Hotel Lima Marbella

What Hotel Lima Marbella does

Hotel Lima Marbella is a privately held 4-star boutique hotel located at Avda. Antonio Belón, 2 in the historic center of Marbella, approximately 150 meters from the beach. Founded in 1965 and operated as a single property by LIMA 1965 INVERSIONES, S.L., the hotel was upgraded from a 2-star to a 4-star classification following a major renovation completed in 2019. The property offers three room categories (Double 20m², Suite 35m², Premium), an on-site restaurant called Paladar Taberna, a rooftop pool and solarium on the eighth floor, and the Virazón Rooftop Bar.

The hotel's revenue model is multi-stream: room rentals are the primary source, supplemented by food and beverage through Paladar Taberna, rooftop pool and bar services, and a curated catalog of more than 40 VIP experiences and tours (walking tours, flamenco, excursions to Ronda, Granada, Tangier, paddle surf, etc.) sold through partnerships with Tour Marbella, Nalusur, and Poniente Playa. Distribution is led by a direct booking engine (booking.hotellimamarbella.com) available in Spanish, English, and French, with phone/email reservations and secondary OTA presence. Customer segments are primarily leisure tourists (couples, cultural travelers, adults-only guests), with secondary pursuit of golf tourists via the IAGTO Andalucía Golf Trophy 2025.

The hotel differentiates through cultural programming under the 'Lima Contemporánea' brand (7+ seasons of intimate rooftop concerts featuring nationally recognized artists such as Jota de Los Planetas, La Bien Querida, and Fernando Alfaro), a heritage position built on 60 years of continuous operation, and an extensive stack of sustainability and quality certifications (Ecostars 4 Gold Digital Seal, Biosphere Sustainable, Q de Calidad, OCA Calidad, OCA Verde, Premio Rethink Hotel, and Cardioprotected Space). Local sports sponsorships (Marbella CF, Waterpolo Marbella, padel player Mikey Anguas) and content marketing (blog, Instagram, Facebook) support top-of-funnel demand. The technology stack is standard hospitality PMS-class; no proprietary platform, AI features, or app are disclosed.

Name

Hotel Lima Marbella

Legal name

LIMA 1965 INVERSIONES, S.L.

Website

https://hotellimamarbella.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Lima Marbella is a privately held 4-star boutique hotel in the historic center of Marbella, 150 meters from the beach, offering accommodation, on-site dining at Paladar Taberna, rooftop pool, and a long-running cultural programming program (Lima Contemporánea) for leisure, cultural, and golf tourists.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Hotel accommodation
• Boutique hospitality
• Cultural tourism
• Gastronomic dining
• Leisure travel

Headquarters

HQ city

Marbella, Andalucía

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: The primary revenue stream is hotel room rentals across different room categories (Double, Suite, Premium rooms) at their 4-star property in Marbella city center, 150 meters from the beach.
2. Paladar Taberna Restaurant: The hotel houses and operates the Paladar Taberna restaurant, a gastronomic venue offering contemporary local cuisine, generating food and beverage revenue.
3. Rooftop Pool and Experiences: Revenue from rooftop pool access, sun lounge rental, and bar services at the rooftop facility with views of Marbella.
4. VIP Experiences and Tours: The hotel offers and promotes over 40 different VIP experiences and curated tours (walking tours, flamenco shows, visits to Ronda, Granada, Tangier, etc.) as a revenue-generating service for guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Lima Marbella is a 4-star hotel in central Marbella providing room accommodation across Double, Suite, and Premium categories. The property operates an on-site restaurant (Paladar Taberna), a rooftop pool and solarium (Virazón Rooftop Bar), and a cultural programming series (Lima Contemporánea) featuring concerts and exhibitions. The hotel also offers over 40 curated VIP experiences and tours to guests.

Product overview

Hotel Lima Marbella operates as a single-property hospitality offering, combining core accommodation services with integrated dining (Paladar Taberna), cultural programming (Lima Contemporánea), and recreational amenities (rooftop pool, beach service). The hotel's product portfolio centers on its 4-star lodging, supplemented by on-site gastronomy, rooftop leisure facilities, and curated cultural events including live concerts. External experiences such as city tours, day trips, and water sports are offered through third-party partnerships. The hotel positions itself around cultural immersion, gastronomy, and lifestyle experiences rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Paladar Taberna: On-site restaurant and tavern offering culinary experiences for hotel guests and visitors.
• Lima Contemporánea
• Virazón Rooftop Bar

Products and services

• Hotel Lima Marbella Room Accommodation
• Paladar Taberna Restaurant
• Lima Contemporánea Cultural Programming
• Rooftop Pool and Solarium
• VIP Experiences and Curated Tours
• Poniente Playa Beach Service

Quantifiable outcome

• 60 years of continuous operation as a landmark hotel in Marbella
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• NalusurminorOthersNalusur is recommended by Hotel Lima as a professional paddle surf operator in Marbella for guests interested in water sports activities. The partnership provides guests with access to experienced instructors and paddle surf classes.
• Poniente PlayaminorOthersHotel Lima has a partnership with Poniente Playa beach club, offering guests reserved lounger access at this beach location near the hotel.
• Tour MarbellaminorOthersHotel Lima partners with Tour Marbella for exclusive walking tours of Marbella's Old Town with local guides, offering guests curated cultural experiences.
• Mikey Anguas (Padel Player)minorOthersHotel Lima sponsors Mikey Anguas, a professional padel player who is World #1 Sub-18, Triple World Champion with the Spanish Selection, and Number 1 in Spain Sub-18. The hotel supports his participation in the World Padel Tour alongside Greek player Aris Patiniotis.
• Marbella CFminorOthersHotel Lima is a sponsor of Marbella CF football club, demonstrating local sports community involvement.
• Waterpolo MarbellaminorOthersHotel Lima sponsors Waterpolo Marbella, supporting the local water polo club and related tournaments like the TEWAM (European Aquatics Waterpolo Tournament).
• Virazón Restaurante Rooftop BarcoreOthersThe hotel operates the Virazón Rooftop Bar and Restaurant, an intimate rooftop venue hosting private concerts (limited to 35 attendees) featuring artists like Jota de Los Planetas, La Bien Querida, Fernando Alfaro, and poetry readings. This is a core differentiator for the hotel's cultural positioning.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Senator Marbella Spa Hotel: 4-star hotel in Marbella with spa and leisure facilities. Comparable mid-scale urban competitor for leisure travelers seeking central Marbella with wellness amenities.
• Hotel Fuerte Marbella: 4-star family-friendly hotel located in central Marbella near the beach. Directly comparable 4-star urban competitor targeting similar leisure segments in the same micro-market.
• Only YOU Hotel Marbella: Boutique design-led 4-star hotel in Marbella. Comparable urban boutique positioning, premium amenities, and curated guest experience versus Hotel Lima's heritage-led boutique offering.
• NH Collection Marbella: Upscale chain hotel in central Marbella offering comparable 4-star urban lodging experience. Competes head-to-head for business and leisure travelers seeking central, amenitized stays.
• Barceló Marbella: Upscale 4-star resort in Marbella under the Barceló brand. Comparable in tier and target segment (couples, leisure, golf travelers) operating in the same destination.
• Gran Meliá Don Pepe: Luxury 4/5-star resort in Marbella, part of Meliá Hotels International. Competes for similar premium leisure and convention travelers in Marbella with broader amenity footprint.
• Marbella Club Hotel: Iconic luxury hotel in Marbella offering heritage positioning, gastronomy, and curated experiences. Direct competitor for premium leisure and golf travelers in the same destination, with comparable blend of tradition and modern luxury.

Regional players

• Hotel Las Arenas (Valencia): Comparable Spanish urban 4-star property offering cultural-tourism programming and rooftop leisure amenities. Comparable operational model and tier, though operating in a different geography.
• La Zambra Resort (Mijas): Luxury 5-star resort on the Costa del Sol near Mijas/Marbella. Comparable destination luxury positioning within the same tourism region, competing for premium international and golf travelers.
• Vincci Selección Estrella del Mar: Upscale beachfront resort on the Costa del Sol. Comparable 4/5-star leisure and golf tourism positioning within the broader Málaga province visitor economy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotellimamarbella
• Instagraminstagram.com/hotellimamarbella
• LinkedInlinkedin.com/company/hotel-lima-marbella

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Lima Marbella