HÔTEL LES BARMES DE L'OURS - Relais & Châteaux

What HÔTEL LES BARMES DE L'OURS - Relais & Châteaux does

Hôtel Les Barmes de l'Ours is a privately held 5-star Relais & Châteaux property operating since 2003 at the foot of the Face de Bellevarde Olympic ski run in Val d'Isère, France. The property operates 76 rooms and suites (49 rooms and 27 suites) distributed across four themed floors, a 1,000m² Sisley Spa with 10 treatment cabins, and a 250m² ProShop ski services facility. Revenue is generated across multiple integrated verticals: luxury accommodation on a quote-based pricing model, three distinct restaurants (Michelin-starred La Table de l'Ours, bistronomic La Rôtisserie, and regional Le Coin Savoyard), spa and wellness treatments, ski equipment retail and storage, gift voucher e-commerce, and corporate seminar packages (8–70 guests). Distribution is primarily direct-to-consumer via the hotel's own SynXis booking engine and phone/email reservations, supplemented by The Fork for restaurants, the Relais & Châteaux referral network, and on-property retail.

The business model is built on premium positioning and physical capacity constraint rather than technology leverage: the property is the only establishment at the foot of the Bellevarde run, generating intangible-asset moat from its irreplaceable location. Operational complexity is high — a 34-person culinary brigade, dedicated spa, ski shop, Kids Club, bowling, and a contemporary art gallery (Galerie des Barmes, established 2022) — served by 64 employees and a defined management team led by Hotel Manager Valérie Boulenger, Head Chef Antoine Gras, and Head Sommelier Magali Delalex. The property is legally held by SAS Les Barmes de l'Ours with €1.6m share capital, registered in Montélimar, and has no identified parent company, external investment, or public listing.

Customer segments are diversified across luxury ski travelers, gourmets, wellness seekers, families (with a Kids Club from age 3 and 11 dedicated family suites), corporate groups, and culturally inclined guests attracted by rotating art exhibitions and literary encounters. Awards include one Michelin star (La Table de l'Ours, 2019), the Clef Michelin (April 2024), and the Michelin Guide Sommelier Award 2024. No proprietary technology platforms, AI capabilities, funding rounds, or acquisitions are disclosed; the business operates on standard hospitality infrastructure (SynXis, The Fork, Pure-Informatique booking) within a fixed physical footprint.

Name

HÔTEL LES BARMES DE L'OURS - Relais & Châteaux

Legal name

SAS Les Barmes de l'Ours

Website

https://hotellesbarmes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Hôtel Les Barmes de l'Ours is a privately held 5-star Relais & Châteaux hotel and spa in Val d'Isère, France, operating 76 rooms, three restaurants (one Michelin-starred), a 1,000m² Sisley spa, and ski-in/ski-out access to the Face de Bellevarde Olympic run for affluent leisure and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Skiing Facilities (71392), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel services
• Alpine ski resort
• Fine dining
• Wellness spa
• Mountain hospitality

Headquarters

HQ city

Val d'Isère

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Hotel Accommodations: The hotel generates primary revenue from renting its 76 rooms and suites to guests, ranging from Standard Rooms (25m²) to the Ours Suite (80m²). Rooms are available in multiple categories including Classic, Superior, Luxury, Junior Suite, Prestige Suite, Family Suite, Ourson Suite, and Ours Suite. The hotel offers ski-in ski-out access and is positioned as a 5-star luxury property within the Relais & Châteaux collection.
2. Fine Dining Restaurant - La Table de l'Ours: Michelin-starred gourmet restaurant (one star awarded in 2019) offering a gastronomic menu curated by Chef Antoine Gras. The restaurant features panoramic views of Val d'Isère and serves a menu of 6 acts (Refuge menu at 470€) or 4 courses (Sentier libre at 420€ for two). Wine pairing is available (Refuge en accord mets & vins at 790€).
3. La Rôtisserie - Bistronomic Restaurant: Bistronomic dining restaurant with spit-roasted meats as signature fare, featuring generous buffets of first courses and desserts, plus a seafood buffet every Wednesday. Located in a relaxed Alpine chalet setting.
4. Le Coin Savoyard - Local Specialties Restaurant: Restaurant specializing in Savoyard regional cuisine including raclette, fondue, Vacherin from Val d'Isère, and tartiflette. Cozy atmosphere focused on local products from the immediate area.
5. Gift Vouchers and Spa Packages: The hotel sells gift vouchers for spa treatments and dining experiences. Spa packages include: Escapade Sensorielle (165€ for a 50-minute body massage), Coffret Duo (330€ for two 50-minute relaxation massages), Programme Harmonie (255€ including massage, 2h spa access, and lunch at La Rôtisserie), and custom amount vouchers.
6. Spa and Wellness Services: The 1000m² Sisley Spa generates revenue through treatment cabins (10 treatment cabins), hair salon services (Shu Uemura ceremonies), and yoga classes with instructor Nathalie. The spa features an indoor pool with natural daylight, jacuzzi, hammam, and two saunas. Children can enjoy TooFruits treatments.
7. ProShop Ski Services: The 250m² ProShop generates revenue from ski equipment rental, ski equipment sales, ski equipment maintenance services, and ski guardianship (storing guests' skis from one season to the next). The shop also sells clothing and lifestyle accessories.
8. Seminars and Incentive Trips: The hotel offers seminar facilities including three meeting rooms (80m², 45m², and 25m²) that can accommodate 8 to 70 people. The seminar service includes equipment (video-projector, WiFi, sound system, micro, paperboard) and optional gourmet breaks. Incentive trip packages combine accommodation, meals, and activities (dog sleds, skiing, tobogganing, biathlon).
9. Sofa Bar and Smoking Room: The Piano Bar lounge serves cocktails, hot beverages, and pastries. The separate Smoking Room offers a selection of premium cigars and spirits in an intimate English gentleman's club atmosphere.
10. Yoga Retreat Packages: Multi-day yoga retreat packages including accommodation (4 nights in Superior room), half-board (dinners at La Rôtisserie), daily yoga sessions with instructor Nathalie Saglia, a 50-minute massage, and welcome cocktail. Pricing: 3,420€ for two sharing a double room; 2,480€ for single occupancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hôtel Les Barmes de l'Ours is a 5-star Relais & Châteaux luxury hotel operating 76 rooms and suites with ski-in/ski-out access at the foot of the Face de Bellevarde Olympic run in Val d'Isère, France. The property offers three restaurants (including the Michelin-starred La Table de l'Ours), a 1,000 m² Sisley spa, ski shop services, family entertainment, seminar facilities, and an on-site contemporary art gallery.

Product overview

Hôtel Les Barmes de l'Ours is a 5-star Relais & Châteaux property offering an integrated luxury hospitality experience in Val d'Isère. The hotel operates as a unified platform combining accommodation (76 rooms and suites across four themed universes), gastronomy (three restaurants including Michelin-starred La Table de l'Ours), wellness (1000m² Sisley Spa with 10 treatment cabins), and recreational services (ProShop ski shop, entertainment areas with bowling, Kids Club, art gallery). Additional offerings include seminar/meeting facilities, gift vouchers for bundled experiences, and yoga retreats. The property is recognized for ski-in ski-out access at the foot of the Face de Bellevarde and received the prestigious Clef Michelin award in April 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Accommodation 76 rooms and suites (49 rooms, 27 suites) across four themed floors (Scandinavian, North American Lodge, Alpine Chalet, Contemporary), ranging from Standard Rooms (25 m²) to the Ours Suite (80 m²) with private jacuzzi, sauna, and hammam. Includes family suites (Family Suite 60 m² for 4, Ourson Suite 80 m²) and direct ski-in/ski-out access. Targeted at affluent leisure and family travelers.
• La Table de l'Ours (Michelin-starred Restaurant) Michelin-starred (one star, awarded 2019) gastronomic restaurant led by Chef Antoine Gras, offering 6-course tasting menus (Refuge menu €470 for two) and 4-course menus (Sentier Libre €420 for two), with wine pairing option (€790 for two). Targeted at gourmets, fine dining enthusiasts, and luxury travelers.
• La Rôtisserie (Bistronomic Restaurant) Bistronomic mountain restaurant featuring spit-roasted meats as its signature dish, with generous appetizer and dessert buffets and a Wednesday seafood buffet. Operates in a relaxed Alpine chalet setting with panoramic windows and terrace seating. Targeted at hotel guests and walk-in diners seeking casual upscale dining.
• Le Coin Savoyard (Regional Savoyard Restaurant) Restaurant specializing in Savoyard regional cuisine including raclette, Savoyard and Burgundy fondue, Vacherin from Val d'Isère, and tartiflette. Operates in a cozy, authentic atmosphere focused on local products from the immediate area. Targeted at hotel guests and visitors seeking authentic regional dining.
• Spa Sisley (1,000 m² Spa & Wellness) 1,000 m² Sisley-brand spa featuring 10 treatment cabins, indoor pool with natural daylight, Jacuzzi, large hammam, two saunas, fitness room with 14 Technogym machines, and a yoga studio. Offers face and body treatments using Sisley phyto-cosmetics. Targeted at wellness seekers and hotel guests seeking recovery from skiing.
• In-House Hair Salon

Quantifiable outcome

• One Michelin star for La Table de l'Ours since 2019
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Relais & ChâteauxcoreOthersLes Barmes de l'Ours is a member of Relais & Châteaux, an exclusive international collection of luxury hotels and gourmet restaurants. This membership provides brand association with a prestigious network, access to referral bookings, and participation in joint marketing initiatives targeting affluent travelers seeking authentic luxury hospitality experiences worldwide.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cheval Blanc Courchevel: Ultra-luxury ski-in/ski-out hotel in Courchevel 1850 operated by LVMH. Directly comparable to Les Barmes on the basis of premium French Alpine location, intimate room count (~36 rooms/suites), Michelin-level gastronomy, and high-end spa offering, although at a smaller and even more exclusive scale.
• L'Apogée Courchevel: Boutique luxury hotel in Courchevel from the Oetker Collection, comparable in scale and ski-in/ski-out positioning. Targets the same luxury ski segment with similar F&B and wellness amenities.
• Le Chalet Zannier Megève: Small luxury boutique hotel in Megève with comparable intimate scale, design-led positioning, and high-end gastronomy. Targets the same affluent European and international clientele seeking a refined Alpine experience.
• Hôtel Barrière Les Neiges Courchevel: Five-star ski-in/ski-out hotel in Courchevel 1850 operated by Groupe Barrière. Comparable on luxury positioning, multi-restaurant F&B, spa offering, and direct slope access, with the additional backing of a larger hospitality group.
• Les Airelles Courchevel: Palace-class hotel in Courchevel with a similar mix of luxury accommodation, fine dining (multiple restaurants), family amenities, and ski-in/ski-out positioning. Comparable guest profile and pricing tier, and one of the strongest head-to-head competitors for the same inbound luxury ski clientele.
• Le K2 Palace Courchevel: Luxury ski hotel and spa in Courchevel 1850 with comparable room count, multi-restaurant F&B, large spa, and Kids Club positioning. Directly comparable on the family-luxury ski trip use case.
• Four Seasons Hotel Megève / Le Chalet du Mont d'Arbois: Luxury Alpine property in Megève under the Four Seasons flag (formerly Mont d'Arbois). Comparable on luxury ski clientele, multi-restaurant F&B, spa, and family amenities; competes for the same French Alps ski segment but in a different resort.
• Aman Le Mélézin Courchevel: Boutique luxury ski hotel in Courchevel 1850 under the Aman brand. Comparable in intimate scale, ski-in/ski-out positioning, premium spa, and Michelin-level dining targeting ultra-high-net-worth guests.

Regional players

• La Réserve Ramatuelle: Five-star luxury hotel on the French Riviera serving an overlapping HNW European clientele that splits time between Alpine ski and Mediterranean leisure. Comparable on service tier, pricing, and Michelin-recognized gastronomy, though operating in a different season.
• Les Sources de Caudalíe - Bordeaux / Le Strato Courchevel: Luxury boutique Relais & Châteaux properties in France (Bordeaux and Courchevel respectively). Comparable as fellow Relais & Châteaux members in France sharing the network's brand standards, though Le Strato is the more direct comparable as a luxury ski hotel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-les-barmes-de-lours

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HÔTEL LES BARMES DE L'OURS - Relais & Châteaux