Hôtel le Galice, Best Western Hôtels

What Hôtel le Galice, Best Western Hôtels does

Hôtel le Galice is a 4-star, 90-room hotel located at 5/7 route de Galice in Aix-en-Provence, France, operating under the Best Western / BWH Hotels franchise brand. The property is legally owned and operated by SAS ACT DEUX (share capital €5,000, RCS Aix-en-Provence 513 177 816, VAT FR94513177816), an independent owner-operator within the BWH Hotels network. The hotel serves both business and leisure travelers visiting Aix-en-Provence and the broader Provence-Alpes-Côte d'Azur region, with a particular focus on corporate seminars and events alongside traditional accommodation.

The property offers four room categories (Standard, Superior, Triple, and Junior Suite/Quadruple, up to 35 m²), an on-site Mediterranean restaurant ("La Table du Galice"), a bar and business corner, an outdoor swimming pool (seasonal May–September), and 9 modular meeting rooms totaling 650 m² with capacity for 1 to 220 participants. Technical infrastructure is conventional for the segment — high-speed fiber optic WiFi throughout, integrated home automation in seminar rooms for presentation/event management, and standard hotel PMS/digital booking systems. Ancillary revenue streams include secured underground parking (60 spaces, 1.80m height limit), breakfast buffet (€18–20 adult / €10.50 child 4–12), pet fees (€15/day/animal), city tax (€3.27/day/person), and 24/7 room service provided via an exclusive catering partnership with Meunier 1874 (BOCO dishes, artisanal pizzas, charcuterie/cheese boards).

The revenue model is primarily transactional and per-stay: nightly room rentals form the core stream, augmented by one-off event venue rentals (study day, half-day study, cocktail, and lunch/dinner packages), restaurant covers, parking, and ancillary fees. Go-to-market runs through three channels — direct booking via the hotel's official website (best-rate guarantee, no intermediary), the Best Western brand platform and global loyalty program (Best Western Rewards), and a dedicated corporate sales team handling group and seminar bookings. Customer segments include business travelers, leisure tourists, corporate event organizers, and families/groups, with pricing set per unit (per night, per person, per event). Founded in 2013 with reported 9 employees, the hotel presents as a small, asset-light franchise property rather than an independent operating company.

Name

Hôtel le Galice, Best Western Hôtels

Legal name

SAS ACT DEUX

Website

https://hotellegalice-aix.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel le Galice is a 4-star, 90-room franchise hotel under Best Western (BWH Hotels) in Aix-en-Provence, France, operated by SAS ACT DEUX. It serves business and leisure travelers with accommodation, a Mediterranean restaurant, and 9 meeting rooms for corporate seminars and events.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Conference venues
• Restaurant dining
• Meeting facilities
• Hospitality services

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Accommodations: Primary revenue stream from renting 90 rooms across standard, superior, triple, and junior suite categories. Room bookings represent the core business revenue with various rate options including non-refundable rates.
2. Restaurant La Table du Galice: On-site restaurant serving Mediterranean cuisine with indoor and outdoor seating. Operates Monday-Thursday 12h-14h and 19h-21h30, with Friday lunch service only. Additional 24/7 room service through BOCO branded meals, artisanal pizzas, and charcuterie/cheese boards.
3. Seminar and Event Venues: Revenue from renting 9 meeting rooms totaling 650m² for corporate events, seminars, conferences, and private functions. Offers packaged deals including study day, half-day study, cocktail, and lunch/dinner packages.
4. Parking Services: Secured underground parking with 60 spaces (French site mentions 40-60 spaces with discrepancy) at daily rates. Additional public outdoor parking nearby.
5. Ancillary Guest Services: Additional revenue from pet fees (15€ per day per animal), breakfast buffet (18-20€ per person), laundry and dry cleaning services, and minibar purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Hôtel le Galice is a 4-star hotel in Aix-en-Provence operating 90 guest rooms across Standard, Superior, Triple, and Junior Suite categories, complemented by an on-site restaurant (La Table du Galice), nine meeting rooms for seminars and private events, an outdoor swimming pool, secure underground parking, and a 24/7 catering service. The property targets both individual leisure travelers and corporate clients hosting business events, and operates under the BWH Hotels (Best Western) brand while remaining independently owned and operated by SAS ACT DEUX.

Product overview

Hôtel Le Galice is a 4-star hotel with 90 rooms located in Aix-en-Provence, operated as part of the Best Western Hôtels chain. The property offers a unified hospitality experience combining accommodation (Standard, Superior, Triple, and Junior Suite/Quadruple rooms up to 35 m²), dining (Restaurant La Table du Galice and Bar), and event services (9 meeting rooms totaling 650 m²). Additional amenities include an outdoor swimming pool, secure parking, and 24/7 catering via partnership with Meunier 1874. The hotel targets both business travelers (seminars, conferences) and leisure guests, with seminar packages including room rental, breaks, lunches, and drinks.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free high-speed fiber optic WiFi throughout hotel
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Meunier 1874®coreImplementation/ SI/ Consulting PartnerExclusive 24/7 catering partner providing room service meals including BOCO branded dishes, artisanal pizzas, and charcuterie/cheese boards outside restaurant operating hours. The partnership enables continuous food service availability for hotel guests.
• Best Western Hotels (BWH Hotels)flagshipChannel Partner/ Reseller/ DistributorFranchise partnership with Best Western Hotels providing brand affiliation, global distribution platform, Best Western Rewards loyalty program integration, and marketing support. Each BWH Hotels property is independently owned and operated. The hotel operates under the legal entity SAS ACT DEUX.

Scale indicators7 records

Expansion highlights4 records

Broad incumbents

• Accor SA: European hospitality group operating Novotel, Mercure, MGallery, and ibis. Owns multiple direct competitors in Aix-en-Provence and shapes the local competitive landscape.
• BWH Hotels (parent): Parent franchisor of Best Western, Best Western Plus, and Best Western Premier brands. Provides the distribution, loyalty, and standards backbone that Hôtel le Galice operates within.

Direct peers

• Hôtel Birdy by HappyCulture: 4-star hotel in the Aix-en-Provence area targeting business and leisure travelers. Comparable on tier, location, and reliance on group/corporate demand.
• Grand Hôtel Roi René (MGallery): 4-star MGallery/Accor property located in central Aix-en-Provence. Closest direct competitor given shared city-center location, 4-star tier, and overlapping leisure and corporate clientele.
• Hôtel Aquabella: 4-star hotel and spa in Aix-en-Provence offering accommodation with wellness amenities. Directly comparable on city-center 4-star positioning and leisure/business mix.
• Novotel Aix-en-Provence Beaumanoir: Accor midscale-upscale 4-star hotel serving Aix-en-Provence. Comparable room count tier and corporate/leisure mix, competing for the same event and business travelers.
• Renaissance Aix-en-Provence Hotel: Upscale Marriott-branded hotel in Aix-en-Provence with significant meeting and event capacity. Competes for the higher-end corporate and event segment in the same catchment.
• Mercure Aix-en-Provence Centre: 4-star Accor property in central Aix-en-Provence with meeting facilities. Direct competitor for seminar bookings and city-center leisure stays.
• Best Western Plus Hôtel de l'Arbois: Another Best Western Plus property in the Aix-en-Provence area. Shares the BWH distribution and loyalty platform and targets overlapping business and leisure demand.
• Hôtel Cézanne (Best Western Plus): Best Western Plus-branded hotel in central Aix-en-Provence. Same franchise family, similar 4-star tier and customer segments, making it the closest brand-network peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%B4tel-le-galice-best-western-h%C3%B4tel-and-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel le Galice, Best Western Hôtels