most directly comparable for benchmarking RevPAR and brand-fee economics.
• Best Western Hôtel Le Donjon – Carcassonne: Same Best Western franchise brand, four-star full-service French regional hotel — useful peer for benchmarking BWH brand economics and distribution performance in a non-metropolitan French location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bestwesternlamarina
• Instagraminstagram.com/bw_lamarina/?hl=fr
• LinkedInlinkedin.com/company/best-western-hotel-la-marina

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hotel la Marina