Hotel Metro, Autograph Collection

What Hotel Metro, Autograph Collection does

Hotel Metro, Autograph Collection is a 63-key (including 4 ADA-accessible rooms) boutique hotel occupying a 1930s Art Deco building at 411 E. Mason Street in downtown Milwaukee, Wisconsin. The property is independently owned and operated under a franchise affiliation with Marriott International's Autograph Collection, with day-to-day operations outsourced to Coury Hospitality. The headcount is approximately 94.

The commercial offering is a multi-stream hospitality platform: overnight accommodations across six room categories (King, Queen City View, 2 Queen City View, Spa King, Executive Suite, Presidential Suite); three on-site F&B venues (Oggie's Kitchen & Bar full-service restaurant, the Pufferfish seasonal rooftop tiki bar, and in-room dining via TapToGo); and four event rooms totaling 2,499 sq ft (largest: Ballroom at 1,406 sq ft / 125 guests), which are also packaged as full-service weddings for up to 75 guests. Ancillary revenue streams include valet parking ($46/night, in-and-out privileges) and pet fees (~$75 per stay). Pricing is dynamic and quote-based, with bundled offers (e.g., 'Weekend Wrap Up') and Marriott Bonvoy loyalty promotions layered on top of the base rate.

Distribution is dual-channel: direct via hotelmetro.com and phone, and indirect via Marriott.com, the Marriott Bonvoy mobile app, and third-party online travel agencies. Marketing is supplemented by organic Facebook and Instagram presence. The customer base spans business travelers and corporate groups, wedding and celebration parties, leisure travelers drawn to nearby attractions (Pabst Theatre, Milwaukee Public Market, Discovery World, Harley Davidson Museum, Lake Michigan), and Marriott Bonvoy loyalty members. No public financials, funding history, M&A activity, or AI/ML capabilities are disclosed in the source material.

Name

Hotel Metro, Autograph Collection

Legal name

Hotel Metro, Autograph Collection

Website

https://hotelmetro.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Metro, Autograph Collection is a 63-key boutique hotel in a 1930s Art Deco building in downtown Milwaukee, affiliated with Marriott's Autograph Collection and managed by Coury Hospitality. It serves business travelers, wedding parties, leisure visitors, and Marriott Bonvoy members via rooms, F&B, and event spaces.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Boutique hotel services
• Hotel accommodations
• Meeting event spaces
• Wedding venue hosting
• Hotel dining services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from guest room rentals including various room types: 1 King, 1 Queen City View, 2 Queen City View, Spa King, Executive Suite, and Presidential Suite. Room pricing varies by season and room type.
2. Food & Beverage: Revenue from on-site dining: Oggie's Kitchen & Bar (breakfast and dinner), Pufferfish rooftop tiki bar, and room service. The restaurant offers Modern European cuisine with Mid-Western charm.
3. Meetings & Events: Rental revenue from event spaces including Ballroom (1,406 sq ft, up to 125 guests), Rooftop North (seats 12-32), Rooftop South (442 sq ft, up to 50 guests). Total event space: 2,499 sq ft with capacity up to 130 guests. Customized catering provided.
4. Valet Parking: Valet parking service at $46.00 per night plus tax with in-and-out privileges. Additional surcharge for oversized vehicles, RVs, buses, or trucks.
5. Pet Fees: Non-refundable pet fee of approximately $75.00 per stay plus nightly deposit. Allows up to two dogs per room with maximum weight of approximately 25 lbs per pet. Service animals exempt from fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hotel Metro is a boutique hotel offering overnight accommodations across 63 rooms and suites in a historic 1930s Art Deco building in downtown Milwaukee. The property delivers a full hospitality experience including on-site dining (Oggie's Kitchen & Bar and Pufferfish rooftop tiki bar), meeting and event hosting across 2,499 sq ft of space (Ballroom plus two rooftop venues), full-service wedding hosting, and standard amenities such as a fitness center, valet parking, and pet-friendly accommodations.

Product overview

Hotel Metro, Autograph Collection is a boutique hotel operating as part of the Marriott Autograph Collection portfolio. The property offers a single unified hospitality service centered around overnight accommodations across six room categories, complemented by dining venues, meeting and event spaces, and wellness facilities. Room products include standard King and Queen configurations (King Guest Room, Queen City View, 2 Queen City View), enhanced rooms (Spa King with spa tub), and luxury suites (Executive Suite at 682 sq ft and Presidential Suite at 692 sq ft). Dining offerings consist of Oggie's Kitchen & Bar (on-site restaurant), Pufferfish Rooftop Bar (seasonal tiki bar), and room service. Event hosting spans three venues: Ballroom (1,406 sq ft, 125 capacity), Rooftop North (12-32 guests), and Rooftop South (442 sq ft, 50 guests). The property totals 63 rooms and suites, 4 of which are ADA-accessible.

Differentiator

Problem solved

Functional benefit

Brands

• Oggie's Kitchen & Bar: On-site restaurant and lounge offering breakfast, dinner, cocktails, and room service. Features Modern European menu with Mid-Western charm, an ode to the Ogden Family's history in Milwaukee.
• PufferFish

Products and services

• King Guest Room

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorHotel Metro is a franchise property within the Marriott Autograph Collection portfolio. This partnership provides access to Marriott's global distribution system, Marriott Bonvoy loyalty program (180+ million members), booking platforms, and Marriott's marketing and operational standards.
• Marriott BonvoycoreChannel Partner/ Reseller/ DistributorMarriott Bonvoy is Marriott International's loyalty program that allows members to earn and redeem points at Hotel Metro. Members booking directly through Marriott channels receive complimentary in-room Wi-Fi.
• Coury HospitalitycoreImplementation/ SI/ Consulting PartnerCoury Hospitality is the management company that operates Hotel Metro. They manage day-to-day operations, staffing, and hotel management services.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Pfister Hotel: Historic full-service hotel in downtown Milwaukee (307 rooms), operated by Marcus Hotels & Resorts. Direct competitor for upscale leisure, corporate, and wedding business in the same downtown submarket, with comparable historic character.
• The Iron Horse Hotel: Independent boutique hotel near downtown Milwaukee in the Walker's Point neighborhood. Competes for similar experiential leisure and group travelers with comparable room count and lifestyle/character-driven brand positioning.
• Saint Kate - The Arts Hotel: Boutique arts-focused hotel in downtown Milwaukee, part of Marriott's Tribute Portfolio (sister soft brand). Closest direct competitor given similar size, downtown location, art-driven positioning, and shared Marriott distribution ecosystem.
• Kimpton Journeyman Hotel: Boutique IHG-affiliated hotel in downtown Milwaukee's Third Ward. Direct competitor for design-conscious leisure and business travelers; comparable room count and lifestyle positioning despite differing loyalty platform.

Broad incumbents

• Hilton Milwaukee City Center: Large full-service convention hotel in downtown Milwaukee (729 rooms) competing for the same corporate group and event business that Hotel Metro targets at a smaller scale; represents the upside ceiling for the Milwaukee meetings market.
• Aloft Milwaukee Downtown: Marriott select-service hotel in downtown Milwaukee targeting the more price-sensitive business transient segment that Hotel Metro's Autograph positioning sits above.
• Hyatt Regency Milwaukee: Convention-oriented full-service hotel connected to the Wisconsin Center, competing for the same downtown Milwaukee meetings and event RFPs at significantly larger scale.
• The Westin Milwaukee: Marriott full-service flagship in downtown Milwaukee. Sister-brand competitor leveraging the same Bonvoy loyalty ecosystem for corporate transient and group bookings.

Others

• Coury Hospitality: Third-party management company that operates Hotel Metro. Other properties in Coury's portfolio (e.g., Ambassador Hotel, other Marriott conversions) are useful comparables for operational benchmarks and management contract economics.

Emerging players

• Cambria Hotel Milwaukee Downtown: Newer select-service hotel near the Wisconsin Center, capturing a slice of downtown's growing meetings/convention-driven transient demand; competes indirectly for the same business traveler base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelMetroMKE
• Instagraminstagram.com/hotelmetromke
• LinkedInlinkedin.com/company/hotel-metro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Metro, Autograph Collection