Hotel Majapahit Surabaya

What Hotel Majapahit Surabaya does

Hotel Majapahit Surabaya - MGallery Collection is a single five-star heritage hotel located on Jalan Tunjungan 65 in central Surabaya, Indonesia. Originally established in 1910 by the Sarkies Brothers as Hotel Oranje, the property preserves Dutch colonial architecture, storied suites, and landscaped gardens as a national heritage landmark. It operates as part of Accor's MGallery Collection brand, benefiting from Accor's global booking platform, the ALL (Accor Live Limitless) loyalty program, and Accor's marketing and distribution infrastructure.

The hotel offers six accommodation categories ranging from 44 m² Classic Rooms to an 806 m² Presidential Suite, alongside four F&B venues (Indigo Restaurant, Sarkies Restaurant for private events, The Maj Pub and Dine, and The Lobby Lounge), a traditional-rooted Majapahit Spa, an outdoor pool, and a fitness center with sauna and steam facilities. Event infrastructure includes 8 meeting rooms with the largest at 435 m² (300-seat capacity, 240-guest banquet), plus wedding services anchored by an iconic wrap-around balcony. A signature Heritage Tour with high tea packages the property's colonial history as a bookable cultural experience.

Revenue is generated from accommodation services (rooms and suites), food and beverage across four outlets, spa and wellness, meetings and events, weddings and celebrations, and heritage experiences. The hotel serves a diversified mix of business travelers, leisure/heritage tourists, couples, families, and solo travelers, with no single anchor customer or contract disclosed. Pricing is quote-based and varies by season, room category, and availability, positioning the property at the premium luxury tier within Surabaya's hospitality market. Distribution is delivered through Accor's direct booking channels (website, mobile app), the ALL loyalty program, third-party OTAs, and corporate/event booking platforms.

Name

Hotel Majapahit Surabaya

Legal name

Hotel Majapahit Surabaya - MGallery Collection

Website

https://hotel-majapahit.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Majapahit Surabaya is a five-star heritage hotel on Jalan Tunjungan in central Surabaya, operating under Accor's MGallery Collection since the 1910 Sarkies Brothers era, serving business travelers, leisure tourists, and event clients with rooms, F&B, spa, and MICE facilities.

Ownership category

akta.pro rank

Product category

Luxury Heritage Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Heritage & Historic Boutique Hotels (THAGADAD), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Heritage hotel services
• Luxury accommodation
• Hotel dining venues
• Meetings events venues
• Spa wellness services

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Room and suite bookings generating recurring revenue from overnight stays across various room categories including Classic Rooms, Heritage Suites, and Presidential Suite. Revenue varies by room type, seasonality, and occupancy rates.
2. Food and Beverage: Revenue from three dining venues: Indigo Restaurant (Asian, Chinese, Western, Indonesian cuisine in Art Deco ambiance), Sarkies Restaurant (private events only, 1930s ambiance with fusion dishes), The Maj Pub and Dine (cocktails, beers, live music), and The Lobby Lounge (afternoon tea, cocktails, wines). Also includes breakfast service.
3. Spa and Wellness: Majapahit Spa provides wellness services and treatments rooted in traditional practices, generating revenue from spa treatments and wellness services beyond traditional spa offerings.
4. Meetings and Events: 8 meeting rooms with the largest at 435 m², maximum capacity 300 seats, and banquet capacity for 240 guests. Revenue generated from corporate events, seminars, conventions, training sessions, and private events.
5. Wedding and Celebrations: Wedding venue services including the iconic wrap-around balcony overlooking the courtyard, professional event planning team, and bespoke celebration packages.
6. Heritage Experiences: Signature Heritage Tour with high tea experience, offering guests an intimate encounter with Surabaya's history and colonial heritage.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hotel Majapahit Surabaya is a five-star heritage hotel operating as part of Accor's MGallery Collection. The hotel provides luxury accommodation across Classic Rooms, Heritage Suites, the Majapahit Legendary Suite, and the Presidential Suite, along with multiple dining venues, spa and wellness facilities, 8 meeting rooms, wedding venues, and a signature Heritage Tour with high tea experience.

Product overview

Hotel Majapahit Surabaya - MGallery Collection is a five-star heritage hotel offering a unified luxury hospitality experience. The property features accommodation across 2 room types and 4 suite categories (including the signature Presidential Suite), complemented by dining venues (Indigo Restaurant, Sarkies Restaurant, two bars), wellness facilities (Majapahit Spa, swimming pool, fitness center with sauna/steam room), and event spaces (8 meeting rooms with capacity up to 300, plus wedding services). The hotel's Heritage Tour with high tea provides a cultural experience connecting guests to the property's Dutch colonial legacy dating to 1910.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Room, 1 King Size Bed

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 (ALL Rating) from 989 reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor GroupcoreStrategic or Co-development PartnerHotel Majapahit operates as part of Accor's MGallery Collection, benefiting from Accor's global distribution network, loyalty program (ALL), booking platforms, marketing infrastructure, and operational standards. The hotel maintains its heritage character while leveraging Accor's global hospitality expertise and brand standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel Indonesia Kempinski Jakarta: Historic landmark luxury hotel on Jakarta's iconic Bundaran HI, offering a similar blend of national heritage positioning, five-star service, MICE facilities, and premium F&B venues.
• The Phoenix Hotel Yogyakarta - MGallery Collection: Sister MGallery Collection heritage hotel in Yogyakarta operated by Accor, with a comparable heritage boutique positioning, similar F&B and event infrastructure, and overlapping loyalty and distribution leverage through the ALL platform.
• Royal Ambarrukmo Yogyakarta: Heritage luxury hotel in Yogyakarta combining historic significance with modern five-star amenities and event facilities, competing for Indonesian heritage tourism and event demand.
• Hotel Tugu Malang: Heritage boutique luxury hotel in East Java featuring colonial-era architecture and curated cultural experiences, directly comparable to Hotel Majapahit's heritage positioning in the same Indonesian regional market.
• Grand Hyatt Surabaya: International luxury hotel in Surabaya targeting business travelers, events, and upscale leisure demand, directly competing with Hotel Majapahit for the city's premium accommodation wallet.
• Alila Solo: Accor-affiliated (formerly Alila) heritage luxury hotel in Central Java with comparable cultural positioning, design-led F&B, and event venue capability for the Indonesian heritage luxury segment.
• Borobudur Hotel Jakarta: Iconic luxury heritage hotel in central Jakarta with preserved architecture, comparable to Hotel Majapahit as a colonial-era Indonesian luxury hotel targeting heritage tourism, business, and event demand.
• JW Marriott Hotel Surabaya: Other major international-brand luxury hotel operating in Surabaya, competing for the same corporate, MICE, and leisure demand pool with comparable five-star positioning.
• Shangri-La Hotel Surabaya: Direct competitor in Surabaya's luxury hotel market, targeting the same corporate, event, and leisure travelers with comparable five-star amenities and multiple F&B venues.

Broad incumbents

• Raffles Jakarta: Ultra-luxury heritage-adjacent hotel in Jakarta operating under Accor's broader portfolio, overlapping in the premium heritage luxury segment but offering broader international ultra-luxury positioning and a wider geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/all
• YouTubeyoutube.com/All_AccorLiveLimitless
• Facebookfacebook.com/ALL
• LinkedInlinkedin.com/company/hotel-majapahit-surabaya
• Instagraminstagram.com/all.accor
• Pinterestpinterest.com/ALL_AccorLiveLimitless

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Majapahit Surabaya